BallID is a proposed online platform that allows customers to design personalized balls for various sports. Users can choose colors and prints to customize balls. The company plans to be headquartered in Munich with manufacturing outsourced to India. It aims to sell customized balls for 55 euros each to a wide target audience. BallID expects startup costs of 70,000 euros and monthly fixed costs of 13,000 euros. It needs to sell 9 balls per day to break even. The founders will recruit locally for web designers and initially operate as a German GbR partnership.

1. BallID
Design your personalized balls

2. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

3. DESCRIPTION
 BallID is an internetplatform where customers are
able to design their personalized balls for nearly
every kind of sport
 In the first step they can choose the color
 The next step enables to print any kind of picture or
design on it
 It’s also possible to share Designs with the BallID
community, in Case some users like to have designs
from others on their balls

4. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

5. TARGET AUDIENCE
 The target audience is nearly everyone who likes sports
 Even people who are not doing any kind of sport are part of
our target audience
 People who like to design or just want another personalized
item in their lives
 The target audience isn’t even limited to age

6. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

7. LOCATION
 As the location of production we decided to source the
manufacture of our balls out to India
 The headquarter is going to be in Munich, because it’s a city
which focuses on sports very strongly
 The Items are going to be sold by the Internet
 The best case would be an office next to a sport association
to get our first customers

8. Zebbug
Zebbug
importance Grades
Location choiceWeighted
(1-5)
grades
Location
factors
Munich
Munich
Grades
(1-5)
Weighted
grades
Rent of
small shop
30%
2
0.6
1
0.3
Local
wage for
one hour
30%
3
0.9
5
1.5
Monthly
ticket
public
transport
20%
2
0.4
3
0.6
population
20%
4
0.8
5
1
Sum:
100%
11
2.7
14
3.4

9. DESCRIPTION OF THE
WORKPLACE
 We need offices, located in munich with computers and
servers for the internetplatform
 Further we need a chillout area, where we have meetings
and think about new ideas (orientated on Googles concept)

10. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

11. COST ANALYSIS
 start up costs : 70 000 Euros for Computers,
Displays, software and Servers
 fixed costs(monthly): rent for our offices is 3000
Euros, Employees and Webdesigners need about
10 000 Euros (high local wage)

12. GOAL FOR SALES
In average it takes about 5€ to produce one Ball in India
One Ball is going to be sold for 55€ on our Platform
We need to sell 260 Balls per month
There are no days of shut down in the Internet, so we can sell
30 days per month. We need to sell about 9 balls per day to be
successful with out project.

13. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

14. CO-WORKERS
 people who are interested
in sports and are good with
a computer and have
studied and got the
examinations required are
fit for the job.
 you can find people by
chatrooms, by friends,
sports students and look for
webdesigner at
Universities, who are
offering IT & Computing as
a study

15. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

16. LEGAL FORM
 At the times we start our project we prefer to have a german
GbR as our legal form
 After our first successes we would like to change to a GmbH

17. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

18. SWOT-ANALYSIS
STRENGHTS: good salary, there isn’t a lot of competition and
it is great for people who like sports.
WEAKNESSES: expenses(rent) , online problems and no
experience.
OPPORTUNITIES: growing company and meeting with other
business people
THREATS: No customers, to less money vor advertisement

19. SWOT- ANALYSIS
 The best financial situation for BallID would a
partnership so liability is unlimited as we are the
owners. But it is easier to take a loan from the bank.
 We also have the possibility to collect money from
investors who are willing to lend us money and that
their liability is limited to the amount of capital that
they are willing to give.

20. AGENDA
 Description
 Target audience
 Location and Sales
 Cost analysis
 Co-Workers
 Legal form
 SWOT Analysis
 Local competition

21. Local competition
 It‘s a new trend to offer personalized products in the
Internet
 It‘s a very successful trend
 There is no local Competitor who is selling the same
products as we do

22. Presentation
by
Mariah Casha & Benedikt Braun