This document discusses plans to start a business selling customizable t-shirts. It describes the t-shirts as high quality and washable fabrics that can be customized in color and design by buyers. The target audience is teenagers who like original t-shirts. The founders will launch a website for sales and may later open a retail store. Startup costs are estimated at €75,000 with fixed monthly costs of €3,000. Competitors include an established local print shop, a drugstore photo service in Germany, and a business in Spain that also offers customizable clothing.

1. T-Shirts
Click to edit Master subtitle style
By: Gail Attard
Ania Gavin
Anja Kroner
2/02/14

2. AGENDA
•
Description
•
Target audience
•
Sales and website
•
Cost analysis
•
SWOT-Analysis
•
Local competition
2/02/14

3. Description
•
•
2/02/14
These t-shirts are
made of washable
fabrics which are
very high quality.
The t-shirts can be
customized by the
buyer and the colour
of the t-shirt can
only be white.

4. AGENDA
•
Description
•
Target audience
•
Sales and website
•
Cost analysis
•
SWOT-Analysis
•
Local competition
2/02/14

5. Target audience
•
•
These t-shirts are for teenager who would like
to have an original t-shirt.
Since they can be bought from a website
teenagers know how to use a computer very
well.
2/02/14

6. AGENDA
•
Description
•
Target audience
•
Sales and website
•
Cost analysis
•
SWOT-Analysis
•
Local competition
2/02/14

7. Website
•
•
•
We create a website on the internet for free
It should look attractive, especially for
teenagers
There should be a tool to create the shirts
2/02/14

8. Location choice
(Malta ,Germany ,Spain)
Malta
Location
Factors
Importance Grades
(1-5)
Rent of
small shop
30%
Local wage 30%
for one
hour
Population 20%
Monthly
ticket
Sum:
2/02/14
20%
Weighted
Grades
Germany
Grades Weighte
(1-5) d
Grades
Spain
Grades
(1-5)
Weighte
d
Grades

9. Sales
•
•
•
First the founders will launch the website.
If the product is successful then the company
will build a store where the t-shirts can be
sold.
After the store is built we can open franchise
stores.
2/02/14

10. AGENDA
•
Description
•
Target audience
•
Sales and website
•
Cost analysis
•
SWOT-Analysis
•
Local competition
2/02/14

11. Cost analysis
•
•
•
Start-up costs: around €75.000 for facilities
(Machinery and inventory)
Fixed costs/month: around €3000 for salaries
Variable costs: €100/20 plain t-shirt+ €40/
100 litres ink bottle+ €5/stack of special
printing paper. (Price for one t-shirt: 12€)
Break-Even Point:
2/02/14
5,25x+3000=12x  x=445
•

12. Goal for sales
445 t-shirts
25 days (1 month minus shut down days)
= around 18 t-shirts per day
2/02/14

13. AGENDA
•
Description
•
Target audience
•
Sales and website
•
Cost analysis
•
SWOT-Analysis
•
Local competition
2/02/14

14. SWOT-Analysis
Strengths
v
v
v
Weaknesses
Good salary
Low prices
Not so much
competition
v
v
Threats
Opportunities
v
Growing market
v
v
2/02/14
The t-shirts are
only one colour
No experience
Trends can change
There can be more
competition

15. AGENDA
•
Description
•
Target audience
•
Sales and website
•
Cost analysis
•
SWOT-Analysis
•
Local competition
2/02/14

16. Competitor 1: The Print
Shop(Malta)
•
•
The print shop has been around for a while
and is very experienced and has really low
prices.
The quality is not very good.
2/02/14

17. Competitor 2: dm Foto-Paradies
(Germany)
•
•
dm Foto-Paradies is the photo-service of the
big drugstore dm that has many stores in
Germany
You can design a unique product with your
photos online
•
The price and the quality is good
•
Very experienced
2/02/14

18. Competitor 3: kami-kace (Zaragoza)
•
•
kami- kace is a business that is to create
original and funny t-shirts and sweatshirts
you can choose color size and design or you
can bring your own, it takes little to make and
has good quality
2/02/14

19. Thank you for
watching
2/02/14