Persuasive language and advertising techniques; the key ingredients of advertising
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This document discusses the key ingredients of effective advertising, including persuasive techniques, features, benefits, unique selling points (USPs), taglines, branding, catchy songs, and persuasive language. It explains that adverts tell the features and benefits of products, with benefits relating to how the product improves lives. Adverts also highlight USPs like extra quantities or special offers. Effective branding shows the product at every opportunity. Taglines and songs help promote brand recognition and persuasion. Formal, informal, rhythmic, and colloquial language can all be used to appeal to different target audiences.
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Persuasive language and advertising techniques; the key ingredients of advert...
This document discusses the key ingredients of effective advertising, including persuasive techniques, features, benefits, unique selling points (USPs), taglines, branding, catchy songs, and persuasive language. It explains that adverts tell the features and benefits of products, with benefits focusing on how the product improves lives. Adverts also highlight USPs like extra quantities or special deals. Effective branding shows the product at every opportunity. Taglines and songs help promote brand recognition and persuasiveness. Formal, informal, rhythmic, and colloquial language can all be used to appeal to different target audiences.
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Introduction to objective, scope and outcome the subject
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Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
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Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
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Chapter 4
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Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
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Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdanePollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.The Diamonds of 2023-2024 in the IGRA collection
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How to Manage Your Lost Opportunities in Odoo 17 CRM
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South African Journal of Science: Writing with integrity workshop (2024)
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
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This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
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আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
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Persuasive language and advertising techniques; the key ingredients of advertising
- 1. Persuasive language and advertising techniques and the key ingredients of advertising
- 3. Features • Adverts tell the features of a product. • Features are what a product does and contains
- 4. Benefits • Adverts inform their target audience how the product will improve their lives. • They do this by telling the positive features of the product. • For example: Shampoo will repair split ends and make consumers’ hair silky smooth.
- 5. USP • USP is the shortening for ‘unique selling point’ • USP could stand for: • 50% extra free • Buy now- pay nothing until next year. • Buy one get one free/ Buy one get one half price • XYZ Cruise ship package includes free plain tickets
- 6. Other key ingredients • Tag line: “Have a break- have a Kit Kat” (Kit Kat) “Just do it." (Nike) “I’m lovin’ it (Mc’Donald’s) • Branding or product placement: Showing the product at every possible moment in every possible ways. For example a a film will be advertised on buses, in bus station, in the radio, on TV or on Youtube. • A catchy song: Changing the words of an existing song.
- 7. Persuasive Language • Formal register: The use of formal English may connote objectivity and authority. May help make the audience feel they are being taken seriously. • Informal register: It would appeal to a younger target audience because it may connote friendliness, being down to earth and youthful. May make the audience feel warm and included. • Alliteration: Makes language trendy, fresher and more rhythmic. For example the use of language in Gossip Girl. • Colloquialisms: ‘Celebs’ ‘Chav’ Makes language informal. Helps everyday people to connect to the advert easier. • Three part lists: ‘The ones I fancied, the ones I though were really arrogant, and the ones I aspired to be like’ Give language a natural rhythm.