Unfamiliar Texts Year 10
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The document defines and provides examples of various language techniques used in visual and written communication, with a focus on advertising. These include figures of speech like metaphor, hyperbole, and personification. It also discusses rhetorical devices, the use of descriptive words, repetition, persuasive language, layout, logos and symbols. The purpose is to outline tools and concepts commonly employed in advertising to engage audiences.
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Four key aspects that will help form the basis of an essay.
Form refers to aspects beyond language meaning that help a text, such as capitalization, sentence length, dialogue, and formatting. It also includes patterns of sound and staging elements in plays. Content includes literal and figurative meanings of words as well as connotation, metaphor, pun, irony, and tone of voice. Structure is how meaning is built throughout a text to make it effective. Style is the conscious choice of language to suit an audience and purpose, and writers can develop recognizable individual styles.
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The document discusses figurative language and how it differs from literal language. Figurative language uses comparisons and descriptions to convey meaning beyond the literal, using devices like similes, metaphors, personification and idioms. Various types of figurative language are defined and examples are provided, along with resources for teaching figurative language concepts.
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Four key aspects that will help form the basis of an essay.
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