Personalisation and HR
Tom Haak
October 16, 2019
My Background
10 talent management trends for 2019
1. New processes
2. More evidence-based TM
3. More focus on current issues
4. Faster!
5. More transparency
6. A wider scope (not only the people on the payroll)
7. Split performance management
8. Development as a service
9. Get rid of the nine-grid
10. Personalisation
Personalization
and customization
Personalization
The act of tailoring an experience or
communication based on information a company
has learned about an individual
Personalization: company tailors
Customization: employee tailors
Basic human needs (Robbins)
•Certainty
•Variety
•Significance
•Love and attention
•Growth
•Contribution
Opportunities
• Recruitment
• Jobs/ Work
• Onboarding
• Management
• Learning & Development
• Reward
• People analytics/ Performance consulting
Skill mapping
Uman.AI
Police
Real time feedback
Microlearning in a
hospital
0 1 2 3 4
0 1 2 3 4
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1. Personalisation (and less paternalistic)
2. Real Employee Focus
3. Speed
4. Based onAnalytics
5. Using HRTechnology
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6. Open & Connected. Using power of network and contributing to society
ReviewingTM initiatives
- Link via LinkedIn
- hrtrendinstitute.com
- Twitter: @tomwhaak
- Flipboard: The Future of HR
- Pinterest: The Future of HR
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Personalisation and HR

  • 1.
    Personalisation and HR TomHaak October 16, 2019
  • 2.
  • 3.
    10 talent managementtrends for 2019 1. New processes 2. More evidence-based TM 3. More focus on current issues 4. Faster! 5. More transparency 6. A wider scope (not only the people on the payroll) 7. Split performance management 8. Development as a service 9. Get rid of the nine-grid 10. Personalisation
  • 4.
  • 5.
    Personalization The act oftailoring an experience or communication based on information a company has learned about an individual Personalization: company tailors Customization: employee tailors
  • 6.
    Basic human needs(Robbins) •Certainty •Variety •Significance •Love and attention •Growth •Contribution
  • 11.
    Opportunities • Recruitment • Jobs/Work • Onboarding • Management • Learning & Development • Reward • People analytics/ Performance consulting
  • 12.
  • 13.
  • 14.
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    0 1 23 4 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 1. Personalisation (and less paternalistic) 2. Real Employee Focus 3. Speed 4. Based onAnalytics 5. Using HRTechnology 0 1 2 3 4 6. Open & Connected. Using power of network and contributing to society ReviewingTM initiatives
  • 21.
    - Link viaLinkedIn - hrtrendinstitute.com - Twitter: @tomwhaak - Flipboard: The Future of HR - Pinterest: The Future of HR 21