This document discusses the rise of phablets, which are devices with screens larger than 5 inches that combine aspects of smartphones and tablets. It notes that phablet sales increased from 6% of total smartphone sales in 2014 to 21% in 2015, with shipments expected to reach 138 million units in 2015. The trends suggest phablets will account for 59% of the total mobile device market by 2019, with shipments reaching 400 million units. Phablets are also expected to replace PCs and become the most used devices in offices by 2016-2017 as software companies optimize for mobile environments.

1. Paulo Cesar do Nascimento
B2B Mobile Solutions Executive
PHABLETS

2. Phablets?

3. Mix of SmartPhone & Tablet
Screen size > 5 inch
2014: 6% of total smartphones sales
2015: 21% of total smartphones sales
(Q1/2015)
2015: 138 Mi units shipped (Expected)
Trends
27% CAGR 59% Next 5 Years
(BI Intelligence)
59% of Total Market in 2019
(Business Insider)
400 Mi units shipment in 2019
(Juniper Research)
3X Tablet Sales until 2019 (Business Insider)

4. Mix of Smartphone and Tablet…
Phone
Phablet
Tablet
<= 5 Inch > 5 Inch
<= 6.9 Inch
>= 7 Inch

5. Who are the Phablets Users?

6. Trends…

7. Trends…

8. Corporate Usage…
“In 2016/2017, smartphones will be the
most used devices at Offices…”
Source: Gartner

9. Corporate Usage…
“Industry leading software companies
unleashing the power of their solutions to
mobile environment”

10. Trends…
Phablets replacing PCs in the Office
environment...

11. Thanks!