Persuasion is the process of inducing change through messages. It is present in many domains like politics, marketing, parenting, and law. Persuasion can be beneficial or controversial depending on the purpose and content of the message. Education and propaganda differ in that education is more factual while propaganda is more forceful. Credible communicators who use fear appeals, positively framed messages, and speak early in a conversation are more easily persuasive. The cognitive process of persuasion can occur through central route systematic processing of arguments or peripheral route heuristic processing using mental shortcuts.