Prabhakar Gopalan, a strategy consultant and corporate strategist at Dell, hosted the weekly Global Product Management Talk on Twitter on December 12, 2011. The discussion focused on taking a fresh, experimental approach to product strategy compared to the traditional "God complex" method. Participants from around the world engaged in a question and answer format to discuss topics like who owns product strategy in their organizations and how experimentation can improve strategy.
Transcript of Tweets from Global Product Management Talk on Building Innovative Products w/Jason Hardy-Smith of BrightIdea. Associated Links: http://pack.li/49
Greg says, "Both Actuation Consulting and Global Product Management Talk share a common goal of enhancing the profession of product management. In fact, Actuation Consulting's tagline is actually “Advancing the Profession of Product Management”. We're pleased to be able to participate with #ProdMgmtTalk in order to forward our common mission."
June 6 Transcript #ProdMgmtTalk
Global Product Management Talk on Removing Silos between Product Management & Engineering with John Haniotis, Senior Vice President of Products at Accept
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesn’t address the pain points of the target market is destined for mediocrity or outright failure.
Transcript of Tweets from Global Product Management Talk on Building Innovative Products w/Jason Hardy-Smith of BrightIdea. Associated Links: http://pack.li/49
Greg says, "Both Actuation Consulting and Global Product Management Talk share a common goal of enhancing the profession of product management. In fact, Actuation Consulting's tagline is actually “Advancing the Profession of Product Management”. We're pleased to be able to participate with #ProdMgmtTalk in order to forward our common mission."
June 6 Transcript #ProdMgmtTalk
Global Product Management Talk on Removing Silos between Product Management & Engineering with John Haniotis, Senior Vice President of Products at Accept
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesn’t address the pain points of the target market is destined for mediocrity or outright failure.
Global Product Management Talk On Feature Prioritization with Amy Lightholder, Agile Coach, @alightholder
A good product backlog is at the heart of any well-functioning agile team. A good product backlog does not automatically ensure good software. However, the lack of a good product backlog often results in incomplete software that does not meet the requirements of customers and stakeholders. The most effective product teams can demonstrate how their prioritization supports larger business priorities (and when the business priorities aren’t clear, these teams clarify them!).
About Amy Lightholder
Amy Lightholder is a seasoned UX analyst, Agile facilitator, entrepreneur, and coach with over fifteen years of experience in the tech industry. She holds a degree in Computer Science as well as numerous professional certifications in project and product management.
Most companies strive to be better and more efficient; few understand that Product
Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session will help you build and effectively manage a product management team. It will identify ways to empower your product management team to lead cross-functional product teams effectively. Join Hector Del Castillo as he shares his insights on why growing high performing product management teams is critical for product-driven organizations.
Hector Del Castillo brings over 15 years of experience directing product strategy for product-driven companies to create new revenue streams by implementing a product life cycle management process, realigning the business model, and growing high-performance product teams. He has launched several profitable technology-based products and solutions.
--------------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
Global Product Management Talk: http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
Transcript from June 13, 2011 Global Product Management Talk on twitter: Role of Customer in Product Management and Marketing with Gregory Yankelovich of Amplified Analytics
Gopal Shenoy, Director of Product Management, Gazelle.com, Leads Twitter Discussion On Why Product Managers Must Understand The Competitive Space @prodmgmttalk #prodmgmttalk
World’s largest company dedicated to serving the changing needs of product management, marketing management, and brand management professionals and their employers by providing focused and strategic information, training and networking.
Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence.
Leon says, "I’m happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."
Transcript of Tweets. There tends to be a lot of debate on the roles & responsibilities of the Project Manager vs. the Product Manager. In this twitter talk, we would like to gain a better understanding of how these roles can more effectively work together to bring to market high quality products.
"This is the second time I'm speaking on the Global Product Management Talk. Its a great opportunity to connect in real time with the product management community on Twitter and I'm looking forward to the added component of the live broadcast to talk about one of the most vital aspects of building successful products," says Jeff.
Hector says, "I'm looking forward to this important discussion with the Global Product Management Talk since I speak with professionals seeking to advance their product management careers on a daily basis. I'm delighted to join other participants in the ProdMgmtTalk community who already serve as mentors, perhaps in an informal way, by generously sharing their expertise and contributing to the visibility of the product manager's role in successfully guiding products throughout the entire product lifecycle process."
Kelly says, "So often the good folks in Product Management work in isolation, plying their trade behind the firewall. Because Product Managers are multi-talented folks, we tend to learn from communities whose focus is UI/UX, Entrepreneurship, Programming or Engineering. Feeling at home in so many places, we forget to talk with each other. I love that the Global Product Management Talk exists so that we can form a community of our own."
“For many organizations, traditional product management and marketing practices can only take them so far. I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue that's typical of most web-based communications,” commented Mansour.
Paul says, "I’m excited to participate in the Global Product Management Talk because the disciplines of UX and PM need each other! Together they can guide Engineering and ensure that what is conceptualized is actually what is built.”
Larry McKeogh discusses effective interviewing techniques for hiring Product Managers with the Twitter participants at the Global Product Management Talk on Twitter
"I'm thrilled to join the Global Product Management Community for this ProdMgmtTalk. There's a lot of offline discussion about how to structure product management teams, "where do I go from here?" and other organizational challenges. I'm looking forward to a free-wheeling session with passionately opinionated members of the product management community!" says Rich.
Global Product Management Talk On Feature Prioritization with Amy Lightholder, Agile Coach, @alightholder
A good product backlog is at the heart of any well-functioning agile team. A good product backlog does not automatically ensure good software. However, the lack of a good product backlog often results in incomplete software that does not meet the requirements of customers and stakeholders. The most effective product teams can demonstrate how their prioritization supports larger business priorities (and when the business priorities aren’t clear, these teams clarify them!).
About Amy Lightholder
Amy Lightholder is a seasoned UX analyst, Agile facilitator, entrepreneur, and coach with over fifteen years of experience in the tech industry. She holds a degree in Computer Science as well as numerous professional certifications in project and product management.
Most companies strive to be better and more efficient; few understand that Product
Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session will help you build and effectively manage a product management team. It will identify ways to empower your product management team to lead cross-functional product teams effectively. Join Hector Del Castillo as he shares his insights on why growing high performing product management teams is critical for product-driven organizations.
Hector Del Castillo brings over 15 years of experience directing product strategy for product-driven companies to create new revenue streams by implementing a product life cycle management process, realigning the business model, and growing high-performance product teams. He has launched several profitable technology-based products and solutions.
--------------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
Global Product Management Talk: http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
Transcript from June 13, 2011 Global Product Management Talk on twitter: Role of Customer in Product Management and Marketing with Gregory Yankelovich of Amplified Analytics
Gopal Shenoy, Director of Product Management, Gazelle.com, Leads Twitter Discussion On Why Product Managers Must Understand The Competitive Space @prodmgmttalk #prodmgmttalk
World’s largest company dedicated to serving the changing needs of product management, marketing management, and brand management professionals and their employers by providing focused and strategic information, training and networking.
Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence.
Leon says, "I’m happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."
Transcript of Tweets. There tends to be a lot of debate on the roles & responsibilities of the Project Manager vs. the Product Manager. In this twitter talk, we would like to gain a better understanding of how these roles can more effectively work together to bring to market high quality products.
"This is the second time I'm speaking on the Global Product Management Talk. Its a great opportunity to connect in real time with the product management community on Twitter and I'm looking forward to the added component of the live broadcast to talk about one of the most vital aspects of building successful products," says Jeff.
Hector says, "I'm looking forward to this important discussion with the Global Product Management Talk since I speak with professionals seeking to advance their product management careers on a daily basis. I'm delighted to join other participants in the ProdMgmtTalk community who already serve as mentors, perhaps in an informal way, by generously sharing their expertise and contributing to the visibility of the product manager's role in successfully guiding products throughout the entire product lifecycle process."
Kelly says, "So often the good folks in Product Management work in isolation, plying their trade behind the firewall. Because Product Managers are multi-talented folks, we tend to learn from communities whose focus is UI/UX, Entrepreneurship, Programming or Engineering. Feeling at home in so many places, we forget to talk with each other. I love that the Global Product Management Talk exists so that we can form a community of our own."
“For many organizations, traditional product management and marketing practices can only take them so far. I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue that's typical of most web-based communications,” commented Mansour.
Paul says, "I’m excited to participate in the Global Product Management Talk because the disciplines of UX and PM need each other! Together they can guide Engineering and ensure that what is conceptualized is actually what is built.”
Larry McKeogh discusses effective interviewing techniques for hiring Product Managers with the Twitter participants at the Global Product Management Talk on Twitter
"I'm thrilled to join the Global Product Management Community for this ProdMgmtTalk. There's a lot of offline discussion about how to structure product management teams, "where do I go from here?" and other organizational challenges. I'm looking forward to a free-wheeling session with passionately opinionated members of the product management community!" says Rich.
Nick says, "Looking forward to learning of the challenges the global product management community faces in regards to adopting Agile and responding to customers. Going to be great to be answering these questions from Agile 2012, the largest Agile conference in the world!"
Joe says, "Figuring out ways to ship more product is a passion of mine. The problem spans technology, product, design, and people, which is what makes it so interesting. I'm excited to talk more about the colliding worlds of iterative development and product management with the community on Global Product Management Talk."
Joe Stump, CEO And Cofounder Of Sprint.ly, Discusses The Iterative Product Development Process, Automating Product Releases And Metrics
The software iterative development process enables every product iteration to result in at least one software release. Because of its collaborative, problem-solving character, iterative software development is similar to a multidisciplinary project or parallel development, which places a high demand on communication between the project team and project stakeholders, and among team members themselves. Also referred to as non-blocking development, this process aligns the entire business, from sales to software development, to ship more product more quickly.
Joe Stump, CEO And Cofounder Of Sprint.ly, will discuss the Iterative Product Development Process, Automating Product Releases And Metrics on Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.
----------------------------------------------------------------------------------------------
NOTE: DAY & TIME!
Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.
----------------------------------------------------------------------------------------------
---->WIN!
Joe is a featured speaker at the Startup Product Summit in San Francisco on February 7, 2013. Tickets available at startupproduct.ticketbud.com/summit
Participants during the live broadcast get $50 off registration using code: sfproducttalks and 6 months of unlimited free trial of Sprint.ly. (Based on average team size this is about a $1000 give away.)
------------------------------------
Background resources: http://bit.ly/132MJal
Listen! http://bit.ly/VhwJgm
Mark your calendar with the correct time: http://bit.ly/Rs5Nfu
Follow for reminders: http://bit.ly/nbw9Yr
-------------------------------------
Brought to you this week by:
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Register now!
startupproduct.ticketbud.com/summit
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
Teresa says, "I'm looking forward to discussing developing product expertise with Cindy and the Global Product Management Talk community. The broadcast and Startup Product events are an excellent platform for discussing important issues that forward product professionals and leaders to guarantee that more big ideas turn into great products."
Teresa is speaking at the Startup Product Summit SF2 on October 12, 2013 at Broadway Studios in San Francisco which is like Tedtalks for Product excellence. Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP
Oct 10: Workshop Day: competitive space & Lean startup way. http://bit.ly/14SMcaC
Oct 11 Startup Product Summit SF2 lightning talks w/experts & practitioners. http://bit.ly/1bvsOFm
Oct 12 ProductCamp San Francisco! true community unconference http://pcampsf.com
More information, registration and sponsorship opportunities available at http://startupproduct.com
About Teresa Torres
I’m a product consultant and coach who works with early-stage companies helping them translate their big ideas into great products. My focus is on helping product managers be better at what they do by sharing knowledge, building know-how, and refining practice. Professionally, I’ve worked as an interaction designer, a user researcher, and in a variety of product management roles from an individual contributor to a vice president. I was also the CEO of a social media startup that dabbled in social recruiting and higher education. http://www.linkedin.com/in/teresatorres
Email producttalk at teresatorres dot com.
On twitter: @ttorres http://www.twitter.com/ttorres
Blog: producttalk.org
About AfterCollege, Inc.
AfterCollege is the largest career network for college students and recent graduates. We are working to eliminate unemployment among college students and recent grads by helping students explore jobs and internships based on answers to 3 easy questions: what did you study, where, and when do you graduate. Featuring 400,000 entry-level jobs and internships from 25,000+ employers, AfterCollege reaches more than 5,000,000 users each year, including 18,000 faculty, student group and administrative contacts at over 2,000 colleges and universities. http://www.aftercollege.com
Startup Product movement for product excellence and Product Bootcamp San Francisco - Oct 10-12, 2013
Workshop Day, Summit, Afterparty, Product Camp San Francisco. http://bit.ly/14ZagOP
Startup Product Summit SF2 http://bit.ly/11fNVcU
Site: http://startupproduct.com
Twitter: http://www.twitter.com/startupproduct
Sponsor Opportunities: http://bit.ly/1dreT5g
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.
“I have found that most product management organizations don't have a clear measure of their maturity and health, so in my session with the Global Product Management Talk, I hope to share some ideas that will help product management organizations establish a clear vision for their organization, assess their maturity against that and create a plan to grow and become more effective in delivering globally competitive products and services,” says Tom Evans.
John says, "I'm really delighted to be joining the Global Product Management Talk to lead this discussion, having co-hosted several times. ProdMgmtTalk is such a unique forum for Product Managers, with high-quality insight from a truly global audience. Talking about how to manage a product's end of life stage should enhance everyone's product chops."
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy
1. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Prabhakar Gopalan, Strategy Prabhakar says:
Consultant, spoke at the weekly "I'm very excited to participate in The
Global Product Management Talk Global Product Management Talk on
Twitter. I'm hoping to learn and share
on Twitter Monday, December 12, insights from a curious group of
2011 using the hashtag product leaders. Speaking of
#prodmgmttalk experiments, this (ProdMgmtTalk) is
a fantastic one!"
INTRO
Product strategy is a topic in the minds of everyone involved with developing and selling a product. Most
product failures are attributed to "bad strategy". This discussion will take a look at product strategy from a
fresh perspective - from that of the experimental school . We’ll compare and contrast the experimental
approach with the more prevalent “God complex” approach. What we share and learn could inspire us to
challenge and test our approaches to strategy as a practice going forward.
Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.
• Podcast: http://bit.ly/tJcjy4
• Links: http://bit.ly/sU3Iug
ABOUT PRABHAKAR GOPALAN
Prabhakar Gopalan is a strategy consultant based in Austin, Texas and a corporate strategist at Dell. Prabhakar
founded Whole Mind Consulting, an innovation driven management consulting firm. His experience spans
working in a number of roles in product management, product marketing and consulting services at large and
small technology firms. He is a popular speaker at ProductCamp Austin. Prabhakar’s blog postings can be found
at the popular product management blog, http://onproductmanagement.net as well as building4.tumblr.com
QUESTIONS FOR DISCUSSION
Q1 Who owns product strategy in your organization? product management? product marketing? development?
does it matter?
Q2 How many of you write and follow a 'strategy document'? Does it actually work?
Q3 Does your executive team take strategy input from your team or from some other source? (e.g. external
consulting firms)
Q4 What would be one reason your product strategy failed? (past/present/an experience)
Q5 Does your business have a long term roadmap and what value does it provide?
Q6 How does organizational design affect strategy?
Q7 Do executives in your organization empower line managers and developers to experiment?
Q8 How do agile development methods affect (positively) in your product strategy?
Q9 Does cloud computing help you in your experiments? In what ways, how?
Q10 If there's one small experiment you'd do tomorrow, what would it be?
TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
2. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
PGopalan hello everyone! thanks for joining the tweetchat and blogtalkradio on product
strategy. #prodmgmttalk
NickCoster here tweeting for @brainmates to co-host Global Product Management Talk to discuss Product
Strategy.#prodmgmttalk
CindyFSolomon your co-host checking in from foggy San Francisco Bay delighted to welcome speaker
@PGopalan and @NickCoster as co-host today!
ProdMgmtTalk FIRST Q: Please introduce yourself with where you're tweeting from & your involvement
w/ #prodmgmt #prodmgmttalk
ProdMgmtTalk Intro: Prabhakar Gopalan @PGopalan strategy consultant based in Austin, Texas and a
corporate strategist at Dell.#prodmgmttalk
ProdMgmtTalk Intro: Prabhakar Gopalan @PGopalan founded Whole Mind Consulting, an innovation
driven management consulting firm #prodmgmttalk
CindyFSolomon Our format – we’ll post questions one at a time with Q1, Q2, Q3 Please answer using A1,
A2, A3 #prodmgmttalk
johnpeltier Hello all from Atlanta - Product manager, marketer, strategist here catching a few tweets in
between bites!#prodmgmttalk -4:03 PM Dec 12th, 2011
cindyfsolomon Q1 Who owns product strategy in your organization? product management? product
marketing? development? does it matter? #prodmgmttalk -4:04 PM Dec 12th, 2011
brainmates Welcome Prabhakar (@PGopalan) to Global Product Management Talk! #prodmgmttalk -4:04
PM Dec 12th, 2011
cindyfsolomon Welcome @johnpeltier! #prodmgmttalk -4:04 PM Dec 12th, 2011
PGopalan greetings and welcome John! #prodmgmttalk -4:04 PM Dec 12th, 2011
rcauvin Hello from Austin, I'm a product strategist & manager. I'll be here for a few minutes before a
meeting. #prodmgmttalk -4:04 PM Dec 12th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
3. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon In Startups, the CEO/founder owns product strategy and is also the #prodmgmt and
everything else #prodmgmttalk -4:05 PM Dec 12th, 2011
PGopalan welcome @rcauvin thanks for joining @johnpeltier#prodmgmttalk -4:05 PM Dec 12th, 2011
rcauvin A1 The *team* owns the product & product strategy. No single individual
does. #prodmgmt #prodmgmttalk -4:06 PM Dec 12th, 2011
hanneshelander Ni hao from Shanghai. Product Director at StarryMedia, developing marketing tools for
Chinese social media.#prodmgmttalk -4:06 PM Dec 12th, 2011
cindyfsolomon @rcauvin Welcome! #prodmgmttalk -4:06 PM Dec 12th, 2011
brainmates A1) Once it has been defined everyone should be able to 'Own' it. But who defines
it? #prodmgmttalk -4:06 PM Dec 12th, 2011
cindyfsolomon Q1 Who owns product strategy in your organization? product management? product
marketing? development? does it matter? #prodmgmttalk -4:06 PM Dec 12th, 2011
ProdMgmtTalk Welcome @hanneshelander from Shanghai!#prodmgmttalk -4:06 PM Dec 12th, 2011
rcauvin A1 A product manager informs product decisions w/ market knowledge & strategic
insights. #prodmgmt #prodmgmttalk -4:07 PM Dec 12th, 2011
cindyfsolomon @rcauvin Is that your experience or dream that everyone owns it? #prodmgmttalk -4:07 PM
Dec 12th, 2011
cindyfsolomon @pgopalan says not a one person effort, @rcauvinis right: every1 should own & be able to
define. Easier in startup/social org #prodmgmttalk -4:08 PM Dec 12th, 2011
rcauvin @cindyfsolomon My experience! Unilateral product decisions don't
stick. #prodmgmt #prodmgmttalk -4:08 PM Dec 12th, 2011
cindyfsolomon @pgopalan "most of us work in large orgs - looking at strategy team w/biz units have indiv
biz unit strategy teams - overused" #prodmgmttalk -4:08 PM Dec 12th, 2011
cindyfsolomon @pgopalan says "Remove bottlenecks to let people experiment to get to
solutions..." #prodmgmttalk -4:09 PM Dec 12th, 2011
rcauvin A1: On a related note, see my latest blog entry, "Who Owns the
Product?" http://t.co/gMHexle4 #prodmgmt#prodmgmttalk -4:09 PM Dec 12th, 2011
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4. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
rcauvin +1 RT @cindyfsolomon: @pgopalan says "Remove bottlenecks to let people experiment to get to
solutions..."#prodmgmttalk -4:10 PM Dec 12th, 2011
brainmates One of the challenges is that strategy is being developed by "strategy people" independently to
the "doing people" @PGopalan #prodmgmttalk -4:10 PM Dec 12th, 2011
johnpeltier A1) Current org - PM team along with CEO/ownership.#prodmgmttalk -4:10 PM Dec 12th, 2011
ProdMgmtTalk RT @johnpeltier: A1) Current org - PM team along with CEO/ownership. #prodmgmttalk -
4:10 PM Dec 12th, 2011
rcauvin A1: Now I do believe the #prodmgmt role brings skills to the table ideally suited for helping to
define strategy. #prodmgmt#prodmgmttalk -4:11 PM Dec 12th, 2011
hanneshelander A1) Important to distinguish ownership from involvement. My experience says collective
ownership is not easy.#prodmgmttalk -4:11 PM Dec 12th, 2011
nickcoster RT @brainmates: One of the challenges is that strategy is being developed by "strategy people"
independently to the "doing people" @PGopalan #prodmgmttalk -4:12 PM Dec 12th, 2011
ProdMgmtTalk @pgopalan "Large orgs have to disagregate themselves to think like smll orgs - more
effective" #Prdmgmthave 360 view #prodmgmttalk -4:12 PM Dec 12th, 2011
rcauvin @hanneshelander Agree collective ownership isn't easy. But it's often the only way to run a truly
effective product effort.#prodmgmttalk -4:12 PM Dec 12th, 2011
ProdMgmtTalk RT @hanneshelander: A1) Important to distinguish ownership from involvement. My
experience= collective ownership is not easy. #prodmgmttalk -4:13 PM Dec 12th, 2011
ProdMgmtTalk @PGopalan "lrg orgs silo out strategy into long term: tactics short term/strategy long
term...NO! Must do right in short term" #prodmgmttalk -4:13 PM Dec 12th, 2011
ProdMgmtTalk RT @rcauvin: @hanneshelander Agree collective ownership isnt easy- often only way to run
a truly effective product effort. #prodmgmttalk -4:14 PM Dec 12th, 2011
brainmates #prodmgmt is best placed to influence the direction of Product strategy -
@PGopalan #prodmgmttalk -4:14 PM Dec 12th, 2011
johnpeltier RT @brainmates: #prodmgmt is best placed to influence the direction of Product strategy -
@PGopalan#prodmgmttalk -4:15 PM Dec 12th, 2011
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5. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk @PGopalan has a lot to say: listen inhttp://t.co/pFkD8AB7 #prodmgmttalk -4:15 PM Dec
12th, 2011
ProdMgmtTalk @PGopalan "What are your goalposts? Remove them! Let customer determine what the
success metric is!"#prodmgmttalk -4:16 PM Dec 12th, 2011
ProdMgmtTalk @PGopalan says "all just accounting gimmicks - must always work to customer
satisfaction." #prodmgmttalk -4:17 PM Dec 12th, 2011
ProdMgmtTalk Q2 How many of you write and follow a 'strategy document'? Does it actually
work? #prodmgmttalk -4:17 PM Dec 12th, 2011
rcauvin I'm interested in what @pgopalon has to say about positioning as a battle for the mind & as the
root of strategy.#prodmgmt #prodmgmttalk -4:17 PM Dec 12th, 2011
rcauvin A2: In my opinion, positioning of the product drives all product decisions & lies at the root of
strategy. #prodmgmt#prodmgmttalk -4:18 PM Dec 12th, 2011
rcauvin I know @pgopalon has some concerns about the military analogies. #prodmgmt #prodmgmttalk -
4:19 PM Dec 12th, 2011
brainmates @PGopalan has been "ranting" in the audio channel (http://t.co/RQhEubnK). Trying to capture
and bring back to questions. #prodmgmttalk -4:19 PM Dec 12th, 2011
rcauvin But I think Ries & Trout were dead on when they characterized marketing as a battle for the
mind. #prodmgmt#prodmgmttalk -4:19 PM Dec 12th, 2011
johnpeltier @brainmates Less value to the twitter part of this. Is it really a "Twitter chat" anymore?
:) #prodmgmttalk -4:19 PM Dec 12th, 2011
ProdMgmtTalk @PGopalan is pulling books: Strategy Bites Back - explores dif schools; positioning,
experimentation...requires predisposed #prodmgmttalk -4:20 PM Dec 12th, 2011
hanneshelander A2) I write them occasionally. The writing process helps me clarify strategy issues, but
mostly the document is useless. #prodmgmttalk -4:20 PM Dec 12th, 2011
ProdMgmtTalk @johnpeltier It fluctuates - attempting to stay open and provide choices! #prodmgmttalk -
4:20 PM Dec 12th, 2011
johnpeltier RT @rcauvin: I think Ries & Trout were dead on when they characterized marketing as a battle
for the mind. #prodmgmt#prodmgmttalk -4:20 PM Dec 12th, 2011
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6. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
errandmanagers Just joined the #prodmgmttalk chat, good evening everyone #prodmgmttalk -4:22 PM Dec
12th, 2011
ProdMgmtTalk @PGopalan says Porter's 5 forces are dated - MBA schools shld stop teaching irrelevant to
today's environmnet#prodmgmttalk -4:23 PM Dec 12th, 2011
saeedwkhan Just joined as well. #prodmgmttalk -4:23 PM Dec 12th, 2011
ProdMgmtTalk Welcome @errandmanagers ! http://t.co/0Xgi31TRwe're on Q2 #prodmgmttalk -4:23 PM
Dec 12th, 2011
brainmates @PGopalan: "Curent Strat Docs use 3 main tools. Porters 5 forces, SWOT, and Roadmaps. These
ore outdated and irrelevant" #prodmgmttalk -4:24 PM Dec 12th, 2011
ProdMgmtTalk Welcome @saeedwkhan ! @PGopalan is speaking very fast and passionately!
http://t.co/pFkD8AB7 #prodmgmttalk -4:24 PM Dec 12th, 2011
errandmanagers @ProdMgmtTalk Thanks getting caught up :D#prodmgmttalk -4:25 PM Dec 12th, 2011
brainmates @PGopalan: "SWOT has a dangerous confirmation bias" #prodmgmttalk -4:25 PM Dec 12th,
2011
saeedwkhan A2 I find writing a strat doc helps to clarify thinking & brings focus. It's not abt what U do but
why you're doing it.#prodmgmttalk -4:26 PM Dec 12th, 2011
ProdMgmtTalk We're skipping to Q5 Does your business have a long term roadmap and what value does it
provide?#prodmgmttalk -4:26 PM Dec 12th, 2011
saeedwkhan @ProdMgmtTalk Yeah....the passion is great, but you need to slow him down. :-
) #prodmgmttalk -4:26 PM Dec 12th, 2011
brainmates @PGopalan: "Does Facebook consider Porters 5 forces when they design product strategy?
Unlikely" #prodmgmttalk -4:27 PM Dec 12th, 2011
errandmanagers RT @ProdMgmtTalk: Were skipping to Q5 Does your business have a long term roadmap
and what value does it provide? #prodmgmttalk -4:27 PM Dec 12th, 2011
ProdMgmtTalk @nickcoster and I just debriefed with @PGopalan - get ready for another rant on
"roadmaps" coming up!#prodmgmttalk -4:28 PM Dec 12th, 2011
saeedwkhan A5 For some products 3 years is not possible, for others 3 years is the bare minimum. Depends
on market, maturity etc. #prodmgmttalk -4:28 PM Dec 12th, 2011
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7. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon @PGopalan "strategy should be about innovation..." #prodmgmttalk -4:29 PM Dec 12th,
2011
saeedwkhan @pgopalan Yeah but you can't disprove by citing one example. :-) What do you propose as
alternative to Porter's 5F?#prodmgmttalk -4:29 PM Dec 12th, 2011
cindyfsolomon @PGopalan "Example: product w/500 customers - can't have goal oriented strategy....you
have to keep experimenting" #prodmgmttalk -4:30 PM Dec 12th, 2011
cindyfsolomon RT @saeedwkhan: @pgopalan Yeah but you cant disprove by citing 1 exmpl :-) What do you
propose as alternative to Porters 5F? #prodmgmttalk -4:30 PM Dec 12th, 2011
saeedwkhan @pgopalan -- or should innovation be central to strategy? :-) #prodmgmttalk -4:30 PM Dec
12th, 2011
cindyfsolomon @nickcoster says "strategy comes before objective - once decide on biz goal, what biz
objectives?"#prodmgmttalk -4:31 PM Dec 12th, 2011
cindyfsolomon @PGopalan says if you truly want to be innovative (drives creative/destructn) look at ways
to solve problms - not just $ #prodmgmttalk -4:31 PM Dec 12th, 2011
cindyfsolomon @PGopalan says "can't use spreadsheet to predetermine where you might end up...
customers don't react based on models..." #prodmgmttalk -4:32 PM Dec 12th, 2011
liz_blink A5 road map helps to not lose track at every request or brushfire. Reminds you to backburn.
Aussie reference there!#prodmgmttalk" -4:32 PM Dec 12th, 2011
cindyfsolomon @PGopalan must incorporate customer behavioral - not static, not rational - customers
more dynamic/not predictable #prodmgmttalk -4:33 PM Dec 12th, 2011
liz_blink RT @cindyfsolomon: @PGopalan says "can't use spreadsheet to predetermine where you might
end up...customers don't react based on models..." #prodmgmttalk -4:33 PM Dec 12th, 2011
cindyfsolomon Welcome @liz_blink A5 road map helps keep track at every request or brushfire; Reminds
you to backburn. Aussie reference here! #prodmgmttalk -4:34 PM Dec 12th, 2011
cindyfsolomon @nickcoster discussing evolutionary strategies w/ @PGopalan - trying to work out biz
strategy to pre-empt wastage #prodmgmttalk -4:34 PM Dec 12th, 2011
errandmanagers RT @cindyfsolomon: @PGopalan must incorporate customer behavioral - not static,not
rational -cust more dynamic/not predictable #prodmgmttalk -4:35 PM Dec 12th, 2011
_______________________________________________________________________________________________
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8. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
joshua_d RT @cindyfsolomon: @PGopalan says "can't use spreadsheet to predetermine where you might
end up...customers don't react based on models..." #prodmgmttalk -4:35 PM Dec 12th, 2011
cindyfsolomon @PGopalan says "stop wastage by iterating/pivoting w/out planning too far
ahead"#prodmgmttalk -4:35 PM Dec 12th, 2011
johnpeltier Per @PGopalan strategy s/b experimenting in steps [like lean startup], more than 3-year
plans. #prodmgmttalk -4:36 PM Dec 12th, 2011
cindyfsolomon @PGopalan says "Agility will determine direction and cut down on wastage: Ex. Boeing
http://t.co/ZweDbpHZ#prodmgmttalk -4:36 PM Dec 12th, 2011
cindyfsolomon Q6 How does organizational design affect strategy? #prodmgmttalk -4:37 PM Dec 12th,
2011
cindyfsolomon A6 @PGopalan wants to plug Conway's lawhttp://t.co/5oNb3hDN #prodmgmttalk -4:37 PM
Dec 12th, 2011
nickcoster I am disagreeing with @PGopalan about the importance of having a strategy before planning
Actions. #prodmgmttalk -4:37 PM Dec 12th, 2011
saeedwkhan @pgopalan can U define strategy from your perspective. A lot of what UR mentioning sounds
more like execution than strat. #prodmgmttalk -4:38 PM Dec 12th, 2011
cindyfsolomon @joshua_d Welcome - didn't see you come in!#prodmgmttalk -4:38 PM Dec 12th, 2011
cindyfsolomon @PGopalan says strategists should be systems thinkers: i.e. Agile dev applies to all types of
product develop#prodmgmttalk -4:39 PM Dec 12th, 2011
saeedwkhan @nickcoster How do you define strategy?I want to compare yours
with @pgopalan's #prodmgmttalk -4:39 PM Dec 12th, 2011
cindyfsolomon @PGopalan mentioning Marc Andreeson NY Times/Post article #prodmgmttalk -4:39 PM
Dec 12th, 2011
cindyfsolomon RT @saeedwkhan: @pgopalan can U define strategy perspective. what UR mentioning
sounds more like execution than strat. #prodmgmttalk -4:40 PM Dec 12th, 2011
nickcoster Strategy defines the direction for all actions to follow. Objectives (eg financial, measurable) are
way of measuring progress #prodmgmttalk -4:40 PM Dec 12th, 2011
_______________________________________________________________________________________________
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@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
9. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon @PGopalan says "strategy is about rethinking how we approach prod development - its not
1 thing, its a lot of related ideas" #prodmgmttalk -4:40 PM Dec 12th, 2011
cindyfsolomon Strategy is typically emergent - in retrospect you see how it occured... #prodmgmttalk -4:41
PM Dec 12th, 2011
nickcoster (Product) Strategy: What outcome does the product aim to deliver to the market? What
problems will it solve and for who?#prodmgmttalk -4:42 PM Dec 12th, 2011
cindyfsolomon @PGopalan says "Don't ignore serendipity" Successful entrepreneurs say they're lucky
(they're humble & its true) #prodmgmttalk -4:42 PM Dec 12th, 2011
cindyfsolomon @PGopalan says people want definiteness, clarity & exactness of things - But we don't live
in world of absolutes - no pure B&W #prodmgmttalk -4:44 PM Dec 12th, 2011
johnpeltier RT @nickcoster: Prod Strategy: What outcome does the prod aim to deliver? What problems
will it solve and for who?#prodmgmttalk -4:45 PM Dec 12th, 2011
liz_blink @cindyfsolomon @PGopalan cust behavior not rational#prodmgmttalk no reason for roadmap to
entirely reflect customer madness! PM sanitycheck -4:45 PM Dec 12th, 2011
saeedwkhan @nickcoster 4 me strategy is a frmewrk to guide decisions. What to do but also what not to
do. It can change w/ new info. #prodmgmttalk -4:45 PM Dec 12th, 2011
cindyfsolomon @PGopalan says its very "Descartian approach - but there are too many variables in more
than 2 dimensions..."#prodmgmttalk -4:45 PM Dec 12th, 2011
cindyfsolomon RT @liz_blink @PGopalan cust behavior not rational/no reason for roadmap to entirely
reflect customer madness! PM sanitycheck #prodmgmttalk -4:46 PM Dec 12th, 2011
hanneshelander Agree. “@nickcoster: Prod Strategy: What outcome does the prod aim to deliver? What
problems will it solve and for who? #prodmgmttalk” -4:46 PM Dec 12th, 2011
cindyfsolomon Q7 Do executives in your organization empower line managers and developers to
experiment? #prodmgmttalk -4:46 PM Dec 12th, 2011
brainmates #prodmgmt needs to be able to embrace uncertainty. This applies to strategy and all product
decisions. The is no '100% right'. #prodmgmttalk -4:46 PM Dec 12th, 2011
saeedwkhan @nickcoster - more on it here http://t.co/kGQjFax0#prodmgmttalk -4:47 PM Dec 12th, 2011
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10. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon @PGopalan Agrees! RT @saeedwkhan:@nickcoster 4 me strategy is a frmewrk to guide
decisions. It can change w/ new info. #prodmgmttalk -4:47 PM Dec 12th, 2011
cindyfsolomon RT @saeedwkhan: @nickcoster - more on it herehttp://t.co/SsBXXTyF #prodmgmttalk -4:47
PM Dec 12th, 2011
saeedwkhan @pgopalan -- Agreement. Yeah!!! :-) #prodmgmttalk -4:48 PM Dec 12th, 2011
cindyfsolomon @PGopalan says @saeedwkhan is a true pragmatist and not an extremist
like @PGopalan!#prodmgmttalk -4:48 PM Dec 12th, 2011
cindyfsolomon @PGopalan says "strategy should reflect diversity - strategy is not a differentiater - its a
model to be copied" #prodmgmttalk -4:49 PM Dec 12th, 2011
cindyfsolomon How can you quantify experimentation unless you're a research scientist? #prodmgmttalk -
4:50 PM Dec 12th, 2011
cindyfsolomon @PGopalan says "look to customer to learn from experimental process" #prodmgmttalk -
4:50 PM Dec 12th, 2011
johnpeltier A7: Experiments are dangerous if co. expects time sensitive market release. #prodmgmttalk -
4:50 PM Dec 12th, 2011
cindyfsolomon @nickcoster says "you start with a hypothesis to test with the customer" #prodmgmttalk -
4:51 PM Dec 12th, 2011
cindyfsolomon (participants - I keep attempting to bring conversation back to a Q&A format....appreciate
your commitment to staying in!) #prodmgmttalk -4:52 PM Dec 12th, 2011
noshamecreative RT @nickcoster: (Product) Strategy: What outcome does the product aim to deliver to the
market? What problems will it solve and for who? #prodmgmttalk -4:52 PM Dec 12th, 2011
cindyfsolomon RT @johnpeltier: A7: Experiments are dangerous if co. expects time sensitive market
release. #prodmgmttalk -4:52 PM Dec 12th, 2011
cindyfsolomon Skipping to Q10 If there's one small experiment you'd do tomorrow, what would it
be? #prodmgmttalk -4:52 PM Dec 12th, 2011
cindyfsolomon Welcome @noshamecreative! #prodmgmttalk -4:53 PM Dec 12th, 2011
cindyfsolomon @PGopalan says A10: try to do simple things - a little (incremental) change, to see if has
affect....#prodmgmttalk -4:53 PM Dec 12th, 2011
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11. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
noshamecreative RT @nickcoster: Strategy defines the direction for all actions to follow. Objectives (eg
financial, measurable) are way of measuring progress #prodmgmttalk -4:54 PM Dec 12th, 2011
johnpeltier RT @johnpeltier: A10 A/B testing on my product if I had the infrastructure in
place! #prodmgmttalk -4:54 PM Dec 12th, 2011
brainmates Experiments should be initiated to test a hypothesis. Along the way other insights will be
unearthed.http://t.co/oR6RHJ1X #prodmgmttalk -4:55 PM Dec 12th, 2011
Brioneja @johnpeltier Far more dangerous to do full scale launch and get it wrong #prodmgmttalk -4:55
PM Dec 12th, 2011
cindyfsolomon RT @Brioneja: @johnpeltier Far more dangerous to do full scale launch and get it
wrong #prodmgmttalk -4:56 PM Dec 12th, 2011
cindyfsolomon Welcome Jose @Brioneja ! #prodmgmttalk -4:56 PM Dec 12th, 2011
saeedwkhan A10 - one experiment tomorrow? pricing sensitivity on my year end bonus! :-
) #prodmgmttalk -4:56 PM Dec 12th, 2011
joshua_d @cindyfsolomon just catching a quick peak. Too much going on at home to follow real
time #prodmgmttalk -4:56 PM Dec 12th, 2011
cindyfsolomon @PGopalan says "hypothesis limits what is tested and what outcome" #prodmgmttalk -4:57
PM Dec 12th, 2011
hanneshelander For me, strategy is how to focus our actions to achieve an specific outcome. Simple,
actionable, moldable and evolving. #prodmgmttalk -4:57 PM Dec 12th, 2011
cindyfsolomon @joshua_d No worries! Very swift discussion today! #prodmgmttalk -4:57 PM Dec 12th,
2011
Brioneja @cindyfsolomon time for experimentation needs to be built into roadmap. Include "soft launch"
and "hard launch"#prodmgmttalk -4:57 PM Dec 12th, 2011
saeedwkhan @pgopalan -- when building a product, how do U know how little to make it before releasing
to market?#prodmgmttalk -4:57 PM Dec 12th, 2011
cindyfsolomon @PGopalan says FB would not have been created in a large org using
hypothesis... #prodmgmttalk -4:58 PM Dec 12th, 2011
_______________________________________________________________________________________________
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12. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Brioneja @cindyfsolomon use small scale/regional/overseas launch as experiment #prodmgmttalk -4:58
PM Dec 12th, 2011
cindyfsolomon @NickCoster says distinctions in languaging definitions we're using - examples mentioned
are counterpoints to product thinking #prodmgmttalk -4:59 PM Dec 12th, 2011
Brioneja @cindyfsolomon @PGopalan Orkut was launched by Google at the same time as Facebook, failed
due to lack of experimentation #prodmgmttalk -4:59 PM Dec 12th, 2011
saeedwkhan @pgopalan -- how did FB "out experiment" Orkut? I really am not clear on
that? #prodmgmttalk -5:00 PM Dec 12th, 2011
Brioneja @cindyfsolomon @PGopalan Now Google is desperately trying to catch up to FB #prodmgmttalk -
5:01 PM Dec 12th, 2011
cindyfsolomon Wow! I propose we experiment w/video chat & other tools for future Global Product
Management Talks!#prodmgmttalk -5:01 PM Dec 12th, 2011
johnpeltier @saeedwkhan Re How little: Greenspace or launching with established
competitors? #prodmgmttalk -5:01 PM Dec 12th, 2011
noshamecreative @brainmates @cindyfsolomon What would be your best tool of influence if yr hypothesis
contradicts current process or ideas? #prodmgmttalk -5:01 PM Dec 12th, 2011
kmbrantley RT @hanneshelander: For me, strategy is how to focus our actions to achieve an specific
outcome. Simple, actionable, moldable and evolving. #prodmgmttalk -5:01 PM Dec 12th, 2011
saeedwkhan or maybe my FB vs. Orkut question should have gone to @brioneja #prodmgmttalk -5:01 PM
Dec 12th, 2011
cindyfsolomon @kmbrantley Welcome! #prodmgmttalk -5:02 PM Dec 12th, 2011
Brioneja @cindyfsolomon @PGopalan When history is written, Google's decision to discard Orkut will be up
w saying no to the Beatles #prodmgmttalk -5:02 PM Dec 12th, 2011
saeedwkhan @johnpeltier existing competitors #prodmgmttalk Is there ever a real greenspace product? ;-
) -5:02 PM Dec 12th, 2011
Brioneja @saeedwkhan I became a member of Orkut at launch b/c of family reasons, so I followed it very
closely #prodmgmttalk -5:03 PM Dec 12th, 2011
kmbrantley RT @cindyfsolomon: @kmbrantley Welcome!#prodmgmttalk -5:03 PM Dec 12th, 2011
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13. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Brioneja @saeedwkhan FB now is radically different from 2004. Orkut looks practically the
same #prodmgmttalk -5:03 PM Dec 12th, 2011
saeedwkhan @Brioneja So I'm not clear, but how did FB out experiment Orkut. IMHO FB has done a lot to
alienate users & still succeeds. #prodmgmttalk -5:04 PM Dec 12th, 2011
Brioneja @saeedwkhan FB has continuously incorporated new features, changed UI/UX, co-opted other
social media sites, most recently G+ #prodmgmttalk -5:04 PM Dec 12th, 2011
johnpeltier @cindyfsolomon May I also suggest experimenting with a time that doesn't conflict with the
hour my wife prepares dinner? :) #prodmgmttalk -5:05 PM Dec 12th, 2011
saeedwkhan @Brioneja OK...so is that more "adapt" than "experiment"? #prodmgmttalk -5:05 PM Dec
12th, 2011
cindyfsolomon Unfortunately, we arrived at end of hour too soon! Join us again next week for one last talk
before holidays & new year! #prodmgmttalk -5:05 PM Dec 12th, 2011
cindyfsolomon @johnpeltier YES! Want to help w/a survey for pivoting in 2012 into new time and
additional experiments for#prodmgmt talks? #prodmgmttalk -5:06 PM Dec 12th, 2011
Brioneja @saeedwkhan It is experiment b/c they have also withdrawn a lot of the features they have
introduced along the way #prodmgmttalk -5:07 PM Dec 12th, 2011
cindyfsolomon You can view Recaps http://t.co/0YoiXgYs and Blog http://t.co/kSJQdy3V #prodmgmttalk -
5:07 PM Dec 12th, 2011
PGopalan wow! that was an enjoyable experience. thanks for the opportunity to speak
at #prodmgmttalk @cindyfsolomon -5:07 PM Dec 12th, 2011
johnpeltier @cindyfsolomon Sure thing! How can I help?#prodmgmttalk -5:07 PM Dec 12th, 2011
cindyfsolomon Transcript of tweets will be captured here:http://t.co/XW37yAMr #prodmgmttalk -5:07 PM
Dec 12th, 2011
cindyfsolomon Thank you @PGopalan for SPEAKING today! Thank you @nickcoster of @brainmates for co-
hosting!#prodmgmttalk -5:08 PM Dec 12th, 2011
cindyfsolomon @johnpeltier What questions should we ask#prodmgmt to improve value/participation at
Global Prod Mgmt Talks? #prodmgmttalk -5:09 PM Dec 12th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 13
14. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon Today's stats: 196 tweets generated 284,816 impressions, reaching an audience of 21,806
followers#prodmgmttalk -5:09 PM Dec 12th, 2011
cindyfsolomon Thank you! @brioneja @rcauvin @johnpeltier @errandmanagers @saeedwkhan
@joshua_d @kmbrantley@hanneshelander @kmbrantley #prodmgmttalk -5:11 PM Dec 12th, 2011
cindyfsolomon 3.3 million = Total number of tweets placed in follower Twitter feeds last 13 weekly Global
Product Management Talk #prodmgmttalk -5:11 PM Dec 12th, 2011
cindyfsolomon Participants shared tweets with 264.5K Followers during last 13 weekly Global Product
Management Talks #prodmgmt #prodmgmttalk -5:12 PM Dec 12th, 2011
PGopalan RT @cindyfsolomon: Participants shared tweets with 264.5K Followers during last 13 weekly
Global Product Management Talks #prodmgmt #prodmgmttalk -5:13 PM Dec 12th, 2011
PGopalan RT @cindyfsolomon: 3.3 million = Total number of tweets placed in follower Twitter feeds last 13
weekly Global Product Management Talk #prodmgmttalk -5:13 PM Dec 12th, 2011
PGopalan RT @cindyfsolomon: Thank you! @brioneja @rcauvin @johnpeltier @errandmanagers
@saeedwkhan @joshua_d @kmbrantley @hanneshelander #prodmgmttalk -5:13 PM Dec 12th, 2011
PGopalan RT @cindyfsolomon: Today's stats: 196 tweets generated 284,816 impressions, reaching an
audience of 21,806 followers #prodmgmttalk -5:13 PM Dec 12th, 2011
cindyfsolomon Also Thank you first timers: @noshamecreative @hanneshelander @kmbrantley And great
to see you again @liz_blink #prodmgmttalk -5:15 PM Dec 12th, 2011
kmbrantley RT @cindyfsolomon: Also Thank you first timers: @noshamecreative @hanneshelander
@kmbrantley And great to see you again @liz_blink #prodmgmttalk -5:16 PM Dec 12th, 2011
kmbrantley RT @cindyfsolomon: Thank you! @brioneja @rcauvin @johnpeltier
@errandmanagers @saeedwkhan @joshua_d@kmbrantley @hanneshelander @kmbrantley #prodmgmttal
k -5:16 PM Dec 12th, 2011
cindyfsolomon News: we had beta tested @stanzr tool for Twitter Talks - its pivoting into fee based tool -
may use it again (w/sponsorship!) #prodmgmttalk -5:16 PM Dec 12th, 2011
cindyfsolomon News: Thanks to #pmchat and @rkelly976Project Managers (PMP) can now get PMI PDUs
by participating! See me for >details #prodmgmttalk -5:17 PM Dec 12th, 2011
cindyfsolomon Join us Next week: Jeff ‘SKI’ Kinsey @consultskidiscussing "Is anyone still using the Four P
concept?"http://t.co/Fs0UJxw8 #prodmgmttalk -5:22 PM Dec 12th, 2011
_______________________________________________________________________________________________
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@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 14
15. Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon Thank you to @saeedwkhan and @OnPM for promoting and participating in weekly Global
Product Management Talks! #prodmgmt #prodmgmttalk -5:25 PM Dec 12th, 2011
Thank you @PGopalan for SPEAKING today! Thank you @nickcoster of @brainmates for co-hosting!
Thank you @brioneja @rcauvin @johnpeltier @errandmanagers @saeedwkhan @joshua_d
@kmbrantley @hanneshelander @kmbrantley @noshamecreative @liz_blink
Next Week "Global Product Management Talk #ProdMgmtTalk" on Dec 19: Jeff ‘SKI’ Kinsey
@consultski discussing "Is anyone still using the Four P concept?"
Today's stats: 196 tweets generated 284,816 impressions,
reaching an audience of 21,806 followers
Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
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