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“
FINANCIAL
RESULTS HY1 2012                                          “
PubliGroupe shows net profit 2012 of CHF 10.8 million –
online revenue continues to gain in importance –
Media Sales posts loss – announced measures
largely implemented



1
Overview presentation order



Agenda item                                         Presenter


        Overview of HY1 2012 figures & main         Hans-Peter Rohner:
    1
        developments & overview segment results     CEO & Chairman of the Board



                                                    Andreas Schmidt:
    2   Key financials group & update real estate
                                                    Chief Financial Officer



                                                    Hans-Peter Rohner:
    3   Conclusion & outlook 2012
                                                    CEO & Chairman of the Board




2
Overview HY1 2012 Figures




“
Good results in search &
online business; Media Sales
posted loss
                   “
    Hans-Peter Rohner
    CEO & Chairman of the Board

3
Note relating to accounting principles
Additional information re: change to Swiss GAAP FER

    Additional information regarding PubliGroupe Swiss GAAP FER financial statements:
    • Income statement: the structure of the income statement was reviewed in order to comply with Swiss GAAP FER.
      Therefore, a new line "non-operating result" has been added for income and expenses related to in-vestment
      properties and for gains and losses related to disposals of subsidiaries, associates and properties. As a result, the
      lines "EBIT" and "EBITDA" (that included "non-operating result") had to be removed. Instead, PubliGroupe will use
      the line "operating result" for its external communication. The advantage of these changes is that the pro forma key
      figures presented in previous years (i.e. excluding non-recurring items) are no longer necessary.
    • Balance sheet: the significant decrease in the total assets is mainly due to the offset of the acquired goodwill (and
      related intangible assets) with the equity as allowed by Swiss GAAP FER.

      Net revenue:
    • Due to changes in the business models, PubliGroupe now presents its revenues from the commercialisation of ad
      space with the net revenue method (commission earned only). Previously the revenues were presented with the
      gross method including the total value of the commercialised ad space. For sake of clarity, the total amounts billed
      to clients, including the value of ad space, is presented under the line "Billings" and may be compared to the gross
      revenue presented in the past.

    Consolidation of local.ch & Zanox – pro forma figures:
    • Due to the current discussion with the SIX Exchange Regulation, local.ch and Zanox will not be consolidated
      proportionally in the half year results 2012 as announced earlier by PubliGroupe. Instead the previous consolidation
      methods are applied, which means that LTV is fully consolidated with presentation of the minority interests and
      Swisscom Directories/ local.ch and Zanox are presented with the equity method.
      In order to more clearly describe the business development and performance of the affected segments (Search &
      Find for local.ch and Digital & Marketing Services for Zanox), a pro forma segment presentation for the two
      segments has been added. The term "pro forma" refers to the presentation with proportional consolidation. The pro
      forma segment reporting is not part of the SWISS GAAP FER consolidated interim financial statements.


4
HY1 2012 group results                                                                                                   1

                                                                                                                         2
Results impacted by non-recurring elements; stable net revenue;                                                          3




    • Net result of CHF 10.8 million for the first six     Net Revenue, in millions of CHF
        months 2012 under Swiss GAAP FER (previous
                                                            200                            0%
        year CHF 23.3 million 2011)                                             153.0            152.3
    •   Operating result CHF 2.3 million (previous year:    150
        CHF 4.1 million)                                    100
    •   Results benefited from non-operating elements
                                                             50
        of CHF 15.4 million, same as last year
    •   Reported net revenue remained stable at CHF           0
                                                                             1st half year       1st half
        152.3 million (previous year CHF 153 million),                      2011 restated       year 2012
        drop in revenue at Media Sales offset by higher
        revenue at Search & Find                           Operating and Net Results, in millions of CHF
    •   On the basis of billings, group generated                 1st half year 2011 restated       1st half year 2012
        revenues in the first half-year of CHF 582.6
        million (previous year: CHF 634.4 million).                                                         -53%
                                                                                                  23.3
    •   With pro forma* inclusion of revenue generated       25
        by Zanox and local.ch accumulated online             20
                                                             15              -43%
        revenue of CHF 147.3 million (+1.5% and +6%                                                      10.8
        at constant exchange rates).                         10
                                                                          4.1
                                                                                  2.3
    •   Online revenue accounts for 52% of                    5
        PubliGroupe’s total business on a pro forma*          0
                                                                       Operating result            Net result
        basis.

              *Pro forma (with proportional
5          consolidation of local.ch and zanox)
HY1 2012 business segment summary                                                                                                                      1

                                                                                                                                                       2

                                                                                                                                                       3




                                                                              Operating result, in millions of CHF
              • Lower 1st half results due to a stronger-than-expected                     1st half year 2011 restated               1st half year 2012
Media Sales




                downturn in the market overall
              • Cost-cutting measures announced at the end of 2011           15                            14.3
                introduced more rapidly than had been planned; over
                course of 2012 they will gradually contribute to a further
                reduction in the cost base
                                                                             10



              • Affirmation of impressive earnings power and                  5                      3.8                 4.6
& Find
Search




                successful shift to online and mobile business.
                                                                                                                               2.0
              • Difference at the operating level also due to seasonal
                pattern changes at LTV, which generated more
                                                                              0
                business in first half
                                                                                    -1.7
              • Drop in operating result because of lower operating
DMS




                results at Zanox, launch costs for start-up Spree7 and        -5                                                         -3.6
                differences in valuation of purchase options of the
                Zanox subsidiary Digital Windows                                                                                                -6.5
                                                                             -10
                                                                                           -8.2
Corporate
 & others




              • Prior-year benefited from Emphasis Video                           Media          Search          Digital &           Corporate
                Entertainment in Hong Kong that was sold in 2011.                  Sales          & Find          Marketing           & others
                                                                                                                  Services




6
HY1 2012 online performance                                 *pro forma (with proportional
                                                                                                           1

                                                                                                           2
Online revenue over half of business                     consolidation of local.ch and zanox)              3




                                                   Online revenues, in millions of CHF
• With the pro forma* inclusion of                 160
                                                                           +1.5%
    PubliGroupe's share of revenue generated by
    the Zanox Group (PubliGroupe holds 47.5%)                  4.6                    4.6      Media Sales
                                                   140
    and local.ch (in which PubliGroupe holds a                 15.3                  17.5      Search & Find
    49% stake), PubliGroupe achieved               120
    accumulated revenue of CHF 147.3 million
    (+1.5% and +6% at constant exchange            100
    rates).
                                                    80
• Online revenue accounts for 52% of
    PubliGroupe’s total business on a pro forma*    60        125.3                  125.2     Digital &
    basis.                                                                                     Marketing
                                                                                               Services
• At Publicitas numerous online initiatives are     40

    under way that should have a positive impact
                                                    20
    on online sales; currently level highly
    unsatisfactory (especially in Switzerland
                                                     0
    where online revenue is below 5%)
                                                           1st half year            1st half
                                                          2011 restated            year 2012




7
Media Sales                                                                                                                1

                                                                                                                           2
Media Sales suffers under weak market environment                                                                          3




                                                         Net Revenue, in millions of CHF
    • Downturn in net revenue concentrated in two
        main areas: major daily newspaper/financial       120                             -14%
        press as well as in so-called national market                           86.6
                                                                                                   74.3
                                                           80
    •   Management contracts ("Regieverträge") still
        play an important role, relative importance
                                                           40
        lessened again
    •   Volume of international business, around 25%        0
        of business, with decline of 15% to CHF 17.5                        1st half year         1st half
        million in 2012 (CHF 20.6 million). Downturn                       2011 restated         year 2012
        due to weakness, in particular in the European
        and US markets, and the sale of the business     Operating and Net Results, in millions of CHF
        in Australia. In contrast, the Asian markets             1st half year 2011 restated          1st half year 2012
        performed well
                                                            0
    •   The net result of CHF -5.5 million (previous
                                                            -2
        year: CHF -2.3 million) benefited from non-                      -1.7
                                                            -4                                      -2.3
        operating proceeds stemming from the
        disposal of its share in Südostschweiz              -6
                                                                                                             -5.5
        Publicitas and were negatively impacted by re-      -8
        structuring costs at Publicitas                    -10
                                                                                -8.2
    •   -100 FTEs; 1,128 FTEs worldwide (end of                        Operating result              Net result
        June 2011: 1,228 FTEs)



8
Measures taken along two pillars
Strengthen traditional business and accelerate growth of digital activities

1st PILLAR
                    Optimisation measures being launched:
                     Become yet leaner and more adapted
 STRENGTHEN                                                       Leaner and
                      to market
 the traditional                                                  more flexible
 print business      Intervention and enrichment of print        cost
                      offerings along three areas: Switzerland,   structure
                      international, central functions

2nd PILLAR
                    Grow digital footprint:
 ACCELERATE
                     Further invest in digital initiatives
 the digital                                                      Higher share
 agenda              Develop new digital products to drive       of digital
 & explore new        growth                                      turnover
 opportunities




9
Costs decreased to adjust to lower volumes
Cost reduction measures continue at accelerated pace


           3,000                                                                         530       517
Revenue




                   1,966




                                                                         Billings1
                              1,736                                                                                      Cost-cutting
           2,000                         1,296        1,174     1,029                                                    measures
                                                                                         480
           1,000                                                                                                 449
                                                                                                                         announced at
           CHF M
             ,0                                                                          CHF M
                                                                                         430                             the end of 2011
                     293.7                                                                                               are being




                                                                         Op. Expenses2
            300                 271.7                                                    120       85            78
                                                                                                                         introduced more
Expenses




                                              230.1
            250                                                                           70                             rapidly than had
                                                       179.7                                                             been planned
            200                                                    166                    20

           CHF M
            150                                                                          CHF M
                                                                                          -30
                                                                                                                         Over the course
             20       13.0                                                                 -
                                                      0.5                                                                of 2012 they will

                                                                         Op. Result1
              0                                                                                  -1.7                    gradually
EBIT




                                                                                          (5)                    -6.83   contribute to a
                               -29.0      -29.0
            -20
                                                               -'11.5                                                    further reduction
                                                                                                          -8.2
                                                                                                                         in the cost base
            -40
           CHF M                                                                         (10)
                                                                                         CHF M
                   2007      2008      2009      2010       2011                                 HY2011   HY2012

1. According to Swiss GAAP
2. According to Swiss Gaap excluding of depreciation
3. Including the effect of non-operating income and expenses

10
Search & Find                                                                                                              1

                                                                                                                           2
Very good result of Search & Find with local.ch                                                                            3




• Very strong year of Search & Find thanks to               Net Revenue, in millions of CHF
     local.ch: operating result was CHF 14.3 million for      60                           +50%
                                                                                                    51.2
     2012 versus CHF 3.8 million in 2011 due to
     seasonal pattern changes with LTV, which                 40                 34.1
     generated more business in the first half of the
     year                                                     20
• Revenue for online and mobile products up
     16.3%; use of traditional telephone books                 0
                                                                              1st half year        1st half
     continues to perform at a high level.                                   2011 restated        year 2012
• Overall, online and mobile products make up 32%
     of the business. 55% of order intake is with digital   Operating and Net Results, in millions of CHF
     products, while 45% is with print products.                   1st half year 2011 restated        1st half year 2012
• In the first half-year of 2012, local.ch continued
     strategy to move from being a provider that                                  14.3                +32%
                                                              15
     operates exclusively in the area of “find” to one
                                                                                                           10.5
     that is also a provider in the areas of “search,         10                                     8.0
     find, book”.
                                                               5           3.8
• Stable headcount for segment
                                                               0
                                                                        Operating result             Net result




11
Search & Find                                                    *pro forma (with proportional
                                                                                                                       1

                                                                                                                       2
Online and mobile very strong                                      consolidation of local.ch)                          3




• On a pro forma* basis, proportional                    Net Revenue, in millions of CHF
     consolidation of the entire business of local.ch,     60                           +8%     56.2
                                                                               52.0
     the operating result grew to CHF 13.4 million
     for 2012 from CHF 10.8 million in 2011                40
• On a pro forma* level the revenue is up 8% at
     CHF 56.2 million. At local.ch revenue for online      20
     and mobile products was up 16.3%. At the
     same time, the use of traditional telephone            0
                                                                           1st half year       1st half
     books continues to perform at a high level                           2011 restated       year 2012

                                                         Operating and Net Results, in millions of CHF
                                                                1st half year 2011 restated       1st half year 2012

                                                                          +24%
                                                                                                  +32%
                                                           15                  13.4
                                                                        10.8                           10.5
                                                           10                                    8.0

                                                            5

                                                            0
                                                                     Operating result            Net result




12
Consolidation local.ch                                                                                         1

                                                                                                               2
Strong online position confirmed, head-to-head with search.ch                                                  3




                In millions        HY1 2012 HY1 2011   %     Unique audience HY1 2012, in millions
                of CHF                      restated          3.5
                                                              3.0
                Print              47.5       42.4     12%
Revenue




                                                              2.5
                                                              2.0
                Online             34.2       29.4     16%
                                                              1.5
                Other              24.9       26.0     -4%    1.0
                                                              0.5
                Total revenue      106.6      97.8     9%
                                                              0.0
Profitability




                EBITDA growth (*HY1 2011 restated) +13%

                EBIT growth (*HY1 2011 restated)     +21%    Online (consolidation 100%), in millions of CHF

                                                                    40                               34.2
                                                                               29.4     +16%
                • Print growth due to seasonal                      30
                  pattern changes                                   20

                • Online growth also driven by                      10
                                                                     0
                  existing and new (mobile) products                        HY1 2011              HY1 2012




13
Local.ch                                                                                                                                                          1

                                                                                                                                                                  2
Successfully strengthened leading position on mobile                                                                                                              3




• 1.8 million down-                                                            2.0
                                                                                                                          1.8 million downloads




                                                                                                                                                               Monthly use all platforms, in millions
     loads of local app on                                                     1.8
     all mobile platforms


                                                  App downloads, in millions
                                                                               1.6
     (iOS,Android,Black-
                                                                                     Cumulative downloads
     berry,W7,Nokia)                                                           1.4   on all platforms

• 54% usage growth                                                             1.2
     of local.ch app on                                                        1.0
     iPhone since August                                                                                                   54% usage growth
     2011                                                                      0.8

                                                                               0.6
• Uncontested #1 in
     Mobile search & find                                                      0.4

                                                                               0.2

                                                                               0.0
                                                                                     Aug   Sep   Oct    Nov   Dec   Jan   Feb   Mar   Apr    May   Jun   Jul


                                                                                                 2011                                 2012

Source: Official platform Stores (iOS,Android,Blackberry,W7,Nokia)
Source: Usage rating by Apple



14
Digital & Marketing Services                                                                                                        1

                                                                                                                                    2
Solid first half for DMS; Zanox strengthens leading market position                                                                 3




• Slight reduction in net revenue of 3% and high net      DMS Net Revenue, in millions of CHF
  result (+186%) due to the sale of Namics                                                           Digital             SVB

• In addition to Zanox and SVBmedia, Spree7 JV with          30                25.0                            24.2
                                                                                               -3%
  MediaMath, the leading demand-side platform                                     3.9                           3.6
                                                             20
  provider, contributed to the DMS result.
  PubliGroupe owns 80% of the new company,                                     21.1
                                                             10                                                20.6
  MediaMath 20%
• Lower operating result due primarily to the lower            0
                                                                            HY1 2011                       HY1 2012
  operating results at Zanox, investment costs during     Note: Zanox Group not included, Namics Jan-May

  the launch phase of the start-up Spree7 and a           Operating and Net Results, in millions of CHF
  temporary high financial gain last year in connection
  with foreign exchange effects in the valuation of                1st half year 2011 restated                 1st half year 2012
  purchase options of the Zanox subsidiary Digital
                                                                                                               +186%
  Windows, which was acquired in 2009
                                                             15
                                                                                                                      11.8
• Headcount (excluding Zanox) down from 366 (end                               -57%
  2011) to 53 at June 2012. On a comparable basis            10
  (excluding Namics) a decrease of 16% (66 to 53                            4.6                            4.1
                                                               5                        2.0
  FTEs).
                                                               0
                                                                        Operating result                   Net result




15
Digital & Marketing Services                                         *pro forma (with proportional
                                                                                                                            1

                                                                                                                            2
Pro forma view including Zanox                                          consolidation of zanox)                             3




• On a pro forma* basis (including a proportional            Net Revenue, in millions of CHF
     consolidation of Zanox), net revenue is CHF 149.1        180                            +3%
     million versus CHF 144.6 million in 2011, a growth                           144.6             149.1
                                                              150
     of 3%                                                    120
• On a pro forma* basis, the operating result is CHF           90
                                                               60
     5.2 million versus CHF 7.4 million in 2011, a drop of
                                                               30
     30%.
                                                                0
                                                                               1st half year        1st half
• Negative currency exchange effect impacts EUR                               2011 restated        year 2012
     businesses (Zanox, SVBmedia, Namics
     Deutschland for the months before sale) with about      Operating and Net Results, in millions of CHF
     -5%.
                                                                    1st half year 2011 restated        1st half year 2012

                                                                                                       +186%
                                                               15
                                                                                -30%                        11.8
                                                               10           7.4
                                                                                    5.2
                                                                                                      4.1
                                                                5

                                                                0
                                                                         Operating result             Net result




16
Digital & Marketing Services                                                                 1

                                                                                             2
Zanox defends top position in competitive European market                                    3




                                                 Zanox Sales (100%), in millions of EUR
 • Zanox maintains its top position in
     European affiliate network segment with a      250         207.9              218.5
     5% increase in net revenue to a total of       200                   +5%
     EUR 218.5 Mio (Previous Year +22%)             150
                                                    100
                                                     50
 • Investments in technology and new                  0
     markets - on top of a very competitive                   HY1 2011            HY1 2012
     market environment - lead to a temporary
     reduction in profitability
                                                 Zanox EBITDA (100%), in millions of EUR
 • While the strong position in Europe has
     been maintained, the international             15.0        13.3
     expansion into attractive markets                                    -22%      10.4
                                                    10.0
     continues (Brazil, Poland, Turkey)
                                                     5.0

                                                     0.0
                                                               HY1 2011           HY1 2012




17
Digital & Marketing Services                                                                                                     1

                                                                                                                                 2
Spree7: DSP service provider founded as a JV with MediaMath                                                                      3




BACKGROUND & POSITIONING
                                                                                  self-    managed
• Joint Venture with MediaMath - a leading DSP technology provider        top
                                                                         RTB
                                                                                 service
                                                                                  DSPs
                                                                                           -service
                                                                                           DSPs
                                                                                                         spree7

                                                                         tech              +
• Service provider for efficient buying of digital ad space and result                     independ
                                                                                           ent &
     driven campaign optimization                                        poor     RTB
                                                                                           agency
                                                                                           trading-   specialists
                                                                         RTB     me-toos              (e.g. lead, retargeting)
                                                                                           desks
• Operating in DACH region, headquartered in Berlin                      tech

                                                                                 no/low    managed    campaign
                                                                                 service    service   solutions



MARKET
• Strong interest in DSP-RTB in the market - window of opportunity is open now
• International players have positioned themselves, new local players still entering the market

CURRENT STATUS AND NEXT STEPS
• Core team hired and operational, further recruiting in progress
• First campaigns successfully set-up, focus on ongoing sales & execution efforts
• Emphasis in coming months on further ramp up of operations and sales


18
Key Financials Group




“
Solid balance sheet;
Group’s equity at          “
CHF 174.1 million

 Andreas Schmidt
 Chief Financial Officer

19
P&L Group                                                                                                                          1

                                                                                                                                   2

Stable revenue thanks to Search & Find; negative financial result                                                                  3




in millions of CHF                                                                            1st half year 2012   1st half year2011
                                                                                                                             restated
Billings *                                                   -8%                                          582.6                634.4


Net revenue                                                   0%                                          152.3                153.0
Purchases                                                   -16%                                            -7.0                 -8.3
Gross profit                                                  0%                                          145.3                144.7
Expenses                                                     -2%                                         -153.7               -157.3
Depr. & Amort.                                              -28%                                            -2.3                 -3.3
Share in associates                                         -34%                                           13.1                 20.0
Operating result                                            -43%                                            2.3                  4.1
Financial result                                                 -                                          -2.8                 1.2
Ordinary result                                                  -                                          -0.5                 5.3
Non-operating result                                          0%                                           15.4                 15.4
Income taxes                                                     -                                          -1.7
Minority interests                                               -                                          -2.4                 2.6
Result                                                      -53%                                           10.8                 23.3
Headcount (FTE)                                              -421                                         1'784                2'205

* Billings represent the gross amounts billed to clients (including the value of ad space).
20
Non-operating Result                                                                      1

                                                                                          2
Non-operating represents important part of result                                         3




                                                     1st half year 2012   1st half year 2011
in millions of CHF                                                                  restated

Gain on Namics sale                                               10.3

Gain on SOP sale                                                   3.1

Gain on EVE sale                                                                       11.6

Gain on City Media & Huashang sale                                                      1.9

Real Estate income                                                 2.7                  2.8

Ordinary offices charges for investment properties                 -0.1                 -0.2

Real Estate depreciation (investment properties)                   -0.6                 -0.6

Non-operating result                                              15.4                 15.4




21
Operating result by segment                                                1

                                                                           2
Very good Search & Find                                                    3




                                      1st half year 2012   1st half year 2011
in millions of CHF                                                   restated



Media Sales                       -                 -8.2                 -1.7

Search & Find                     -                14.3                  3.8

Digital & Marketing Services   -57%                 2.0                  4.6

Corporate & Others             +85%                 -6.5                 -3.6



Operating result               -43%                 2.3                  4.1




22
Headcount by segment                                                      1

                                                                          2

FTE reduction at MS according to plan, smaller DMS (without Zanox)        3




FTE                                           End June 2012   End June 2011



Media Sales                        -100               1’128           1’228

Search & Find                        -2                530             531

Digital & Marketing Services       -313                 53             366

Corporate & Others                   -7                 73              80



Total Headcount                    -421              1’784           2’205




23
Financial Result                                                                          1

                                                                                          2

Lower financial income mainly due to Tamedia position                                     3




                                                     1st half year 2012   1st half year 2011
in millions of CHF                                                                 restated

 Interest income                                                   0.1                  0.7
 Currency exchange differences                                    -1.2                 -0.7
     Tamedia                                                       0.7                  0.5
     China                                                          -                   2.1
     Income from marketable securities                             0.7                  2.6
        Tamedia                                                   -1.8                 -0.0
        Others                                                     0.1                  0.1
     Gains (loss) on marketable securities                        -1.7                  0.1
     Income from investments                                      -0.0                  0.0

 Income from marketable securities and investments                -1.0                  2.7

Financial Income                                                  -2.1                  2.7
Fincancial Expenses                                               -0.7                 -1.5

Net Financial Result                                              -2.8                  1.2




24
Cash flow statement                                                              1

                                                                                 2
Unsatisfactory operational cash flow                                             3




                                            1st half year 2012   1st half year 2011
in millions of CHF                                                         restated


Cash and cash equivalents as of 1 January               109.3                102.5



Cash flows from operating activities                      2.6                 -25.1

Cash flows from investing activities                      4.9                 22.6

Cash flows from financing activities                     -21.2                -19.1

Cash and cash equivalents as of 30 June                  95.6                 80.9




25
Group balance sheet                                                                1

                                                                                   2
Strong balance sheet & cash positions                                              3




                                          as of 30 June 2012   as of 31 December 2011
in millions of CHF                                                           restated
Current assets                                        335.7                     368.4
Non-current assets                                    175.8                     173.8
Total assets                                          511.5                     542.2

Current liabilities                                   250.2                     264.2
Non-current liabilities                                76.0                      90.6
Equity, shareholders of PubliGroupe Ltd               174.1                     171.0
Minority interests                                      11.2                     16.4
Total liabilities and equity                          511.5                     542.2


Equity in % of assets                                  34%                       32%




26
Events subsequent to the balance sheet date                              1

                                                                         2
Real estate assets sold in August                                        3




 • Three buildings in Lausanne (Toises 12, Mon Repos 22 and
     Mousquines 4) and one building in Bern (Seilerstrasse 8) were
     sold in August 2012

 • The disposal of four real estate properties in August 2012 will
     produce an after-tax book profit in the amount of CHF 39 million,
     a major part of which to be returned to the shareholders of
     PubliGroupe, as announced in early 2012.

 • In the fourth quarter of 2012 the details on how these proceeds
     will be distributed to shareholders will be announced.




27
Conclusion




“
Conclusion &
outlook 2012
                     “
 Hans-Peter Rohner
 CEO & Chairman of the Board

28
Conclusion & outlook                                                                         1

                                                                                             2
Significant additional steps needed, implementation speed continues                          3




• Trend towards advertisers paying only for marketing that delivers specific, demonstrable
  results continues; in the digital area, the number of users via smartphones is exploding
• Digital forms of advertising are continually growing in importance, while the business
  models in these segments are subject to constant change.
• Amidst this challenging market environment, PubliGroupe achieved a weaker result
  compared to the previous year, while online continues to grow in importance; a negative
  result from Media Sales, was again only partially offset by very good numbers from
  Search & Find and a solid result from DMS.
• Measures announced in December 2011 have been introduced and implemented to a
  large extent
• At Media Sales, for the full year 2012, PubliGroupe anticipates a loss that will be made
  up of two equally poor half-year periods. At Search & Find, the very good performance in
  the online and mobile areas should help this segment to slightly outperform the prior-year
  level. The second semester will not profit from the seasonal effects as witnessed during
  the first semester. The different participations of DMS should confirm or slightly beat the
  trends witnessed during the first half year 2012.
• On a group level, the annual result 2012 will profit from strong non-operating results,
  namely the sale of the real estate properties

29
Backup Slides




30
Backup
Consolidated income statement


                                                                                              1st half year 2012   1st half year 2011
 in millions of CHF                                                                                                          restated
 Billings *                                                                                               582.6                634.4
 Net revenue                                                                                              152.3                153.0
 Purchases                                                                                                 -7.0                 -8.3
 Gross profit                                                                                             145.3                144.7
 Personnel expenses                                                                                      -115.6               -119.4
 General and administrative expenses                                                                      -39.2                -38.4
 Depreciation of tangible assets                                                                           -1.9                 -2.7
 Amortisation of intangible assets                                                                         -0.5                 -0.6
 Other operating income                                                                                     1.4                  0.5
 Other operating expenses                                                                                  -0.3                    -
 Share in result of associates                                                                             13.1                 20.0
 Operating result                                                                                           2.3                  4.1
 Financial result                                                                                          -2.8                  1.2
 Ordinary result                                                                                           -0.5                  5.3
 Non-operating result                                                                                      15.4                 15.4
 Result before income taxes and minority interests                                                         14.9                 20.7
 Income taxes                                                                                              -1.7                    -
 Result before minority interests                                                                          13.2                 20.7
 Minority interests                                                                                        -2.4                  2.6
 Result attributable to shareholders of PubliGroupe Ltd                                                    10.8                 23.3

 Earnings per share (in CHF)                                                                                4.5                  9.9
* Billings represent the gross amounts billed to clients (including the value of ad space).

31
Backup
Consolidated balance sheet
Assets


                                      as of 30 June 2012   as of 31 December 2011
in millions of CHF                                                       Restated
Cash and cash equivalents                           95.6                    109.3
Marketable securities                               12.6                     14.4
Trade receivables (net)                           167.0                     198.0
Other receivables                                   18.6                     18.3
Accrued income and prepaid expenses                 41.9                     28.4
Current assets                                    335.7                     368.4
Investment properties                               46.7                     42.9
Owner-occupied properties                           17.8                     22.3
Equipment                                           10.0                     10.8
Intangible assets                                    1.8                      2.1
Investments in associates                           70.8                     76.8
Financial assets                                    24.5                     14.9
Deferred tax assets                                  4.2                      4.0
Non-current assets                                175.8                     173.8
Total assets                                       511.5                    542.2



32
Backup
Consolidated balance sheet
Liabilities and equity


                                          as of 30 June 2012   as of 31 December 2011
in millions of CHF                                                           Restated
Current debts                                          10.0                        0.2
Trade payables                                        121.3                     128.1
Other payables                                         26.8                       33.1
Accrued expenses and deferred income                   86.3                       94.2
Current provisions                                      5.8                        8.6
Current liabilities                                   250.2                     264.2
Non-current debts                                      40.0                       50.0
Investments in associates                              26.4                       30.9
Deferred tax liabilities                                3.0                        3.0
Non-current provisions                                  6.6                        6.7
Non-current liabilities                                76.0                       90.6
Total liabilities                                     326.2                     354.8
Share capital PubliGroupe Ltd                           2.5                        2.5
Treasury shares                                       -34.5                      -43.9
Capital reserves                                       -0.3                        5.6
Retained earnings                                     206.4                     206.8
Equity, shareholders of PubliGroupe Ltd               174.1                     171.0
Minority interests                                     11.2                       16.4
Total equity                                          185.3                     187.4
Total liabilities and equity                          511.5                     542.2


33
Backup
Cash flows from operating activities


                                                                                   1st half year    1st half year
in millions of CHF                                                                         2012    2011 restated
Result before minority interests                                                           13.2             20.7
Share in result of associates                                                             -13.1            -20.0
Depreciation and amortisation (incl. non-operating)                                         3.0              3.9
Changes in provisions (incl. deferred income taxes)                                         -2.3             -4.3
Gain/loss on disposals of fixed assets                                                      -0.1             -0.1
Gain/loss on disposals of subsidiaries and associates                                     -13.4            -13.4
Adjustments for other non-cash items                                                        5.2              -0.6
Dividends received                                                                         16.7             10.0
Interest received                                                                           0.2              0.7
Interest paid                                                                               -0.7             -1.7
Taxes paid                                                                                  -2.3             -2.2
Change in net trade receivables                                                            22.6             34.4
Change in net assets from other receivables, accrued income and prepaid expenses          -16.4            -23.0
Change in trade payables                                                                    -6.2           -22.3
Change in other payables, accrued expenses and deferred income                              -3.8             -7.2
Cash flows from operating activities                                                        2.6            -25.1


34
Backup
Cash flows from investing activities


                                                     1st half year    1st half year
in millions of CHF                                           2012    2011 restated

Acquisitions of tangible assets                               -2.1             -1.6

Disposals of tangible assets                                  0.2              0.4

Acquisitions of intangible assets                             -0.3             -0.2

Acquisitions of subsidiaries, net of cash acquired            -0.2             -4.3

Disposals of subsidiaries, net of cash disposed of            6.9             13.2

Disposals of associates                                       3.7              0.3

Investments in financial assets                               -3.3             -1.0

Divestments of financial assets                                  -            15.8

Cash flows from investing activities                          4.9             22.6




35
Backup
Cash flows from financing activities


                                                          1st half year    1st half year
in millions of CHF                                                2012    2011 restated

Increase / decrease (-) in bank debts                                 -             0.9

Repayment of non-current debt                                      -0.1                 -

Purchase of treasury shares                                        -1.3             -1.1

Sale of treasury shares                                            1.1              1.1

Increase in capital reserves                                       0.1              0.1

Decrease in capital reserves                                       -5.2                 -

Dividend paid to shareholders of PubliGroupe Ltd                   -8.9           -14.1

Dividends paid to minority interests by Group companies            -6.9             -6.0

Cash flows from financing activities                             -21.2            -19.1




36

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PubliGroupe Half-Year Results 2012

  • 1. “ FINANCIAL RESULTS HY1 2012 “ PubliGroupe shows net profit 2012 of CHF 10.8 million – online revenue continues to gain in importance – Media Sales posts loss – announced measures largely implemented 1
  • 2. Overview presentation order Agenda item Presenter Overview of HY1 2012 figures & main Hans-Peter Rohner: 1 developments & overview segment results CEO & Chairman of the Board Andreas Schmidt: 2 Key financials group & update real estate Chief Financial Officer Hans-Peter Rohner: 3 Conclusion & outlook 2012 CEO & Chairman of the Board 2
  • 3. Overview HY1 2012 Figures “ Good results in search & online business; Media Sales posted loss “ Hans-Peter Rohner CEO & Chairman of the Board 3
  • 4. Note relating to accounting principles Additional information re: change to Swiss GAAP FER Additional information regarding PubliGroupe Swiss GAAP FER financial statements: • Income statement: the structure of the income statement was reviewed in order to comply with Swiss GAAP FER. Therefore, a new line "non-operating result" has been added for income and expenses related to in-vestment properties and for gains and losses related to disposals of subsidiaries, associates and properties. As a result, the lines "EBIT" and "EBITDA" (that included "non-operating result") had to be removed. Instead, PubliGroupe will use the line "operating result" for its external communication. The advantage of these changes is that the pro forma key figures presented in previous years (i.e. excluding non-recurring items) are no longer necessary. • Balance sheet: the significant decrease in the total assets is mainly due to the offset of the acquired goodwill (and related intangible assets) with the equity as allowed by Swiss GAAP FER. Net revenue: • Due to changes in the business models, PubliGroupe now presents its revenues from the commercialisation of ad space with the net revenue method (commission earned only). Previously the revenues were presented with the gross method including the total value of the commercialised ad space. For sake of clarity, the total amounts billed to clients, including the value of ad space, is presented under the line "Billings" and may be compared to the gross revenue presented in the past. Consolidation of local.ch & Zanox – pro forma figures: • Due to the current discussion with the SIX Exchange Regulation, local.ch and Zanox will not be consolidated proportionally in the half year results 2012 as announced earlier by PubliGroupe. Instead the previous consolidation methods are applied, which means that LTV is fully consolidated with presentation of the minority interests and Swisscom Directories/ local.ch and Zanox are presented with the equity method. In order to more clearly describe the business development and performance of the affected segments (Search & Find for local.ch and Digital & Marketing Services for Zanox), a pro forma segment presentation for the two segments has been added. The term "pro forma" refers to the presentation with proportional consolidation. The pro forma segment reporting is not part of the SWISS GAAP FER consolidated interim financial statements. 4
  • 5. HY1 2012 group results 1 2 Results impacted by non-recurring elements; stable net revenue; 3 • Net result of CHF 10.8 million for the first six Net Revenue, in millions of CHF months 2012 under Swiss GAAP FER (previous 200 0% year CHF 23.3 million 2011) 153.0 152.3 • Operating result CHF 2.3 million (previous year: 150 CHF 4.1 million) 100 • Results benefited from non-operating elements 50 of CHF 15.4 million, same as last year • Reported net revenue remained stable at CHF 0 1st half year 1st half 152.3 million (previous year CHF 153 million), 2011 restated year 2012 drop in revenue at Media Sales offset by higher revenue at Search & Find Operating and Net Results, in millions of CHF • On the basis of billings, group generated 1st half year 2011 restated 1st half year 2012 revenues in the first half-year of CHF 582.6 million (previous year: CHF 634.4 million). -53% 23.3 • With pro forma* inclusion of revenue generated 25 by Zanox and local.ch accumulated online 20 15 -43% revenue of CHF 147.3 million (+1.5% and +6% 10.8 at constant exchange rates). 10 4.1 2.3 • Online revenue accounts for 52% of 5 PubliGroupe’s total business on a pro forma* 0 Operating result Net result basis. *Pro forma (with proportional 5 consolidation of local.ch and zanox)
  • 6. HY1 2012 business segment summary 1 2 3 Operating result, in millions of CHF • Lower 1st half results due to a stronger-than-expected 1st half year 2011 restated 1st half year 2012 Media Sales downturn in the market overall • Cost-cutting measures announced at the end of 2011 15 14.3 introduced more rapidly than had been planned; over course of 2012 they will gradually contribute to a further reduction in the cost base 10 • Affirmation of impressive earnings power and 5 3.8 4.6 & Find Search successful shift to online and mobile business. 2.0 • Difference at the operating level also due to seasonal pattern changes at LTV, which generated more 0 business in first half -1.7 • Drop in operating result because of lower operating DMS results at Zanox, launch costs for start-up Spree7 and -5 -3.6 differences in valuation of purchase options of the Zanox subsidiary Digital Windows -6.5 -10 -8.2 Corporate & others • Prior-year benefited from Emphasis Video Media Search Digital & Corporate Entertainment in Hong Kong that was sold in 2011. Sales & Find Marketing & others Services 6
  • 7. HY1 2012 online performance *pro forma (with proportional 1 2 Online revenue over half of business consolidation of local.ch and zanox) 3 Online revenues, in millions of CHF • With the pro forma* inclusion of 160 +1.5% PubliGroupe's share of revenue generated by the Zanox Group (PubliGroupe holds 47.5%) 4.6 4.6 Media Sales 140 and local.ch (in which PubliGroupe holds a 15.3 17.5 Search & Find 49% stake), PubliGroupe achieved 120 accumulated revenue of CHF 147.3 million (+1.5% and +6% at constant exchange 100 rates). 80 • Online revenue accounts for 52% of PubliGroupe’s total business on a pro forma* 60 125.3 125.2 Digital & basis. Marketing Services • At Publicitas numerous online initiatives are 40 under way that should have a positive impact 20 on online sales; currently level highly unsatisfactory (especially in Switzerland 0 where online revenue is below 5%) 1st half year 1st half 2011 restated year 2012 7
  • 8. Media Sales 1 2 Media Sales suffers under weak market environment 3 Net Revenue, in millions of CHF • Downturn in net revenue concentrated in two main areas: major daily newspaper/financial 120 -14% press as well as in so-called national market 86.6 74.3 80 • Management contracts ("Regieverträge") still play an important role, relative importance 40 lessened again • Volume of international business, around 25% 0 of business, with decline of 15% to CHF 17.5 1st half year 1st half million in 2012 (CHF 20.6 million). Downturn 2011 restated year 2012 due to weakness, in particular in the European and US markets, and the sale of the business Operating and Net Results, in millions of CHF in Australia. In contrast, the Asian markets 1st half year 2011 restated 1st half year 2012 performed well 0 • The net result of CHF -5.5 million (previous -2 year: CHF -2.3 million) benefited from non- -1.7 -4 -2.3 operating proceeds stemming from the disposal of its share in Südostschweiz -6 -5.5 Publicitas and were negatively impacted by re- -8 structuring costs at Publicitas -10 -8.2 • -100 FTEs; 1,128 FTEs worldwide (end of Operating result Net result June 2011: 1,228 FTEs) 8
  • 9. Measures taken along two pillars Strengthen traditional business and accelerate growth of digital activities 1st PILLAR Optimisation measures being launched:  Become yet leaner and more adapted STRENGTHEN Leaner and to market the traditional more flexible print business  Intervention and enrichment of print cost offerings along three areas: Switzerland, structure international, central functions 2nd PILLAR Grow digital footprint: ACCELERATE  Further invest in digital initiatives the digital Higher share agenda  Develop new digital products to drive of digital & explore new growth turnover opportunities 9
  • 10. Costs decreased to adjust to lower volumes Cost reduction measures continue at accelerated pace 3,000 530 517 Revenue 1,966 Billings1 1,736 Cost-cutting 2,000 1,296 1,174 1,029 measures 480 1,000 449 announced at CHF M ,0 CHF M 430 the end of 2011 293.7 are being Op. Expenses2 300 271.7 120 85 78 introduced more Expenses 230.1 250 70 rapidly than had 179.7 been planned 200 166 20 CHF M 150 CHF M -30 Over the course 20 13.0 - 0.5 of 2012 they will Op. Result1 0 -1.7 gradually EBIT (5) -6.83 contribute to a -29.0 -29.0 -20 -'11.5 further reduction -8.2 in the cost base -40 CHF M (10) CHF M 2007 2008 2009 2010 2011 HY2011 HY2012 1. According to Swiss GAAP 2. According to Swiss Gaap excluding of depreciation 3. Including the effect of non-operating income and expenses 10
  • 11. Search & Find 1 2 Very good result of Search & Find with local.ch 3 • Very strong year of Search & Find thanks to Net Revenue, in millions of CHF local.ch: operating result was CHF 14.3 million for 60 +50% 51.2 2012 versus CHF 3.8 million in 2011 due to seasonal pattern changes with LTV, which 40 34.1 generated more business in the first half of the year 20 • Revenue for online and mobile products up 16.3%; use of traditional telephone books 0 1st half year 1st half continues to perform at a high level. 2011 restated year 2012 • Overall, online and mobile products make up 32% of the business. 55% of order intake is with digital Operating and Net Results, in millions of CHF products, while 45% is with print products. 1st half year 2011 restated 1st half year 2012 • In the first half-year of 2012, local.ch continued strategy to move from being a provider that 14.3 +32% 15 operates exclusively in the area of “find” to one 10.5 that is also a provider in the areas of “search, 10 8.0 find, book”. 5 3.8 • Stable headcount for segment 0 Operating result Net result 11
  • 12. Search & Find *pro forma (with proportional 1 2 Online and mobile very strong consolidation of local.ch) 3 • On a pro forma* basis, proportional Net Revenue, in millions of CHF consolidation of the entire business of local.ch, 60 +8% 56.2 52.0 the operating result grew to CHF 13.4 million for 2012 from CHF 10.8 million in 2011 40 • On a pro forma* level the revenue is up 8% at CHF 56.2 million. At local.ch revenue for online 20 and mobile products was up 16.3%. At the same time, the use of traditional telephone 0 1st half year 1st half books continues to perform at a high level 2011 restated year 2012 Operating and Net Results, in millions of CHF 1st half year 2011 restated 1st half year 2012 +24% +32% 15 13.4 10.8 10.5 10 8.0 5 0 Operating result Net result 12
  • 13. Consolidation local.ch 1 2 Strong online position confirmed, head-to-head with search.ch 3 In millions HY1 2012 HY1 2011 % Unique audience HY1 2012, in millions of CHF restated 3.5 3.0 Print 47.5 42.4 12% Revenue 2.5 2.0 Online 34.2 29.4 16% 1.5 Other 24.9 26.0 -4% 1.0 0.5 Total revenue 106.6 97.8 9% 0.0 Profitability EBITDA growth (*HY1 2011 restated) +13% EBIT growth (*HY1 2011 restated) +21% Online (consolidation 100%), in millions of CHF 40 34.2 29.4 +16% • Print growth due to seasonal 30 pattern changes 20 • Online growth also driven by 10 0 existing and new (mobile) products HY1 2011 HY1 2012 13
  • 14. Local.ch 1 2 Successfully strengthened leading position on mobile 3 • 1.8 million down- 2.0 1.8 million downloads Monthly use all platforms, in millions loads of local app on 1.8 all mobile platforms App downloads, in millions 1.6 (iOS,Android,Black- Cumulative downloads berry,W7,Nokia) 1.4 on all platforms • 54% usage growth 1.2 of local.ch app on 1.0 iPhone since August 54% usage growth 2011 0.8 0.6 • Uncontested #1 in Mobile search & find 0.4 0.2 0.0 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2011 2012 Source: Official platform Stores (iOS,Android,Blackberry,W7,Nokia) Source: Usage rating by Apple 14
  • 15. Digital & Marketing Services 1 2 Solid first half for DMS; Zanox strengthens leading market position 3 • Slight reduction in net revenue of 3% and high net DMS Net Revenue, in millions of CHF result (+186%) due to the sale of Namics Digital SVB • In addition to Zanox and SVBmedia, Spree7 JV with 30 25.0 24.2 -3% MediaMath, the leading demand-side platform 3.9 3.6 20 provider, contributed to the DMS result. PubliGroupe owns 80% of the new company, 21.1 10 20.6 MediaMath 20% • Lower operating result due primarily to the lower 0 HY1 2011 HY1 2012 operating results at Zanox, investment costs during Note: Zanox Group not included, Namics Jan-May the launch phase of the start-up Spree7 and a Operating and Net Results, in millions of CHF temporary high financial gain last year in connection with foreign exchange effects in the valuation of 1st half year 2011 restated 1st half year 2012 purchase options of the Zanox subsidiary Digital +186% Windows, which was acquired in 2009 15 11.8 • Headcount (excluding Zanox) down from 366 (end -57% 2011) to 53 at June 2012. On a comparable basis 10 (excluding Namics) a decrease of 16% (66 to 53 4.6 4.1 5 2.0 FTEs). 0 Operating result Net result 15
  • 16. Digital & Marketing Services *pro forma (with proportional 1 2 Pro forma view including Zanox consolidation of zanox) 3 • On a pro forma* basis (including a proportional Net Revenue, in millions of CHF consolidation of Zanox), net revenue is CHF 149.1 180 +3% million versus CHF 144.6 million in 2011, a growth 144.6 149.1 150 of 3% 120 • On a pro forma* basis, the operating result is CHF 90 60 5.2 million versus CHF 7.4 million in 2011, a drop of 30 30%. 0 1st half year 1st half • Negative currency exchange effect impacts EUR 2011 restated year 2012 businesses (Zanox, SVBmedia, Namics Deutschland for the months before sale) with about Operating and Net Results, in millions of CHF -5%. 1st half year 2011 restated 1st half year 2012 +186% 15 -30% 11.8 10 7.4 5.2 4.1 5 0 Operating result Net result 16
  • 17. Digital & Marketing Services 1 2 Zanox defends top position in competitive European market 3 Zanox Sales (100%), in millions of EUR • Zanox maintains its top position in European affiliate network segment with a 250 207.9 218.5 5% increase in net revenue to a total of 200 +5% EUR 218.5 Mio (Previous Year +22%) 150 100 50 • Investments in technology and new 0 markets - on top of a very competitive HY1 2011 HY1 2012 market environment - lead to a temporary reduction in profitability Zanox EBITDA (100%), in millions of EUR • While the strong position in Europe has been maintained, the international 15.0 13.3 expansion into attractive markets -22% 10.4 10.0 continues (Brazil, Poland, Turkey) 5.0 0.0 HY1 2011 HY1 2012 17
  • 18. Digital & Marketing Services 1 2 Spree7: DSP service provider founded as a JV with MediaMath 3 BACKGROUND & POSITIONING self- managed • Joint Venture with MediaMath - a leading DSP technology provider top RTB service DSPs -service DSPs spree7 tech + • Service provider for efficient buying of digital ad space and result independ ent & driven campaign optimization poor RTB agency trading- specialists RTB me-toos (e.g. lead, retargeting) desks • Operating in DACH region, headquartered in Berlin tech no/low managed campaign service service solutions MARKET • Strong interest in DSP-RTB in the market - window of opportunity is open now • International players have positioned themselves, new local players still entering the market CURRENT STATUS AND NEXT STEPS • Core team hired and operational, further recruiting in progress • First campaigns successfully set-up, focus on ongoing sales & execution efforts • Emphasis in coming months on further ramp up of operations and sales 18
  • 19. Key Financials Group “ Solid balance sheet; Group’s equity at “ CHF 174.1 million Andreas Schmidt Chief Financial Officer 19
  • 20. P&L Group 1 2 Stable revenue thanks to Search & Find; negative financial result 3 in millions of CHF 1st half year 2012 1st half year2011 restated Billings * -8% 582.6 634.4 Net revenue 0% 152.3 153.0 Purchases -16% -7.0 -8.3 Gross profit 0% 145.3 144.7 Expenses -2% -153.7 -157.3 Depr. & Amort. -28% -2.3 -3.3 Share in associates -34% 13.1 20.0 Operating result -43% 2.3 4.1 Financial result - -2.8 1.2 Ordinary result - -0.5 5.3 Non-operating result 0% 15.4 15.4 Income taxes - -1.7 Minority interests - -2.4 2.6 Result -53% 10.8 23.3 Headcount (FTE) -421 1'784 2'205 * Billings represent the gross amounts billed to clients (including the value of ad space). 20
  • 21. Non-operating Result 1 2 Non-operating represents important part of result 3 1st half year 2012 1st half year 2011 in millions of CHF restated Gain on Namics sale 10.3 Gain on SOP sale 3.1 Gain on EVE sale 11.6 Gain on City Media & Huashang sale 1.9 Real Estate income 2.7 2.8 Ordinary offices charges for investment properties -0.1 -0.2 Real Estate depreciation (investment properties) -0.6 -0.6 Non-operating result 15.4 15.4 21
  • 22. Operating result by segment 1 2 Very good Search & Find 3 1st half year 2012 1st half year 2011 in millions of CHF restated Media Sales - -8.2 -1.7 Search & Find - 14.3 3.8 Digital & Marketing Services -57% 2.0 4.6 Corporate & Others +85% -6.5 -3.6 Operating result -43% 2.3 4.1 22
  • 23. Headcount by segment 1 2 FTE reduction at MS according to plan, smaller DMS (without Zanox) 3 FTE End June 2012 End June 2011 Media Sales -100 1’128 1’228 Search & Find -2 530 531 Digital & Marketing Services -313 53 366 Corporate & Others -7 73 80 Total Headcount -421 1’784 2’205 23
  • 24. Financial Result 1 2 Lower financial income mainly due to Tamedia position 3 1st half year 2012 1st half year 2011 in millions of CHF restated Interest income 0.1 0.7 Currency exchange differences -1.2 -0.7 Tamedia 0.7 0.5 China - 2.1 Income from marketable securities 0.7 2.6 Tamedia -1.8 -0.0 Others 0.1 0.1 Gains (loss) on marketable securities -1.7 0.1 Income from investments -0.0 0.0 Income from marketable securities and investments -1.0 2.7 Financial Income -2.1 2.7 Fincancial Expenses -0.7 -1.5 Net Financial Result -2.8 1.2 24
  • 25. Cash flow statement 1 2 Unsatisfactory operational cash flow 3 1st half year 2012 1st half year 2011 in millions of CHF restated Cash and cash equivalents as of 1 January 109.3 102.5 Cash flows from operating activities 2.6 -25.1 Cash flows from investing activities 4.9 22.6 Cash flows from financing activities -21.2 -19.1 Cash and cash equivalents as of 30 June 95.6 80.9 25
  • 26. Group balance sheet 1 2 Strong balance sheet & cash positions 3 as of 30 June 2012 as of 31 December 2011 in millions of CHF restated Current assets 335.7 368.4 Non-current assets 175.8 173.8 Total assets 511.5 542.2 Current liabilities 250.2 264.2 Non-current liabilities 76.0 90.6 Equity, shareholders of PubliGroupe Ltd 174.1 171.0 Minority interests 11.2 16.4 Total liabilities and equity 511.5 542.2 Equity in % of assets 34% 32% 26
  • 27. Events subsequent to the balance sheet date 1 2 Real estate assets sold in August 3 • Three buildings in Lausanne (Toises 12, Mon Repos 22 and Mousquines 4) and one building in Bern (Seilerstrasse 8) were sold in August 2012 • The disposal of four real estate properties in August 2012 will produce an after-tax book profit in the amount of CHF 39 million, a major part of which to be returned to the shareholders of PubliGroupe, as announced in early 2012. • In the fourth quarter of 2012 the details on how these proceeds will be distributed to shareholders will be announced. 27
  • 28. Conclusion “ Conclusion & outlook 2012 “ Hans-Peter Rohner CEO & Chairman of the Board 28
  • 29. Conclusion & outlook 1 2 Significant additional steps needed, implementation speed continues 3 • Trend towards advertisers paying only for marketing that delivers specific, demonstrable results continues; in the digital area, the number of users via smartphones is exploding • Digital forms of advertising are continually growing in importance, while the business models in these segments are subject to constant change. • Amidst this challenging market environment, PubliGroupe achieved a weaker result compared to the previous year, while online continues to grow in importance; a negative result from Media Sales, was again only partially offset by very good numbers from Search & Find and a solid result from DMS. • Measures announced in December 2011 have been introduced and implemented to a large extent • At Media Sales, for the full year 2012, PubliGroupe anticipates a loss that will be made up of two equally poor half-year periods. At Search & Find, the very good performance in the online and mobile areas should help this segment to slightly outperform the prior-year level. The second semester will not profit from the seasonal effects as witnessed during the first semester. The different participations of DMS should confirm or slightly beat the trends witnessed during the first half year 2012. • On a group level, the annual result 2012 will profit from strong non-operating results, namely the sale of the real estate properties 29
  • 31. Backup Consolidated income statement 1st half year 2012 1st half year 2011 in millions of CHF restated Billings * 582.6 634.4 Net revenue 152.3 153.0 Purchases -7.0 -8.3 Gross profit 145.3 144.7 Personnel expenses -115.6 -119.4 General and administrative expenses -39.2 -38.4 Depreciation of tangible assets -1.9 -2.7 Amortisation of intangible assets -0.5 -0.6 Other operating income 1.4 0.5 Other operating expenses -0.3 - Share in result of associates 13.1 20.0 Operating result 2.3 4.1 Financial result -2.8 1.2 Ordinary result -0.5 5.3 Non-operating result 15.4 15.4 Result before income taxes and minority interests 14.9 20.7 Income taxes -1.7 - Result before minority interests 13.2 20.7 Minority interests -2.4 2.6 Result attributable to shareholders of PubliGroupe Ltd 10.8 23.3 Earnings per share (in CHF) 4.5 9.9 * Billings represent the gross amounts billed to clients (including the value of ad space). 31
  • 32. Backup Consolidated balance sheet Assets as of 30 June 2012 as of 31 December 2011 in millions of CHF Restated Cash and cash equivalents 95.6 109.3 Marketable securities 12.6 14.4 Trade receivables (net) 167.0 198.0 Other receivables 18.6 18.3 Accrued income and prepaid expenses 41.9 28.4 Current assets 335.7 368.4 Investment properties 46.7 42.9 Owner-occupied properties 17.8 22.3 Equipment 10.0 10.8 Intangible assets 1.8 2.1 Investments in associates 70.8 76.8 Financial assets 24.5 14.9 Deferred tax assets 4.2 4.0 Non-current assets 175.8 173.8 Total assets 511.5 542.2 32
  • 33. Backup Consolidated balance sheet Liabilities and equity as of 30 June 2012 as of 31 December 2011 in millions of CHF Restated Current debts 10.0 0.2 Trade payables 121.3 128.1 Other payables 26.8 33.1 Accrued expenses and deferred income 86.3 94.2 Current provisions 5.8 8.6 Current liabilities 250.2 264.2 Non-current debts 40.0 50.0 Investments in associates 26.4 30.9 Deferred tax liabilities 3.0 3.0 Non-current provisions 6.6 6.7 Non-current liabilities 76.0 90.6 Total liabilities 326.2 354.8 Share capital PubliGroupe Ltd 2.5 2.5 Treasury shares -34.5 -43.9 Capital reserves -0.3 5.6 Retained earnings 206.4 206.8 Equity, shareholders of PubliGroupe Ltd 174.1 171.0 Minority interests 11.2 16.4 Total equity 185.3 187.4 Total liabilities and equity 511.5 542.2 33
  • 34. Backup Cash flows from operating activities 1st half year 1st half year in millions of CHF 2012 2011 restated Result before minority interests 13.2 20.7 Share in result of associates -13.1 -20.0 Depreciation and amortisation (incl. non-operating) 3.0 3.9 Changes in provisions (incl. deferred income taxes) -2.3 -4.3 Gain/loss on disposals of fixed assets -0.1 -0.1 Gain/loss on disposals of subsidiaries and associates -13.4 -13.4 Adjustments for other non-cash items 5.2 -0.6 Dividends received 16.7 10.0 Interest received 0.2 0.7 Interest paid -0.7 -1.7 Taxes paid -2.3 -2.2 Change in net trade receivables 22.6 34.4 Change in net assets from other receivables, accrued income and prepaid expenses -16.4 -23.0 Change in trade payables -6.2 -22.3 Change in other payables, accrued expenses and deferred income -3.8 -7.2 Cash flows from operating activities 2.6 -25.1 34
  • 35. Backup Cash flows from investing activities 1st half year 1st half year in millions of CHF 2012 2011 restated Acquisitions of tangible assets -2.1 -1.6 Disposals of tangible assets 0.2 0.4 Acquisitions of intangible assets -0.3 -0.2 Acquisitions of subsidiaries, net of cash acquired -0.2 -4.3 Disposals of subsidiaries, net of cash disposed of 6.9 13.2 Disposals of associates 3.7 0.3 Investments in financial assets -3.3 -1.0 Divestments of financial assets - 15.8 Cash flows from investing activities 4.9 22.6 35
  • 36. Backup Cash flows from financing activities 1st half year 1st half year in millions of CHF 2012 2011 restated Increase / decrease (-) in bank debts - 0.9 Repayment of non-current debt -0.1 - Purchase of treasury shares -1.3 -1.1 Sale of treasury shares 1.1 1.1 Increase in capital reserves 0.1 0.1 Decrease in capital reserves -5.2 - Dividend paid to shareholders of PubliGroupe Ltd -8.9 -14.1 Dividends paid to minority interests by Group companies -6.9 -6.0 Cash flows from financing activities -21.2 -19.1 36

Editor's Notes

  1. In case someone is asking the background to adjustment in respect of Media Sales (note 3). The adjustments consists of: + 2.7m for SOP (elimination of SOP operating effect, see Q&A) – 1.2 restructuring expenses – 2.9 ATK (restructuring) fee =-1.4m.
  2. COMMENTS: