The document discusses the importance of personality development for success. It states that all people have great potential that they often fail to use. Personality can be modified to some extent, so recent efforts have focused on designing courses to develop positive personality traits. PLN9's personality development module is designed to improve clients' staff efficiency by covering 9 areas and giving participants skills to remove barriers holding them back. The module undergoes two validation stages with consultative input to effectively operationalize personality improvements when used.