Transcript from June 13, 2011 Global Product Management Talk on twitter: Role of Customer in Product Management and Marketing with Gregory Yankelovich of Amplified Analytics
Global Product Management Talk on twitter with Mike Gospe on What product managers and product marketers need to do to become the customersโ advocate
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesnโt address the pain points of the target market is destined for mediocrity or outright failure.
Leon says, "Iโm happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."
Transcript of Tweets from Global Product Management Talk on Building Innovative Products w/Jason Hardy-Smith of BrightIdea. Associated Links: http://pack.li/49
Most companies strive to be better and more efficient; few understand that Product
Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session will help you build and effectively manage a product management team. It will identify ways to empower your product management team to lead cross-functional product teams effectively. Join Hector Del Castillo as he shares his insights on why growing high performing product management teams is critical for product-driven organizations.
Hector Del Castillo brings over 15 years of experience directing product strategy for product-driven companies to create new revenue streams by implementing a product life cycle management process, realigning the business model, and growing high-performance product teams. He has launched several profitable technology-based products and solutions.
--------------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Managerยฎ (ACPM), Certified Product Managerยฎ (CPM), Certified Product Marketing Managerยฎ (CPMM), Certified Brand Managerยฎ (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certi๏ฌcation: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
Global Product Management Talk: http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
Global Product Management Talk on twitter with Mike Gospe on What product managers and product marketers need to do to become the customersโ advocate
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesnโt address the pain points of the target market is destined for mediocrity or outright failure.
Leon says, "Iโm happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."
Transcript of Tweets from Global Product Management Talk on Building Innovative Products w/Jason Hardy-Smith of BrightIdea. Associated Links: http://pack.li/49
Most companies strive to be better and more efficient; few understand that Product
Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session will help you build and effectively manage a product management team. It will identify ways to empower your product management team to lead cross-functional product teams effectively. Join Hector Del Castillo as he shares his insights on why growing high performing product management teams is critical for product-driven organizations.
Hector Del Castillo brings over 15 years of experience directing product strategy for product-driven companies to create new revenue streams by implementing a product life cycle management process, realigning the business model, and growing high-performance product teams. He has launched several profitable technology-based products and solutions.
--------------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Managerยฎ (ACPM), Certified Product Managerยฎ (CPM), Certified Product Marketing Managerยฎ (CPMM), Certified Brand Managerยฎ (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certi๏ฌcation: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
Global Product Management Talk: http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
Gopal Shenoy, Director of Product Management, Gazelle.com, Leads Twitter Discussion On Why Product Managers Must Understand The Competitive Space @prodmgmttalk #prodmgmttalk
Transcript of February 14, 2011 Global Product Management Talk on Using Market Insights Effectively with Scott Sehlhorst of Tyner Blain http://www.prodmgmttalk.com
Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence.
Transcript of Tweets. There tends to be a lot of debate on the roles & responsibilities of the Project Manager vs. the Product Manager. In this twitter talk, we would like to gain a better understanding of how these roles can more effectively work together to bring to market high quality products.
June 6 Transcript #ProdMgmtTalk
Global Product Management Talk on Removing Silos between Product Management & Engineering with John Haniotis, Senior Vice President of Products at Accept
"This is the second time I'm speaking on the Global Product Management Talk. Its a great opportunity to connect in real time with the product management community on Twitter and I'm looking forward to the added component of the live broadcast to talk about one of the most vital aspects of building successful products," says Jeff.
"I'm thrilled to join the Global Product Management Community for this ProdMgmtTalk. There's a lot of offline discussion about how to structure product management teams, "where do I go from here?" and other organizational challenges. I'm looking forward to a free-wheeling session with passionately opinionated members of the product management community!" says Rich.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Gopal Shenoy, Director of Product Management, Gazelle.com, Leads Twitter Discussion On Why Product Managers Must Understand The Competitive Space @prodmgmttalk #prodmgmttalk
Transcript of February 14, 2011 Global Product Management Talk on Using Market Insights Effectively with Scott Sehlhorst of Tyner Blain http://www.prodmgmttalk.com
Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence.
Transcript of Tweets. There tends to be a lot of debate on the roles & responsibilities of the Project Manager vs. the Product Manager. In this twitter talk, we would like to gain a better understanding of how these roles can more effectively work together to bring to market high quality products.
June 6 Transcript #ProdMgmtTalk
Global Product Management Talk on Removing Silos between Product Management & Engineering with John Haniotis, Senior Vice President of Products at Accept
"This is the second time I'm speaking on the Global Product Management Talk. Its a great opportunity to connect in real time with the product management community on Twitter and I'm looking forward to the added component of the live broadcast to talk about one of the most vital aspects of building successful products," says Jeff.
"I'm thrilled to join the Global Product Management Community for this ProdMgmtTalk. There's a lot of offline discussion about how to structure product management teams, "where do I go from here?" and other organizational challenges. I'm looking forward to a free-wheeling session with passionately opinionated members of the product management community!" says Rich.
Similar to Transcript: Role of Customer in Product Management & Marketing (20)
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Transcript: Role of Customer in Product Management & Marketing
1. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
ProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us!
How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7
ProdMgmtTalk See a list of all the twitter chats: 429 and growing! Twitter Chat Schedule http://bit.ly/dJVfHk
ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
prodmgmttalk #prodmgmt #
ProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Todayโs questions: http://on.fb.me/iefCRB
ProdMgmtTalk 2 minutes to go! Please introduce yourself & where you're from when you come in!
GnosisArts Remember, if you forget chat day/time, txt hashtag (e.g., ) to 513.655.2216. Good 4 any chat.
ProdMgmtTalk 2 minutes to start! Format: Question will be Q1,2,3 please answer with A1, 2, 3
ProdMgmtTalk And its time to start!!! Role of Customer in Product Management and Marketing with Gregory
Yankelovich of Amplified Analytics
ProdMgmtTalk Welcome everyone! This is @cindyfsolomon one of your co-hosts tweeting under @prodmgmttalk
across bay from San Francisco!
ProdMgmtTalk Today's Press: Global Product Management Talk on Role of Customer in Product Management &
Marketing PRLog http://bit.ly/k2WdxJ
ProdMgmtTalk Queing up with our speaker, Gregory Yankelovich, of Amplified Analytics, on skype now!
ProdMgmtTalk Our speaker Gregory, was a product manager of both software and hardware previous to starting
his own software company -3:57 PM Jun 13th, 2011
brainmates Hello Everyone. Welcome to our weekly chat. Its Adrienne from Sydney. -3:57 PM Jun 13th, 2011
StacyLeidwinger Hi All: Stacy Leidwinger, Sr. Director #ProdMgmt with @Vivisimo_Inc here! -3:58 PM Jun 13th,
2011
ErikaLAndersen Erika Andersen checking in from Salt Lake City -3:58 PM Jun 13th, 2011
VFigatelix @ProdMgmtTalk hello this is Veronica from everywhere -3:59 PM Jun 13th, 2011
ProdMgmtTalk Welcome @ErikaLAnderson @StacyLeidwinger ! Todayโs questions: http://on.fb.me/iefCRB -3:59
PM Jun 13th, 2011
Sponsor Opportunities! http://bit.ly/gF0Tt3 1
2. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
StacyLeidwinger @ErikaLAndersen Hi Erica! Twice in one day! Actually your tweet reminded me of it -4:00 PM Jun
13th, 2011
ProdMgmtTalk Please welcome today's speaker, Gregory Yankelovich, @piplzchoice, Founder & CE0
www.amplifiedanalytics.com -4:00 PM Jun 13th, 2011
charlieoliver @ProdMgmtTalk Signing in from Salt Lake City, Utah! -4:00 PM Jun 13th, 2011
brainmates Hello Ladies! @ErikaAndersen @StacyLeidwinger @ VFigatelix. -4:00 PM Jun 13th, 2011
ProdMgmtTalk Intro Gregory: For 15 years involved with Customer centric Product Management and Marketing,
automating CRM Processes -4:00 PM Jun 13th, 2011
StacyLeidwinger Welcome! RT @ProdMgmtTalk: Please welcome todays speaker, Gregory
Yankelovich, @piplzchoice, -4:00 PM Jun 13th, 2011
charlieoliver RT @ProdMgmtTalk: Please welcome today's speaker, Gregory Yankelovich, @piplzchoice, Founder &
CE0 www.amplifiedanalytics.com -4:00 PM Jun 13th, 2011
ProdMgmtTalk Intro Gregory: His firm Amplified Analytics specializes in opinion mining & natural language
processing technologies -4:01 PM Jun 13th, 2011
ProdMgmtTalk Intro Gregory: His expertise is analysis of Customer generated content for Product Marketing &
Brand Management applications. -4:01 PM Jun 13th, 2011
piplzchoice Thank you everyone. I am pleased to "meet" you. -4:01 PM Jun 13th, 2011
ProdMgmtTalk Our format: questions posted as Q1, Q2, Q3. Please answer with A1, A2, A3 -4:02 PM Jun 13th,
2011
Vivisimo_Inc Lurking today. Love to discuss customer exp and related topics! -4:02 PM Jun 13th, 2011
ProdMgmtTalk Welcome @Vivisimo -4:03 PM Jun 13th, 2011
lmckeogh Signing in from Boulder, hello everyone -4:03 PM Jun 13th, 2011
ProdMgmtTalk Here we go! Q1 Do you involve your customers into product planning process? -4:04 PM Jun 13th,
2011
ErikaLAndersen Awesome. We do tend to hang out a lot, don't we? RT @StacyLeidwinger: @ErikaLAndersen Hi
Erika! Twice in one day! -4:04 PM Jun 13th, 2011
Sponsor Opportunities! http://bit.ly/gF0Tt3 2
3. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
ProdMgmtTalk Welcome @lmckeogh -4:04 PM Jun 13th, 2011
StacyLeidwinger RT @ProdMgmtTalk: Here we go! Q1 Do you involve your customers into product planning
process? -4:04 PM Jun 13th, 2011
StacyLeidwinger A1: Yes, enhancement req from support/serv/sales/sales/eng or prodmgmt r logged in sys &
prodmgmt prioritize -4:04 PM Jun 13th, 2011
ProdMgmtTalk "Some PMs think customers can only help improve rather contribute to innovation"
from @piplzchoice -4:05 PM Jun 13th, 2011
ProdMgmtTalk RT @Vivisimo_Inc: Lurking today. Love to discuss customer exp and related topics! -4:05 PM Jun
13th, 2011
Vivisimo_Inc A1: We offer a beta prog so cust can get early view of release & make suggestions 2 incorporate b4
release date -4:06 PM Jun 13th, 2011
charlieoliver @ProdMgmtTalk @piplzchoice That answer didn't quite sense make... -4:06 PM Jun 13th, 2011
cindyfsolomon I think we need to have something concrete to give customers something to react to -4:06 PM Jun
13th, 2011
StacyLeidwinger @ProdMgmtTalk @piplzchoice I disagree. Much innovation can come from customers -4:06 PM
Jun 13th, 2011
ProdMgmtTalk @charlieoliver which answer didn't make sense? -4:06 PM Jun 13th, 2011
Macmyday A1: It's now become an imperative in our biz to plan, analyse, design, develop, test every product thru
customer involvement -4:07 PM Jun 13th, 2011
ErikaLAndersen A1: Certain extent must involve customer, to gain empathy and discover their needs -4:07 PM Jun
13th, 2011
charlieoliver @ProdMgmtTalk "Some PMs think customers can only help improve rather contribute to innovation"
-4:07 PM Jun 13th, 2011
lmckeogh @charlieoliver @ProdMgmtTalk @piplzchoice - think it's along the line of the H. Ford quote about faster
horses instead of cars -4:07 PM Jun 13th, 2011
Vivisimo_Inc RT @ErikaLAndersen: A1: Certain extent must involve customer, to gain empathy and discover their
needs -4:07 PM Jun 13th, 2011
brainmates We confirm "customer" needs & problems in product planning process through qual & quant research.
-4:07 PM Jun 13th, 2011
Sponsor Opportunities! http://bit.ly/gF0Tt3 3
4. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
piplzchoice @StacyLeidwinger I actually also think that a lot of ideas for innovation can come from customers -
4:08 PM Jun 13th, 2011
StacyLeidwinger Does it slow down productivity? RT @Macmyday: A1: Its now become an imperative in our biz to-
test every product thru cust -4:08 PM Jun 13th, 2011
piplzchoice A1The trick is not to focus on the product, but on customer's experience. -4:09 PM Jun 13th, 2011
lmckeogh I think that the customer has a hard time telling you what they need. They can tell you what their
problem is though. -4:09 PM Jun 13th, 2011
ErikaLAndersen Many great ideas come from observing customer environment w/ your perspective. Shut up &
watch/listen -4:09 PM Jun 13th, 2011
lmckeogh Customers operate in the problem space. Prodmgmt dwells in the solution space. Trick is to get
convergence -4:09 PM Jun 13th, 2011
StacyLeidwinger True RT @lmckeogh: I think that the cust has a hard time telling what they need. They can tell
what their problem is though. -4:10 PM Jun 13th, 2011
brainmates Even if slows productivity at first, will get a better result at the end. @StacyLeidwinger @macmyday -
4:10 PM Jun 13th, 2011
wapolanco A1: Yes indeed. Esp at beginning. To plan, need scope. For scope, need req. For req, need client. -4:10
PM Jun 13th, 2011
charlieoliver A1, Asking the customer the _right_ questions is imperative, you need to get to the root of the
request, not just fulfill it. -4:10 PM Jun 13th, 2011
piplzchoice @lmckeogh I agree, it is our job to interpret their experience into innovative design, but their
experience is a key -4:10 PM Jun 13th, 2011
ErikaLAndersen RT @lmckeogh: Customers operate in the problem space. Prodmgmt dwells in the solution space.
Trick is to get convergence -4:10 PM Jun 13th, 2011
brainmates RT @lmckeogh: I think that the customer has a hard time telling you what they need. They can tell you
what their problem is. -4:10 PM Jun 13th, 2011
Macmyday @ProdMgmtTalk @piplzchoice Good example: Polaroid. Child of inventor asked why pics couldn't be
viewed instantanously. -4:10 PM Jun 13th, 2011
ErikaLAndersen RT @charlieoliver: A1, Asking the customer the _right_ questions is imperative, must the root of
request, not just fulfill. -4:10 PM Jun 13th, 2011
Sponsor Opportunities! http://bit.ly/gF0Tt3 4
5. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
Vivisimo_Inc And act on RT @ErikaLAndersen: Many great ideas come from observing cust environ w/ yur
perspective. Shut up & watch/listen -4:11 PM Jun 13th, 2011
piplzchoice @charlieoliver A1 I am against asking the questions, it is not a good methodology for discovery, but a
good one for validation -4:11 PM Jun 13th, 2011
brainmates @ErikaLAndersen @lmckeogh: I think Prodmgmt must dwell in the problem space. -4:11 PM Jun 13th,
2011
StacyLeidwinger RT @lmckeogh: Customers operate in the problem space. Prodmgmt dwells in the solution space.
Trick is to get convergence -4:11 PM Jun 13th, 2011
lmckeogh Many technology companies tend to create solutions in search of problems. And then they wonder why
they are failing -4:11 PM Jun 13th, 2011
cindyfsolomon A1 Asking customer questions from our perspective may be leading them w/in our tunnel vision -
4:12 PM Jun 13th, 2011
ErikaLAndersen RT @lmckeogh: Many technology companies tend to create solutions in search of problems. And
then wonder why they are failing -4:12 PM Jun 13th, 2011
brainmates AMEN! RT @lmckeogh: Many technology companies tend to create solutions in search of problems.
Then wonder why they are failing -4:12 PM Jun 13th, 2011
Macmyday @StacyLeidwinger Not really. It drives productivity, because it makes you stay on track. -4:12 PM Jun
13th, 2011
piplzchoice @lmckeogh This is not limited to technology -4:12 PM Jun 13th, 2011
wapolanco RT @piplzchoice: @StacyLeidwinger I actually also think that a lot of ideas for innovation can come
from customers -4:12 PM Jun 13th, 2011
StacyLeidwinger That's good then RT @Macmyday:@StacyLeidwinger Not really. It drives productivity, because it
makes you stay on track. -4:12 PM Jun 13th, 2011
StacyLeidwinger We try to avoid this RT @cindyfsolomon: A1 Asking cust quest from our perspective may be
leading them w/in our tunnel vision -4:14 PM Jun 13th, 2011
ProdMgmtTalk Q2 If you do involve your customers into product planning process, what methods of involvement
do you practice? -4:14 PM Jun 13th, 2011
StacyLeidwinger RT @ProdMgmtTalk: Q2 If you do involve your cust into product planning process, what methods
of involvement do you practice? -4:15 PM Jun 13th, 2011
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6. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
charlieoliver @StacyLeidwinger @cindyfsolomon Try to avoid asking questions, or try to avoid questions that lead
in tunnel vision? -4:15 PM Jun 13th, 2011
ErikaLAndersen Ask open-ended questions; follow their lead RT@cindyfsolomon: A1 Asking cust quest fr our
perspective risks our tunnel vision -4:15 PM Jun 13th, 2011
StacyLeidwinger A2: We often review req with cust. Also hve online forum & annual cust roundtable 2 capture
continuous ideas & feedback. -4:16 PM Jun 13th, 2011
piplzchoice @charlieoliver @StacyLeidwinger @cindyfsolomon Try to avoid asking closed end questions. Look for
stories, not answers. -4:16 PM Jun 13th, 2011
wapolanco Asking customer questions may lead to improper req/scope. One engaging, thought-provoking Q then
just listen for ideas flowing -4:16 PM Jun 13th, 2011
ErikaLAndersen RT @piplzchoice: Try to avoid asking closed end questions. Look for stories, not answers. -4:16
PM Jun 13th, 2011
Vivisimo_Inc A2: We leverage strategic accounts to help push vision -4:17 PM Jun 13th, 2011
Vivisimo_Inc Stories - I like RT @ErikaLAndersen: RT @piplzchoice: Try to avoid asking closed end questions. Look
for stories, not answers. -4:17 PM Jun 13th, 2011
charlieoliver @piplzchoice @StacyLeidwinger @cindyfsolomonThanks for the clarifier! That's more or less what I
meant by _right_ questions. -4:17 PM Jun 13th, 2011
gnosisarts Was there a time change for ? -4:17 PM Jun 13th, 2011
ErikaLAndersen RT @wapolanco: Asking cust Q's may lead to improper req/scope. One engagng, thought-provokng
Q then listen for ideas flowing -4:17 PM Jun 13th, 2011
Macmyday A2 Observing customer in day-to-day work, observing their work & workflow. Not poss w/ any product
dev obviously -4:17 PM Jun 13th, 2011
ErikaLAndersen RT @Macmyday: A2 Observing customer in day-to-day work, observing their work & workflow. Not
poss w/ any product dev obviously -4:18 PM Jun 13th, 2011
brainmates A2: We create personae, scenarios & validate. We seek to identify customer goals. We don't ask
product related questions -4:18 PM Jun 13th, 2011
wapolanco A2: Bounce ideas back/forth in a casual setting. Drinks, Lunch, etc. Casual (offsite) in my exp generates
better feedback -4:18 PM Jun 13th, 2011
ProdMgmtTalk @gnosisarts we've been starting at 4:00 PM PDT to accomodate our Australian colleagues time
change last month -4:18 PM Jun 13th, 2011
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7. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
piplzchoice A2. Asking questions leads to discussion about the product. What you want is them telling you about
their current experience -4:18 PM Jun 13th, 2011
lmckeogh A2: identify the most important customer in the value chain, observe their pain points & create a
strawman for their comments -4:18 PM Jun 13th, 2011
brainmates @gnosisarts Its always on at this time. -4:18 PM Jun 13th, 2011
StacyLeidwinger A2: Reg scheduled product roadmap meetings which incl review of cust req from
services/sales/support etc -4:19 PM Jun 13th, 2011
lmckeogh w/ the strawman RT @wapolanco: A2: Bounce ideas back/forth in a casual setting. Drinks, Lunch, etc. -
4:19 PM Jun 13th, 2011
ErikaLAndersen @brainmates So use customer input to discover needs/stories; then your expertise to dev
products -4:19 PM Jun 13th, 2011
wapolanco Well put RT @piplzchoice: Asking Qs leads to disc about the product. What you want is them telling
about their current exp -4:19 PM Jun 13th, 2011
StacyLeidwinger Yes must know target cust RT @lmckeogh: A2 identify the most important customer in the value
chain, observe their pain points -4:20 PM Jun 13th, 2011
brainmates Yes! RT @ErikaLAndersen: @brainmates So use customer input to discover needs/stories; then your
expertise to dev products -4:20 PM Jun 13th, 2011
ErikaLAndersen RT @wapolanco: A2: Bounce ideas back/forth in a casual setting. Drinks, Lunch, etc. Casual (offsite)
generates better feedback -4:20 PM Jun 13th, 2011
Vivisimo_Inc RT @StacyLeidwinger: Yes must know target cust RT@lmckeogh: A2 identify the most important
customer in the value chain, -4:20 PM Jun 13th, 2011
Macmyday A2 Workflow (or any other observations) should be persona based. Look for problems you can solve,
e.g. inefficiencies. -4:21 PM Jun 13th, 2011
cindyfsolomon @piplzchoice is making a distinction between asking customer questions to get their words vs.
understanding their experience -4:21 PM Jun 13th, 2011
StacyLeidwinger RT @Macmyday: A2 Observing customer in day-to-day work, observing their work & workflow.
Not poss w/ any product dev obviously -4:22 PM Jun 13th, 2011
gnosisarts @ProdMgmtTalk Ok. Please don't forget to update it on the wiki. Thanks. http://t.co/K4zlrFk -4:22 PM
Jun 13th, 2011
ErikaLAndersen RT @Macmyday: A2 Workflow (or other observations) should be persona based. Look problems
you can solve, e.g. inefficiencies. -4:22 PM Jun 13th, 2011
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8. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
ProdMgmtTalk Q3 If you don't involve your customers into the product planning process, what's rationale you use
against the involvement? -4:22 PM Jun 13th, 2011
wapolanco Also, don't underestimate the power of the survey. A well thought out survey that motivates client
often yields great results. -4:23 PM Jun 13th, 2011
StacyLeidwinger Q3: Even if u involve,1 thing must watch as PM is not 2 get side tracked with day to day & making
things โbetterโ. -4:24 PM Jun 13th, 2011
lmckeogh A3: the only rationale against their involvement would be if you are looking to fail, IMO -4:24 PM Jun
13th, 2011
ErikaLAndersen Q3 I've heard Apple doesn't involve customers, but they design for themselves & secrecy
paramount -4:24 PM Jun 13th, 2011
brainmates A2: Also we a create hypothesis at the start of the product dev process. And then verify through
research. -4:25 PM Jun 13th, 2011
cindyfsolomon So its not just specific customers - all potential customers of product that we need to be able to
understand their experience -4:25 PM Jun 13th, 2011
Macmyday <ShamelessSelfPromotion>Customer interactionhttp://t.co/OM2pkC4 </ShamelessSelfPromotion> -
4:25 PM Jun 13th, 2011
StacyLeidwinger A3: Cust can often get u sucked into weeds of detail, need to continually keep an eye on what is
actual prob -4:25 PM Jun 13th, 2011
piplzchoice A2 The best practice inIMO is not to focus on your product or your current market. this will limit your
ideas for innovation. -4:25 PM Jun 13th, 2011
ErikaLAndersen Concerned though that ppl think, If Apple doesn't involve customers, we shouldn't" -4:25 PM Jun
13th, 2011
brainmates @ErikaLAndersen: Apple spends a lot of time observing customer, trends and the market -4:26 PM
Jun 13th, 2011
Macmyday RT @piplzchoice is making a distinction between asking customer questions to get their words
vs.understanding their experience -4:26 PM Jun 13th, 2011
StacyLeidwinger Thy KNOW their cust. RT @brainmates:@ErikaLAndersen: Apple spends a lot of time observing
customer, trends and the market -4:26 PM Jun 13th, 2011
ErikaLAndersen Yes! RT @piplzchoice: A2 The best practice not to focus on your product/current market. will limit
ideas for innovation. -4:26 PM Jun 13th, 2011
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9. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
wapolanco Very true RT @ErikaLAndersen: Q3 Ive heard Apple doesnt involve customers, but they design for
themselves & secrecy paramount -4:27 PM Jun 13th, 2011
piplzchoice @ErikaLAndersen It is a myth based on the fact that Apple doesn't but Market Research. They do a lot
of market intelligence -4:27 PM Jun 13th, 2011
ProdMgmtTalk Indeed! RT @ErikaLAndersen: Concerned though that ppl think, If Apple doesnt involve customers,
we shouldnt" -4:27 PM Jun 13th, 2011
Vivisimo_Inc Cust intimacy = Beginning of excellence RT@StacyLeidwinger: They KNOW their cust.
RT @brainmates:@ErikaLAndersen: -4:27 PM Jun 13th, 2011
wapolanco Apple indeed doesn't ask questions from customers but they do listen to what market is saying and
build visions from there. -4:27 PM Jun 13th, 2011
StacyLeidwinger Agreed! RT @piplzchoice: A2 The best practice not to focus on your product/current market. will
limit ideas for innovation. -4:28 PM Jun 13th, 2011
brainmates RT @piplzchoice: It is a myth based on the fact that Apple doesnt buy Market Research. They do a lot
of market intelligence -4:28 PM Jun 13th, 2011
jan190 RT @brainmates: A2: We create personae, scenarios & validate. We seek to identify customer goals. We
don't ask product related questions -4:28 PM Jun 13th, 2011
piplzchoice @ErikaLAndersen It is a myth based on the fact that Apple doesnt buy Market Research. They do a lot
of market intelligence -4:28 PM Jun 13th, 2011
ProdMgmtTalk Silicon Valley mythology that Steve Jobs doesn't care about customer experience - Apple pays for
academic researchers internal -4:28 PM Jun 13th, 2011
ErikaLAndersen Apple gets the information, but using diff. methods that fit strategy -4:28 PM Jun 13th, 2011
Vivisimo_Inc RT @ErikaLAndersen: Apple gets the information, but using diff. methods that fit strategy -4:28 PM
Jun 13th, 2011
ProdMgmtTalk Welcome @jan190 ! -4:29 PM Jun 13th, 2011
piplzchoice @ErikaLAndersen They are very big on Ethnographic research -4:29 PM Jun 13th, 2011
ProdMgmtTalk Moving on! Q4 What metrics are you using to measure Product Management performance? -4:29
PM Jun 13th, 2011
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10. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
Macmyday A3 If implementing enhancements from an already existing functionality to another area. Ie. cust exp.
already tested -4:29 PM Jun 13th, 2011
ErikaLAndersen I think Steve Jobs passionate about customer exp., but letting ppl know diminishes mythos -4:29
PM Jun 13th, 2011
ErikaLAndersen RT @jan190: RT @brainmates: A2: We create personae, scenarios & validate. seek cust goals.We
dont ask prod-relatd Q's -4:30 PM Jun 13th, 2011
StacyLeidwinger A4: Currently soft metricssoft metrics. # new cust, level of cust sat, press on a new release, analyst
interest, etc. -4:31 PM Jun 13th, 2011
charlieoliver RT @piplzchoice: Its a myth based on the fact that Apple doesnt buy Market Research. They do a lot
of market intelligence. -4:32 PM Jun 13th, 2011
StacyLeidwinger A3: Incrementals necessary but if u lose sight of big innov will be hard to capture net new & keep
existing -4:32 PM Jun 13th, 2011
brainmates A4: Revenue, Sales, Gross Margin. Go back to the business case & see if you've
delivered #prodmgmt #metrics -4:32 PM Jun 13th, 2011
wapolanco A3: Visits/conversions/sales and the ever important Customer Feedback. Complaints? -4:32 PM Jun
13th, 2011
ErikaLAndersen Ques abt Q4: Product Management performance generally, or specific aspect? -4:32 PM Jun 13th,
2011
Macmyday Something interesting to read about Applehttp://t.co/shuTkpB -4:33 PM Jun 13th, 2011
StacyLeidwinger RT @wapolanco: A3: Visits/conversions/sales and the ever important Customer Feedback.
Complaints? -4:33 PM Jun 13th, 2011
wapolanco A4: Visits/conversions/sales and the ever important Customer Feedback. Complaints? -4:33 PM Jun
13th, 2011
ProdMgmtTalk (Thanks for specifying which quest youโre answering) Q4 What metrics are you using to measure
Product Management performance? -4:33 PM Jun 13th, 2011
cindyfsolomon Revenue could be poor despite great product if other orgs in enterprise failing to perform -4:34
PM Jun 13th, 2011
lmckeogh A4: quality of personaes, requirements, & analysis. Credibility inside/outside the company -4:34 PM Jun
13th, 2011
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11. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
Vivisimo_Inc RT @StacyLeidwinger: A4: soft metrics. # new cust, level of cust sat, press on a new release, analyst
interest, etc. -4:35 PM Jun 13th, 2011
piplzchoice A4 You need metrics to isolate the contribution of PM from other organization performance. Product
adoption/traction. -4:35 PM Jun 13th, 2011
Macmyday A4 NPS (Net Promoter Score) http://t.co/guGqmDa -4:35 PM Jun 13th, 2011
StacyLeidwinger @Macmyday Thanks saved for later -4:35 PM Jun 13th, 2011
lmckeogh I looked that up the other day and wasn't too impressed /w it. Can you add? RT @Macmyday: A4 NPS
(Net Promoter Score) -4:36 PM Jun 13th, 2011
ProdMgmtTalk RT @Macmyday: A4 NPS (Net Promoter Score)http://t.co/guGqmDa tool used to gauge loyalty of
firm's cust relationships. -4:36 PM Jun 13th, 2011
ErikaLAndersen How to convert to metrics to compare across PMs, quarters? RT @wapolanco: A4:
Visits/conversions/sales/cust fdbk/complaints -4:36 PM Jun 13th, 2011
Macmyday @StacyLeidwinger For me the crucial bit in this article is paragraph no. 6 ;) Tells you exactly why Apple
succeeds -4:37 PM Jun 13th, 2011
cindyfsolomon Which metrics to measure product management great debate & topic -4:37 PM Jun 13th, 2011
brainmates I think #prodmgmt should be responsible for hard metrics. If #prodmgmt doesnt care for the P&L - who
should? -4:38 PM Jun 13th, 2011
Macmyday @lmckeogh Advantage is that it's quick (2 Qs only) and therefore can be done continuously throughout
year. -4:38 PM Jun 13th, 2011
lmckeogh Interview w/ CEO asked me about metrics. I indicated P&L #'s. Response was only she saw those. Okay,
I'll try again... -4:38 PM Jun 13th, 2011
ProdMgmtTalk @piplzchoice "some metrics tell you whether you're succeeding or failing - but not why this is the
case" -4:38 PM Jun 13th, 2011
ErikaLAndersen Apple gets the girl RT @Macmyday: For me the crucial bit in this article is par no. 6 ;) Tells you
exactly why Apple succeeds -4:38 PM Jun 13th, 2011
ErikaLAndersen RT @brainmates: I think #prodmgmt should be responsible for hard metrics. If #prodmgmt doesnt
care for the P&L - who should? -4:39 PM Jun 13th, 2011
piplzchoice A4 It is important to know whether you are succeeding or failing. It is even more important to know
WHY -4:39 PM Jun 13th, 2011
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12. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
lmckeogh RT @piplzchoice: A4 It is important to know whether you are succeeding or failing. It is even more
important to know WHY -4:39 PM Jun 13th, 2011
StacyLeidwinger True RT @piplzchoice: A4 It is important to know whether you are succeeding or failing. It is even
more important to know WHY -4:39 PM Jun 13th, 2011
charlieoliver @lmckeogh Yeah, that'd make it a bit hard to use the P&L's for metrics, heh. -4:39 PM Jun 13th, 2011
rcauvin A4: Measuring product success can be very different from measuring #prodmgmt. -4:40 PM Jun 13th,
2011
Macmyday @ErikaLAndersen Yep that's my favourite quote!!! Well spotted =) -4:40 PM Jun 13th, 2011
brainmates @lmckeogh Ohhh no!!! -4:40 PM Jun 13th, 2011
ErikaLAndersen A4 Some metrics common to all (P&L), but others specific to strategy -4:40 PM Jun 13th, 2011
brainmates RT @piplzchoice: It is important to know whether you are succeeding or failing. It is even more
important to know WHY -4:40 PM Jun 13th, 2011
brainmates True! RT @rcauvin: A4: Measuring product success can be very different from measuring #prodmgmt.
-4:40 PM Jun 13th, 2011
wapolanco @rcauvin but successful management of a product will ultimately lead to product success. No? -4:41
PM Jun 13th, 2011
charlieoliver RT @ErikaLAndersen: A4 Some metrics common to all (P&L), but others specific to strategy -4:41 PM
Jun 13th, 2011
rcauvin A4: Many metrics are dependent on other departments: marcom, dev, sales, support. #prodmgmt -4:41
PM Jun 13th, 2011
nickcoster A4) Don't measure Product Mangers with project manager metrics. Thanks Jim
Anderson... http://bit.ly/ktEVTc -4:41 PM Jun 13th, 2011
ErikaLAndersen Agree RT @rcauvin: A4: Measuring product success can be very different from
measuring #prodmgmt. -4:41 PM Jun 13th, 2011
Macmyday Second that! RT @rcauvin A4: Measuring product success can be very different from
measuring #prodmgmt. -4:41 PM Jun 13th, 2011
StacyLeidwinger This is true RT @rcauvin: A4: Many metrics are dependent on other departments: marcom, dev,
sales, support.#prodmgmt -4:42 PM Jun 13th, 2011
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13. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
rcauvin @wapolanco Unfortunately, no! #prodmgmt can perform flawlessly but product may fail if other depts
don't execute. -4:42 PM Jun 13th, 2011
piplzchoice A4 You need metrics point to areas of improvements & measure your progress. Measure how your
product meets customer needs. -4:42 PM Jun 13th, 2011
charlieoliver @nickcoster Saved for later, thanks for sharing! -4:42 PM Jun 13th, 2011
brainmates RT @nickcoster: Dont measure Product Mangers with project manager metrics. Thanks Jim
Anderson...http://bit.ly/ktEVTc -4:42 PM Jun 13th, 2011
ErikaLAndersen Customer satisfaction diff too RT @rcauvin: A4: Measuring product success can be very different
from measuring#prodmgmt. -4:42 PM Jun 13th, 2011
lmckeogh Read some soft answers, but was there anything hard for Q4? How do you explain to others what we do
all day? or did I miss it -4:44 PM Jun 13th, 2011
cindyfsolomon Is gross product margin a product management issue? (behind the scenes debate on skype) -4:44
PM Jun 13th, 2011
ErikaLAndersen RT @piplzchoice: A4 metrics point to areas of improvement & measure progress. Measure how
product meets customer needs. -4:44 PM Jun 13th, 2011
Natasha_D_G Some1 once said no bad products its all in the mktg RT @rcauvin: @wapolanco prod may fail if other
depts don't execute. -4:44 PM Jun 13th, 2011
ProdMgmtTalk Welcome @Natasha_D_G @rcauvin -4:44 PM Jun 13th, 2011
charlieoliver RT @rcauvin A4: Measuring product success can be very different from measuring #prodmgmt -4:44
PM Jun 13th, 2011
stempm A4: Number of customer interviews conducted/month; completed #prodmgmt deliverables; cross-org
feedback -4:45 PM Jun 13th, 2011
Vivisimo_Inc Indeed RT @ErikaLAndersen: Cust satisfaction diff too RT @rcauvin: A4: Measuring product success
diff from measr#prodmgmt. -4:45 PM Jun 13th, 2011
ProdMgmtTalk Welcome @stempm -4:45 PM Jun 13th, 2011
brainmates At #pcampsyd, our keynote spoke about #prodmgmtowning the P&L & how impt it is for product
successhttp://bit.ly/kPkIRO -4:45 PM Jun 13th, 2011
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14. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
cindyfsolomon No worries @gander2112 @VFigatelix I'll post unedited transcript after event today -4:47 PM Jun
13th, 2011
piplzchoice @lmckeogh We measure a difference between customer expectation and customer experience with
specific attributes of experience -4:45 PM Jun 13th, 2011
VFigatelix @ProdMgmtTalk sorry i've been absent the whole hour, I've had technical difficulties see U next
monday -4:46 PM Jun 13th, 2011
gander2112 Rats, missing the session. -4:46 PM Jun 13th, 2011
wapolanco @rcauvin @wapolanco True for larger orgs. At smaller ones the product success will typically lie mostly
on #prodmgmtshoulders -4:46 PM Jun 13th, 2011
StacyLeidwinger RT @piplzchoice: A4 Metrics point to areas of improvements & measure your progress. Measure
how your prod meets customer needs -4:46 PM Jun 13th, 2011
stempm Amen @piplzchoice You need metrics to isolate the contribution of PM from other org performance.
Product adoption/traction. -4:46 PM Jun 13th, 2011
piplzchoice @piplzchoice @lmckeogh We developed software tools to do it by analyzing customers' stories. -4:47
PM Jun 13th, 2011
lmckeogh @piplzchoice - but if you set the expectation can you control the experience and thus game the system?
-4:47 PM Jun 13th, 2011
rcauvin A4: #prodmgmt is usually not "CEO of the product". Prod team are only accountable to bosses in their
depts. -4:48 PM Jun 13th, 2011
brainmates RT @stempm: Amen @piplzchoice You need metrics to isolate the contribution of PM from other org
performance. -4:48 PM Jun 13th, 2011
rcauvin A4: #prodmgmt is usually not "CEO of the product". Prod team members are only accountable to bosses in
their depts. -4:48 PM Jun 13th, 2011
Vivisimo_Inc Expectations change RT @lmckeogh: @piplzchoice - set the expectation can you control the
experience and thus game the system? -4:48 PM Jun 13th, 2011
brainmates Having P&L accountability does not mean #prodmgmtis "CEO of the product". -4:48 PM Jun 13th,
2011
piplzchoice @lmckeogh @piplzchoice If you can gain the market - you deserve the recognition. There are
competitors to keep you honest:) -4:49 PM Jun 13th, 2011
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15. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
ProdMgmtTalk Phew - changing direction with next question: Q5 Do you use Social Media to monitor your product
acceptance by customers? -4:50 PM Jun 13th, 2011
nickcoster @rcauvin However the PM should treat their product as if they are the CEO. Otherwise it is easy to
sidestep accountability. -4:50 PM Jun 13th, 2011
rcauvin A4: Typical corporate structure doesn't encourage product teamwork. #prodmgmt -4:50 PM Jun 13th,
2011
baltomel Agreed! RT @rcauvin A4: Measuring product success can be very different from measuring #prodmgmt -
4:50 PM Jun 13th, 2011
StacyLeidwinger Q5: Nothing formal โ but track mentions/what people say. -4:51 PM Jun 13th, 2011
Macmyday @piplzchoice What are those software tools? /cc@lmckeogh -4:51 PM Jun 13th, 2011
StacyLeidwinger A5: Have proactively reached out from support when someone tweeted - having problems and
were frustrated & we assisted -4:52 PM Jun 13th, 2011
rcauvin @nickcoster Sounds good, but CEOs can hire & fire any member of the team. #prodmgmt cannot. -4:52
PM Jun 13th, 2011
ProdMgmtTalk Welcome @baltomel -4:52 PM Jun 13th, 2011
VFigatelix RT @brainmates: At #pcampsyd, our keynote spoke about #prodmgmt owning the P&L & how impt it is
for product success http://bit.ly/kPkIRO -4:52 PM Jun 13th, 2011
lmckeogh @rcauvin - re: corporate structure, yes. The diff btwn good PM & not is ability to rise above & create
teamwork#leadership -4:52 PM Jun 13th, 2011
StacyLeidwinger RT @nickcoster: @rcauvin PM should treat their product as if they are the CEO Otherwise it is
easy to sidestep accountability. -4:53 PM Jun 13th, 2011
rcauvin @nickcoster #prodmmgt faces great institutional obstacles to leading a product team. -4:53 PM Jun 13th,
2011
wapolanco A5: Absolutely. Refer back to most answers on Qs 1&2.#socmed provides a great channel for listening
to your customers. -4:53 PM Jun 13th, 2011
ErikaLAndersen @StacyLeidwinger Happened on a TweetChat once. Company mentioned responded w/in minutes.
Can't remember company -4:53 PM Jun 13th, 2011
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16. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
cindyfsolomon As queen of social media - I follow customer sentiment & also measure company's response to
issues in forums, twitter, fb -4:53 PM Jun 13th, 2011
piplzchoice @Macmyday @lmckeogh Customer Intelligence analysis reporting and Market Intelligence analysis.
We are in semi/public beta -4:54 PM Jun 13th, 2011
lmckeogh A5: use social media to monitor and converse w/customers. Want to create a dialogue -4:54 PM Jun
13th, 2011
nickcoster @rcauvin Agreed, CEO business thinking without authority to force change. #prodmgmt has to lead
change instead. -4:54 PM Jun 13th, 2011
rcauvin @nickcoster It's a romantic notion that leaders overcome all obstacles unilaterally, but leaders need
enablement.#prodmgmt -4:55 PM Jun 13th, 2011
baltomel Q5 Currently - not officially but with a new product rollout Social Media monitoring will defnitely be part
of the plan. -4:55 PM Jun 13th, 2011
Natasha_D_G Comcast mentioned in #CXO chat responded in minutes
RT @ErikaLAndersen: @StacyLeidwinger Happened on a TweetChat once. -4:55 PM Jun 13th, 2011
wapolanco RT @lmckeogh: A5: use social media to monitor and converse w/ customers. Want to create a dialogue
-4:55 PM Jun 13th, 2011
rcauvin @nickcoster I have a blog entry on this #prodmgmtleadership issue in the works. -4:55 PM Jun 13th, 2011
ProdMgmtTalk @piplzchoice is humbly not mentioning that his company, Amplified Analytics, was created for prod
mgmt -4:56 PM Jun 13th, 2011
Vivisimo_Inc A5: We monitor all SoMe convo mainly for branding/cust serv than prod. acceptance though that
ultimately plays a part -4:57 PM Jun 13th, 2011
piplzchoice A5 It is amazing how specific people are describing their experiences with products and service. -4:57
PM Jun 13th, 2011
wapolanco @gander2112 Withdrawal symptoms? LOL. We're missing your insights! -4:57 PM Jun 13th, 2011
Macmyday A5 Our cust's are not the sharing kind really, but soc media is great for cust feedback. It's good for
response and reputation -4:57 PM Jun 13th, 2011
piplzchoice a5 It is a shame that companies do not use this information to improve their profit margines. -4:57 PM
Jun 13th, 2011
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17. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
Vivisimo_Inc Agreed RT @MacMyDay: A5 but soc media is great for cust feedback. It's good for response and
reputation -4:57 PM Jun 13th, 2011
ErikaLAndersen That's right RT @Natasha_D_G: Comcast mentioned in #CXO chat responded in minutes -4:58 PM
Jun 13th, 2011
cindyfsolomon Join us next week: Design Thinking for Software Product Management with Tom Leung, SVP of
Product at Marchex@alwaysbshipping -4:58 PM Jun 13th, 2011
ProdMgmtTalk Please like us on FB to stay updated with newshttp://on.fb.me/kQF1dY -4:58 PM Jun 13th, 2011
ErikaLAndersen RT @Vivisimo_Inc: Agreed RT @MacMyDay: A5 but soc media is great for cust feedback. Its good
for response and reputation -4:58 PM Jun 13th, 2011
Macmyday @cindyfsolomon Have heard that telcos here often respond quicker via Twitter than via call. It's about
the image -4:58 PM Jun 13th, 2011
ProdMgmtTalk Please blog about today's talk to be repostedhttp://www.prodmgmttalk.com -4:58 PM Jun 13th,
2011
brainmates RT @cindyfsolomon: Join us next week: Product Development: Iterating by color with Robert Swanwick
@swanwick -4:58 PM Jun 13th, 2011
ProdMgmtTalk Please Join LinkedIn group http://linkd.in/jRmwRxFollow company: http://linkd.in/e3JmDn -4:59
PM Jun 13th, 2011
lmckeogh Thanks for the great info, gotta run. -4:59 PM Jun 13th, 2011
wapolanco I've even had some excellent ideas come to me from something said/shared on soc media. -4:59 PM
Jun 13th, 2011
ProdMgmtTalk Thank you @piplzchoice Gregory Yankelovich of Amplified Analytics for today's heated
discussion!http://bit.ly/lGP4qy -4:59 PM Jun 13th, 2011
piplzchoice RT @wapolanco: Ive even had some excellent ideas come to me from something said/shared on soc
media. -4:59 PM Jun 13th, 2011
brainmates Its the end of our weekly chat. As usual - its gone by so quickly. See everyone next week
with @alwaysbshipping -4:59 PM Jun 13th, 2011
ErikaLAndersen That hour flew by -5:00 PM Jun 13th, 2011
Macmyday !! RT @rcauvin It's a romantic notion that leaders overcome all obstacles unilaterally, but leaders need
enablement.#prodmgmt -5:00 PM Jun 13th, 2011
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18. Transcript from June 13/14, 2011
Role of Customer in Product Management and Marketing
Global Product Management Talk with Gregory Yankelovich
http://www.prodmgmttalk Subscribe: http://bit.ly/gHIWcO FB: http://on.fb.me/kQF1dY
ProdMgmtTalk 3 simple ideas for engaging your customers to sell your products | Amplified Analytics
Blog http://bit.ly/mRUz6D -5:01 PM Jun 13th, 2011
piplzchoice Thanks to everyone for lovely conversation. -5:01 PM Jun 13th, 2011
wapolanco Thx for the great chat all. As always, tons learned. Let's put this all in a book and publish
as #prodmgmt success manual :D -5:02 PM Jun 13th, 2011
Macmyday @rcauvin Pls let us know once done. Do you plan to include any advice on how to 'survive' leading
change? /cc@nickcoster -5:03 PM Jun 13th, 2011
Macmyday @cindyfsolomon No time for Q6 and Q7, I suppose... -5:04 PM Jun 13th, 2011
ProdMgmtTalk @Macmyday Indeed - we stopped prior to Q6 and Q7 -5:18 PM Jun 13th, 2011
ProdMgmtTalk Please like us on FB to stay updated with news http://on.fb.me/kQF1dY
ProdMgmtTalk please blog about today's talk to be reposted http://www.prodmgmttalk.com
ProdMgmtTalk Please Join LinkedIn group http://linkd.in/jRmwRx Follow company: http://linkd.in/e3JmDn
ProdMgmtTalk Subscribe to newsletter for ebook launch: http://bit.ly/gHIWcO
ProdMgmtTalk Want to address the Global Product Management Talk? Its easy and fun to speak! Fill out the info
form to be scheduled! http://bit.ly/f4xAIW
Sponsor Opportunities! http://bit.ly/gF0Tt3 18