A 2010 Frog Tale


© Galland.be, December 2009
Many great tales and stories from our childhood time start with

         “Long ago, back when the animals could talk
    ...
Sometimes I still wonder how it was like then,
    back when the animals could talk.
   And also what happened ever since…
Well, to be quite honest with you, on the animal side, nothing really changed.
The animals still do talk, it is just that ...
As I child, I loved to listen to the beautiful Frog Prince Story.
                 And I was mesmerized by the phrase
“you...
I grew up and still like the frog tale. The only thing that changed in the mean time is
that I found out that kissing at r...
However, some do find their princes.

       Now, “finding” princes is one part of the story.

“Keeping” them charmed and ...
Here comes the contemporary and highly rewarding story of the frog-loving company
that understands the subtle game of craf...
connect                         interact                         engage

The frog-loving company connects, interacts and e...
Guess what’s happening?
In turn, customers spontaneously share the great experiences they have with the
company’s brand and the company’s people. ...
May 2010 be your year of kissing more princes than frogs.
Wishing you a great 2010 !

           Ann
Galland.be
consulting in strategic marketing management




               Contact us:
             www.galland.be
       ...
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A 2010 Frog Tale By Ann Galland

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A 2010 Frog Tale By Ann Galland

  1. 1. A 2010 Frog Tale © Galland.be, December 2009
  2. 2. Many great tales and stories from our childhood time start with “Long ago, back when the animals could talk and people could understand them, …”
  3. 3. Sometimes I still wonder how it was like then, back when the animals could talk. And also what happened ever since…
  4. 4. Well, to be quite honest with you, on the animal side, nothing really changed. The animals still do talk, it is just that many of us no longer know how to listen.
  5. 5. As I child, I loved to listen to the beautiful Frog Prince Story. And I was mesmerized by the phrase “you have to kiss a lot of frogs, before you may find your prince”….
  6. 6. I grew up and still like the frog tale. The only thing that changed in the mean time is that I found out that kissing at random does not really work. I also realized that too many are watching the same frog ponds at the same time.
  7. 7. However, some do find their princes. Now, “finding” princes is one part of the story. “Keeping” them charmed and happy ever after is another one.
  8. 8. Here comes the contemporary and highly rewarding story of the frog-loving company that understands the subtle game of crafting a customer intimacy strategy that is fully oriented towards the needs and aspirations of the frog princes it has in mind.
  9. 9. connect interact engage The frog-loving company connects, interacts and engages with its customers through delivering unique and authentic personal experiences that overwhelm expectations.
  10. 10. Guess what’s happening?
  11. 11. In turn, customers spontaneously share the great experiences they have with the company’s brand and the company’s people. They tell virtually anyone they cross along their path.
  12. 12. May 2010 be your year of kissing more princes than frogs.
  13. 13. Wishing you a great 2010 ! Ann
  14. 14. Galland.be consulting in strategic marketing management Contact us: www.galland.be ann@galland.be

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