Phablet: The Goldilocks Device of Phone-PC-Tablet examines recent research regarding the emergence and rise of the phablet, as well as the implications pending its continued success.

1. Phablet
The Goldilocks Device of phone | pc | tablet

2. What’s a Phablet?
Cellular enabled device with a screen sizes ranging from 5 to 8 inches

3. Goldilocks Consumer
Too Big - Too Small - Just Right

4. Super-Sized Smartphone is here to stay
According to the latest findings from market research firm
Juniper Research, annual phablet unit shipments reached
nearly 20 million in 2013, and are expected to rise to 120
million by 2018.
Source: http://bgr.com/2014/02/03/phablet-sales-forecast/

5. Predictions
This massive 500% increase will be driven primarily by
markets in East Asia and China, where gamers and content
streamers will be looking for larger screens.
And with Apple entering the market those numbers should
increase in North America and Europe.
Source: http://bgr.com/2014/02/03/phablet-sales-forecast/

6. Device Purchase Predictions
PC Sales
Smart
Phones
Phablets
Tablets

7. The Sweet Spot
PC Sales
Smart
Phones
Phablets
Tablets

8. Spandex Pockets
No matter which devices ignite the most interest among consumers, phablets should continue to see
significant growth for many years to come.
It might be time to start expanding those pockets on our blue jeans once again.
Source: http://bgr.com/2014/02/03/phablet-sales-forecast/

9. Redefine what is computing
“We are in the midst of a dramatic recasting of the entire market for devices,”
said Bill O’Donnell - Founder and Chief Analyst of TECHnalysis Research.
“...it’s leading to a complete redefinition of what computing is, what computing means and
where computing happens.
It’s safe to say that the world of computing and intelligent devices will look very
different in 5 years compared to what it is today.”
Source: http://bgr.com/2014/02/03/phablet-sales-forecast/

10. Tablet Impact
● Consumers are keeping their tablets, especially higher-cost
models from major vendors, far longer than originally
anticipated.
● Passing their existing tablet off to another member of the family.
● The rise of phablets are causing many people to second-guess
tablet purchases as the larger screens on these phones are often
adequate for tasks once reserved for tablets."
Source: http://www.idc.com/getdoc.jsp?
containerId=prUS24890514

11. Phablet Shipments Double
In the past year alone, the phablet share of smartphone shipments
has more than doubled, from 4.3% in the first quarter of 2013 to
10.5% in the first quarter of this year, representing 30.1 million units
shipped.
Expectations:
● market to rebound by shifting its focus back toward larger-screened devices.
● Products with larger screens--like Microsoft's new 2-in-1, the 12-inch Surface Pro
3— are expected to play a greater role in the market going forward."
Source: http://www.idc.com/getdoc.jsp?
containerId=prUS24890514

12. Larger Screens
"The shift back toward larger screens will mark a welcome sea
change for most vendors as the average selling price for these
devices will remain roughly 50 percent higher than the average sub-
8-inch device," said Jitesh Ubrani, Research Analyst, Worldwide
Quarterly Tablet Tracker. "Microsoft is also expected to benefit from
this shift as the share for Windows-based devices is expected to
double between now and 2018."
Source: http://www.idc.com/getdoc.jsp?
containerId=prUS24890514

13. Phablet share will double by 2018
This year, phablets are forecast to represent just 14 percent of the
smartphone market, but their share will be more than double in
2018, when it will reach 32.2 percent.
Of course, with Apple getting in the game, phablet shipments
could accelerate even faster.
Source: http://betanews.com/2014/09/04/forget-pcs-and-tablets-phablets-are-the-next-big-thing/

14. Drop in Average Selling Price
"While consumers in places like the United States and Western
Europe are likely to own a combination of PCs, tablets, and
smartphones, in many places the smartphone -- regardless of
size -- will be the one connected device of choice", says IDC.
Fueled by the drop in theAverage selling prices of smartphones and
phablets, from $320 and $568, respectively, in 2013 to $291 and
$397, respectively, this year.
Source: http://betanews.com/2014/09/04/forget-pcs-and-tablets-phablets-are-the-next-big-thing/

15. Affordability and Satisfaction
This gives more consumers the chance to afford a
smartphone; it can be a more satisfactory purchase
than, a desktop PC or tablet, for those with tight
budgets.
Source: http://betanews.com/2014/09/04/forget-pcs-and-tablets-phablets-are-the-next-big-thing/

16. Best Fit for the Consumer
“...consumers are still trying to figure out what mix of devices and
screen sizes will suit them best", according to IDC program vice
president Tom Mainelli.
"What works well today could very well shift tomorrow as
phones gain larger screens, tablets become more powerful
replacements for PCs, and even smart watch screens join the
fray".
Source: http://betanews.com/2014/09/04/forget-pcs-and-tablets-phablets-are-the-next-big-thing/