Netflix's DVD rental service emerged in 1999 and grew substantially, contributing to the decline of major brick-and-mortar rental chains like Blockbuster and Hollywood Video by 2010. However, DVD is not fully dead, as some physical retailers like Family Video are still in business and growing. Public libraries also continue to purchase and lend DVDs. While major corporations offer streaming options, dedicated customers still support DVD sales through retailers and use of gift cards. The document promotes an upcoming panel at SXSW 2014 about independent DVD distributors and how indie filmmakers can get their DVDs into existing physical and online outlets.