Personal Brand Exploration Camryn Salinas

PERSONAL BRAND EXPLORATION

Camryn Salinas

Project & Portfolio I: Week 1

April 7th, 2022

My name is Camryn Salinas and to put it simply,
I create. I’ve always been observant, so I tend to
collect what I see and feel through media. I
create videos of my life and the different phases
I go through, I paint the same chaotic theme I’ve
been painting everyday for the past two years,
and I cannot go a day without incorporating
music into everything I do. I wish to follow my
curiosity through life and the music industry;
allowing myself to break the barriers, to create
and help others create. I will take any
opportunity that allows me to help bring a vision
to life.
IDENTITY

PROFESSION
Potential Job Titles:

• Social Media Productio
n

• A&
R

• Videography for Artist
s

• Band Manage
r

Creator Brand Archetype - I express
myself through doing, making, or
curating.
Creative Services for Music Industry

People in the Music Industry
TARGET AUDIENCE
Georgina McAvenna
Outreach Plan:

• Learn more about her, look at all of the places she’s
worked, and simply study her a little bit. As well as
collect reasons why I, myself have similar interests in
this job
.

• I am trying my best to
fi
nd her email, and when I do
fi
nd
it, I’ll message her via email.

• The plan is to get into contact with Georgia within the
next two months, hopefully before summer.
A and R Executive, Artist Relations
at Columbia Records
Chris Blackwell
Outreach Plan:

• I will look up some of the work he’s done for past
projects, understand the feel of what the company is
going for and maybe practice my own work using theirs
as a reference
.

• I will contact him through email.

• Before summer, probably start of May.
SVP of Creative Content at
Republic Records
Drew Simmons
Outreach Plan:

• I have already combed through his instagram and
looked though the artists he works with as well as found
his email. I will gather up all of my vlog style videos that
I have done in the past to prepare to show examples of
my work
.

• Contact via email.

• The goal is to contact before COINs next tour.
Manager for the band COIN, works
through Foundations Music

GOALS
Short Term: End of 2023- beginning of 2024
• Earn an intern position. Working alongside some people
I admire, in a
fi
eld that really feels like I belong in it
.

‣ Something measurable I’d like to achieve while
interning is, the amount of projects I’ve worked
with, for the time being an intern
.

Mid Term: 2024-202
5

• Secure an actual paying job in the
fi
eld I want to work in
.

‣ Continue to work with clients or teams that help
me earn a job that will pay me for the work I do
.

Long Term: The rest of my lif
e

• Love all the jobs I do, and learn from the ones I don’t
love
.

‣ Be able to understand what jobs I liked and what
jobs I didn’t. Learn from people as well as learn
about myself. I’m not sure how you measure
happiness, but I want to know I am satis
fi
ed with
where I am in life.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video creation
SOFT
HARD
Novice / Adept / Expert
Social media Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Customer Interaction
SOFT
HARD
Novice / Adept / Expert
Graphical Novice / Adept / Expert
Communication Novice / Adept / Expert
Confidence Novice / Adept / Expert

I help musicians capture their message
and experiences through media.
PROMISE

CREDENTIALS
Work Experience:

• Playlist curator for a1234 Company

• Work in Artist Management and Social
Media Content for 3300+ Climbing Clu
b

• Part-time manage a photographe
r

• Food industry job
s

• Boarding animals at animal clinic
Education:

• A.A. Degree for Business Administration,
Miami Dade College (2019-2022)
• Music Business, B.S., Full Sail University (2023)
Awards:

• Graduated top 15% of my class 201
9

• Ceramic and English award

COMPETITION
Drew Bauml
Industry Experience:

• Photographer and tour documenter
Education:

• Belmont University
Leadership Experience:

• Taken the lead on Vloging the Briston Maroney tou
r

• Numerous photoshoots
Skills and Proficiencies:

• Camera skill
s

• Editing skill
s

• Graphic skills
Camryn Salinas
Overall Online Presence:

• Has a one major artist connection that is visible on
social media. No professional headshots. Has a pretty
updated social media, and posted past and present
work. Has a linkedIn account but not active, only
supplies the college he attended
.

• Grade: Average

• I make and edit my own videos , but
no one has ever hired me.
Education:

• Miami Dade Colleg
e

• Full Sail University

• I’ve been editing videos such as YouTube videos, reels
and personal/travel videos.

• Editing skill
s

• Software skill
s

• Video skills

• Friend of friend connections, as well as some manager
friends. Friends with photographers. Online presence is
very visible as well as work I’ve done for myself in the
past. LinkedIn account is new but active and growing
.

• Grade: Average

COMPETITION
Arianna Giamei
Noteworthy Experience:

• Has been a manager at prior companie
s

• Has taken lead in social media projects
Camryn Salinas

• Worked with artists social media in
3300+ Climbing club
Education:

• Full sail University (Media and Communications)

• Communication skills- Exper
t

• Leadership skills- Exper
t

• Knowledgeable on how social media works- Average

• Many in
fl
uencer connections. Social media is updated.
No professional headshots or past work is visible on
social media. Has a LinkedIn Account
.

• Grade: Average

• Worked with artists social media in
3300+ Climbing Club
Education:

• Miami Dade College (Business Administration
)

• Full Sail University (Music Business)

• Have created content for bands social medias

• Design skills- Average

• Social Media Skills- Average

• Content Creation- Expert

• Connected with some in
fl
uencers. Social media is
updated. No professional work is visible on social
media. Has a new LinkedIn account, and is growing a
network
.

• Grade: Average

BRAND POSITION
For artists who need help portraying themselves on
social media, I provide the service of capturing the
experience you wish to reveal, because I believe in
bringing people together even when they can’t
physically be together.
CAMRYN SALINAS

NETWORKING &
MARKETING
Industry Events & Organizations

• Hall of Fame- Full Sail University (2022-2023
)

• The Myxer- Networking event for arts, in
fl
uencers and
musicians (April 2022
)

• Indie Night- Concert performed by many bands (May
2022)
Digital Marketing

• Primary Content: All I post is what I feel really portrays me. I
regularly look at past posts and genuinely feel like I captured
the real me or how the experience actually felt. My post aren’t
arti
fi
cial. Being real is truly important to me
.

• Primary Tools: I use Instagram a majority of the time, and have
found most of my connections through that app. I post weekly,
whether it’s music, videos, reels, or my art
.

• Website: I want to expand my network on LinkedIn. I am a new
member and have never really used it prior to this class, but
I’m
fi
nally realizing, it’s pretty handy.

PROFESSIONAL DEVELOPMENT
Mentor

• I feel I already have a few mentors as well as friends
that help me in certain situations or are role models that
I look to for insight and inspiration.
Formal Education

• Full Sail University- Music Busines
s

• Miami Dade College- Business Administration
Technical Skills

• I need to better my knowledge graphical software like
photoshop or illustrate- Full Sail University 202
2

• Study customer interaction- Full Sail University 202
2

• Maybe learn more editing softwares like Final Cut Pro-
this I can actually just learn on my own from watching
YouTube videos.
Soft Skills

• I need to talk to more individuals, in different settings to
boost my communication skills- Full Sail University
2022-2023
• Learn to have more con
fi
dence in myself- I feel like I
can learn this from other people as well as learning
more about myself. As well as becoming more
accepting with myself
.

• Become more adaptable to certain situations- Full Sail
University 2022-2023

Camryn Salinas
You know…creating content as a busy band can be
overwhelming. Well, what if I told you, I could create that content for you. In fact, I
can take videos and edit footage of your concerts, as well as make reels of how
you do your unique thing as a band and upload them to your social medias.
“

REFERENCES
Drew Bauml - Nashville, Tennessee, United States ... (n.d.). Retrieved
April 11, 2022, from https://www.linkedin.com/in/drew-bauml-
a71676135

Georgina McAvenna - LinkedIn. (n.d.). Retrieved April 11, 2022, from
https://www.linkedin.com/in/georgina-mcavenna

Drew Simmons - manager - foundations | linkedin. (n.d.). Retrieved April
11, 2022, from https://www.linkedin.com/in/drew-
simmons-074051139

Find email, phone, social media for 450M+ professionals. RocketReach.
(n.d.). Retrieved April 10, 2022, from https://rocketreach.co/
contacts?pro
fi
le_list_id=-1&page=1

Foundations Music. (n.d.). Retrieved April 10, 2022, from https://
foundationsmusic.com/coin/

Rex Orange County: Orange County, Indie Singers, orange country.
Pinterest. (2020, June 26). Retrieved April 10, 2022, from https://
www.pinterest.com/pin/563018692386819/

Creator brand Archetype - Kaye Putnam: Psychology brand strategy.
Kaye Putnam | Psychology Driven Brand Strategist. (2022, January
8). Retrieved April 10, 2022, from https://www.kayeputnam.com/
brand-archetype-creator/

Google. (n.d.). Google. Retrieved April 10, 2022, from https://
www.google.com/search?
q=music%2Bnetworking%2Bin%2Borlando%2B
fl
orida&oq=music
%2Bnetworking%2Bin%2Borlando%2B
fl
orida&aqs=chrome..69i5
7.13332j0j7&sourceid=chrome&ie=UTF-8&ibp=htl%3Bevents&rc
iv=evn&sa=X&ved=2ahUKEwiX9OeZx4r3AhXMVTABHQYXB

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