25. Promoting Green Campus and
Making Connections
Allie Bussjaeger
Cal State Long Beach
abussjaeger@gmail.com
26. CSULB in the media
• The Green Campus Program started at CSULB
in March 2010
• Media exposure
• Grunion Gazette newspaper for the city of Long Beach
• Downey Patriot newspaper for the city of Downey
• Numerous 49er news articles and Kbeach radio shows
• CNN local news edition interview
• Onset article about the HOBO meter project
27. Finding Connections on Campus
• Identify potential stakeholders from a variety
of locations on campus
– Professors, staff, student govt, campus bookstore
• Identify the most popular media sources
– Newspaper? Radio?
Television commercials?
• Find other groups with similar goals
– Shows interest in what is happening on campus,
other groups will respect/want to work with you
28. Making Your Program Stand Out
• Make an effort to
spread the word!
– Talk to staff about GCP
• Table at events
– You never know who
you will meet!
• Have facts readily
available
– This gives you credibility
29. Interviewing
• Campus newspapers and radio shows are a great way
to inform people about GCP
• Have a loose script ready, but don’t memorize
everything you want to say word for word
• Relate to the average person who may not know a lot
about energy efficiency
• Mention our funders!!!
30. Interviewing
• Have a GCP “pitch” • Make your campus
ready at all times! memorable
– Know about our funders, – Know specific
our goals, our history goals/projects that are
– Wen sent a great unique to your campus
elevator pitch as a guide – Memorize some facts
(Ellie will cover this more!) about past/current
projects, such as energy
savings and $$ savings.
*always have business
cards with you*
31. CNN Local News Edition:
Green Campus Program
http://www.youtube.com/watch?v=16hkERyYQoY
32. Special thanks to:
• My fellow CSULB interns: Felix Navarrete,
Jennifer Mendoza, and Amy Smith
• Our campus lead, Jeff Steuben
• Paul Wingco, CSULB Energy and Sustainability
Manager
• The Alliance to Save Energy staff
• The Daily 49er, 49er Shops, and Kbeach Radio
34. Representing the Green Campus
Program: Newsletters and Public
Relations
Ellie Kim
Alliance to Save Energy
ekim@ase.org
35. Nuts and Bolts of Green Campus
Program PR
• Graphics/Presentation -> Content
– Writing tips
• Hooks/Active vs. Passive voice
– Elevator Speech
• Funders
• Abbreviations, Who We Are
• Program Pillars
• Additional Tips
36. Writing Tips
• Article Hooks
– Why they’re important
• Audience
• Tone/Content
• Purpose: Get people to read your article!
– Active vs. Passive Voice
• This was done by us (passive)
• We did this (active)
37. Writing Tips (cont.)
• Example Story:
– Audience: Facilities staff
– Project: Lighting audit that saved 1,000 kWh per
year
• Example of a lame hook:
There was an audit done by us interns and it was
fun.
38. Writing Tips (cont.)
• There was an audit done by us interns and it was
fun.
– Passive voice
– No mention of topic of interest (i.e. energy
savings!) or why this is valuable.
– What should be interesting about this?
– Delivery method (try questions, facts, quotes,
anecdotes)
• Better hook?:
39. Lame Hook Good Hook
• There was an
audit done by us
interns and it
was fun.
40. Elevator Speeches
• FUNDERS!!!
– Why?
– Logos (Alliance, Green Campus Program, Funders)
– Came you name all 4 IOU’s?
– (SCE, PG&E, Socal Gas, SDG&E)
• The program is funded and jointly implemented by Southern
California Edison, Pacific Gas & Electric, Southern California
Gas and San Diego Gas & Electric under the auspices of the
California Public Utilities Commission
41. Elevator Speeches
• Abbreviations:
– The Alliance to Save Energy’s Green Campus
Program
– Green Campus Program
• Green Campus
• GCP
– Investor owned utilities:
• Southern California Edison, Pacific Gas & Electric,
Southern California Gas, San Diego Gas & Electric
42. Elevator Speeches
• Who are we?
• The Alliance to Save Energy is a non-profit coalition
of business, government, environmental and
consumer leaders, and promotes energy efficiency
worldwide to achieve a healthier economy, a cleaner
environment and greater energy security.
• NOTE: Please visit the following link to brush up on the organization for which you work:
http://ase.org/section/aboutus/
43. Elevator Speeches
• Who are we? (cont.)
• The Green Campus Program is a student-driven energy
efficiency education program that promotes careers in the
field, generates actual energy savings, increases awareness of
the importance of energy efficiency, and encourages academic
infusion of sustainability concepts. (Program pillars)
• Currently on 16 universities and employing over 75 interns
each year, the Green Campus Program empowers college
students to be tomorrow's energy efficiency leaders.
44. Elevator Speeches
• Additional notes:
– Audience (what do they care about?)
– Campus specific achievements
• Energy Savings
• Project information
• Major accomplishments
– Resources
• Campus lead, team
• ASE/GCP Websites, marketing materials
45. Elevator Speeches
• To summarize…
– Funders
– Alliance to Save Energy/Green Campus Program
– Program Pillars
– Campus-specific achievements (optional)
• Your turn!
