The document outlines a business plan to personalize and sell old jeans. It describes customizing jeans with cloth pieces and buttons then selling them at schools and local events. The target audience is adolescents and young adults. A cost analysis shows fixed costs of €0 and variable costs of €10.50 per jeans. They will be sold for €12, yielding a €1.50 profit per jeans. Competition includes major retailers but operating from home keeps costs low.

2. AGENDA
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Local Competition

3. DESCRIPTION
Our idea is to design and personalize jeans, that would be
old and no longer fashionable. We will stick pieces of
cloth, buttons and other original things to personalize
jeans.

4. AGENDA
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Local Competition

5. TARGET AUDIENCE
This idea is intended for adolescents and young
adults, but older adults may like these jeans too.
Young Children might be interested too.

6. AGENDA
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Local Competition

7. SALES
• We would make the jeans at our home so we
avoid unnecessary costs.
• We will try selling the jeans at school activities
and local events.

8. AGENDA
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Local Competition

9. COST ANALYSIS
Fixed
Costs:
Per Jeans Variable
Costs:
Per Jeans
NONE € 0 Materials: € 1.75
Jeans: € 8.75
Total: € 0 Total: € 10.50
Sold at: € 12
PROFIT: € 1.50/Jeans

10. AGENDA
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Local Competition

11. SWOT-ANALYSIS
• Other brand-
named jeans
might sell more
than ours jeans
• Could become
very popular
• Ideal for
recycling old
jeans
•No Experience in
making
personalized
jeans
• Good Target
Audience
• No rent payed
• Very cheap
next to other
brand-named
jeans
Strenghts Weaknesses
ThreatsOpportunities

12. AGENDA
• Description
• Target Audience
• Sales
• Cost Analysis
• SWOT-Analysis
• Local Competition

13. LOCAL COMPETITION
• Popular Outlets
E.X.: Marks and Spencers, Debenhams, Bhs,
Terranova,
New Look, etc…