Nia York is exploring her personal brand as a student studying music business management. Her brand values creativity, entertainment, and inclusion for all. She sees potential in careers like agents, sound engineering, and production/direction. Her brand archetype is the Entertainer. Her goals include obtaining an internship after graduation in 2025, a management position within 5-10 years, and owning her own venues within 15-20 years. She has experience in stage management, cooking, and event management. Her skills include software programs, presentation, email, and graphics. She aims to create a safe space for artists and communities to express themselves creatively through her work in concert venues and business management.

1. PERSONAL BRAND EXPLORATION
Nia York
Project & Portfolio I: Week 1
September 3rd, 2023

2. I believe somethings maybe unique in the way
that I do them. I am very passionate about
getting to express creativity in everyday
possible. Another strong value of mine is
community for all. I want my brand to be
creative entertaining , and inclusive to all. I
have history in bring management skills in team
leadership, accounting, as well as time
management.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Agents and Business Managers of Artists,
Performers, and Athletes 13-1011.00
•Sound Engineering Technicians
•Producers and Directors
BRAND ARCHETYPE - The brand
archetype that I received was the Entertainer.
I often obese over the details a show or plans
to make sure everyone will have fun and
experience a time. I often use. This straggly
in my work, seeing what can we do to make
for a better experience with more fun and joy.
[Business Management] for [Music/ Concert ]
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4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Josh Micheals
Outreach Plan:
• I will make contact to ask for experiences they have
seen or worked through
• Email may work best
• I will follow up with a phone call with in a week
Venue Manager for Live
Nation
Ashlee Tides
Outreach Plan:
• I will make contact to ask for experiences they have
seen or worked through
• Email may work best
• I will follow up with a phone call with in a week
Artist Relations Sony
Entertainment
Mark Brank Outreach Plan:
• I will make contact to ask for experiences they have
seen or worked through
• Email may work best
• I will follow up with a phone call with in a week.
Production Manager Warner
Music Group

5. GOALS
Short Term: (Immediately After Graduation, 2025)
•Obtaining an internship or entry level position in my
field of study.
‣I will have all of my applications in by Jan. 2025
‣I will have obtained a internship/ entry level position by
the end of summer early fall of 2025.
Mid Term: (5-10years)
•Having a management position or general manager.
‣Within five to ten years I will see myself in a
management position with in a company.
Long Term: (15- 20 Years)
•Owning my own venues
‣With in fifteen to twenty years I will be starting my
journey to owning my own venues.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Web page creation and editing software
SOFT
HARD
Novice / Adept / Expert
Graphics or photo imaging software Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Email Software Novice / Adept / Expert
Web page creation and editing software
SOFT
HARD
Novice / Adept / Expert
Web platform development software Novice / Adept / Expert
Operating system software Novice / Adept / Expert
Graphics or photo imaging software Novice / Adept / Expert

7. I help artists do works of creative by creating
a safe space for the community and artist
alike so we can express their creative minds.
PROMISE

8. CREDENTIALS
Work Experience:
• Stage Manager for Theater production
• Head Cook
• Event manager for multiple haunt house in the
local area.
• Staff Manager and Hostess
• Head Hostess
Education:
• Microsoft Office Complete Certifications
• Marion County High School Tre-State Honors
• Applied Sciences A.S., Chattanooga
Community College
• Music Business Management B.S., Full Sail University (Grad. 2025)
Awards:
• Beta Honors
• Honors Class
• Tri State Honors
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9. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: Concert, Venue, Business Management,
Updates. Changes to the way these business function
• Primary Tools: Word Press, Linked IN, INSTAGRAM, X
(twitter)
• Website: In the dynamic realm of Music Business
Management, my digital portfolio site serves as a powerful tool
to amplify my brand presence and establish a compelling
online identity. Through this platform, I aim to showcase my
expertise, achievements, and the value I bring to the industry.
Caption

10. BRAND POSITION
For who artist and communities alike, I provide a
venue built for creatives and musicians to work
together to tell a show with the music preformed
because this will help grow and strengthen our
communities especially in the times of hardships, I
believe that by allowing visual as well as audio
mixes for expenses amongst all will never forget.

11. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor who has a similar brand to mine
to help guide me through some brand chandelles that
may be unique to our brands only.
Formal Education
• Music Business Management B.S., Full Sail University
(Grad. 2025)
• Google, Apple, Windows certifications ( December
2023)
• Linked in Certifications ( October 2023)
Technical Skills
• Learning Adobe Create Systems, Nov. 2023
• Accounting Systems Jan. 2024
• Web design Oct. 2023
Soft Skills
•Perfecting Graphic and Photo Design Nov. 2023
•Advertising Design Jan. 2024

12. Nia York
You know feeling as our experiences have been suppressed? Well, what I
do is create concert experiences for the people and artists to share.
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