Basic slides to stimulate interactive discussion. Every moment is an experience, a moment to sell your message. Every interaction is a sales opportunity. What are you selling? To
Starting points & Questions to ask to create the foundation for how your organization defines product excellence and how to work cross functionally to create buy-in and collaboration on the product vision
Webcast: How To Create A Culture For Product Excellence At Your CompanyAIPMM Administration
About The Speaker
Cindy F. Solomon founded the Global Product Management Talk, a top 10 podcast on the BlogTalkRadio business network reaching 20K listeneners weekly, available on iTunes, Stitcher, and other podcast venues. She created the ProdMgmtTalk Android mobile app. Cindy started the Startup Product movement for product excellence with the Startup Product Summit in San Francisco and organizes Startup Product Talk meetups and digital events for product professionals. She is a contributing writer for the SVPMA, 42 Rules of Product Marketing and the forthcoming ProdBOK. Solomon brings more than 15 years of web development, services and software product marketing and management at such companies as Apple, Vadem, NetObjects and startups in Silicon Valley. She's a startup and product management coach and maintains the global map of product camps and twitter archives. Listen at http://www.blogtalkradio.com/prodmgmttalk
Follow on Twitter @CindyFSolomon @ProdMgmtTalk @StartupProduct http://startupproduct.com
Contact cfsolomon@gmail.com
---------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Startup Product is pleased to welcome global visitors on the last leg of their tour of tech companies in the US!
We’ll hear insights from Gábor Török, Director of Engineering at Prezi and Peter Shanley, Principle & Evangelist at Neo.
Event will be broadcast live on http://ustre.am/19HnQ Thanks to Andrea Bado, Prezi and Product.bp meetup
Agenda
6:15-7:15 Meet, Greet, Networking over food & beverages
7:30-9:00 Gather for intro & speakers 1/2 each with Q&A
9- 9:15 Pitches for open positions, job seekers, product demos, networking
Thanks to @Prezi for hosting and @AIPMM for food!
Read more: http://startupproduct.com/startup-product-sf-going-global-prezi-neo-visiting-guests/#ixzz3A7jmPQur
Presenter: Cindy F. Solomon.
This webinar will address:
- What is Lean Product Marketing?
- How is Product Marketing Management currently handled?
- Distinctions between Product Marketing Management And Product Management
- Strategic vs Tactical implementation
- Tips and Tricks to Immediately Apply Content Marketing to any endeavor
Read more at https://www.synerzip.com/webinar/what-lean-brings-to-product-marketing-webinar-march-2014/
A tip of the iceberg presentation for an interactive session to stimulate conversation about how product excellence is defined, how to create a culture for product excellence, how to work cross-functionally and collaborate to achieve product excellence, where to go to get more.
Basic slides to stimulate interactive discussion. Every moment is an experience, a moment to sell your message. Every interaction is a sales opportunity. What are you selling? To
Starting points & Questions to ask to create the foundation for how your organization defines product excellence and how to work cross functionally to create buy-in and collaboration on the product vision
Webcast: How To Create A Culture For Product Excellence At Your CompanyAIPMM Administration
About The Speaker
Cindy F. Solomon founded the Global Product Management Talk, a top 10 podcast on the BlogTalkRadio business network reaching 20K listeneners weekly, available on iTunes, Stitcher, and other podcast venues. She created the ProdMgmtTalk Android mobile app. Cindy started the Startup Product movement for product excellence with the Startup Product Summit in San Francisco and organizes Startup Product Talk meetups and digital events for product professionals. She is a contributing writer for the SVPMA, 42 Rules of Product Marketing and the forthcoming ProdBOK. Solomon brings more than 15 years of web development, services and software product marketing and management at such companies as Apple, Vadem, NetObjects and startups in Silicon Valley. She's a startup and product management coach and maintains the global map of product camps and twitter archives. Listen at http://www.blogtalkradio.com/prodmgmttalk
Follow on Twitter @CindyFSolomon @ProdMgmtTalk @StartupProduct http://startupproduct.com
Contact cfsolomon@gmail.com
---------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Startup Product is pleased to welcome global visitors on the last leg of their tour of tech companies in the US!
We’ll hear insights from Gábor Török, Director of Engineering at Prezi and Peter Shanley, Principle & Evangelist at Neo.
Event will be broadcast live on http://ustre.am/19HnQ Thanks to Andrea Bado, Prezi and Product.bp meetup
Agenda
6:15-7:15 Meet, Greet, Networking over food & beverages
7:30-9:00 Gather for intro & speakers 1/2 each with Q&A
9- 9:15 Pitches for open positions, job seekers, product demos, networking
Thanks to @Prezi for hosting and @AIPMM for food!
Read more: http://startupproduct.com/startup-product-sf-going-global-prezi-neo-visiting-guests/#ixzz3A7jmPQur
Presenter: Cindy F. Solomon.
This webinar will address:
- What is Lean Product Marketing?
- How is Product Marketing Management currently handled?
- Distinctions between Product Marketing Management And Product Management
- Strategic vs Tactical implementation
- Tips and Tricks to Immediately Apply Content Marketing to any endeavor
Read more at https://www.synerzip.com/webinar/what-lean-brings-to-product-marketing-webinar-march-2014/
A tip of the iceberg presentation for an interactive session to stimulate conversation about how product excellence is defined, how to create a culture for product excellence, how to work cross-functionally and collaborate to achieve product excellence, where to go to get more.
Introduction to Startup Product Movement for Product Excellence
Christopher Cummings, Speaker
Welcome To The Team, Product Manager. Hope You Survive The Experience!
Introduction to Startup Product Movement for Product Excellence followed by Christopher Cummings Presentation: Welcome to the Team, Product Manager, Hope you Survive the Experience!
July 23, 2014
more info http://bit.ly/WyGvkA
Teresa says, "I'm looking forward to discussing developing product expertise with Cindy and the Global Product Management Talk community. The broadcast and Startup Product events are an excellent platform for discussing important issues that forward product professionals and leaders to guarantee that more big ideas turn into great products."
Teresa is speaking at the Startup Product Summit SF2 on October 12, 2013 at Broadway Studios in San Francisco which is like Tedtalks for Product excellence. Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP
Oct 10: Workshop Day: competitive space & Lean startup way. http://bit.ly/14SMcaC
Oct 11 Startup Product Summit SF2 lightning talks w/experts & practitioners. http://bit.ly/1bvsOFm
Oct 12 ProductCamp San Francisco! true community unconference http://pcampsf.com
More information, registration and sponsorship opportunities available at http://startupproduct.com
About Teresa Torres
I’m a product consultant and coach who works with early-stage companies helping them translate their big ideas into great products. My focus is on helping product managers be better at what they do by sharing knowledge, building know-how, and refining practice. Professionally, I’ve worked as an interaction designer, a user researcher, and in a variety of product management roles from an individual contributor to a vice president. I was also the CEO of a social media startup that dabbled in social recruiting and higher education. http://www.linkedin.com/in/teresatorres
Email producttalk at teresatorres dot com.
On twitter: @ttorres http://www.twitter.com/ttorres
Blog: producttalk.org
About AfterCollege, Inc.
AfterCollege is the largest career network for college students and recent graduates. We are working to eliminate unemployment among college students and recent grads by helping students explore jobs and internships based on answers to 3 easy questions: what did you study, where, and when do you graduate. Featuring 400,000 entry-level jobs and internships from 25,000+ employers, AfterCollege reaches more than 5,000,000 users each year, including 18,000 faculty, student group and administrative contacts at over 2,000 colleges and universities. http://www.aftercollege.com
Startup Product movement for product excellence and Product Bootcamp San Francisco - Oct 10-12, 2013
Workshop Day, Summit, Afterparty, Product Camp San Francisco. http://bit.ly/14ZagOP
Startup Product Summit SF2 http://bit.ly/11fNVcU
Site: http://startupproduct.com
Twitter: http://www.twitter.com/startupproduct
Sponsor Opportunities: http://bit.ly/1dreT5g
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.
Hector says, "I'm looking forward to this important discussion with the Global Product Management Talk since I speak with professionals seeking to advance their product management careers on a daily basis. I'm delighted to join other participants in the ProdMgmtTalk community who already serve as mentors, perhaps in an informal way, by generously sharing their expertise and contributing to the visibility of the product manager's role in successfully guiding products throughout the entire product lifecycle process."
Everyone is passionate about product excellence - but in reality, is it possible to achieve? This interactive discussion will lay the foundation for how to define product excellence in your organization, product team according to your own standards; recognize the 7 phases of the product management lifecycle; understand perspectives of customers, users and others consuming your code, and isolate soft skills to help you communicate, collaborate and align with non-technical team members
http://www.siliconvalley-codecamp.com/Session/2013/deconstructing-the-code-for-product-excellence
Welcome And Opening Statements by Cindy F. Solomon
from The Product Summit Oakland:
Transforming Ideas To Products
October 9, 2015 9:00 AM - 5:00 PM
Oakland City Center Conference
Paramount Room
500 12th Street, Oakland, CA 94607http://www.productsummit.org
Twitter @ProductSummit #prodsummit
App http://www.productsummit.org/app
Agenda http://www.productsummit.org/agenda
Blog http://productsummit.org/category/blog/
Conference Code of Conduct
http://productsummit.org/code-of-conduct/
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesn’t address the pain points of the target market is destined for mediocrity or outright failure.
The value of commercial Smalltalk by Suzanne FortmanFAST
In this talk, we will talk about promotional programs we offer, success stories when promoting Smalltalk usage and how they can become a business, how we connect graduates with companies using Smalltalk for jobs after education and the business side of Smalltalk.
Joe says, "Figuring out ways to ship more product is a passion of mine. The problem spans technology, product, design, and people, which is what makes it so interesting. I'm excited to talk more about the colliding worlds of iterative development and product management with the community on Global Product Management Talk."
Joe Stump, CEO And Cofounder Of Sprint.ly, Discusses The Iterative Product Development Process, Automating Product Releases And Metrics
The software iterative development process enables every product iteration to result in at least one software release. Because of its collaborative, problem-solving character, iterative software development is similar to a multidisciplinary project or parallel development, which places a high demand on communication between the project team and project stakeholders, and among team members themselves. Also referred to as non-blocking development, this process aligns the entire business, from sales to software development, to ship more product more quickly.
Joe Stump, CEO And Cofounder Of Sprint.ly, will discuss the Iterative Product Development Process, Automating Product Releases And Metrics on Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.
----------------------------------------------------------------------------------------------
NOTE: DAY & TIME!
Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.
----------------------------------------------------------------------------------------------
---->WIN!
Joe is a featured speaker at the Startup Product Summit in San Francisco on February 7, 2013. Tickets available at startupproduct.ticketbud.com/summit
Participants during the live broadcast get $50 off registration using code: sfproducttalks and 6 months of unlimited free trial of Sprint.ly. (Based on average team size this is about a $1000 give away.)
------------------------------------
Background resources: http://bit.ly/132MJal
Listen! http://bit.ly/VhwJgm
Mark your calendar with the correct time: http://bit.ly/Rs5Nfu
Follow for reminders: http://bit.ly/nbw9Yr
-------------------------------------
Brought to you this week by:
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Register now!
startupproduct.ticketbud.com/summit
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
"I'm thrilled to join the Global Product Management Community for this ProdMgmtTalk. There's a lot of offline discussion about how to structure product management teams, "where do I go from here?" and other organizational challenges. I'm looking forward to a free-wheeling session with passionately opinionated members of the product management community!" says Rich.
John says, "I'm really delighted to be joining the Global Product Management Talk to lead this discussion, having co-hosted several times. ProdMgmtTalk is such a unique forum for Product Managers, with high-quality insight from a truly global audience. Talking about how to manage a product's end of life stage should enhance everyone's product chops."
Introduction to Startup Product Movement for Product Excellence
Christopher Cummings, Speaker
Welcome To The Team, Product Manager. Hope You Survive The Experience!
Introduction to Startup Product Movement for Product Excellence followed by Christopher Cummings Presentation: Welcome to the Team, Product Manager, Hope you Survive the Experience!
July 23, 2014
more info http://bit.ly/WyGvkA
Teresa says, "I'm looking forward to discussing developing product expertise with Cindy and the Global Product Management Talk community. The broadcast and Startup Product events are an excellent platform for discussing important issues that forward product professionals and leaders to guarantee that more big ideas turn into great products."
Teresa is speaking at the Startup Product Summit SF2 on October 12, 2013 at Broadway Studios in San Francisco which is like Tedtalks for Product excellence. Learn about managing products to success at Product Bootcamp San Francisco Oct 10-12! http://bit.ly/14ZagOP
Oct 10: Workshop Day: competitive space & Lean startup way. http://bit.ly/14SMcaC
Oct 11 Startup Product Summit SF2 lightning talks w/experts & practitioners. http://bit.ly/1bvsOFm
Oct 12 ProductCamp San Francisco! true community unconference http://pcampsf.com
More information, registration and sponsorship opportunities available at http://startupproduct.com
About Teresa Torres
I’m a product consultant and coach who works with early-stage companies helping them translate their big ideas into great products. My focus is on helping product managers be better at what they do by sharing knowledge, building know-how, and refining practice. Professionally, I’ve worked as an interaction designer, a user researcher, and in a variety of product management roles from an individual contributor to a vice president. I was also the CEO of a social media startup that dabbled in social recruiting and higher education. http://www.linkedin.com/in/teresatorres
Email producttalk at teresatorres dot com.
On twitter: @ttorres http://www.twitter.com/ttorres
Blog: producttalk.org
About AfterCollege, Inc.
AfterCollege is the largest career network for college students and recent graduates. We are working to eliminate unemployment among college students and recent grads by helping students explore jobs and internships based on answers to 3 easy questions: what did you study, where, and when do you graduate. Featuring 400,000 entry-level jobs and internships from 25,000+ employers, AfterCollege reaches more than 5,000,000 users each year, including 18,000 faculty, student group and administrative contacts at over 2,000 colleges and universities. http://www.aftercollege.com
Startup Product movement for product excellence and Product Bootcamp San Francisco - Oct 10-12, 2013
Workshop Day, Summit, Afterparty, Product Camp San Francisco. http://bit.ly/14ZagOP
Startup Product Summit SF2 http://bit.ly/11fNVcU
Site: http://startupproduct.com
Twitter: http://www.twitter.com/startupproduct
Sponsor Opportunities: http://bit.ly/1dreT5g
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.
Hector says, "I'm looking forward to this important discussion with the Global Product Management Talk since I speak with professionals seeking to advance their product management careers on a daily basis. I'm delighted to join other participants in the ProdMgmtTalk community who already serve as mentors, perhaps in an informal way, by generously sharing their expertise and contributing to the visibility of the product manager's role in successfully guiding products throughout the entire product lifecycle process."
Everyone is passionate about product excellence - but in reality, is it possible to achieve? This interactive discussion will lay the foundation for how to define product excellence in your organization, product team according to your own standards; recognize the 7 phases of the product management lifecycle; understand perspectives of customers, users and others consuming your code, and isolate soft skills to help you communicate, collaborate and align with non-technical team members
http://www.siliconvalley-codecamp.com/Session/2013/deconstructing-the-code-for-product-excellence
Welcome And Opening Statements by Cindy F. Solomon
from The Product Summit Oakland:
Transforming Ideas To Products
October 9, 2015 9:00 AM - 5:00 PM
Oakland City Center Conference
Paramount Room
500 12th Street, Oakland, CA 94607http://www.productsummit.org
Twitter @ProductSummit #prodsummit
App http://www.productsummit.org/app
Agenda http://www.productsummit.org/agenda
Blog http://productsummit.org/category/blog/
Conference Code of Conduct
http://productsummit.org/code-of-conduct/
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesn’t address the pain points of the target market is destined for mediocrity or outright failure.
The value of commercial Smalltalk by Suzanne FortmanFAST
In this talk, we will talk about promotional programs we offer, success stories when promoting Smalltalk usage and how they can become a business, how we connect graduates with companies using Smalltalk for jobs after education and the business side of Smalltalk.
Joe says, "Figuring out ways to ship more product is a passion of mine. The problem spans technology, product, design, and people, which is what makes it so interesting. I'm excited to talk more about the colliding worlds of iterative development and product management with the community on Global Product Management Talk."
Joe Stump, CEO And Cofounder Of Sprint.ly, Discusses The Iterative Product Development Process, Automating Product Releases And Metrics
The software iterative development process enables every product iteration to result in at least one software release. Because of its collaborative, problem-solving character, iterative software development is similar to a multidisciplinary project or parallel development, which places a high demand on communication between the project team and project stakeholders, and among team members themselves. Also referred to as non-blocking development, this process aligns the entire business, from sales to software development, to ship more product more quickly.
Joe Stump, CEO And Cofounder Of Sprint.ly, will discuss the Iterative Product Development Process, Automating Product Releases And Metrics on Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.
----------------------------------------------------------------------------------------------
NOTE: DAY & TIME!
Monday, January 7, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.
----------------------------------------------------------------------------------------------
---->WIN!
Joe is a featured speaker at the Startup Product Summit in San Francisco on February 7, 2013. Tickets available at startupproduct.ticketbud.com/summit
Participants during the live broadcast get $50 off registration using code: sfproducttalks and 6 months of unlimited free trial of Sprint.ly. (Based on average team size this is about a $1000 give away.)
------------------------------------
Background resources: http://bit.ly/132MJal
Listen! http://bit.ly/VhwJgm
Mark your calendar with the correct time: http://bit.ly/Rs5Nfu
Follow for reminders: http://bit.ly/nbw9Yr
-------------------------------------
Brought to you this week by:
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Register now!
startupproduct.ticketbud.com/summit
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
"I'm thrilled to join the Global Product Management Community for this ProdMgmtTalk. There's a lot of offline discussion about how to structure product management teams, "where do I go from here?" and other organizational challenges. I'm looking forward to a free-wheeling session with passionately opinionated members of the product management community!" says Rich.
John says, "I'm really delighted to be joining the Global Product Management Talk to lead this discussion, having co-hosted several times. ProdMgmtTalk is such a unique forum for Product Managers, with high-quality insight from a truly global audience. Talking about how to manage a product's end of life stage should enhance everyone's product chops."
Similar to #PCampUtah May 12, 2012 Presentation (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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#PCampUtah May 12, 2012 Presentation
1. Why Product Managers
MUST
Emulate Twitter!
May 12, 2012
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
1
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
2.
3. Cindy F. Solomon, CPM/CPMM
• Founded The Global Product Management Talk
• Pioneered Socratic format for Twitter Chats to cultivate global
knowledge communities
• Over 15 years experience in product management and product
marketing management of web, services and software at Silicon Valley
companies including Apple, Vadem, NetObjects and startups. Previously
with Fortune 500s including American Express and Radio Shack.
• AIPMM Certified Product Manager & Certified Product Marketing
Manager
• Serial entrepreneur, consultant, facilitator, early
adopter, blogger, curator, product management evangelist
• Contributing author “42 Rules of Product Marketing”
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3
4. Global Product
Management Talk
For Product Managers that don’t get a chance to leave their desk and participate in
Product Talks in person, we’ve brought Product Talks to you.
The Global Product Management TalkTM
Follow @ProdMgmtTalk
http://www.blogtalkradio.com/prodmgmttalk
Join in using hashtag #ProdMgmtTalk weekly at Twebevent or Tweetchat
Global Product Management TalkTM is a weekly mini-product camp Socratic
discussion (on Twitter) of pre-posted questions with live audio of thought leader
and co-hosts commenting (on Blogtalkradio).
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
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5. Origins of PCamp Utah
• Erika L Andersen goes on Twitter looking for
product management information
• She sees lots of tweets on Mondays from
@ProdMgmtTalk
• Participates in #ProdMgmtTalk discussions
• Meets other product managers via Twitter
• Attends PCamp Silicon Valley
• Speaks & co-hosts Global Product Management
Talk
• Starts Pcamp Utah
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
5
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
6. WHAT DO YOU WANT?
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
6
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
7. WHAT DO YOU WANT?
This is an interactive session – suggestions…
• Twitter 101
• How to Participate in Twitter Chats
• Twitter best practices
• Twitter tools
• How to expand your Product Management
knowledge & network weekly
• How to curate Twitter knowledge
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
7
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
8. Jonathan Zittrain said…
“The qualities that
make Twitter seem
inane and half-baked
are what make it so
powerful.”
Jonathan
Zittrain, Harvard Law
professor, Internet
Expert, Author
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
8
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
9. BE CONCISE
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
9
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
10. Solomon says…
A tweet is limited to 140
characters.
Be terse.
Develop and share content that
is precise, short, laser
focused, intentional, inform
ative and interesting.
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
10
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
11. BE OPEN.
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
11
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
12. Dick Costello, Twitter CEO, says…
"Pay careful attention to the
things that people do with your
technology/service/product, bec
ause some of them may have
discovered a powerful use for it
that has completely evaded
you."
@dickc
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
12
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
13. BE CROSS-PLATFORM
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
13
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
14. BE SCALABLE
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
14
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
15. Listen & Monitor
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
15
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
16. Create & Broadcast
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
16
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
18. Analyze & Track
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
18
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
19. Thank you!
Join weekly on Global Product Management Talk
Search: CindyFSolomon and ProdMgmtTalk
http://www.CindyFSolomon.com
@cindyfsolomon
@prodmgmttalk
Presentation sponsored by The Association of International
Product Marketing and Management (AIPMM)
http://www.aipmm.com
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
19
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Editor's Notes
Who Am I
The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders. The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.Mission:Engage Product people in regularly scheduled, real-time discussionShowcase Product Management experts, speakers, bloggers, thought leaders and practitionersEvangelize Product related job titles as exciting, challenging & rewarding career endeavorsRaise important issues that all Product Management professionals confrontExtend shared resources across industries and bordersFacilitate on-going dialogue, networking, mentoring & support beyond weekly eventsEnable global community around product management knowledge Educate & defend the value of the product professional
Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
“The qualities that make Twitter seem inane and half-baked are what make it so powerful.” Jonathan Zittrain, Harvard Law professor, Internet Expert, Author
Concise: A tweet is limited to 140 characters. Be terse. Develop and share content that is precise, short, laser focused, intentional, informative and interesting.
Be open to discovering the value of your product from others’ perspectives.
Twitter works across all platforms, operating systems and devices. Tweets are viewable from Twitter website, mobile apps, SMS/text messages, Facebook and LinkedIn status updates.Design from inception to be accessible to users at their convenience, on their devices, on-demand.Product positioning and messaging should be integrated across all media to guarantee consistency and trustworthiness. Then the messages can be optimized to take advantage of the strengths of each platform, and targeted to emphasize the unique value for each audience.
Definition: the ability of a system/network/process to grow quickly and/or gracefully accommodate and facilitate spikes in growth. Create messaging that easily grows and extends reach using Frequently Asked Questions (FAQs) glossaries and other tools. Be sure to include key words optimized for search engines.Incentivize your audience to add content with customer support forums and discussions as well as forms for customer supplied testimonials and case studies plus easy access to wikis and blogs.Crowdsource and bundle content for on-demand reading, create product related hashtags for twitter chats and capture audience tweets into transcripts.
Search Twitter for product related terms, issues and events. Create and follow networks of your target audience and market space. At this point you will be able to identify thought leaders, prominent bloggers and competitors to follow and analyze their behavior and connections. You can also use Twitter lists to categorize tweeters in a specific category, or by individual topics.
Tweet valuable information worth re-tweeting at optimal times to promote product lines, provide incentives, rewards, invitations, and share industry news. Here is a sample: “Please retweet: [article name] [by @author] [shortened URL] [optional comment] [#hashtag]”. Remember to employ URL shorteners to save space, such as bit.ly or tinyurl.com. If you attach #hashtags of keywords, you will increase the likelihood of your tweet being indexed by Twitter search
This is an effective format for a tweet that communicates and contributes value.
Identify tweeting behavior patterns and determine metrics. Study how timing and headlines affect retweetsLabel “Favorites” to save highlights and testimonialsMonitor “Follower count” to measure distribution powerTrack the number of “@Replies” to measure community engagement Utilize URL shorteners that provide additional data.
Everyone is throwing information at you today and online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!