The document outlines a business plan to personalize and sell old jeans. It describes customizing jeans with cloth pieces and buttons then selling them at schools and local events. The target audience is adolescents and young adults. A cost analysis shows fixed costs of €0 and variable costs of €10.50 per jeans. They will be sold for €12, yielding a €1.50 profit per jeans. Competition includes major retailers but operating from home keeps costs low.