The document discusses different types of persuasive writing and organization. It outlines two main organization approaches - direct request and indirect request. Direct request has three parts: main idea, explanation, and closing. Indirect request also has three parts: explanation, main idea, and closing. It also discusses four ways to persuade people: bandwagon approach, glittering generalities, testimonial, and citing statistics. Finally, it lists five types of persuasive requests.

1. Presented by:
Khisal Iftikhar

3. What is
Persuasion?

4. Persuasion
Persuasion is the attempt to change a
reader’s attitude, beliefs or action in your
favor

5. AIM OF PERSUASIVE WRITING
You create Persuasive message when
 you want your reader to do something
 to act upon something
 to accept a point of view
In short you make your
reader to support, believe
and act in your favor

6. ORGANIZATION OF
PERSUASIVE MESSEGES
 Direct Request Organization
 Indirect Request Organization

7. DIRECT REQUEST
ORGANIZATION
 Direct Request Organization
In case of routine & personal requests we can
use direct request format, this format has 3 parts

8. 1. Main Idea
( your request or question )
2. Explanation
(Evidence, detail and facts so that
your reader can respond)
3. Courteous Closing
(Politely asking for whatever action
is desired)

9. INDIRECT REQUEST
ORGANIZATION
 Indirect Request Organization
We use indirect approach when the situation is
complex or more difficult and the favor we ask may
precipitate some objection. This format has also 3
parts

10. 1. Explanation
( A buffer opening )
2. Main Idea
( Core of the request )
3. Courteous Closing
( Polite ending with last
request of action )

11. How can I persuade people ?
There are 4 ways you can persuade
People :
 Bandwagon Approach
 Glittering Generalities
 Testimonial
 Citing Statistics

12. Bandwagon Approach
• This is when you try to say, “Hey,
everyone is doing this ! Why don’t
you jump on bandwagon with us !”
• Example : Mom & Dad, everyone
else has an 11:00 curfew . . . Why
can’t I have it to ? ? ? ?

13. Glittering Generalities
 This is when you use positive words
“feel good” phrases that appeal
to values in people.
 For example, a commercial might
say that these shoes have INCRED-
IBLE comfort.
The word Incredible would make
you think that shoes was beyond
comfortable.

14. Persuasive Requests
1. Requests about products &
services
such types requests which refers
to products & services

15. 2. Requests for claims &
adjustments
Such type of requests which refers
to claims & adjustments
3. Requests in Policy
Such type of requests which
explains to change in policy

16. 4. Change in Performance
Such type of requests in which we
focus on change in performance
5. Personal Contribution
Such type requests in which we
focus on personal contribution