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Personal	
  branding	
  workshop	
  
                                             What	
  to	
  expect?	
  
                                                                                                  	
  



                                                       Galland.be	
  
                                                       Consultants	
  in	
  strategic	
  marke@ng	
  
©	
  Galland.be	
  2011	
                                                   Galland.be	
  
 
	
  
What	
  is	
  a	
  brand?	
  


                                Galland.be	
  
 
“A	
  brand	
  is	
  more	
  than	
  a	
  promise,	
  	
  
    it’s	
  a	
  commitment	
  to	
  create	
  
            a	
  unique	
  experience	
  
            for	
  your	
  customers”	
  
                                	
  
                       Ann	
  Galland	
  
                                	
  
                                                    Galland.be	
  
 
	
  
What	
  is	
  a	
  	
  
personal	
  brand?	
  

                          Galland.be	
  
“A	
  personal	
  brand	
  	
  
is	
  more	
  than	
  a	
  promise,	
  	
  	
  
it’s	
  a	
  commitment	
  to	
  create	
  a	
  
unique	
  proposi=on	
  	
  
for	
  your	
  customers,	
  	
  
your	
  employers	
  and	
  	
  
anyone	
  else	
  crossing	
  your	
  path”	
  
	
  
	
  
	
  



                                           Galland.be	
  
 What	
  you	
  say	
  is	
  not	
  
 necessarily	
  what	
  they	
  
 hear	
  	
  
  §  It	
  is	
  not	
  only	
  about	
  	
  
      “what	
  you	
  say”,	
  	
  
      but	
  also,	
  and	
  even	
  more	
  so	
  
      about	
  “how	
  you	
  say	
  it”	
  
  §  Social	
  interac7on	
  success	
  
        §  Words	
  7%	
  
        §  Voice	
  and	
  intona7on	
  38%	
  
        §  Body	
  language	
  and	
  facial	
  
            expressions	
  55%.	
  
                                                      Galland.be	
  
©dlhdmb13	
  (flickr)	
  




7	
     Galland.be	
  
Your	
  posi@oning	
  pitch	
  
can	
  be	
  miles	
  away	
  
from	
  their	
  percep@on	
   	
  
§  On	
  average,	
  people	
         	
  
     remember	
  only	
  three	
       	
  
     things	
  about	
  you	
  
                                       	
  
§  Make	
  sure	
  they	
  
                                       	
  
     remember	
  exactly	
  what	
  
     you	
  want	
  them	
  to	
       	
  
     remember	
                        	
  
	
                                     	
  
                                       	
     Galland.be	
  
Main	
  challenges	
  in	
  	
  
personal	
  branding	
  

                               Galland.be	
  
Building	
  your	
  brand	
  takes	
  
@me	
  and	
  perseverance	
  
§  Maintaining	
  and	
  growing	
  your	
  
    brand	
  takes	
  pa@ence	
  and	
  
    discipline	
  
§  Obtaining	
  brand	
  equity	
  requires	
  
    consistent	
  communica@on	
  efforts	
  
§  Be	
  “at	
  all	
  7mes”	
  convinced	
  that	
  it	
  
    is	
  an	
  investment	
  in	
  the	
  successful	
  
    future	
  of	
  “you”	
  


                                                               Galland.be	
  
 
Why	
  would	
  you	
  bother	
  
to	
  	
  invest	
  in	
  personal	
  
branding?	
  

                                Galland.be	
  
 




         “Because	
  the	
  only	
  
               organiza=on	
  	
  
              you	
  belong	
  to,	
  	
  
       you	
  are	
  commiDed	
  to	
  
         	
  for	
  life,	
  is	
  …YOU”	
  
                                         Galland.be	
  
What	
  are	
  the	
  
takeaways	
  of	
  the	
  
personal	
  branding	
  
workshop?	
  	
  
                             Galland.be	
  
Discovering	
  your	
  personal	
  building	
  blocks	
  	
  

       Keep	
         W Remedy	
  
   S                                                      Personality	
      Vision	
  

       Build	
  
                                         Management	
  
                                                                                          Mission	
  
       Capitalize	
                         skills	
  


   O Priori@ze	
     T Face	
  
     Op@mize	
                       Business	
                    Iden@ty	
  
                                                                                                  Values	
  
                                     Exper@se	
  
                                                                    Image	
  




                                                                                           Galland.be	
  
Building	
  your	
  unique	
  profile	
  




	
  	
  	
  	
  	
  	
  	
  	
  Copyright:	
  Personal	
  profile	
  builder	
  is	
  an	
  intellectual	
  property	
  of	
  Galland.be	
     Galland.be	
  
STO
    P	
  SH
           OUT
              ING
                  	
  !	
  




                              Galland.be	
  
Galland.be	
  	
  
consultants	
  in	
  strategic	
  marke@ng	
  


               Contact	
  us:	
  
                       	
  
             www.galland.be	
  
             ann@galland.be	
  
             +32	
  477	
  22	
  54	
  15	
  
                                                 Galland.be	
  

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Personal branding: workshop introduction

  • 1. Personal  branding  workshop   What  to  expect?     Galland.be   Consultants  in  strategic  marke@ng   ©  Galland.be  2011   Galland.be  
  • 2.     What  is  a  brand?   Galland.be  
  • 3.   “A  brand  is  more  than  a  promise,     it’s  a  commitment  to  create   a  unique  experience   for  your  customers”     Ann  Galland     Galland.be  
  • 4.     What  is  a     personal  brand?   Galland.be  
  • 5. “A  personal  brand     is  more  than  a  promise,       it’s  a  commitment  to  create  a   unique  proposi=on     for  your  customers,     your  employers  and     anyone  else  crossing  your  path”         Galland.be  
  • 6.  What  you  say  is  not   necessarily  what  they   hear     §  It  is  not  only  about     “what  you  say”,     but  also,  and  even  more  so   about  “how  you  say  it”   §  Social  interac7on  success   §  Words  7%   §  Voice  and  intona7on  38%   §  Body  language  and  facial   expressions  55%.   Galland.be  
  • 7. ©dlhdmb13  (flickr)   7   Galland.be  
  • 8. Your  posi@oning  pitch   can  be  miles  away   from  their  percep@on     §  On  average,  people     remember  only  three     things  about  you     §  Make  sure  they     remember  exactly  what   you  want  them  to     remember           Galland.be  
  • 9. Main  challenges  in     personal  branding   Galland.be  
  • 10. Building  your  brand  takes   @me  and  perseverance   §  Maintaining  and  growing  your   brand  takes  pa@ence  and   discipline   §  Obtaining  brand  equity  requires   consistent  communica@on  efforts   §  Be  “at  all  7mes”  convinced  that  it   is  an  investment  in  the  successful   future  of  “you”   Galland.be  
  • 11.   Why  would  you  bother   to    invest  in  personal   branding?   Galland.be  
  • 12.   “Because  the  only   organiza=on     you  belong  to,     you  are  commiDed  to    for  life,  is  …YOU”   Galland.be  
  • 13. What  are  the   takeaways  of  the   personal  branding   workshop?     Galland.be  
  • 14. Discovering  your  personal  building  blocks     Keep   W Remedy   S Personality   Vision   Build   Management   Mission   Capitalize   skills   O Priori@ze   T Face   Op@mize   Business   Iden@ty   Values   Exper@se   Image   Galland.be  
  • 15. Building  your  unique  profile                  Copyright:  Personal  profile  builder  is  an  intellectual  property  of  Galland.be   Galland.be  
  • 16. STO P  SH OUT ING  !   Galland.be  
  • 17. Galland.be     consultants  in  strategic  marke@ng   Contact  us:     www.galland.be   ann@galland.be   +32  477  22  54  15   Galland.be