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The 10,000 people startup
The document discusses strategies for multinationals to enhance innovation and navigate complex markets like China. It emphasizes that innovation is not inherent to companies, often requiring overcoming existing successful revenue models. Additionally, the concept of a '10,000 people startup' is criticized, suggesting that true innovation requires different approaches than simply scaling large organizations.
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The 10,000 people startup
- 1. THE 10,000 PEOPLE STARTUP How to gearup multinationals to reach higher levels of innovation, compartment risks, increase reactivity and manage Chinese market complexicity. www.icopilots.com
- 2. We work withthose who change the market. Whether modestly or in a very radical way, they disturb, make waves and do what others tried without success. They walk off-the- beaten-track, and if they succeed, they alter the status quo. Innovation is not measured by the number of patents, but by the impact of its change. We believe that a restaurant chain can be more innovative than a pharmaceutical lab. And although we do love technology and recognize its transformative power, we do not see it as the get-go answer, simply a tool amongst many. LUXURY FINTECH INNOVATION COPILOTS Philippe MÉDA www.icopilots.com
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- 6. I’m an innovator,i.e. I help companies future-proof their business model. This is how I think. www.icopilots.com Philippe MÉDA
- 7. www.icopilots.com 1. Innovation is notthe default mode of a company. It’s about fighting against the current successes that are making the core revenues. (Who wants to do that?) 1. INNOVATION IS NOT THE DEFAULT MODE
- 8. www.icopilots.com Incumbents are requiredto sustain their revenues on a large customer base that will eventuall disappear. While new entrants can explore the next market phase and take risks(they don’t have revenues). The Innovator’s Dilemma 1997, Clayton Christensen 1. INNOVATION IS NOT THE DEFAULT MODE
- 9. www.icopilots.com WE’VE LEARNED AND STRUGGLEDFOR A FEW YEARS HERE FIGURING OUT HOW TO MAKE A DECENT PHONE. PC GUYS ARE NOT GOING TO JUST FIGURE THIS OUT. THEY’RE NOT GOING TO JUST WALK IN. ED COLLIGAN (PALM) - 2006 1. INNOVATION IS NOT THE DEFAULT MODE
- 10. WHEN IT COMESTO ACTUALLY MAKING CARS THERE IS NO REASON TO ASSUME THAT APPLE, WITH NO EXPERIENCE, WILL SUDDENLY DO A BETTER JOB THAN GENERAL MOTORS, FORD, VOLKSWAGEN, TOYOTA, OR HYUNDAI. SO I THINK THIS IS GOING TO BE A GIGANTIC MONEY PIT (…) BY THE WAY THE ELECTRIC CAR MARKET IS STILL MINISCULE. THAT JUST DOESN’T MAKE SENSE. Bob LUTZ (GM, BMW, Ford, Chrysler) - 2015 www.icopilots.com 1. INNOVATION IS NOT THE DEFAULT MODE
- 11. www.icopilots.com 1. INNOVATION ISNOT THE DEFAULT MODE
- 12. INVENTION MEANS THE CONCEPTIONOF A NOVELTY. INSTEAD INNOVATION IS DEFINED BY THE INTRODUCTION OF THE INVENTION IN THE SOCIAL ENVIRONMENT. Joseph SCHUMPETER, 1932 www.icopilots.com 1. INNOVATION IS NOT THE DEFAULT MODE
- 13. Why bother skatingwere everyone is skating? 2016 ...2017 ...2018 www.icopilots.com 1. INNOVATION IS NOT THE DEFAULT MODE
- 14. 2013 www.icopilots.com 1. INNOVATION ISNOT THE DEFAULT MODE
- 15. 2016 www.icopilots.com www.icopilots.com 1. INNOVATION ISNOT THE DEFAULT MODE
- 16. www.icopilots.com 2015 1. INNOVATION ISNOT THE DEFAULT MODE
- 17. www.icopilots.com 2. BLIND SPOTSIN CHINA 2. China is still growing too fast to see past its blind spots. There are still billions to be made in the next 5 years without changing any paradigm. (Why should Chinese companies care?)
- 18. www.icopilots.com 2. BLIND SPOTSIN CHINA The new Asian bike share operator’s entry into the Paris market is well timed, as longtime Velib operator JCDecaux is replaced by the Smoovengo consortium, which won a 600-700 million euro ($700-$825 million) contract to run the Paris city bike-sharing system from 2018 to 2032. Reuters - Dec 7, 2017
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- 20. www.icopilots.com Only 50% ofiPhone users who bought another phone in 2016 stayed with Apple. 2. BLIND SPOTS IN CHINA
- 21. www.icopilots.com 2. BLIND SPOTSIN CHINA
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- 23. www.icopilots.comwww.icopilots.com Apple Inc. isinvesting $1 billion in Didi, giving the Chinese ride- hailing startup a powerful ally and dealing a blow to Uber Technologies Inc. as it tries to build its business in the country. Bloomberg - May 13, 2016 2. BLIND SPOTS IN CHINA
- 24. www.icopilots.com Where’s the real moneyin less than 5 years? 2. BLIND SPOTS IN CHINA
- 25. www.icopilots.com 2. BLIND SPOTSIN CHINA
- 26. www.icopilots.com Who will own thebest AI deep learning libraries? 2. BLIND SPOTS IN CHINA
- 27. www.icopilots.com 2. BLIND SPOTSIN CHINA
- 28. www.icopilots.com 2. BLIND SPOTSIN CHINA
- 29. www.icopilots.com Where’s the real moneyin less than 5 years? 2. BLIND SPOTS IN CHINA
- 30. www.icopilots.com Where’s the real moneyin less than 5 years? 2. BLIND SPOTS IN CHINA
- 31. www.icopilots.com 2. BLIND SPOTSIN CHINA
- 32. www.icopilots.com 2. BLIND SPOTSIN CHINA
- 33. www.icopilots.com 2. BLIND SPOTSIN CHINA
- 34. www.icopilots.com 3. THE 10,000PEOPLE STARTUP 3. You can’t have a 10,000 people startup... Innovation is not the default mode and in a multinational R&D is not concerned with the future market. (Or actually, can you?)
- 35. www.icopilots.com During the last20 years, VCs have learnt how to beat the casino. 3. THE 10,000 PEOPLE STARTUP
- 36. www.icopilots.com 3. THE 10,000PEOPLE STARTUP SIZEdoes matter a lot.
- 37. www.icopilots.com 3. THE 10,000PEOPLE STARTUP
- 38. www.icopilots.com Innovation is NOTabout predicting the future and ‘getting it right.’ 3. THE 10,000 PEOPLE STARTUP
- 39. www.icopilots.com 3. THE 10,000PEOPLE STARTUP PROBLEM ADDED VALUE PRODUCT One of our MBA’s key learning ; )
- 40. www.icopilots.com 3. THE 10,000PEOPLE STARTUP PROBLEM ADDED VALUE PRODUCT One of our MBA’s key learning ; )
- 41. PROCESS-DRIVEN YOUR BLIND SPOTS www.icopilots.com 3.THE 10,000 PEOPLE STARTUP YOUR STRENGHTS
- 42. PROCESS-DRIVEN Future needs Weak signals Newcustomers paradigms Tacit needs Tier I, II, III cities US / EMEA / CN www.icopilots.com 3. THE 10,000 PEOPLE STARTUP New Tech Economy of scale Quality
- 43. www.icopilots.com 3. THE 10,000PEOPLE STARTUP 120PROJECTS This is how to beat the casino: Future needs Weak signals New customers paradigms Tacit needs Tier I, II, III cities US / EMEA / CN
- 44. OPTIONALITY Building a portfolioof “low cost” investments and projects that all have a high potential outcome is a game where multinationals can outplay VCs (or startups). www.icopilots.com 3. THE 10,000 PEOPLE STARTUP
- 45. www.icopilots.com 38,775 120 PROJECTS 3. THE10,000 PEOPLE STARTUP Is that crazy?
- 46. www.icopilots.com Philippe MÉDA Thank you: ) philippe@icopilots.com