Prezentare Alex Cernatescu in cadrul Brands & Communities 2013. Prezentarea descrie 5 moduri originale in care un brand poate privi o comunitate. - http://www.smark.ro/a_25539/conferinta_brands_communities_2013_grow_your_audience_un_nou_eveniment_smark_knowhow_pe_24_si_25_aprilie.html

1. 5 things
that well-used communities could
be to a brand
Alexandru Cernatescu
CEO
Infinit Solutions Agency

2. Community definition
A unified body of individuals as:
a : state, commonwealth
b : the people with common interests living in a particular area; broadly :
the area itself <the problems of a large community>
c : an interacting population of various kinds of individuals (as species) in a
common location
d : a group of people with a common characteristic or interest living
together within a larger society <a community of retired persons>
e : a group linked by a common policy
f : a body of persons or nations having a common history or common
social, economic, and political interests <the international community>
g : a body of persons of common and especially professional interests
scattered through a larger society <the academic community>

3. A community is
A group of people brought and kept together by
a common interest, both online and offline.

4. A community is a
living and breathing organism

5. Make sure that the common interest that
brings them together is the love for
your brand
or for your brand’s effects on their lives and
passions.

6. A community
IS NOT just a Facebook page with a large
number of likes
or
IS NOT just a Twitter account with a large
number of followers
and so forth…

7. With that in mind…

8. A well-used community could act as a
FULL SCALE SALES FORCE

9. 1. Loyalty system
2. Use the “love for the brand” as
the catalyst
3. Encourage KOLs to push your
message
4. Create community driven
PRODUCTS
A well-used community could act as a
FULL SCALE SALES FORCE

10. RESEARCH COMPANY
A well-used community could act as a

11. 1. Applications or methods of
gathering constant feedback
and consumer needs
2. Very specific research strategy
3. (Actually) Carefully listening to
them
RESEARCH COMPANY
A well-used community could act as a

12. PRE-TESTING AND FOCUS GROUP
A well-used community could act as a

13. 1. Ask them about things that
you plan to do
2. Leverage on the “be the first
to know”
3. Treat them as partners
PRE-TESTING AND FOCUS GROUP
A well-used community could act as a

14. A well-used community could act as an
ADVERTISING AGENCY

15. 1. Constantly stimulate their
creativity
2. Involve them in the brand’s
life and image
3. USE their content
A well-used community could act as an
ADVERTISING AGENCY

16. A well-used community could act as a
PR AGENCY

17. 1. Stimulate positive word of
mouth
2. Address brand issues with
your community FIRST
3. Create brand ambassadors
A well-used community could act as a
PR AGENCY

18. THANK YOU.
The community of people who use the “thank you slide”
Alexandru Cernatescu
CEO
Infinit Solutions Agency
Q&A

19. Full contact information
LinkedIn:
http://www.linkedin.com/in/alexcernatescu
Facebook:
http://www.facebook.com/alex.cernatescu
http://www.facebook.com/infinitsolutions.ro
Twitter:
http://twitter.com/alexcernatescu
Slideshare:
http://www.slideshare.net/AlexCernatescu
Alexandru Cernatescu - CEO
www.alexcernatescu.com
Infinit Solutions Agency
www.infinitsolutions.ro