Publigroupe Investors Day 1 december 2011

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Presentations to be held on Dec 1 2011 at the PubliGroupe Analyst Day in Zurich. More at www.publigroupe.com

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Publigroupe Investors Day 1 december 2011

  1. 1. Investors’ Day 2011 yZurich, 1 December 20111
  2. 2. Overview presentation order Theme Speaker Time (in mins) Group p Intro / Welcome / Strategic Overview g H.P. Rohner 20 Media Sales Positioning Publicitas for the future B. Roeschlin & P. Böni 40 Q&A Group / Media Sales Presentations: AdMarket / Augmented Reality A. Gedenk / M. Pittner 20 Break 30 g All segments Strengthening digital growth across the Group g g g g p Digital and mobile growth with local.ch E. Baehler 20 Portfolio DMS with special focus on Zanox R. Martignoni 20 Q&A Search / Find & DMS 20 Group Solid balance sheet secures strategic freedom A. Schmidt 30 Concluding remarks H.P. Rohner 15 Q&A 20 Total approx. 4 hrs2
  3. 3. OVERVIEW KEY DECISIONSHans-Peter RohnerH P t R hCEO & Chairman of the Board3
  4. 4. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forwardKey decisions on Group level PubliGroupe continues to operate in 3 segments with key brands local ch local.ch, Publicitas, Zanox Repositioning and further development of Publicitas with new governance structure str ct re Sale of majority of real estate portfolio; proceeds to be mainly distributed to Search & Find Media Sales Digital & Marketing Services shareholders Segment switch from IFRS to Swiss ‘Search & Find’ ‘Media Sales’ is the ‘DMS’ brings GAAP FER in 2012 in order to better produces and sells preferred partner together a portfolio show the real performance of our digital media products for media owners of leading inter- assets facilitating the and advertisers national marketing search for persons persons, worldwide, selling orld ide and technolog technology PubliGroupe to move on with solid companies, media using service companies balance sheet and bank-independent products and effective investment capacity of >CHF 100 mio services advertising solutions End f double E d of d bl mandate Ch i d t Chairman/CEO /CEO as of General Assembly 20124
  5. 5. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forwardKey decisions on segment level Media Sales with a new set of important measures and initiatives to monetize customer relations, streamlining processes and boosting digital and online- business. Dedicated board committee to support and facilitate implementation under leadership of CEO Beat Roeschlin. Search & Find to further develop and dynamise local.ch as a cornerstone of Group strategy. Continued partnership with Swisscom and one successful organization under the leadership of CEO Edi Bähler. DMS to focus on successful management of key participations (Zanox and Namics); further developing strategic initiatives and preparing M&A opportunities Zanox Group subsidiaries; note: Digital Window is the holding company for Affiliate Window and buy.at within the defined strategy.5
  6. 6. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forwardA group well positioned for the future… Global presence with about 2,200 employees Allocation of staff by segment (in %) Geographical distribution (in %) Media Sales 55.5% Switzerland 73.5% Search & Find 22.9% Europe 15.0% Digital & Marketing Services 18.0% Americas 2.5% Corporate and others 3.6% Asia/Pacific 9.0% The group has more than 400,000 customers: − Private persons − SME − National advertisers − International brands The group cooperates with: − Well-known media companies − Digital media owners − Different types of websites MSN6
  7. 7. Part Hans-Peter Rohner I Key decisions on Group and segment level I The way forward… along marketing value chain, “Marketing. More. Effective” Customer Awareness Customer Acquisition Customer Retention Focus of service Client typology Attention Search Desire & Evalua- Pur- Loyality Consulting SME & Interest & Find Inten- tion chase Sales National tion Development GlobalSearch & FindLocal.ch SalesLocal.fr SalesHome.ch SalesMedia SalesPublicitas Consulting & Sales gAdnative Consulting & SalesPublimedia Consulting & SalesDigital & Marketing ServicesNamics Development & ConsultingInstanz Development & ConsultingSVBmedia ConsultingZanox (DigitalWindown, Buy.at) Sales (enabled through platform)eProfessional ConsultingCorporate & othersDenon Development & Consulting 7
  8. 8. Part Hans-Peter Rohner I Final remarksConclusion & outlook Switzerland HQ in Lausanne Americas Europe Asia/ Pacific Canada Austria Belgium France Australia China Japan USA Germany Greece Italy Malaysia Singapore Taiwan Netherlands Spain UK Thailand India SwitzerlandWho are we today: Who we want to be tomorrow: A company in a business transformation situation that A more compact company that is fully geared towards continues to be marked by significant changes in the media making marketing processes more efficient (ROI) for and marketing/advertising environment. marketers and advertisers. A company with print still being the main volume A company where online sales and profits will contributor, albeit with the digital business growing in become even more important and make up more importance. than half of total business (incl. participations). A company that still largely thinks and operates like a A company with a digital corporate culture, applying incumbent player with a culture that is strongly affected by innovative participation models. its 121 year history.8
  9. 9. MEDIA SALES Leaner. More flexible. More profitable. p Beat Roeschlin CEO of Media Sales9
  10. 10. PART 1 | Market and Media Sales development 2007 - 2010 PART 2 | M k t and Media Sales development 2011 - 2015 Market d M di S l d l t 2.1 | Market development 2.2 | Media Sales development10
  11. 11. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsStrategic premises and key decisions going forward Leaner, more flexible, more profitable Accelerated shift towards digital New set of optimisation measures: - in Switzerland - in international markets - in headquarters (central costs) Enrichment of print offerings Further investments in digital market The Board of Directors of PubliGroupe establishes a dedicated strategic committee11
  12. 12. Executive Summary PART 1 | Market and Media Sales development 2007 - 2010 PART 2 | M k t and Media Sales development 2011 - 2015 Market d M di S l d l t 2.1 | Market development 2.2 | Media Sales development12
  13. 13. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsChallenging advertising market environment Traditional advertising spend1 vs. Real GDP (CH) Erratic advertising 10% market in recent years 5% 5% 4% 5% 3% 3% 2% Print dropped from CHF 4% 4% 3% 1% 2.5 bn. to CHF 2 bn 0% (2004-2010) -1% -3% 3% -2% -5% Advertisers shift from -10% print to online CH real GDP growth -15% Trend likely to continue CH traditional media spend growth -15% -20% 2004 2005 2006 2007 2008 2009 2010Note: 1) Traditional media includes: Print; Electronic; Out-of-home. It excludes online and direct advertisingSource: SECO historical data & Fall 2011 fS hi t i l d t F ll forecast; Stift t Stiftung W b t ti tik S h i PWC Werbestatistik Schweiz; 13
  14. 14. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsSwiss advertising has continuously shifted from print to online In response to the crisis and market consolidation MS has taken reactive measures Swiss advertising market 2007 – 2010 CAGR CHF m 1 Cost base reduction Total - 1.3% 4,362 4,410 4,197 4 197 10% 13% 3,883 Digital + 22.0% 3% 2% 19% 13% 17% 13% 2% Radio - 2.6% 3% 2 New business model 16% 14% 15% 16% TV + 1.9% 1% 1% 16% 15% 1% 1% - 2.9% Out of Home 3 More customer oriented 57% 55% business set-up Cinema - 11.3% 49% 48% Print - 7.0% 4 New digital unit 2007 2008 2009 2010Source: Media S l and external analysisS M di Sales d t l l i 14
  15. 15. Part Beat Roeschlin I MS in the past four years I Plans for the next four years CostCosts decreased to adjust to lower volumes 1 decrease MS achieved 114m CHF savings to redress EBIT… … along 3 axis CAGR 2,200 1,966 venue 1,736 1,800 I Downsizing of FTE resources 1,296 1 296 Rev 1,400 1,174 - 15.8% 1,000 CHF M 293.7 300 271.7 Expenses s 230.1 250 - 469 FTE (-13.9% p.a.) 179.7 Resizing local and regional 200 114 m CHF cum. savings II - 15.1% branch offices CHF M 150 20 13.0 0.5 0 EBIT -29 0 29.0 -29.0 29.0 E 20 -20 Reducing R d i central costs lik t l t like III management, services, etc. -40 CHF M 2007 2008 2009 2010Source: P bliGS PubliGroupe published results; M di S l i t bli h d lt Media Sales internal d t l data 15
  16. 16. Part Beat Roeschlin I MS in the past four years I Plans for the next four years BusinessNew business model to respond to new market reality 2 model Move from exclusive contract logic… … to establishing non-exclusive sales logic Print contract type breakdown 2007 – 2010 Media Sales pricing scheme - old & new Media Sales P Price 61% 42% (CHF) 1 Minimum transaction fee covering market share the cost of order processing 2 Degressive sales commission 22% +19pts 41% Non-exclusive Portfolio sales contracts 2 78% -19pts 59% 1 New model Exclusive contracts Old model d l 0 100 200 300 400 Ad500 price 2007 2010 (CHF) While many larger publishers have built their own Modular, transaction-based model, different service sales force, Media Sales still owns a 42% share levels and full transparency with a portfolio logicNote: Direct sales are sales lost to publishers’ own sales force publishersSource: Media Sales internal data 16
  17. 17. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsStrong exclusive mandates and key cooperationagreements Publishers (selection) | Exclusive mandate Publishers (selection) | Cooperation agreements17
  18. 18. Part Beat Roeschlin I MS in the past four years I Plans for the next four years Organi-Digital transversal unit and customer segmentation 3 sationto better serve market needs New organisation relaying innovation and processes across units and to clients PUBLICITAS CH P INTL P DIGITAL Advertisers/ Advertisers/ Advertisers Publishers Publishers Publishers Small Local & National Exclusive Trans- All Enterprise Regional Accounts & accounts national segments & SMEs Agencies accounts Client segments Private Dedicated Sales Portfolio Sales Publimedia Publicitas Digital EBIT contributors MS units Sales units Supporting transversal unitsSource: Media S l i tS M di Sales internal d t l data 18
  19. 19. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsCreation of a dedicated digital unit 4 Digital Digital turnover 2007 - 2010 Towards a more digitally driven company CHF m CAGR Creation of Publicitas Digital Publicitas CH 1) 50 46.0 - Development of proprietary digital products 45 + 15.7% 39.5 - Training, new sales i T i i l incentives, di it l hi ti digital hires 40 35.7 35 New Publimedia 29.8 30.2 30 - Launch of an integrated Ad Market platform + 36.1% P 23.5 - Integration of Web2com2 into Publimedia 25 19.7 17.8 20 15 16.0 16 0 16.0 16 0 15.8 15 8 - 3.7% Hired digital sales experts licitas Intl. 10 12.0 5 Setup of integrated tools and systems 0 across all offices 2007 2008 2009 2010 Publ Transfer of digital best practices across geographies MS Total P International Publicitas CHNote: DigitalN t 1) Di it l campaign b ki and management platform suite 2) I 2009 and 2010 W b2 i booking d t l tf it In d 2010, Web2com was consolidated within th DMS segment lid t d ithi the t 19
  20. 20. Executive Summary PART 1 | Market and Media Sales development 2007 - 2010 PART 2 | M k t and Media Sales development 2011 - 2015 Market d M di S l d l t 2.1 | Market development 2.2 | Media Sales development20
  21. 21. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsOutlook: traditional segment to stabilise according to analysts… Swiss advertising market prevision | 2011 – 2015 CAGR CHF m Markets currently addressed Total + 2.8% 4,864 by Media Sales 2015 (CHF m) 4,348 Digital + 9.2% 24% 19% 1,986 28 2,014 4% Radio + 1.6% 4% Print Cinema 14% 15% + 2 1% 2.1% TV 16% 16% 1% 1% Out-of-Home + 2.7% Objective 2015 + 3.9% Defend print market share at Cinema 45% 41% 40% level Print + 0.3% - considering current portfolio - E2011 E2015 External analysts market viewNote: Cinema market share i 100% and not i l d d i thi graphN t 1) Ci k t h is d t included in this h 21
  22. 22. Part Beat Roeschlin I MS in the past four years I Plans for the next four years... But Media Sales plans with more conservative forecast fortraditional media Traditional advertising* spend vs. Real GDP (CH) Swiss ad market and 10% Analysts’ view economy strongly 5.4% correlated (>0.95) 4.5% 4.3% 5% 2.9% 3.2% 2.5% 2.6% 2.1% Strong uncertainty g y 2.7% 2 7% 3.6% 3.6% 0.9% 1.4% 1.9% about Switzerlands 0% economy -0.5% -2.6% -1.9% -5% Media Sales mgmt considers more conservative forecast -10% CH real GDP growth CH traditional media spend growth Correlation based Lower cost structure prevision (GDP & -15% needed according to ad spend) – -15.3% Publicitas view more conservative -20% scenario i 2004 2005 2006 2007 2008 2009 2010 E2011 E2012Note: 1) Traditional media includes: Print; Electronic; Out-of-home. It excludes online and direct advertisingSource: SECO historical data & Fall 2011 fS hi t i l d t F ll forecast; Stift t Stiftung W b t ti tik S h i PWC Werbestatistik Schweiz; 22
  23. 23. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsGrowing digital segments Swiss advertising advertising prevision | 2011 – 2015 CAGR Markets currently addressed by CHF m Media Sales 1,160 Total + 9.2% 2015 (CHF m) 5% 6% Mobile Internet + 32.2% 206 264 470 8% 816 Online & Mobile TV + 25.3% Classifieds Display 23% 5% Directories + 19 6% 1 19.6% 20% Objective 2015 18% 20% Display + 12.8% Increase digital market share from 6% today to 20% Classifieds + 5.7% - display & classified; possibly entering 48% 40% mobile internet and other digital growth + 4.4% markets in the future - Search E2011 E2015Note: 1) PubliGroupes Local.ch asset will capture growth in the online directories segment / 2 Display and classified addressable market onlySource: P bli it analysisS Publicitas l i 23
  24. 24. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsOffline and online advertising formats converge Budget decisions to be increasingly taken on a more g gy informed basis, both online and offline Data is king Advertising market experiences a continued shift of power from publishers towards advertisers Digital advertising replacing or complementing traditional Digital g offline media through new technology becomes Advertising becomes therefore more efficient across all ubiquitous media categories (Augmented reality/smart ads; digital signage…) The audience is increasingly building its own personalised Advertising media experience through connected platforms becomes Advertisers are going to engage in a more personal personal relationship with their audience24
  25. 25. Executive Summary PART 1 | Market and Media Sales development 2007 - 2010 PART 2 | M k t and Media Sales development 2011 - 2015 Market d M di S l d l t 2.1 | Market development 2.2 | Media Sales development25
  26. 26. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsMeasures taken along two pillars: strengthen the traditionalbusiness and accelerate growth of digital activities1st PILLAR Optimisation measures being launched: p g Become yet leaner and more adapted to Leaner and STRENGTHEN market the traditional more flexible print business cost Intervention and enrichment of print offerings structure along three areas: Switzerland, international, central functions2nd PILLAR Grow digital footprint: ACCELERATE Further invest in digital initiatives the digital Higher share agenda Develop new digital products to drive growth of digital & explore new p turnover opportunities 26
  27. 27. Part Beat Roeschlin I MS in the past four years I Plans for the next four years 1st PILLARThree areas of improvement have been identified Improvement Expected EBIT-effect Related Projects 2015 areas Process harmonisation Swiss Centralisation of sales back-office function1 CHF 9 – 11 m business Improvement of sales efficiency while maintaining local presence International Divestiture and restructuring of low performing units2 CHF 4 – 6 m business Reduction of regional headquarters / legal entities Centralisation and optimisation of support & admin3 Central cost functions/processes CHF 5 – 7 m Consolidation and optimisation of IT infrastructure p Total CHF 18 – 24 m 27
  28. 28. Part Beat Roeschlin I MS in the past four years I Plans for the next four years 1st PILLARExpected CHF 18-24 m EBIT improvement by 2015;large effect in 2012 Incremental EBIT effect vs 2011CHF m 18 - 24 17 - 23 14 - 20 5-7 4-6 3 Central cost 2-4 6 - 12 3-5 4- 6 4-6 EBIT effect 0-2 2 International Business 0-2 6-8 9 - 11 9 - 11 9 - 11 1 Swiss Business 2012 2013 2014 2015 FTE CH ~100 FTE reduction Total FTE reduction anticipated by 2015: ~200 INTL ~100 FTE Restructuring cost 15 - 20m CHF Investments 5 – 10m CHF28
  29. 29. Part Beat Roeschlin I MS in the past four years I Plans for the next four years 2nd PILLARGrowth with performing digital products Digital products portfolio Development to 2015 Booking platform for display (CH) Develop exclusive inventory and new offers Display Ad4Quality ad4quality Sales window for “pools” and other Launch rich media offers products Enable online display sales in every branch p y y ormance Premium CH performance ad network Ad4max Mobile (1H 2012) - 1st mover in CH Leader in CH with 1.5 bn imp./year Develop local and regional advertising markets Perfo (on premium segment) Launch overseas licensing / extensions Digital OOH 2 Build a coalition of adscreen providers “On-the-move” ad sc ee network O t e o e ad-screen et o O Develop network to have local/regional flexibility Reach 3 million passengers per week Develop a powerful national adscreen footprint Further develop i F th d l inventory ( i t & online) t (print li ) Online Ad market (information,+ planning, booking, reporting) Establish dynamic offering (eg. last minute deals) Incorporate mobile offeringsNote: QOD=QualityN t 1) QOD Q lit on Di l Display; 2) OHH O t f H OHH=Out-of-Home 29
  30. 30. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsPrint decreases in 2012, stabilises in 2013 and onwards;digital to grow steadily Media Sales print and online gross margin development | 2011 – 2015 Print will decrease CHF m due to structural 115 shift and continued 110 Media S l M di Sales CH trend from exclusive 105 print business mandates towards 100 portfolio sales 95 20 Illustrative expected trend Digital to grow at 15 Portfolio d P tf li and new least in line with the digital products and 10 services market 5 - 2011 2012 2013 2014 201530
  31. 31. Part Beat Roeschlin I MS in the past four years I Plans for the next four yearsConclusion & key take-aways Media Sales / Publicitas to become leaner, more flexible, more profitable Optimisation measures along three intervention areas: Switzerland, international and central functions Expected CHF 18-24 m EBIT improvement by 2015 from cost reduction Growth with performing digital products and through enrichment of print offerings with potential EBIT upside Board of Directors of PubliGroupe establishes dedicated strategic committee headed by Pascal Böni, to support transformation and management team.31
  32. 32. Closing remarks g Pascal Böni Member of the Board PubliGroupe & Head of Steering Committee Publicitas32
  33. 33. Part Pascal Böni I Mission & role of the steering committeePublicitas: re-positioning a market leader in turbulent timesRole of the steering committee Changing Play Pl new role i a revised value chain with i l in i d l h i ith increased competition d titi Industry Economic realities (industry concentration & consolidation, downturn etc) Logic ask for evolutionary but also revolutionary steps From intermediary logic (print) to direct booking industry logic ( y g (p ) g y g (online) ) From cost- Shift from cost cutting to service provisioning under the leadership of cost-cutting cutting to Beat Roeschlin efficient & Assure outside-in rather than inside-out perspective professional services Encourage and ask for increased speed of implementation and time to market within P bli it k t ithi Publicitas BoD Proactive interface to the BoD of PubliGroupe involvement Accelerate decision making related to operational top priorities Improve digital & online-footprint & encourage higher rate and speed of innovation 33
  34. 34. Part Pascal Böni I Mission & role of the steering committeeKey Positioning Questions to be addressedRole of the steering committee Service Development of our off- and online workflows and –tools D l t f ff d li kfl d t l Offering to Enrichment of our service offering (such as RTB, AdMarket, dynamic our Clients pricing, integration and combination of digitally enriched content, ie QR codes, into our value chain etc.) “Ease of use” of Publicitas - interfaces Group Management of growth potential across the Group Structure and Print focus vs. enlargement of services into digital & online Organizational Evaluate meaningfulness of shared resources (Finance, IT, HR etc.) in Integration view of business specific needs and time to market considerations Publicitas Strategy review related to the international network International Network leverage & service-related synergies International network leadership 34
  35. 35. Part Pascal Böni I Mission & role of the steering committeeNext StepsRole f the t iR l of th steering committee ittForm Steering Committee under th l d hi of P St i C itt d the leadership f Pascal Bö i l Böni Committee size 3 – max. 4 Part of Group BoD and ultimate decision making body = BoDTiming Committee composition finalized by 31 Dec 2011 Start of committee work January 2, 2012Expectations Communication on committee composition by year end 2011 First results related to Group management structure & organizational integration Q1 Increased pace related to all key Publicitas challenges35
  36. 36. Q&A SECTION GROUP & MEDIA SALES36
  37. 37. Presentation of P bli di &P t ti f PublimediaAdMarket family.1st of December 2011© Andreas Gedenk, CEO I Publimedia AG 2011
  38. 38. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyHighlights & Milestones.• Relaunch new Publimedia: • 1st Mai 2011 • Merger of Publicitas Publimedia and web2com • Focus: Print & Online (all categories) • Dedicated to large national advertisers and their agencies• Launch AdMarket family: • 12th October 2011 • AdStore, AdPlanning, AdCampaign, AdReporting • Focus: efficiency and create value
  39. 39. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyPosition & Claim.• Publimedia is the key account unit of PubliGroupe and Publicitas• Main Partner: Advertiser, agencies & publishers• «open media services» positions Publimedia as a service provider• Open media: Print & online (all categories)• Services: Media, marketing, special & network
  40. 40. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyOverview. Media Marketing Special Network Service Service Service Service AdMarket Analysis Consulting Cross- AdStore Controlling Concept Business AdPlanning Touch Point Creation PG offers AdCampaign Production AdReporting Print Mobile Display Di l Affiliate Affili t Social Media ad4max SEM SmartAds Performance Lead
  41. 41. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyOverview. Media Marketing Special Network Service Service Service Service AdMarket Analysis Consulting Cross- AdStore Controlling Concept Business AdPlanning Touch Point Creation PG offers AdCampaign Production AdReporting Print Mobile Display Di l Affiliate Affili t Social Media ad4max SEM SmartAds Performance Lead
  42. 42. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyAdMarket goal.• Create and develop the most efficient and dynamic marketplace in Switzerland• Combine print & online (all categories) coherently• Attractive price & content specials• Strenghten this with a combination of performing & powerful tools
  43. 43. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyAdMarket family. Free (Print / Online / Mobile / Tablet) Access Price- & Content Specials, Ratecards Paid Area - Analysis - Controlling - Calculation - Planning - Booking - Reporting
  44. 44. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyAdStore.
  45. 45. Part Andreas Gedenk I Presentation Publimedia & AdMarket family
  46. 46. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyAdPlanning.
  47. 47. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyCoverage of media. Print 62% Cinema Internet, Mobile, Tablet T bl t
  48. 48. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyCinema-trailer - as of January 2012. Choice of the movie Choice of the week Insights of the trailer
  49. 49. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyTransfer to adcampaign. 1. Planning 2. Calculation 3. 3 Booking
  50. 50. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyAdCampaign.
  51. 51. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyConflict control.
  52. 52. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyAdReporting.
  53. 53. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyCampaign overview.
  54. 54. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyPerformance overview.
  55. 55. Part Andreas Gedenk I Presentation Publimedia & AdMarket familySummary of the admarket family. • Integration of the full range of data • Individual presentation• Free access of data• Print, Online, Mobile, & Tablet-Ratecards• Pi Price- & Content- C t t Specials • Added value• Unique • W b based Web b d• Coverage 62% • Conflict control• Cinema-Trailer
  56. 56. Part Andreas Gedenk I Presentation Publimedia & AdMarket familyThank you for your attention. y y
  57. 57. Augmented Reality in MediaShort introductionMarc OlivierMarc-Olivier PittnerZürich, December 1st 201259
  58. 58. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in MediaBenefits for Advertisers Show videos and other dynamic content Drive the potential customer to an opt-in mechanism p p Drive the customer to a web shop or a physical outlet Engage with customers thru social networks Tracking of customer actions and data analysis60
  59. 59. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in MediaBenefits for Publishers Transfer traffic from paper to digital Bring interactivity to the paper g y p p Tracking of user actions and data analysis Measure qualitative return for advertiser’s Be more innovative than competitors Drive more advertising income61
  60. 60. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in MediaSome history62
  61. 61. Part Marc-Olivier Pittner I Demonstration Publimedia & Augmented Reality in MediaBasic technologyImage recognition leads to specific Action Instant image recognition using the phone s camera phone’s The technology can be integrated in any 3rd p y App (SDK) gy g y party pp ( ) After image recognition different actions are possible Actions can be linked to the user’s geographic location Actions can be built based on existing internet web services 63
  62. 62. Demo Movie64
  63. 63. SEARCH & FIND / M h k MatchmakerFurther developing lF th d l i local.ch online revenue and l h li dincreasingly establish mobile offeringEdi BählerCEO local.ch65
  64. 64. Part Edi Bähler I Market Analysis I Plans for the futureSMEs marketing and communication needs Lead Pay-per-performance models SEM generation (quotations…) Emerging models User generated content Strong growth CRM Groupon like Editorial content Measurable ROI User`s knowledge (Direct marketing) models Vertical BookingTraditional portals"Search & SMEs Advertising needsFind" and (marketing & communication) Online content Offline contentonline (flyers, posters) (website, video…)marketing Local media Classified (press, radio, outdoor) Online Events, Classical media. Directories exhibition Poor growth. Print Directories shows Not performance-based Communication and offline medias 66
  65. 65. Part Edi Bähler I Market Analysis I Plans for the futureMarkets adjacent to classical search & find veryfragmented Total Swiss local advertising market Zoom on Online Business models (excl. online press) CHF m, 2010 , CHF m, 2010 , 625 85 260 90 890 110 100 290 110 100 290 gate24.ch Others 14 15 Others 80 Others 320 search.ch Others 45 16 Booking 3 CCO 19 Groupon 10 Couponing Deindeal 15 Google Others 205 16 Renovero 14 Lead Generation Blick 140 “SC Directories” 110 Maturity PG exc. local 10 Website creation² & content NZZ 190 120 Energy 10 Online APG 52 Local.ch Local ch content 54 PG exc. local 10 Various SF1, SF2, Sat1, ProSieben 15 immoscout24.ch 10 Goldbach Minuten etc. 240 20 jobscout24.ch 10 Media 25 swissfriends.ch 10 Classifieds Various Goldbach media 30 homegate.ch 20 g Press Online Direct TV, radio, Printed Search & Marketing1 outdoor (Print&Online) Directories Find Source : Publisuisse Mediaguide, Swisscom, OC&C analysis Local.ch Tamedia Ringier g Publigroupe g Other1. We assumed that half of the Direct Marketing is local2. Website creation market sizing assumptions: 15% of SME not owning a website create one, 15% of those with website rebuild it in a given year, average annual spend: CHF 3.500;3. Emerging segment in 2010, estimated at CHF 1m 67
  66. 66. Part Edi Bähler I Market Analysis I Plans for the futureActive matchmaking & expansion to lead generation to be found to be chosen to sell customers t perspective MATCHMAKER users perspective to find to choose to buy68
  67. 67. Part Edi Bähler I Market Analysis I Plans for the futureMarkets with distinct growth potential Total Swiss local advertising market Zoom on Online Business models (excl. online press) CHF m, 2010 CHF m, 2010 625 85 260 90 890 110 100 290 110 100 290 gate24.ch Others 14 15 Others 80 Others 320 search.ch Others 45 16 Booking 3 CCO 19 Groupon 10 p -5% to -15% Couponing C i Deindeal 15 Google +30% to Others 205 16 Renovero 14 Lead +20% Generation Blick 140 “SC Directories” -20% to -20% to 110 Maturity -10% PG exc. local -10% 10 Website creation² & content NZZ 190 +10% to 120 Energy 10 +20% Online APG 52 Local.ch content 54 +10% to PG exc. local 10 Various +20% SF1, SF2 Sat1G ldb 20 Minuten etc. 240 SF1 SF2, Sat1, ProSieben 15 immoscout24.ch immoscout24 ch 10 Goldbach h jobscout24.ch 10 Media 25 swissfriends.ch 10 Classifieds Various Goldbach media 30 homegate.ch 20 Press Online Direct TV, radio, Printed Search & Marketing1 outdoor (Print&Online) Directories Find Local.ch Tamedia Ringier Publigroupe Other Source : Publisuisse Mediaguide, Swisscom, OC&C analysis1. We assumed that half of the Direct Marketing is local2.2 Website creation market sizing assumptions: 15% of SME not owning a website create one, 15% of those with website rebuild it in a given year, average annual spend: CHF 3.500; one year 3 500;3. Emerging segment in 2010, estimated at CHF 1m 69
  68. 68. Part Edi Bähler I Market Analysis I Plans for the futureKey drivers for successful matchmaking strategyimplementation Leader in audience Strong monetization engine g g Content Product optimisation Print, Online, Mobile – Local Editorial Content – User Generated Content Diversification to new business models Managed audience Print, Online, Mobile Sales power & efficiency: – Multichannel Brand strength – CRM1 – S Segmentation t ti Operational excellence Matchmaking data People and culture Processes User insights Harmonised employer conditions IT Deeper advertiser information D d ti i f ti Strategic Human Resource Print cost structure management 1 Customer relationship management70
  69. 69. Part Edi Bähler I Market Analysis I Plans for the futureImprovements on all key performance indicators 145 142 1 Total revenue improves again after REVENUE E some difficulties during financial 140 137 137 crisis and initial transformation 135 133 process from offline to online. 131 Growth expected to continue going 130 forward. 70 62 1 60 54 Steady growth in online (local.ch & ONLINE 44 home.ch) at a CAGR rate of 16%. ) 50 42 Importance of total online revenue to 40 34 continue to grow at a rapid rate. 30 50 48.0 Profitability to increase again, due to 40 30.0 1 new set-up of organisation under EBIT3 38.0 27.7 30 one leadership. Further operational 31.8 improvements anticipated going 20 forward. 2007 2 2008 2 2009 2010 2011 1 Forecast 2 EBIT non restated figs 3 local ch & home ch only local.ch home.ch71
  70. 70. Part Edi Bähler I Market Analysis I Plans for the futureStrong #2 behind Google Nielsen Unique audience1 20112 3.5 3.0 2.5 25 2.0 1.5 1.0 0.5 00 0.0 Netmetrix Unique clients3 2011 50% 30% 6% 11% % 9% 7% 8% 5% 7% 8% 4% 2% 10% -10% -30% -50% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1 Nielsen/ Netratings 2 Average Unique Audience from January 2011 until October 2011 3 Source: Netmetrix / Unique clients72
  71. 71. Part Edi Bähler I Market Analysis I Plans for the futureUncontested #1 in mobile Mobile app performance 2011 7.0 12 user use 6.0 10 times a 10 month2 5.0 38% +38% 8 usage1 4.0 6 3.0 4 2.0 +62% downloads 3 2 1.0 10 +53% apps in 0.0 use1 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1 On all platforms (iOS,Android,Blackberry,W7,Nokia) Source : amount of searches by mobile devices to our server 2 Average usage per device = usage of mobiles app1 / mobile unique users1 3 Source : Apple / amount of searches by mobile devices to our server73
  72. 72. Part Edi Bähler I Market Analysis I Plans for the futureKey Initiatives Total Swiss local advertising market Zoom on Online Business models (excl. online press) CHF m, 2010 CHF m, 2010 625 85 260 90 890 110 100 290 110 100 290 gate24.ch Others 14 15 Others 80 Others 320 green search.ch 16 verticalization Booking 3 CCO 19 Others 45 book Groupon 10 G Couponing Google couponing Deindeal 15 Others 205 16 Renovero 14 Lead Generation Blick 140 “SC Directories” 110 video Maturity PG exc. local UX 10 NZZ 190 design Website creation² & content 360° 120 Energy 10 local Online APG 52 Local.ch content welcome 54 website PG exc. local 10 new mobile Various SF1, SF2, Sat1, ProSieben 15 Goldbach Minuten etc. 240 20 ff i offering immoscout24.ch 10 jobscout24.ch 10 Media 25 swissfriends.ch 10 Classifieds Various Goldbach media 30 home.ch homegate.ch 20 Press Online Direct TV, radio, Printed Search & Marketing1 outdoor (Print&Online) Directories Find Local.ch Tamedia Ringier Publigroupe Other Source : Publisuisse Mediaguide, Swisscom, OC&C analysis1. We assumed that half of the Direct Marketing is local2. Website2 W b it creation market sizing assumptions: 15% of SME not owning a website create one, 15% of those with website rebuild it i a given year, average annual spend: CHF 3.500; ti k t i i ti f t i b it t f th ith b it b ild in i l d 3 5003. Emerging segment in 2010, estimated at CHF 1m 74
  73. 73. Part Edi Bähler I Market Analysis I Plans for the futureConclusion Improvements on all dimensions… Review: − Online revenue keeps on growing with double digits − Solid online audience on – no 2 search & find after google maps – sustainable ahead of national competition − Uncontested no 1 in mobile search & find1) Nielsen / Netrating2) Available on iOS, Android, Blackberry,W7 Outlook: − Turn search & find into matchmaking − Improve user experience enlarge mobile portfolio experience, − Explore upcoming business models in transaction and lead generation − Increase sales impact & efficiency75
  74. 74. DIGITAL & MARKETING SERVICESProfitable growth in Digital Marketing Services ( g g g (DMS) )Renato MartignoniCFO & COO Digital & Marketing Services76
  75. 75. Agenda 1 DMS performance overview 2 Zanox growth and innovation 3 Namics, SVBmedia 4 Relevant market t d and DMS strategy R l t k t trends d t t77

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