Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and technology and how they have become one of the most social responsible companies that have been around for decades. Peugeot being a millennium company and a family car that my Uncle Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a yearly bases for all to observe.
ODTÜ ‘de müstakbel meslektaşlarımla geleceğin bize neler getireceğine dair söyleştik. Pırıl pırıl gençlerle dopdolu bir gün geçirmek benim de enerjimi tazeledi.
The Italian Presidency launched the “Taormina Smart” project. It is an experience designed for the guests of the G7 Summit to let them be the first to try innovations born from a selection
of bold and unique entrepreneurial initiatives. Proud to be part of it!
For my DMBA Business Models and Market Insights courses, my team worked with Mahindra, one of India’s largest companies, and the CEO of their US subsidiary GenZe. We were tasked with helping leadership better understand their target customers while uncovering additional revenue streams and channeling opportunities for a new electric scooter they had designed for the college market.
ODTÜ ‘de müstakbel meslektaşlarımla geleceğin bize neler getireceğine dair söyleştik. Pırıl pırıl gençlerle dopdolu bir gün geçirmek benim de enerjimi tazeledi.
The Italian Presidency launched the “Taormina Smart” project. It is an experience designed for the guests of the G7 Summit to let them be the first to try innovations born from a selection
of bold and unique entrepreneurial initiatives. Proud to be part of it!
For my DMBA Business Models and Market Insights courses, my team worked with Mahindra, one of India’s largest companies, and the CEO of their US subsidiary GenZe. We were tasked with helping leadership better understand their target customers while uncovering additional revenue streams and channeling opportunities for a new electric scooter they had designed for the college market.
International business assignment on Globalization of Toyota (For BBA/B.com S...Yamini Kahaliya
in this project report the focus is on globalization impact on Toyota.
the topics covered in this assignment are :-
1. Meaning of globalization
2. Positive & Negative impact of Globalisation
3. case study on Toyota (impact of Globalisation)
this assignment beneficial for BBA/B.Com students.
Proposed your promotional mix strategies for the new country of your choice. Identify whether there is any adaptation required for your promotional strategies comparing with current domestic strategies. If no adaptation is required, provide your justification.
Bunch of collaboration unveils in automobile industry, since it has been massive competitiveness with Internet giant. Electric Vehicle is also key factor to drive new wave of this market. ING predicts that all European driver will ride on EV fuel until 2035. China is leading co-creation to reform the country for wiping out the elimination gas. It is indispensable with living our nature and contribute the society.
Interesting group project assessing whether Tata Motors should build a manufacturing plant in Vietnam or Malaysia, written after we spent some time in and around Ho Chi Minh City talking to business owners.
These slides feature an idea for a mobile app development named CAR-NAMA. These were created by Aayush Sharma during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
DOSSIER POTERE ROSSO: politica e affari in ToscanaPaolo Marcheschi
Politica e affari: l'egemonia rossa in Toscana. Le connessioni tra la politica e il potere. Gli intrecci tra politica e manager di enti pubblici.by PAOLO MARCHESCHI
Generally, discrimination on the basis of age
is prohibited against any individual who is 40
or older. An employer is prohibited from
discrimination against any individual on the
basis of age in matters of employment, including
in hiring, firing, promotion, terms or
conditions of employment, compensation and
retirement and health insurance plans or
benefits
Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and technology and how they have become one of the most social responsible companies that have been around for decades. Peugeot being a millennium company and a family car that my Uncle Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a yearly bases for all to observe.
International business assignment on Globalization of Toyota (For BBA/B.com S...Yamini Kahaliya
in this project report the focus is on globalization impact on Toyota.
the topics covered in this assignment are :-
1. Meaning of globalization
2. Positive & Negative impact of Globalisation
3. case study on Toyota (impact of Globalisation)
this assignment beneficial for BBA/B.Com students.
Proposed your promotional mix strategies for the new country of your choice. Identify whether there is any adaptation required for your promotional strategies comparing with current domestic strategies. If no adaptation is required, provide your justification.
Bunch of collaboration unveils in automobile industry, since it has been massive competitiveness with Internet giant. Electric Vehicle is also key factor to drive new wave of this market. ING predicts that all European driver will ride on EV fuel until 2035. China is leading co-creation to reform the country for wiping out the elimination gas. It is indispensable with living our nature and contribute the society.
Interesting group project assessing whether Tata Motors should build a manufacturing plant in Vietnam or Malaysia, written after we spent some time in and around Ho Chi Minh City talking to business owners.
These slides feature an idea for a mobile app development named CAR-NAMA. These were created by Aayush Sharma during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
DOSSIER POTERE ROSSO: politica e affari in ToscanaPaolo Marcheschi
Politica e affari: l'egemonia rossa in Toscana. Le connessioni tra la politica e il potere. Gli intrecci tra politica e manager di enti pubblici.by PAOLO MARCHESCHI
Generally, discrimination on the basis of age
is prohibited against any individual who is 40
or older. An employer is prohibited from
discrimination against any individual on the
basis of age in matters of employment, including
in hiring, firing, promotion, terms or
conditions of employment, compensation and
retirement and health insurance plans or
benefits
Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and technology and how they have become one of the most social responsible companies that have been around for decades. Peugeot being a millennium company and a family car that my Uncle Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a yearly bases for all to observe.
Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and technology and how they have become one of the most social responsible companies that have been around for decades. Peugeot being a millennium company and a family car that my Uncle Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a yearly bases for all to observe.
Le primarie del centro destra per il nuovo sindaco di Firenze: idee e spuntiPaolo Marcheschi
Le primarie per il nuovo Sindaco di Firenze. L'ascesa politica di Matteo Renzi ha lasciato ampi spazi per il centro destra a Firenze. Idee, spunti e riflessioni su come fare le primarie a Firenze. Nè di partito, nè di coalizione ma le primarie della Gente.
Within this discussion assessment I will review and analyze the decisions made by the leadership of David the new Vice President of the Texas Plant. His decisions will be reviewed along with other team players Paula and Harvey, and weather their decisions benefited the company in any way
Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and technology and how they have become one of the most social responsible companies that have been around for decades. Peugeot being a millennium company and a family car that my Uncle Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a yearly bases for all to observe.
Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and technology and how they have become one of the most social responsible companies that have been around for decades. Peugeot being a millennium company and a family car that my Uncle Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a yearly bases for all to observe.
Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and technology and how they have become one of the most social responsible companies that have been around for decades. Peugeot being a millennium company and a family car that my Uncle Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a yearly bases for all to observe.
Innovation is an Attitude (Luca de Meo. Chairman,SEAT.SA)Inmaculada Ardeo
“I couldn’t find the sports car of my dreams…so I built it myself” (Ferdinand Porsche)
“Companies like Tesla could be seen as a thread, but my personal view is that they are actually forcing car industry to reinvent itself. They are stimulating the debate”
“Customers won’t be the last link in the chain: They will be at the heart of the network”
“You need to look for your uniqueness. You need to find and nurture your identity and focus on what makes you different from all the competitors”
“People are looking for companies that deliver solutions”
(Luca de Meo)
In this special edition of August, “The Companies with Most Disruptive Innovation”, Insights Success admires organizations that embrace the change and attempt on giving back to the society. Contributions made by such organizations are worth appreciation and Insights Success takes immense pride in featuring them in this issue.
Within this PowerPoint presentation I will discus scoliosis which is a degenerating “idiopathic.” disease of the spine that affects the back, neck, and posture of a person .
Abstract
The African American community to date has a plight to destroy the foundation
of the diseases called morbid obesity and diabetes by any means necessary. These
two contributing diseases that have created deplorable health disparities within the
African American community have brought together many health educators and
public health workers to create a doable plan of action in the Now.This plan that will
be implement devises a new viable health SEM (social ecological model) within the
African American communities of all classes to ensure healthier outcomes, for the
betterment of the country and depletion of the underlined health care issues of morbid
obesity and diabetes. Creating an agenda of consortiums, synopsis, debates and a
CBPR (Community Based Participatory Research) boards with proven results must
work in conjunction with the patients and the community. Within this essay paper I
will discuss aspects of a proposed plan that has an objective mission for approval by a
governing board and to be permissible and agreed upon for approved grant funding.
health, medicine, illness, mold, Mold Aspergillus Niger,The Creation of A Nigger ’Black’ Mind and the Hyphae, Hyphy Movement, Government healthcare,environment, Church, Spiritual, wellness, balanced, sickness, healing
Constructive Living which was written by David K. Reynolds PH.D. in 1995 is based on the theory of Morita & Naikan which use Psychotherapy techniques to help groom the person to live a moral correct life to particular stands within society and family. In Doctor Reynolds text book he explores the act of therapy exercise and why it is important to do the CL exercises. He also uses Koans, Maxims, Poetry, and life stories to give the practitioner and patient a better understanding. I will elaborate and communicate on aspects of the Constructive Living text book with key inserts which will create a topic of discussion.
Within this working essay discussion I will go over some of the pin pointed issues and problems of Memorial Healthcare System that caused them to have a loss within revenue. My position within this essay discussion is to take on the role of the consultant and re-configure the deficiency within the healthcare system and dynamics. In the beginning the changes worked out well but caused many of MHS employees to leave and find employment elsewhere which eventually put Memorial Healthcare System right back in the same situation and predicament of a loss.
The system of delivery within health care has always been on the change and rise due
to technology along with self-care, health care, development, education, and creating a healthy society. As the old saying goes, “where there is good health there is also good financial wealth” and this is where the formation of the ACA took place and a new integrated delivery system created.
Managed Care within Health Care covers a variety of information from nursing homes, policies, Medical, Medicare, out of pocket, and partial payment, management, contracts, government, and the Social Security State Fund. Within this working paper I will discuss a few of these mechanisms that are applied and utilized within ‘Managed Care’ today. A system within a system that brings in 25% of the United States debt.
In the coming years the United States will find themselves going through a number of changes within the Social Security Administration which will affect the Health Care Industry as we know it “Hospital size has long been an area of discussion and debate in the U.S. healthcare industry. Questions have consistently focused on cost management or efficiency in large versus small hospitals. A persistent question among researchers is whether efficiencies are associated with larger facilities through economies of scale, or if there are alternate scenarios that play a significant part in hospital cost and efficiency” (2009, JHM). Since the Affordable Health Care Act was established it made obtaining health care much more affordable and accessible, but at the same time there has to be some cut back.
Introduction
The big business of health care is growing in a massive rate more now than ever according to The Center for Health Workforce Studies a non-profit organization located in Rensselaer, New York the organization report that, “While total U.S. employment dropped by over 2% between 2000 and 2010, health care employment grew by more than 25% during the same period. More than 13% of the U.S. labor force worked in the health sector or in a health occupation (19 million jobs out of 143 million jobs in U.S. labor force). The health care sector is projected to add over 4.2 million jobs between 2010 and 2020, with 63% of those in ambulatory settings (offices of health practitioners, home health, and other non-institutional settings” (2012, CHWS). Health care is booming in all areas of study and research from Holistic to Western Medicine which include purchasing and supply. Unfortunately this is based off the demand for more Physicians that are not available where there is a need. The health care industry believe it or not includes the food industry and health and fitness as well.
The matter of ethics within the health care industry always needs to be address along with the quality of care for patients. Within this working essay paper I will discuss the matter of; Care & Service Provider, Ethics (codes and values), Mal-Distribution Physician Labor Forces. Even though the health care industry is growing the mal-distribution of health care is still evident in some rural areas. This factor of not having proper care delivered to impoverish neighborhoods and communities is another issue that still plagues the United States. David Cutler the online journal reporter for PBS News Hour stated, “About 10, 15 percent. Just to give you one example, Duke University Hospital has 900 hospital beds and 1,300 billing clerks. The typical Canadian hospital has a handful of billing clerks. Single-payer systems have fewer administrative needs. That’s not to say they’re better, but that’s just on one dimension that they clearly cost less. What a lot of those people are doing in America is they are figuring out how to bill different insurers for different systems, figuring out how to collect money from people, all of that sort of stuff” (2013). The need for health care workers is great, but the balance is off regarding where the needs are not being meet.
Introduction
The big business of health care is growing in a massive rate more now than ever according to The Center for Health Workforce Studies a non-profit organization located in Rensselaer, New York the organization report that, “While total U.S. employment dropped by over 2% between 2000 and 2010, health care employment grew by more than 25% during the same period. More than 13% of the U.S. labor force worked in the health sector or in a health occupation (19 million jobs out of 143 million jobs in U.S. labor force). The health care sector is projected to add over 4.2 million jobs between 2010 and 2020, with 63% of those in ambulatory settings (offices of health practitioners, home health, and other non-institutional settings” (2012, CHWS). Health care is booming in all areas of study and research from Holistic to Western Medicine which include purchasing and supply. Unfortunately this is based off the demand for more Physicians that are not available where there is a need. The health care industry believe it or not includes the food industry and health and fitness as well.
The matter of ethics within the health care industry always needs to be address along with the quality of care for patients. Within this working essay paper I will discuss the matter of; Care & Service Provider, Ethics (codes and values), Mal-Distribution Physician Labor Forces. Even though the health care industry is growing the mal-distribution of health care is still evident in some rural areas. This factor of not having proper care delivered to impoverish neighborhoods and communities is another issue that still plagues the United States. David Cutler the online journal reporter for PBS News Hour stated, “About 10, 15 percent. Just to give you one example, Duke University Hospital has 900 hospital beds and 1,300 billing clerks. The typical Canadian hospital has a handful of billing clerks. Single-payer systems have fewer administrative needs. That’s not to say they’re better, but that’s just on one dimension that they clearly cost less. What a lot of those people are doing in America is they are figuring out how to bill different insurers for different systems, figuring out how to collect money from people, all of that sort of stuff” (2013). The need for health care workers is great, but the balance is off regarding where the needs are not being meet.
Past President Franklin Roosevelt and Lyndon B. Johnson enacted ACTS and legislation to help the United States Poor to ensure they has proper health care insurance. “The Social Security Act was passed by Congress as part of President Roosevelt’s Second New Deal agenda. In signing the Act into law on August 14, 1935, Roosevelt became the first president to advocate for and create legislation for the provision of governmental assistance for the elderly at the federal level” (CSU, 2015). Considering the new policies and new developments of the country to ensure that housing, food, and work was also available. Time was surely of the essence considering it was the turn of the century and the United States was implementing new changes and programs within the United States.
More from Tunisia Ismalia Evans. Al-Salahuddin (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Peugeot-
1. Running Head: DETERMINING A COMPANY’S CSR ACCOUNTABILITY
Peugeot
Determining a Company’s CSR Accountability Corporate
Social Responsibility Investing
Abstract
Within this essay writing I will discuss how Peugeot is in the forefront of innovation and
technology and how they have become one of the most social responsible companies that have
been around for decades. Peugeot being a millennium company and a family car that my Uncle
Clifford Evans use to drive. I had to do a bit of research to find out what intrigued him about this
car in the 80's. This is one of Europe’s leading cars that generates a useful CSR report on a
yearly bases for all to observe.
MARCH 11, 2015
By: Tunisia I.E. Al-Salahuddin
Colorado State University Global Campus
Instructor: Jamie Smith3/7/15
2. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 1
Introduction
Peugeot is one of the leading pioneers within the car industry that have been around since the
turn of the century within their innovation and development they hold high standards within all
areas and aspects of the car industry.
Who is Peugeot?
"Peugeot is a French car brand, part of PSA Peugeot Citroën.
The family business that preceded the current Peugeot company
was founded in 1810, and manufactured coffee mills and bicycles.
On 20 November 1858, Emile Peugeot applied for the lion trademark.
Armand Peugeot built the concern's first car, an unreliable steam
tricycle, in collaboration with Leon Serpollet in 1889; this was followed
in 1890 by an internal combustion car with a Panhard-Daimler engine.
Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles
Peugeot" (Peugeot, 2015).
Peugeot is a company that does invest billions into other opportunities, but also gets invested
into by their buyers. Within this study and research paper I will discuss a few key points that
will help investors along with buyers make a relevant decision on what aspects of Peugeot where
they could potentially invest. The CSR report that is presented by Peugeot will showcase the
numbers, business ethics of Peugeot, and how they are socially responsible.
Thesis Statement
Peugeot has created and developed an entire line of other products including furniture to
clothing to complement their entire line of cars, motorcycles, and scooters. With Peugeot they
have a designing experiment renaissance taking place with their new, ‘Emotions & Motions’
which allows the buyer to decide which type of car they would like to drive based off the physics
of it all. This new millennium way of technology is engineered around the senses and the body
chemistry.
3. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 2
Corporate Social Responsibility (CSR)
Defining a social responsible company means for a company to be responsible in every aspect
i.e. environment, community, and economically. Peugeot is a company that has defined this
within the global market except for North America, but with anticipated hopes to do so by
providing proven records, numbers, and through visual proof of their work.
Peugeot SA also subscribes to the philosophy that trading in the country is not just about
importing cars and creating a dealer network—long term viability requires making a material
contribution to society, it believes.
"One of the schools Peugeot SA is assisting is Olievenhoutbos Primary
School, north of Johannesburg. It aims to empower learners and teachers
alike in terms of practical knowledge. This takes the form of creating and
maintaining a permaculture school garden capable of providing healthy
vegetables—the theory being that the garden must become part of the school’s
heartbeat, supplying its soup kitchen on a daily basis. The Olievenhoutbos
project falls under the Schools Environment Education and Development
(SEED) umbrella, a non-profit organization which is supporting a network of
34 schools in their Organic Classroom programme" (BE, 2011).
Other areas that Peugeot is giving back is by planting trees which is symbolic to "SEED" or
shall I say giving to the community and environment. Being able to take care of the seeds of
tomorrow and investing into your community. The plant a tree program plants a tree for every
tree chopped down for the trees are important to the environment. Peugeot has launched their
plant a tree program from Brazil to Lebanon. This innovative company has been able to make
factories in countries that need the economic development in order for the country to grow and
flourish. By Peugeot placing a factory within the Johannesburg area of South Africa it has
uplifted the country within the technology age and innovation. A once poor region of South
Africa/Africa Peugeot mere existence created jobs for citizens allowing them to have an
opportunity and chance for where there are jobs there are opportunities.
4. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 3
Compare and Contrast
Compare other Auto Makers
When you compare Peugeot to other auto makers it is evident that they are teaming up with
top of the line, high quality, and supreme car manufactures like Dongfeng. Peugeot has created
and developed an entire line of other products including furniture to clothing to complement their
entire line of cars, motorcycles, and scooters. This year Peugeot launched a new Peugeot 508
with Dongfeng that would help save the company and make it more sustainable for the future
and since the merger with Dongfeng sales have grown 41%.
Contrast
With Peugeot they have a designing experiment renaissance taking place with their new,
‘Emotions & Motions’ which allows the buyer to decide which type of car they would like to
drive based off the physics of the car and the buyer. This new millennium way of technology is
engineered around the senses and the body chemistry. Peugeot stated, “For the Paris Motor
Show, this feature is highlighted by a clear line between the rear door and the quarter light that
creates a sophisticated tone-on-tone transition between the bare steel and the grey of the Shark
Skin. The result is a finish notably different from the version seen in Beijing” (Peugeot, 2015).
Peugeot with their ‘Supreme’ Intelligence, designs, and mergers have brought them back into
existence and caught the eye of car lovers all over the globe.
Peugeot Dow Jones Report
The Wall Street Journal reported that Peugeot was able to secure a 63 billion capital
injection from the French government and Chinese auto maker Dongfeng Motor Group. Within
the last year Peugeot was able to make sustainable gain. The Dow Jones report for March 10,
“Peugeot SA EPA: UG - Mar 10 5:38 PM CET -16.200.04 (0.25%)” (2015, DJ). Bloomberg
5. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 4
reported on February 17, 2015, “Operating income was 905 million euros ($1.03 billion) in 2014
after a loss of 364 million euros a year earlier, the Paris-based company said in an e-mailed
statement today. Revenue edged up 1 percent to 53.6 billion euros” (Bloomberg, 2015). Since
teaming up with Dongfeng the car maker and retailer Peugeot has made excellent gain and looks
promising within its sales and delivery.
Peugeot Sustainability Indexes and the Global 100
In 2011 the Journal of Business & Economics Research gave Peugeot a rating on their
comparison table showing, “12 PSA - Peugeot -1.08%” (Clute Institute, 2011). This rating shows
where they stand within their sustainable value margin. Clute Institute also reported in 2011,
“Four companies were already reporting at the A or A+ level (Daimler, Ford, Toyota-Australia,
VW) for their initial G3 reports, but seven companies (BMW, Fiat, Kia, Peugeot, Tata, Toyota-
Europe, and Volvo) have increased their level of reporting in successive iterations” (Clute
Institute, 2011). Since 2011 Peugeot has made an overall increase in sales and since 2014 they
have progressed 41% and still climbing.
Index Ratings
Table 2: Roberts Environmental Center Scores (2009): Peugeot: Overall Grade -A,
Environmental Reporting A, Environmental Performance- A. In 2011 Clute Institute reported
on their : G3 Core Performance Indicators table Peugeot to be at 100% within their Social
Society Responsibility, Social Human Rights, Environment, Labor Practices and Work. From
this report from Clute Institute is seems that in 2009 to 2011 Peugeot made a decision not to take
away from the quality of their industry and market but to advance it by merging and innovation.
6. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 5
Peugeot Multicultural Company
Peugeot has never the less crossed over waters and land to market and sale their cars and
trucks to all diverse countries and nationalities. Would I consider Peugeot to be a company that
is multicultural? Yes! Peugeot is one company that has been able to branch their innovative
limbs out to dominate a European and making ground within Africa. When Peugeot comes into
a country not only do they provide an economically sound solution to job supply, but they also
plant seeds or shall I say they invest in the community and country. From their index reporting
which showed 100% within the social economical market Peugeot obtained high ratings because
they do their part when it comes to giving back to diverse populations and community.
Peugeot has created jobs within East, South and West Africa to help the country to develop
economically for the betterment of the country. The Los Angeles Times Reported, “The Peugeot
504 probably won't disappear entirely from Africa's roads any time soon. On the continent, as
everywhere in the Third World, human labor is cheap and machinery expensive. African
mechanics are among the best you've ever seen in keeping equipment running” (LAT, 2013). In
order for Peugeot to stay successful they need to stay within the African market and continue to
be innovative within that country. Peugeot should not stop within their community development,
but also create more opportunities to the people of Africa by investing in the people and the
country as a whole.
Japan, (Mizushima) .Mitsubishi Motors plant: iOn
Czech Republic (Kolín), Toyota Peugeot Citroën Automobile Czech: 107
France (Poissy): 206 Plus, 208, 1007
France (Mulhouse):206 Plus, 208, 308
France (Sochaux): 308, 3008, 5008
France (Rennes):, 508
France (joint venture Sevel Nord near Valenciennes): Expert
Argentina (Buenos Aires):206 Plus (aka 207), 308, 408
7. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 6
Brazil (Porto Real):206 Plus (aka 207), 206 Sedan (aka 207 Passion), Hoggar, 208
Slovakia (Trnava):208
Spain (Madrid):
Spain (Vigo): Partner, 301
Indonesia (Jakarta):308
China (Wuhan), joint venture Dongfeng Peugeot-Citroën Automobile: 206 Plus, 308, 508, 307,
408
Austria (Graz .Manufactured by Magna Steyr: RCZ
Russia (Kaluga), joint venture Peugeot Ciroen Mitsubishi Alliance: 4007, 408
Netherlands (Born), Mitsubishi NedCar: 4007, 4008
Turkey (Bursa), Tofaş: Bipper
Portugal (Mangualde): Partner Origin
Italy (Val di Sangro), joint venture Sevel : Boxer
Iran (Tehran) .Iran Khodro: 206, 206 Sedan, 207 Passion, 405 (Peugeot, 2015)
Performance and Strategies Report
Within the 2013 Sustainable Development and Annual Report written by PSA Peugeot they
have made substantial changes within their entire company from marketing, executive boards,
and alliance to ensure they gain economically and environmentally. Their new Alliance with
Dongfeng is clarified and elaborated within the entire 2013 report. “PSA Peugeot Citroën turned
the corner in 2013 and is now back in the race. During the year, we exceeded our target of
cutting in half cash burn rate. Measures to turn our operations around in Europe produced results.
Our Rebound 2015 plan, introduced in 2012 to restore the Automotive Division’s
competitiveness in Europe, has already delivered €0.9 billion in savings, putting us on track to
meet our target of €1.5 billion in 2015” (Peugeot, 2013). The report for 2013 which announces
the merger with Dongfeng and how this merger will make the company bounce back from a
deficit and default is encased within the entire exquisite report.
8. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 7
Final Analysis Report for Investing
Stock Market:
Peugeot has made excellent gain within their stock market ratings, but in order to make sure
there is no disturbing loose within their index they must keep up with the innovation process
seek out proper mergers and always remember to buy products reasonably priced (parts), and sell
high or mid high. Peugeot last month declined a bit within the stock market, but was still
balanced based off the number of overall sales from last year’s gain. It would be in Peugeot’s
best interest to sale enough cars in order to be comfortable within the automotive market.
Marketing even within the US even though they do not have factories within the states could still
create an extraordinary gain for Peugeot. Market now and take orders later in order to see the
numbers.
Sustainability
Peugeot has been able to remain sustainable even after pulling out of the American market
years ago, but if they want to make an excellent come back within the US it may be keen or even
cleaver to launch a new car with BMW or even Mercedes as a merger by creating a luxury sports
car and a fuller body sedan geared toward the family as a beta test to see how they would do
once again in the United States. Peugeot has been able to show that they can keep up with the
millennium and the ever changing time, but being able to convenience the American people once
again that Peugeots’ are excellent commuter cars and excellent for all sorts of travel is the
challenge that Peugeot may want to take on for the benefit of the company.
9. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 8
Environment and Economic Corporation Social Responsibility (CSR)
One thing that Peugeot prides themselves on is their go green concept along with planting
trees. In order for Peugeot to make it within the US market they would have to come in strong
with the entire concept along with bringing in community and people by being a corporation that
demonstrates social responsibility and showing how they give back financially along with
socially to the community. In other words they would have to invest in the US just like they do
within any other country by job creation and having less of a carbon foot print. Peugeots are not
heavy weight cars and the parts do not create such an environmental danger as many others, but
it is always good practice to develop an environmentally sound way of disposing of parts along
with creating low emissions cars.
Conclusion
Peugeot is a company that delivers high end cars to buyers all over the globe, and creates a
line of sport cars along with utility vehicles. Since Peugeot did their merger they are once again
on the rise due to a brilliant merger with Dongfeng. Many on lookers are intrigued but at the
same time still wondering if this merger will help Peugeot make it a second time in the American
market after pulling out. I believe that with resilience and excellent marketing that Peugeot
could if they decided to launch a beta program in the States. Watching and observing the diverse
styles of new cars within their line looks promising. The innovation is truly there and evident,
but it is up to the buyers to make the final decision regarding Peugeot. Currently I do consider
Peugeot to be a company with excellent CSR ratings and I would be willing to invest within
Peugeot as a buyer of an automobile as a consumer.
10. DETERMINING A COMPANY’S CSR ACCOUNTABILITY 9
Reference
Hiltzik, M. (2013). Los Angeles Times. In Is the Peugeot 504 reaching its end as Africa's
workhorse? Los Angeles, California: Los Angeles Times.
Peugeot Posts First Profit in Three Years on Cost Cuts. Retrieved March 11, 2015, from
http://www.bloomberg.com/news/articles/2015-02-18/peugeot-reports-first-profit-in-
three- years-after-cutting-costs
Experiment. Retrieved March 11, 2015, from
http://www.peugeot.com/en/experiment/design
PEUGEOT launches the Dongfeng Peugeot 508 in China. Retrieved March 11, 2015, from
http://www.peugeot.com/en/news/peugeot-launches-the-dongfeng-peugeot-508-in-china
Peugeot Posts First Profit in Three Years on Cost Cuts. Retrieved March 11, 2015, from
http://www.bloomberg.com/news/articles/2015-02-18/peugeot-reports-first-profit-in-
three- years-after-cutting-costs
Peugeot. Retrieved March 7, 2015, from http://en.wikipedia.org/wiki/Peugeot
Peugeot SA. (2011, November 25). Retrieved March 7, 2015, from http://www.bus-
ex.com/article/peugeot-sa
Sustainable Development and Annual Report. Retrieved March 7, 2015, from
http://www.psa-peugeot-citroen.com/en/our-publication/sustainable-development-and-
annual-report
SUSTAINABLE DEVELOPMENT. (2013, January 1). Retrieved from
file:///C:/Users/CoreStu/Desktop/2013_radd_en (4).pdf
Video Link
<i>Peugeot Sport Lebanon - Planting a Cedar Tree - Ma3aser al Chouf</i> [Motion
picture]. (2013). Lebanon: Peugeot Sport Lebanon. http://youtu.be/iecwE7m_ubw