2. Value Propositions - Products
What bundles of Products and Services are we offering?
● Families looking for a family friendly activity
● Baking Enthusiasts looking for quality baking mixes
○ Dry baking mixes for Cookies and Cupcakes from
noteworthy bakeries
○ Bundle purchase with an instructional video
■ Send to app on Apple or Android device
■ Send a link via email to be viewed through our
company website
○ Baking Tools and Accessories
■ Ask the customer once the SKU is selected if
they need any of the baking tools required
3. Value Propositions - Products
Baking Tools / Hardware
● Baking Trays
● Cupcake Pan
● Cutting Board
● Electric or Hand Mixer
Baking Accessories
● Cookie Cutters
● Cupcake Paper Inserts
● Food Grade Scissors
● Measuring Spoons
● Oven Mitts
● Parchment Paper
● Pastry Piping Bag
● Pastry Piping Tips
● Rolling Pins
● Scale
● Spatulas
● Tea Towels
● Sifter
● Vacuum Sealing
Storage Containers
4. Channels
Awareness
Evaluation
● Google & Bing search
● Social Media
○ YouTube
○ Instagram
○ Pinterest
○ Facebook
● Blogs
● Social Media Campaigns
○ Local Businesses
■ Transformation and Growth
○ Consumers
■ Convenient, quality baking at home
● Smartphone App
● Website
● 1-800-BTQ-CAKE
● Trend popular choices
based on reviews and
purchases
Purchase
Delivery
● 100% Satisfaction Guarantee
○ All dimensions
■ Product
■ Service
After Sales
● Email post order
○ Short Survey
■ Customer
Satisfaction
■ Product
Review
5. Key Partners - Bakeries
● Products From New York
○ Cupcakes
■ Baked by Melissa
■ Sugar Sweet Sunshine Bakery
○ Cookies
■ Levain Bakery
■ Bouchon bakery
○ Vegan and Gluten Free
■ Erin McKenna’s Baby Cakes
■ Tu-Lu’s Gluten-Free Bakery
● Products From Philadelphia
○ Cupcakes
■ ICED by Betsy
■ Pamcakes, a Philly Cupcakery
○ Cookies
■ Insomnia Cookies
■ The Famous 4th Street
Cookie Co
○ Vegan and Gluten Free
■ Vegan Tree
6. Key Partners - Suppliers & Resources
Who are our Key Suppliers?
● Award winning local Cookie and Cupcake bakeries
● Baking hardware and accessories suppliers
● Corrugate, film/pouch and label suppliers
● Dry fruit suppliers
● Nut suppliers
Which Key Resources are we acquiring from partners?
● Premade cupcake and cookie dry mixes
● Baking hardware and accessories
● Technology expertise from web and mobile designers
● Dried fruit and nuts
7. Cost Structure
Fixed
Costs
Variable
Costs
Wage, Rent, Facilities, Insurance, Utilities, Depreciation, Customer Acquisition
Sales and General Administration Costs
Raw Materials, Packaging, Commissions,
Distribution, Services, Partner Acquisition
Economies of Scale
Economies of Scope
13. KEY FEATURES
Physical Signs Tracker: Heart Rate, Blood Pressure, Skin Temperature, Sleep Status
Movement Sensor: Build-in GPS, 3-axis Accelerometer, Gyrometer
Medicine Take Reminder: Haptic Vibration Motor
Family Data Share via GUARDIAN App
Compatibility: iOS, Android, Windows Phone, Windows 8 & Mac OSX 10
Water Resistance
Life up to 5 days; Wireless Charging (within 10 feet)
14. PLACE
• Doctors Clinic, multi-specialty Hospital
• Walmart, Target, BestBuy
• Amazon, eBay, Alibaba
• Walgreens, CVS, Rite Aid
• Shopping Mall
• Small Kiosk in select public place and stores
15. PROMOTION
• Gift giving session advertisement
• Hulu+, Netflix, Prime
• Twitter, Facebook, WSJ
• Movie product placement and
• Prime time news hours
• Airports, Subways
18. Brand Overview
• First production Mustang was released as
the 1964 ½
• The Mustang created the "pony car" class of
American automobiles
• The 6th generation Ford Mustang 2015 is
available in 8 models
• Top performance model: Shelby® GT350
• 1965 model US sales: 559,451 units
• 2014 model US sales: 82,635 units
Wikipedia - Mustang; Mustang official site
19. Even though you can hang onto a gear as long as you want in this
EcoBoost model, you still won't find much excitement in the engine
note. It's very subtle, and several times I forgot what exactly I was
driving. It definitely didn't sound like a muscle car, and it didn't really
look like one from the inside, either.
---- Karla Sanchez, Motor Trend
20. Twitter Numbers
• Ford’s content strategy is based
on Performance and Fun!!!
• The highest number of interest,
measured in retweets and
favorites on twitter posts, is in
performance updates and posts
regarding their new GT 350
500hp performance model.
100
800
150
900
0
200
400
600
800
1000
1200
1400
1600
1800
EcoBoost GT 350
Retweets Favorates
Ford Mustang Twitter Page
