Alex Cerantescu's (CEO Infinit Agency) OPENING KEYNOTE for Bucharest Business Days 2017. It tackles subjects that start from TECHNOLOGY TRENDS that we need to watch out for but also ENTREPRENEURSHIP IN THE DIGITAL AGE.

1. a simple story about
complex things
“Future Trends entrepreneurs should watch out for ”
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
Bucharest Business Days 2017

3. Mobile will dominate (is dominating) everything.
Mobile brings a whole new level of telemetry on consumers –
it puts tens of dimensions on their behavior and those
dimensions better define them which leads to better products
for them and of course better and more useful ADVERTISING
and/or products.
Mobile is really mobile.
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

4. AR / Mixed reality is here to stay
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
“Reducing customer churn
The broader trend in retail, particularly among
millennials, is a shift in focus from products toward
experiences. For this reason, many customers still
choose to visit a physical shop even if it may be more
convenient to order the item online.”
“Augmenting customer support
The promise of the internet was a world in which
borders and locations became irrelevant. Ironically, in
the past few decades, “global cities” such as San
Francisco, Tokyo, and London have become more
economically competitive while less prominent urban
centers have fallen behind. Fortunately, AR may be
the first platform that can fully deliver on this
promise, by enabling people in remote locations to
provide on-site customer support.”

5. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

6. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products
with USAGE DATA
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

7. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
And on top
of this…
there is another layer
of algorithms and AI
coming

8. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

9. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
Get your poker
face ready

10. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

11. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

12. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

13. Machine vision has improved to the
point where the computers
outperform humans
in areas of object and facial
recognition.
But being able to see the subtleties of
expressions — the difference between
a smile and a smirk — has also come a
long way.
Reading Hidden Emotions:
Spontaneous Micro-expression
Spotting and Recognition
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

14. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

15. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

16. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

17. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
Processing power
is growing
Incredibly fast

18. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

19. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

20. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

21. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

22. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
PHARMA MARKETING
CONFERENCE 2016 &
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

23. Data driven digital
& physical products
Or how is this unfolding further?

24. Tesla – based on data, introduced
the auto pilot function.
Our cars are on the streets teaching
themselves, bit by bit, to be better
drivers – thanks to data.
Where is this
going?
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

25. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
DIGITAL PERFORMANCE
CONFERENCE 2 &
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

26. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
DIGITAL PERFORMANCE
CONFERENCE 2 &
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

27. And what
is really
impressive….
DATA
BECOMES
PHYSICAL
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

28. What about the
future car’s brains
and feelings?
Deep Machine Learning
and an intelligent
Predictive Engine mean
that, with each journey, it
becomes more and more
familiar with its occupants,
their likes and preferences.
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

29. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

30. How do you cope
with this?
As consumers and as a
professionals

31. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
Eg. CHIEF
MARKETING
TECHNOLOGISTS

32. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
EDUCATION and E-LEARNING
are on a verge of transforming
as well.

33. And most importantly
be as human as possible …
even based on technology.
Understand and Create Feelings.

34. Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro

36. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
www.infinitsolutions.ro
alexandru@infinitsolutions.ro
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
Bucharest December 2017