The document discusses precision medicine and health technology assessment (HTA) of complementary diagnostics in Europe. It notes that precision medicine is moving from single biomarker tests to complex multi-parameter disease management, but markets have struggled to adopt even simple biomarkers. A new paper published by Epemed identifies additional elements of value for complementary diagnostics beyond traditional HTA considerations like life years gained and cost savings. These include reducing uncertainty, value of hope, and option value of future treatments. The paper recommends changing evidentiary requirements for HTA to consider broader clinical utility and value-based pricing approaches that account for all elements of value.