Phil Metz Experience | Sample Project Portfolio
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Phillip Metz is an expert in planning and strategy with experience in purchase cycles, values and lifestyles. He has experience developing comprehensive brand, retail, and marketing strategies including brand development, management, and budget creation. Some examples of his work include developing the strategy for a new outboard engine manufacturer that generated over $350k in media exposure and reservations at a boat show, and developing social media and mobile marketing strategies for yachting brands.
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ambush marketing~!
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other promotions to gain attention and benefits without paying sponsorship fees. There are different types of ambush marketing, from directly referencing an event to more indirect associations. While it allows brands to benefit from event promotion at lower costs, ambush marketing decreases the commercial value of events for official sponsors and can damage the ability to attract future sponsors. Protective measures include legislation, monitoring sponsor logos, and educating the public, but ambush marketing cannot be completely prevented.
Ambush marketing
Ambush marketing is an advertising tactic where a company promotes itself at an event without being an official sponsor to confuse the public into thinking they are associated with the event. It allows brands to capitalize on popular events for brand recall and compete with official sponsors by undermining the value of the paid sponsorship opportunities. Examples include Nike and Google's social media campaigns during the Super Bowl and a Dutch beer company's promotion at the recent World Cup match.
Power of Ambush Marketing
Ambush Marketing, Examples, Advantages and Power of Ambush Marketing Presented by Rishita Shyam, Saikat Ghosh and Rishav Pandey
Ambush mrkt
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other means. Some examples include Nike sponsoring athletes at the Olympics when Reebok was the official sponsor. Ambush marketing can negatively impact events by decreasing the commercial value for official sponsors. Organizers try to counter it through controlling advertising, enforcing rules on players, and passing strict anti-ambush laws.
Ambush marketing
Is targeting public attraction to an event without sponsoring an event illegal? What are the negative effects of doing such a marketing?
Go through to know more about ambush marketing..
Success Story 1 Xoticar
Xoticar is a luxury car dealership in Perth, Western Australia that sells vehicles like Ferrari, Maserati, and Lamborghini. To build their customer community and brand awareness, Xoticar implemented a targeted Facebook advertising strategy using page publishing, news feed ads, event promotion, and targeted audience growth. This approach led to a 2,280% increase in targeted fans, 26,100% increase in organic post reach, and exposure of their products to over 20,000 targeted prospects per week, developing brand advocates and real world sales results.
Power of Ambush Marketing
Ambush Marketing is not just marketing, it is a "War of Brands".
It is a Marketing Strategy where advertisers capitalize on an event without paying a sponsorship fee.
GROUP BUYING SITES-
Group buying sites act as brokers between businesses and customers, receiving commission fees from transactions. They have no physical assets or inventory, but publish deals to attract customers and get them to refer friends. This allows sites to get more customers, increase popularity, and offer massive discounts while exposing users to new places. However, there are risks of damaging relationships with old customers if they are discriminated against or given bad deal information. A strengths of these sites is their large user base and capital, but weaknesses include being a public company with undifferentiated offerings and potential overleveraging. Opportunities exist in technological advancements and lower marketing costs and generating profit, but threats comprise high competition from other deal sites and merchants losing interest due
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ambush marketing~!
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other promotions to gain attention and benefits without paying sponsorship fees. There are different types of ambush marketing, from directly referencing an event to more indirect associations. While it allows brands to benefit from event promotion at lower costs, ambush marketing decreases the commercial value of events for official sponsors and can damage the ability to attract future sponsors. Protective measures include legislation, monitoring sponsor logos, and educating the public, but ambush marketing cannot be completely prevented.
Ambush marketing
Ambush marketing is an advertising tactic where a company promotes itself at an event without being an official sponsor to confuse the public into thinking they are associated with the event. It allows brands to capitalize on popular events for brand recall and compete with official sponsors by undermining the value of the paid sponsorship opportunities. Examples include Nike and Google's social media campaigns during the Super Bowl and a Dutch beer company's promotion at the recent World Cup match.
Power of Ambush Marketing
Ambush Marketing, Examples, Advantages and Power of Ambush Marketing Presented by Rishita Shyam, Saikat Ghosh and Rishav Pandey
Ambush mrkt
Ambush marketing is a tactic used by companies to promote themselves at major events without being an official sponsor. It involves associating a brand with an event through advertising or other means. Some examples include Nike sponsoring athletes at the Olympics when Reebok was the official sponsor. Ambush marketing can negatively impact events by decreasing the commercial value for official sponsors. Organizers try to counter it through controlling advertising, enforcing rules on players, and passing strict anti-ambush laws.
Ambush marketing
Is targeting public attraction to an event without sponsoring an event illegal? What are the negative effects of doing such a marketing?
Go through to know more about ambush marketing..
Success Story 1 Xoticar
Xoticar is a luxury car dealership in Perth, Western Australia that sells vehicles like Ferrari, Maserati, and Lamborghini. To build their customer community and brand awareness, Xoticar implemented a targeted Facebook advertising strategy using page publishing, news feed ads, event promotion, and targeted audience growth. This approach led to a 2,280% increase in targeted fans, 26,100% increase in organic post reach, and exposure of their products to over 20,000 targeted prospects per week, developing brand advocates and real world sales results.
Power of Ambush Marketing
Ambush Marketing is not just marketing, it is a "War of Brands".
It is a Marketing Strategy where advertisers capitalize on an event without paying a sponsorship fee.
GROUP BUYING SITES-
Group buying sites act as brokers between businesses and customers, receiving commission fees from transactions. They have no physical assets or inventory, but publish deals to attract customers and get them to refer friends. This allows sites to get more customers, increase popularity, and offer massive discounts while exposing users to new places. However, there are risks of damaging relationships with old customers if they are discriminated against or given bad deal information. A strengths of these sites is their large user base and capital, but weaknesses include being a public company with undifferentiated offerings and potential overleveraging. Opportunities exist in technological advancements and lower marketing costs and generating profit, but threats comprise high competition from other deal sites and merchants losing interest due
Ambushmarketing
The document provides an overview of ambush marketing as a creative marketing strategy. It discusses how ambush marketing works by having one company directly attack its rival through advertisements or by associating with the rival's events. The document then outlines the objectives and scope of the research project, which is to study the after effects of ambush marketing on consumer behavior. It analyzes examples of ambush advertisements between brands in various industries and studies customers' buying processes. The summary also notes limitations of the report in its sample size and focus on brand wars through advertisements only.
Ambush Marketing
Ambush marketing is a promotion tactic used by companies to associate themselves with major events like the Olympics or World Cup without being an official sponsor. Companies do this through advertising and promotions around the event in order to gain attention and benefits without paying expensive sponsorship fees. There are two main types of ambush marketing - direct association using logos or imagery from the event, and indirect association through sponsoring broadcasts or subcategories related to the event. Major events have introduced laws and contracts to protect official sponsors, but ambush marketing still occurs through creative marketing strategies.
Marketing Strategies.
This document discusses various marketing strategies. It begins by defining marketing and explaining its importance. It then outlines and provides examples of different types of marketing strategies such as ambush marketing, guerrilla marketing, offensive marketing, affinity marketing, scarcity marketing, cause marketing, and stealth marketing. For each strategy, it highlights the key aspects and typically provides an example to illustrate how organizations have implemented that particular strategy. The overall document serves to educate about different marketing approaches that can be used to attract customers, build brands and drive sales.
Ambush marketing in Indian Market
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. The term "ambush marketing" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.
London Sports Marketing Summit: How NASCAR Does It
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Digital digest 2
Amex Canada launched the #ShopSmallStories digital marketing campaign to support small businesses in Canada. The campaign featured a series of videos showing the passion and diversity of local small businesses. It aimed to educate Canadians about shopping locally online during the pandemic. Amex collaborated with Corus Entertainment and Twitter to create content and promote small businesses through virtual pop-ups and Twitter takeovers. This allowed small business owners to promote their products directly. The campaign was very successful, with tweet volumes rising over 200% and increased sales for many small businesses. It also helped small companies understand the importance of digital marketing.
Ambush Marketing: Innovative or Immoral?
An overview of the practice of Ambush Marketing - a practice of growing popularity and controversy. Is it innovative, clever, cool or just plain wrong? The recently concluded London 2012 Olympics provided many examples of the phenomenon, even with the enhanced laws and regulations governing Olympic advertising. Can it ever be stopped? Perhaps not. This presentation provides looks at both sides of the Ambush Marketing debate.
Ambush marketing
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Ambush marketing cb
Ambush marketing is when a company indirectly associates itself with a sporting event to gain recognition without being an official sponsor. Bavaria beer took advantage of its competitor Budweiser's sponsorship of a 2010 FIFA World Cup match by advertising itself. Ambush marketing provides quick brand awareness and is cost effective but infringes on intellectual property rights. It was first recognized in 1984 when Kodak ambushed Fuji's Olympics sponsorship. While it can diminish sponsorship value and increase marketplace clutter, event organizers must protect sponsors and educate consumers on official sponsors. The legality of ambush marketing depends on applicable intellectual property laws and becomes illegal when it directly misleads consumers into thinking an association is authorized.
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Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker:
Mr.Martin Toft Sorensen
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More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
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This document discusses ambush marketing, which is when a company promotes itself in a way that associates with an event without being an official sponsor. It can be done through advertising around the event venue, sponsoring athletes participating in the event, or using symbols of the event. While it allows smaller companies to gain exposure, it is seen as illegitimate by event organizers and official sponsors. The document outlines various ambush marketing strategies and tactics event organizers can use to prevent ambushing, such as legal protections of trademarks and cleaning advertising spaces near venues.
Doritos Jacked_presented at DML2014_Michael Willems
This document outlines a marketing strategy for a brand called Doritos. It discusses three key elements:
1) Context - Understanding what interests the target audience of 16-24 year olds, such as driving games.
2) Contacts - Recognizing that most consumers are indifferent, so the strategy aims to engage enthusiasts while also acquiring new buyers.
3) Content - The proposed idea is a "Doritos Jacked Driving School" featuring entertaining video episodes and a personal driving experience event, with the goal of adding value to consumers' lives.
Smart branding
While many businesses sell similar products, this document asserts that successful brands go beyond what they sell by developing a unique brand identity that speaks directly to their target audience. It argues that brands should focus on providing recognizable solutions for their customers instead of simply competing on product. The document advises that businesses have found the right brand identity when it becomes difficult to define their direct competition.
Sääkslahti: Fyysinen toimintakyky - tärkeää tietoa lasten ja nuorten hyvinvoi...
Pedagoginen johtaja Arja Sääkslahden esitys, Kouluterveyspäivät 2011.
HAPPY NEW YEAR
Presented By RAHUL RAMCHANDRA GAVADE- दसरा दिवाळी ,महालक्ष्मी ,कोल्हापूर ,जोतिबा ,गुडी पाडवा ,मराठी नव वर्ष ,पन्हाळा इत्यादी.
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The document summarizes the key design elements of a magazine cover targeting a rock music audience. It discusses the cover star's expression and black clothing matching the dominant red, white, and black color scheme. The strap above the halfway line and the star's eye contact are meant to engage readers. A free live poster and information about bands are included to attract readers and satisfy their desires. Different fonts are used to emphasize elements and attract attention. The magazine would appeal to groups interested in various rock genres.
Pt 5
This document discusses strategies for improving magazine front covers and content. It suggests making the masthead bigger and brighter to stand out more. Using higher quality pictures that allow more space for columns is recommended over pre-set patterns. The target audience should be clear without relying on word art. Front covers and double page spreads are also mentioned as areas to examine.
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This document provides steps to create an HTML page with an external stylesheet using Komodo Edit. It instructs the user to create index.html and styles.css files, link the stylesheet to the HTML, and add basic styling like setting font family and adding a background image. Key elements are divided into divs to structure the page. The tutorial then provides the code to add more styling to elements and build out the example website design.
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The document provides an overview of ambush marketing as a creative marketing strategy. It discusses how ambush marketing works by having one company directly attack its rival through advertisements or by associating with the rival's events. The document then outlines the objectives and scope of the research project, which is to study the after effects of ambush marketing on consumer behavior. It analyzes examples of ambush advertisements between brands in various industries and studies customers' buying processes. The summary also notes limitations of the report in its sample size and focus on brand wars through advertisements only.
Ambush Marketing
Ambush marketing is a promotion tactic used by companies to associate themselves with major events like the Olympics or World Cup without being an official sponsor. Companies do this through advertising and promotions around the event in order to gain attention and benefits without paying expensive sponsorship fees. There are two main types of ambush marketing - direct association using logos or imagery from the event, and indirect association through sponsoring broadcasts or subcategories related to the event. Major events have introduced laws and contracts to protect official sponsors, but ambush marketing still occurs through creative marketing strategies.
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This document discusses various marketing strategies. It begins by defining marketing and explaining its importance. It then outlines and provides examples of different types of marketing strategies such as ambush marketing, guerrilla marketing, offensive marketing, affinity marketing, scarcity marketing, cause marketing, and stealth marketing. For each strategy, it highlights the key aspects and typically provides an example to illustrate how organizations have implemented that particular strategy. The overall document serves to educate about different marketing approaches that can be used to attract customers, build brands and drive sales.
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Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. The term "ambush marketing" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.
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The document discusses strategies for using motorsports sponsorships to achieve branding and marketing objectives. It outlines how Valvoline uses NASCAR sponsorships to extend its brand through branding, advertising, promotions, public relations and developing new products. It also highlights challenges with activation and leveraging partnerships and technology to maximize sponsorship value.
Digital digest 2
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Ambush Marketing: Innovative or Immoral?
An overview of the practice of Ambush Marketing - a practice of growing popularity and controversy. Is it innovative, clever, cool or just plain wrong? The recently concluded London 2012 Olympics provided many examples of the phenomenon, even with the enhanced laws and regulations governing Olympic advertising. Can it ever be stopped? Perhaps not. This presentation provides looks at both sides of the Ambush Marketing debate.
Ambush marketing
This document provides an overview of guerrilla marketing. It begins with a brief history, explaining that the term was coined in 1983 to describe unconventional marketing techniques for small businesses to compete against larger competitors. It then explores various guerrilla marketing techniques like ambient marketing, viral marketing, and mobile marketing. The document also discusses challenges like avoiding offense while seeking attention. It notes that guerrilla marketing remains effective for both small and large companies due to its ability to cut through advertising clutter and engage customers.
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This presentation gives an idea of what guerilla marketing is taking into consideration its pros and cons and citing examples and ways of it.
The Secret to Private Sales
This document provides an overview of private sales and identifies key elements that have led to success for leading private sales sites. Private sales allow exclusive access to luxury brand merchandise at discounted prices through timed online events. The document examines the business models of top private sales leaders and identifies best practices around viral marketing, cart reservations, lack of site search, one-page event listings, and standardized sales event times. It also predicts future innovations in areas like fashion content, top referral networks, customer idea communities, and crowd visualization. The document provides guidance on whether private sales would be a good fit for different businesses based on factors like brand positioning and customer data.
Ambush marketing cb
Ambush marketing is when a company indirectly associates itself with a sporting event to gain recognition without being an official sponsor. Bavaria beer took advantage of its competitor Budweiser's sponsorship of a 2010 FIFA World Cup match by advertising itself. Ambush marketing provides quick brand awareness and is cost effective but infringes on intellectual property rights. It was first recognized in 1984 when Kodak ambushed Fuji's Olympics sponsorship. While it can diminish sponsorship value and increase marketplace clutter, event organizers must protect sponsors and educate consumers on official sponsors. The legality of ambush marketing depends on applicable intellectual property laws and becomes illegal when it directly misleads consumers into thinking an association is authorized.
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Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker:
Mr.Martin Toft Sorensen
Mr.Julien Chalté
More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
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This document discusses ambush marketing, which is when a company promotes itself in a way that associates with an event without being an official sponsor. It can be done through advertising around the event venue, sponsoring athletes participating in the event, or using symbols of the event. While it allows smaller companies to gain exposure, it is seen as illegitimate by event organizers and official sponsors. The document outlines various ambush marketing strategies and tactics event organizers can use to prevent ambushing, such as legal protections of trademarks and cleaning advertising spaces near venues.
Doritos Jacked_presented at DML2014_Michael Willems
This document outlines a marketing strategy for a brand called Doritos. It discusses three key elements:
1) Context - Understanding what interests the target audience of 16-24 year olds, such as driving games.
2) Contacts - Recognizing that most consumers are indifferent, so the strategy aims to engage enthusiasts while also acquiring new buyers.
3) Content - The proposed idea is a "Doritos Jacked Driving School" featuring entertaining video episodes and a personal driving experience event, with the goal of adding value to consumers' lives.
Smart branding
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The document summarizes the key design elements of a magazine cover targeting a rock music audience. It discusses the cover star's expression and black clothing matching the dominant red, white, and black color scheme. The strap above the halfway line and the star's eye contact are meant to engage readers. A free live poster and information about bands are included to attract readers and satisfy their desires. Different fonts are used to emphasize elements and attract attention. The magazine would appeal to groups interested in various rock genres.
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This document discusses strategies for improving magazine front covers and content. It suggests making the masthead bigger and brighter to stand out more. Using higher quality pictures that allow more space for columns is recommended over pre-set patterns. The target audience should be clear without relying on word art. Front covers and double page spreads are also mentioned as areas to examine.
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The document provides tips for exhibitors to generate more leads from trade shows and exhibitions. It notes that on average, attendees only visit 21 exhibition stands, already knowing 75% of exhibits they want to see. To be in the top 5%, the document recommends fueling event activation with targeted campaigns to drive engagement and effectively capture customer data and leads. It highlights that less than 20% of exhibitors successfully follow up on generated leads due to hard-to-use data formats, and suggests working with an agency like Fuel Event Activation to design integrated campaigns that produce qualified leads prepared for sales teams.
Sprink 2016 Marketing Strategist Resume
Theodore Sprink is a marketing professional and business strategist who focuses on establishing competitive advantages and unique value propositions to identify, engage, and retain core revenue sources. As the managing director of Integrated Growth Strategies since 2011, he provides growth-stage and established firms with go-to-market business plans, marketing strategies, branding, positioning, and sales initiatives. Previously, he spent over 15 years in senior marketing and sales roles at large financial institutions, where he developed new risk management products and services, directed national marketing campaigns, and generated $495 billion in underwritten transactions. He has expertise in strategic partnerships, branding, sales channel management, and digital marketing strategies.
Amita Patel, Chsp
This document summarizes the professional experience of an individual with expertise in strategic planning, sales, marketing, and revenue development. They have experience leading teams, developing partnerships, analyzing markets, creating brand strategies and content, negotiating contracts, and managing accounts. Their skills include strategic planning, proposal development, budget management, client retention, and analyzing research data to identify new revenue opportunities.
Zulkarnain Shafie PORTFOLIO 7.4.2015
This document contains personal details and a resume for Zulkarnain Ahmad Shafie. It includes his name, date of birth, contact information, education history, and work experience in marketing, business development, event management, and client services. It also lists various marketing campaigns and projects he has worked on for automotive, FMCG, and entertainment industry clients.
Newlight MarCom 2011
Corporate profile and capabilities summary for Newlight Marketing Communications including samplings of creative and marketing media work.
Shopify Meetup Hong Kong March 2018
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
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Latest trends in shopping centre branding, marketing and design
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Director of marketing & business development resume
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一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Phil Metz Experience | Sample Project Portfolio
- 1. PHILLIP METZ Consumer Insight | Forward Thinking Strategy | Brand Management | M.B.A. Strategy & Project Portfolio
- 2. Planning & Strategy Experience
- 5. Comprehensive Brand, Retail & Marketing Strategy Development
- 6. Brand Development & Management
- 7. Brand Development & Management
- 8. Budget Creation & Management
- 11. Development of Comprehensive Retail Listing Program
- 12. Strategy & Brand Development of the Yachting Industries First Mobile Marketing Program
- 19. Brand & Marketing Partners
- 20. Agency & Vendor Partners liera comunications
- 22. Recent Website Development Staten Island Yacht Sales Water’s Edge Wicker Inn Hamilton Harbor Yacht Club Boileaus Estate Agents LeGrow Aviation The Plaza Harbor Island HMY Yachts CSF Interior Design
- 23. Recent Website Development Jefferson Beach Yacht Sales Orchid Island Intrepid Powerboats Palm Harbor Marina Stonelake Ranch Evergreen at Trinity East Intrepid Powerboats Gear - Retail Site Palm Harbor Marina - Retail Site
- 28. PHILLIP METZ Consumer Insight | Forward Thinking Strategy | Brand Management | M.B.A. Strategy & Project Portfolio