Assespro, Brazil's oldest IT industry association, has submitted a bid to host the WCIT 2016 conference in Brasilia, Brazil. The 3-sentence summary is: Assespro outlines its bid to host WCIT 2016 in Brasilia, Brazil in October 2016, highlighting Brazil's growing IT market and economy, Assespro's experience and membership, and its plans to hold the conference at the Ulisses Guimarães Convention Center with additional events like iTech 2016 and a Campus Party edition occurring simultaneously to attract over 3,000 attendees. The bid book provides additional details on venue, budget, marketing strategy, and reasons why hosting WCIT 2016 in Brazil would further Assespro's long-term

1. Assespro’s bid
for WCIT 2016
October, 21st, 2012
Palais de Congrès de Montréal
Montreal, Quebec, Canada

2. You have received a
printed copy of our bid book
(detailing many – boring but necessary - aspects
of our proposal not covered
in the short time available for this presentation)

3. Summary
• About Brazil
• About Assespro
• About the Brazilian IT Market
• Bid details
• Further reasons for holding WCIT 2016 in
Brazil

4. About Brazil

5. Brazil, a global
powerhouse
• 200 million inhabitants
– Two metropolitan areas over 10 million people
– Another 98 cities over 250 thousand
inhabitants
• Area: 8,5 million sq km
• GDP among six biggest worldwide
– 18% Farming and Crop
– 26% Manufacturing
– 60% Services
• Growing international creditor
• Among biggest international reserves
• But: imports + exports ca. 25% of GDP
– Much less in the IT sector!

6. About Assespro

7. About Assespro
• Founded 1976
– Oldest IT industry association in Brazil
– 2016 will mark our 40th anniversary
• Over 1400 member companies
– 14 Regional Organizations
(per state)
• AL, BA, CE, DF, ES, MG, PE,
PR, RJ, RN, RS, SC, SE e SP
• Each one with its own BOD
– One national organization
• Responsible for federal and international activities
– In all, 75 BOD members and 40 staff people all over
the country

8. Values & Principles
• Volunteering
– Leadership is reserved by bylaws to
volunteering entrepreneurs or corporate
executives
• Democracy
– Regional leadership elected by member
companies direct vote
– Regional leaders elect national leaders
• Indirect system, with no secret vote
• Compulsory leadership renewal
– Re-election to the same position just once
• Ethics and corporative governance

9. About Brazilian IT Market

10. IT Worldwide
Figures in USD billions - Worldwide total: 1540 billion USD Source: IDC, 2010

11. Brazilian
ITC market breakdown
Source: IDC

12. Software & IT Services
Growth Rate
Source: IDC, 2010
Since 2002, the Brazilian Real has doubled in value against USD
As internal inflation averages 4,5% per year,
our internal prices in USD quadrupled over the last ten years

13. A mature IT market:
IT Companies creation
2,5%
Until 1980
3,2%
From 1981 to 1985
11,2%
From 1986 to 1990
22,8%
From 1991 to 1995
19,6%
From 1996 to 2000
From 2001 to 2005 22,8%
17,2%
From 2006 to 2010
From 2011 to 2012 0,7%
Source: Assespro Census of the Brazilian IT Sector, 2012

14. Formal Partnerships
with global IT players
National Average
Microsoft
25,6%
Per Region
0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0%
Oracle
8,8%
IBM
4,2% Southern Region
SAP
2,1%
Cisco
1,8%
Southeast Region
Intel
1,4%
HP
1,4%
VMWare
1,1%
Remaining Regions
Intersystems
1,1%
Others Microsoft Oracle/Sun IBM Intel SAP Cisco HP Intersystems VMWare Others
13,3%
Source: Assespro Census of the Brazilian IT Sector, 2012

15. Agressive Inovation vs.
clients’ main economic activity
23,7% 21,6% 54,6%
Wholesale and Retail
24,2% 36,4% 39,4%
Construction and Manufacturing
32,9% 27, 4% 39,7%
Public Sector
36,4% 31,4% 32,2%
Services
38,5% 25,6% 35,9%
Information Technology
41,5% 30,2% 28,3%
Financial Sector
55,6% 22, 2% 22,2%
Agriculture/Cattleraising/Forestry/Mining
56,7% 23,3% 20,0%
Infrastructure
Independent professionals/End-consumers 60,0% 20,0% 20,0%
High Intermediate Low
Source: Assespro Census of the Brazilian IT Sector, 2012

16. Bid details

17. Venue
• WCIT 2016 will be held in Brasília
– Brazil’s Federal Capital
• Inaugurated 1961, as a planned city
• 2,8 million people
• Highest per capita income
and education levels in the country
• Venue
– Ulisses Guimarães Convention Center
• Capacity for 9000 people, 54000 sqm building
• Main auditorium's capacity at 2800 seats
• Gaining two additional blocks until 2014
– National Stadium
• Rebuilt from scratch, opening 2013
– Located one in front of the other,
across the monumental axis
• Will be connected

18. Date
• May 15th to 18th, 2016
– During ‘countdown’ to the Olympic Games
Labor
Day
WCIT 2016

19. Lodging
• Currently Brasília already has 11,000 hotel rooms (23,000 beds)
– Still to be expanded over the next few years
• Hotel “Sectors” within walking distance to WCIT venue
National Stadium
Con
vent Nor
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ter Area
Sout
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ot el A
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Pres
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Cong nal Off ntial
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ress

20. Theme & Program
Exploring Paths Ahead:
Discover, Embrace and Thrive
to Fulfill the Promise of the Digital Age
Proposed Program Ideas in Printed Book:
‘One verb per day’

21. Partners Involved
• A & C Eventos (http://www.aeceventos.com.br)
– One of Brasília’s biggest event organizers
• Recent projects include:
– 42nd Brazilian Congress of Orthopedics and Traumatology for 7,000 participants
– The 8th World Stroke Congress
– State Visit of President Barack Obama to Brazil
– Presidential Inauguration of President Elect Dilma Rousseff
– Rio+20 UN Conference
• NBPress (http://www.nbpress.com)
– Assespro’s Press & Communications Agency
• Specialized in Service to the IT sector
• Part of a worldwide PR company network
• Brazilian PMI Chapter (http://brasil.pmi.org)
• Cipa Fiera Milano (http://www.cipanet.com.br)

22. Simultaneous Events
• iTech 2016 – 5th edition of our annual trade show –
will be held in Brasília, at the same time as WCIT 2016
• Campus Party
– Futura Networks: Spanish company
– Held annually in Valência, São Paulo, Bogotá, Mexico City
• 2013 edition in São Paulo expected to have 8000 participants
– They have committed (verbally) to a 2016 edition in Brasília
• ALETI assembly
• We will work for additional simultaneous events
– International government meetings are first priority

23. Preparation & Marketing
• The two year period from now until WCIT
2014 will be used for planning, and
preparation of all marketing activities
• We plan to launch registrations during the
closing ceremony at WCIT 2014
– Extra special ‘early bird’ registration
during the first week after WCIT 2014

24. More Details
• Complete details available in bid book for:
– Additional city’s infrastructure info
– Staffing & Budget
• Total budget estimate at USD 6 million
– Volunteers, Security and Medical Support
– Attendee Information
• Aiming to gather at least 3000 participants
– Support letters

25. Further reasons for holding
WCIT 2016 in Brazil

26. Assespro’s commitment
to WITSA
 It is not just about WCIT 2016!
 We have been working step-by-step
 BOD meeting Jun, 2012 was held in Brasília, Brasil
 Assespro is part of new WITSA’s BOD
 GPATS 2013 will be in Brasil
 Nov 13-14, 2013 in São Paulo
 Assespro’s board has been systematically
promoting WITSA at all international activities
where Brazil takes part, in order to help at:
 Expanding WITSA’s membership
 Strengthening WITSA’s political influence

27. Brazilian Government
effective commitment
• Federal Government
– Communications Ministry
• Paid for WCIT 2012 sponsorship
– National Tourism Board
• Paid for Brazilian Reception
during WITSA BOD meeting Montreal
• Provided editing and printing for the Brazilian bid book
• Government of the Federal District
– Equivalent in status to a State
– Governor’s personal commitment
• Received Secretary General in March, 2012
and signed letter of commitment
– Science & Technology Secretary
• Will pay WITSA’s
whole licensing fee at once during 2013
– Tourism Secretary
• Responsible for operation of
Brazilian Reception during WITSA BOD
– Publicity Secretary
• Developed WCIT 2016 logo Brasilia’s Digital Tower

28. It’s not a bid
just for one country
 Assespro’s international commitment
is not restricted to work as a single country:
 Brazil currently leads ALETI
 Ibero-american Federation of IT Associations
(including 19 countries: Spain, Portugal, Brazil,
plus all Spanish-speaking Latin American countries
- except Cuba and Nicaragua)
 All of them have signed support letter
 Inclusive leadership style
 Everybody involved should benefit
 New WITSA BOD composition
reflects our region’s organizational strengths

29. Questions?

30. Thanks very much!
Assespro Nacional
SRTVS – Quadra 701
Bloco A – Salas 829/831
70340-907 Brasília (DF)
+55 (61) 4501-8301
assespro@assespro.org.br