The document outlines a plan to design and sell custom t-shirts with a pocket for holding a music player or smartphone. Key details include designing shirts that allow the user to listen to music without worrying about where to put their player. The target audience is described as young, active people looking for convenience. An online store and social media will be used to advertise and sell the shirts, with the goal of selling 300 shirts per month for a profit. Potential coworkers and local competitors like Nike and Adidas are also discussed.

1. design your own shirt

2. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

3. Descripción
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You can designs your own t-shirts. You can include letters, photos, drawings and
the color that you want.
The difference with the other t-shirts, this has a special pocket for your
music player or smartphone with special output for headphones.
You will have to no longer worry about where take your player

4. Descripción
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The shirts contain a logo that identifies our brand.
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The label contains the following information
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size for different countries
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country of manufacture
serial number
The fabric quality has to be soft and elastic, resulting the user
comfortable
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The making the machine will make a
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The place to be manufactured is a local from my parents

5. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

6. Target Audience
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This product may be of interest to young people looking for convenience to carry
your player for both sexes, anywhere in the world.
It is intended for dynamic people who want to hear music while doing sports,
walking down the street, or are simply at home.

7. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

8. Location and Sales
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We will use an online store to attract customers
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We will use social networks: faceebok, twenti, twiter.
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We will be creative, invent some competition, action or event that makes
people talk about the shop and recommend.
we will create links to other websites, where friends can add a button or
banner for your site, we help bring visitors to our page

9. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

10. Cost Analysis
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Start-up coast: Around 20000 € for start working (machines and inventory
around 10000 €, computer 3000 €, cloth 3000 € and several 4000 €)
fixed cost/montn: social insurance 400 €, supplies (light, water) 200 €
phone 100 €
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Variable cost: cloth 200 €, inks 200 €
Goal for sales: with a sale of 300 shirts per month for 10 € each would
obtain a gain of 1900 €

11. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

12. Co- Works
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We would look for:
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people who have studied graphic design, computer
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people who have worked in workshops of preparation
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persons familiar with the new social networks

13. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

14. Swot-Analysis
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Strengts
benefits
innovative idea
easy access
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Weaknesses
lack of experience
new to the market
SWOT
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Opportunities
social networking utilization
grow within the sector
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Threats
not reach the target
copy us the idea

15. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

16. Competitor I – II Nike - Adidas
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network of stores worldwide
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factories equipped with the latest technologies
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brand consolidates
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Free shipping of merchandise
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application of deep discounts