Underground aims to be a customizable clothing brand similar to Nike and Adidas, allowing customers to design their own apparel. The company plans to open small custom shops across Canada for a hands-on design experience. Underground will offer high-quality branded apparel and logos that can be customized through various printing processes. The target markets are ages 24-43 with a median income of $42,000 who want clothing that expresses their personal style or supports a cause. Underground currently sells customized apparel online and aims to open its first storefront in 2016 while expanding nationwide and eventually manufacturing its own clothing lines.

1. The only clothing brand that lets
you buy what you want.
Underground
Custom apparel

2. I am going to build the brand similar to
“nike” and “Adidas” with the aproach of “lids” a
customizable hat shop making the product upon
purchase and having a full customizable affect
never been done by any mass producing business.
Underground stands with our buyers. Supporting
small businesses, the name is to show power and
strength resembling the upbringing and future
successors.
What we are here for

3. • To offer walk in custom high quality apparel. Branded by Underground
• Have an inventory of high class logos and levels of clothing
• Small custom shops all across Canada, seeing is half of the experience
Goal and Objective

4. • People Everywhere have taste, imagination and class
• Nike and other clothing stores offer there simple but divine line of
clothing at a large scale to people.
• Custom clothing shops offer other peoples logos or imagery on low line
clothing
• Underground will be the branded clothing line that offers custom prints
on all apparel made by Underground.
Today’s Situation

5. • Graphic tees
• Ages 14-25
• 69% are students
• Median individual
income is $26,000
• Go out to eat 3.4 times a
week
• Listen to 3.6 hours of
music a week
Target market
• Personal/business
• Ages 24-43
• Median individual
income is $42,000
• Go out to eat 2.7 times a
week
• Listen to 3.3 hours of
music a week
• 18% are using the shirt
as a form of
communication for a
cause or a message
Logo image

6. Pricing
• Number of garments sold monthly: 400
• Retail price of each white garment: 15.00$
• Total Sales Per Month: $5,600.00
• Average ink cost (uses white ink): 2.35
• Hourly Labour Cost: 15.00
• Labour Cost per Garment: 0.80
• Maintenance Cost per Garment: 0.36
• Total Cost Per Month: $2,320.00
• Profit per Month: $3,280.00

7. Break even chart
SWEATERS Underground Customs
units break even
selling price
$
35.00
$
60,095
$
35,000
units
sold
variable costs
$
-
$
- 793
Direct material
$
16.00
$
27,472
$
16,000 1000
labour Manufacturing
$
5.00
$
8,585
$
5,000
variable overhead
$
1.00
$
1,717
$
1,000
total variable costs
$
22.00
$
37,774
$
22,000
contribution Margin
$
13
$
10,309
$
13,000
37%
Fixed cost salaries $ -
rental Space
$
100.00
Supplies
$
200.00
production machine $ 10,000.00
total fixed cost $ 10,300.00
$
9.00
$
2,700.00

8. • Underground will be using only the best and up to date printing
processes around Currently we offer Transfer Vinyl, and Embroidery.
• The revolutionary technology of tee shirt printing is the DTG printing
(aka. Direct to Garment).
• This printing process provides the best quality at the best price the
downside to the printer is maintenance and ability. With its highly tuned
inks specialized to merge with cotton t shirts it is very precise and will
not work as well on polyester blends higher than 25% in polyester.
Printing process

9. • Currently Underground is in the local business selling apparel with no
store front. Managing to make aprox. 500$ in monthly sales and
increasing. (current)
• Underground is undergoing a webpage for universal access nationwide
projecting to increase sales. (spring 2016)
• Once underground is Online we plan to introduce our first store front in
grand bend. (may 2016)
• Underground will then take this to the next step and manufacture the
apparel, with factories based in Canada or overseas. (2017)
• With the manufacturing of our own apparel we can then offer other
Logos and Imagery on our very own apparel.
The steps.