Suckerpunch Studios is a visual strategy firm located near Atlanta, Georgia that provides design services directly to clients and through advertising agencies. They specialize in branding, websites, print design, and photography for clients in lifestyle, hospitality, entertainment and communications. Suckerpunch Studios prides itself on adapting to each client's unique needs and creating functional yet distinctive design work.

1. SUMMER
2010

2. OUR STORY
Who We Are
Suckerpunch Studios is a Visual Strategy firm
near Atlanta, GA. We provide design services
directly to clients and advertising/marketing
Our Clients
Our areas of expertise are in the lifestyle, hospitality,
entertainment, and communications markets.
agencies worldwide. Please, stop looking for a client list, there isn’t one.
We work with big brands and they don’t scare us. We
Founded by Brad Weaver in 2007 after an “I can’t take know famous people. We respect our agency part-
it anymore” moment of bad design outrage and mild ners and won’t claim their clients.
cubicle destruction, Suckerpunch Studios’ mission is
to create design that is functional, usable, and worth This Is How We Do It
winking at. Brad’s design management experience Suckerpunch Studios is small, on purpose. Real-life
encompasses multiple household brands including husband and wife (not paid actors) Brad and Lisa
ESPN, MTV, Bank of America, Coca-Cola, Macy’s, Weaver make this happen. We work with a team of
and more. creatives that work in their flip flops and T-shirts in
exotic places like Brooklyn, Minneapolis, and Roswell. Client: North Metro Church. Project: Becoming Series Style Board
Instead of asking us what we do, we encourage you
to use your imagination. Now, stop hurting yourself. We used to have a big, fancy office that won interior
If you can think of it, we can do it. And then we’ll design accolades. In that big, fancy, expensive office
think of some more things that you didn’t think of we housed a team of creative professionals. Then
because that’s our job. Here’s some marketing jargon we realized that our clients were paying for the big,
in case your CMO needs to read this, just cut out this fancy, expensive, well air-conditioned office. So we
part and burn the rest: moved out, let everyone go home, and offered more
flexible rates. And started taking our pictures outside
“We create beautiful, standards-compliant websites!” or at our client’s big, fancy, expensive, not-so-well-
“People look at our ads instead of flipping past them!” air-conditioned, carpeted offices. And our clients
“Our logos are everywhere!” bought us candy and flowers.
“We’re number one!”
“We’re the leaders in something!” So, why do you care? Because we adapt to your
“We make people buy things because they love the label and project. There is no box, it’s more like an amoeba or
the catalog!” caramel. Wouldn’t you want to work in caramel?
“We’ve been building websites since 1996!” Client: Fuego Mundo
I know I do.
Most all professional designers are good. They can get I am proud of our body of work. We’ve successfully
the job done, they can make the project beautiful, built brands, increased revenue, made events suc-
they can even make you money. So what makes Suck- cessful, and changed lives. That’s no small feat. But
erpunch Studios different? 14 years of in-the-trenches it’s one thing to look at a portfolio or read a resumé.
business experience with proven results. Our clients It’s another to actually work with someone. I believe
come back again and again because we make them that we are the best Visual Strategy firm you will ever
better at what they do. work with. Now, let us prove it...
Anyone can design. The hundreds of automagical Cheers!
logo makers and website spitter-outers have proven Brad Weaver
that. Design that makes business sense is rare, it’s Chief Creative Officer
what’s different, and it’s what we do.
Client: French Paper Company. Project: The Art of Printing
suckerpunch-studios.com | 404-997-8757

3. WHAT WE DO
We’ll spell it out for you...
Below we’ve provided a list of what we do, just in
case you skipped over the intro looking for bullet
points (see I told you we know corporate)! For your
Web
Marketing Jargon: Marketing-smart websites are
critical for the ongoing success of any business.
Investing in a website that is easy to use, clean, and
Brand Identity
Marketing Jargon: Brand identity is the window
through which the world views your business. An
unprofessional logo or inconsistent branding system
convenience, we have provided splendid, jargon- professional is tantamount. We build functional, can cause confusion and weaken your marketing
filled translations of what we do for your CEO, results-oriented websites that break the mold. message. Strong branding is the key to market
CMO, or neighbor. What We Really Mean: 95% of the websites out recognition.
there aren’t that attractive. Some of the most visited What We Really Mean: If you bought your logo on-
Targeted Marketing Programs sites in the world are ugly (Craig’s List anyone) but line or designed it in Word, you should be ashamed
Marketing Jargon: Knowing your audience and they are popular because of the idea, not the de- of yourself (if you used Comic Sans or Papyrus you
their likes and dislikes is critical. We work to develop sign. The slickest websites are great, but they won’t should go to prison). The logo is the most impor-
unique and individualized materials and programs even open on an iPhone, costing a fortune along tant asset in your business. It takes research, it takes
to reach your target audience. the way (see Nike). Most of us want something in time, and it pays off. And it doesn’t stop there. Your
What We Really Mean: Every snowflake is differ- the middle that makes us and our customers happy. business card is your first impression. Your letter-
ent. No one wants a snowstorm to dump them all So what’s a girl to do? Build a site that’s attractive, head and envelope are the difference-makers. A
in their yard. You would die. Our job is to help the usable, easy to update, and affordable. That’s where consistent identity system that is functional and im-
right snowflakes land on your lawn. we come in. pressive can open doors that no cold-call ever will.
If you were speed dating websites, you would only
Messaging have a few seconds to decide whether or not to Trade Show & Environmental
Marketing Jargon: We develop your message with stay. Suckerpunch Studios can design a website that Marketing Jargon: Trade shows are major invest-
a team of brand experts in a manner that relates to your customers want to go home with. ments with sign printing and equipment rentals
your audience. being flat in cost. Why not invest in designs that will
Print & Graphic Design stand out? If your storefront is being passed by or
What We Really Mean: If your friends spoke to you
Marketing Jargon: Printed materials are still one your offices are detracting from the sales cycle, an
the way they wrote a term paper you wouldn’t be
of the most effective ways to reach your audience. environmental re-design can drive positive results.
friends with them much longer. You would laugh at
them. Do you want your clients to laugh at you or Clean and clear print design is our #1 priority. We What We Really Mean: Trade shows are awkward.
do you want to laugh with them at your competitors understand the printing process and work to keep Your employees aren’t fans of mauve or wicker. If
who sound like everyone else? your production costs down. If it’s a business card, you want people to take notice and if you want to
billboard, product package, or 200 page catalog, we be open long-term, do something different. One
can design it. of our clients let us put a race track in their booth.
Social Media They spent less than their competitors. They left the
Marketing Jargon: Social media is not a fad. We What We Really Mean: Print isn’t dying, if anything
it’s making a comeback. Unique printing processes trade show with more leads than they could follow
know what it takes to reach an audience through up on.
email marketing, blogs, Twitter, Facebook, and the like letterpress, dimensional inks, and QR codes are
next big thing, currently location-based services. making print a fitting partner for digital instead of
Our team is dedicated to turning the trend into the the enemy. We love to print. We’re obsessed with it. Photography
tool for success. We’ll find a way to design something to print on just Marketing Jargon: Suckerpunch Studios specializes
about anything. We’ll shave a logo into a dog if you in food, product, and lifestyle photography.
What We Really Mean: Your boss told you to go want.
get a MyFace page for the company. We can build What We Really Mean: Lisa’s been taking pictures
a custom facebook page, a twitter background, a since she was a kid. She’s infatuated with cameras.
blog, or an email-template that will get noticed. But fancy equipment isn’t what makes a photog-
Don’t get cheap here, it’s not “free marketing.” rapher great, it’s the eye of the tiger. Lisa is a tiger.
Her photos make people want to lick the page.
suckerpunch-studios.com | 404-997-8757

4. SUCCESS STORIES
Riskonnect, Inc.
Riskonnect is a cutting-edge provider of Risk Management soft-
ware solutions. They are revolutionizing a currently slow and clunky
process by moving services to the cloud, empowering end-users,
and licensing in a radically different way.
We create sales sheets for all of Riskonnect’s products and case Start Your Engines.
studies, email marketing campaigns, trade show experiences, video Raise Your Expectations.
presentations, print ads, website graphics, digital ads, and more. It’s time to accelerate your Risk Management Program.
Get behind the wheel of the premiere Risk Management
Platform that is changing the industry.
When we started with Riskonnect, it was a team of four in a small Find out more at www.riskonnect.com
office behind a bakery. They’ve quickly become the “it” provider in
their industry and they are being featured in publications and case “Running quick reports is great, but
studies world-wide. running accurate reports quickly,
is even better.”
® -National Grocer
Below: Flyers; Right: Ads & Email Templates.
Speed
Until now tools to record, track, manage and mitigate enterprise risk
have been neither effective nor efficient.
®
Put the Power of Riskonnect ERM
into your Risk Management Program Precision
® Performance
Make Your Enterprise Risk Management Program Dynamic. Configurable.
Riskonnect ERM Helps Improve Acceptance of Your ®
Riskonnect RMIS Takes Whole Foods Market’s
ERM Program:
Reliability
Technology
» Adapts to your business process
Risk Management Information System
» Unique visualizations give risk owners and management a clear view of risks
and how they relate
Beyond Traditional Claims Management
» Facilitates managing risk in a consistent manner throughout the entire
organization
770-790-4700 | www.riskonnect.com
Make Your Enterprise Risk Management Program Integrated. Auditable.
Riskonnect ERMRevolutionary Advancements in Risk Management Technology Provide Whole
Helps Institutionalize Your Business Process:
Manage Risks. Foods Market “great visibility into activities for every single business unit, all
» Sustainable ERM program
» Workflow and tracking of risk mitigation activity and history across the
within one platform.”
Maximize ROI. enterprise
» See the impacts of risk on objectives and financials
» Central repository for all risks and risk-related information
Riskonnect. “Riskonnect RMIS is all about speed. We are able to deliver so quickly. We
Make Your Enterprise Risk Management Program Strategically implementation and with the ability to deliver out to
saw that both with the Focused.
Riskonnect ERM Enables Effective Communication of Risks: we now do and deliver has raised everyone’s expecta-
our regions. What
» To executive leadership, boards, shareholders, third parties (credit rating
tions. We are on hyper speed!”
agencies), yielding the ability to include uncertainty as a factor in strategic -Margot Roth
How much risk can you take?
business planning Director of Risk Management, Whole Foods Market
Riskonnect ERM enables you to
manage your ERM goals and Whole Foods Market Puts Riskonnect to the Challenge
visualize financial quantifications
of risks. Whole Foods Market needed to improve its risk management information system
Industry: Retail Studies show that a strong ERM program is a factor in
(RMIS). The company already had a mature risk management program and RMIS
increasing revenue and shareholder value.
Challenge technology in place, but they were experiencing problems and were far from satis-
The incorporation of a strategic risk management program
Whole Foods Market needed to fied. “We hired a consultant to manage our previous RMIS program because we
yields increased resilience and agility:
improve its risk management program: were so frustrated with it. It was so difficult,” said Margot Roth, Director of Risk Man-
» 80% Increased management accountability (shareholder
» Risk management needs had
grown beyond traditional claims
agement for Whole Foods Market. “We really challenged Riskonnect to make this
confidence)
management program live and viable in such a short period of time,” continued Roth.
» 62% Reduced earnings volatility (less volatility)
» Needed to integrate accurate data
» 79% Smoother governance practices
on a near real time basis
» 86% Better
» Required to interface complex cost informed decisions (learning from mistakes)
» 59% the
of risk allocation model with Increased profitability
general ledger system Whole Foods Market Specific RMIS Challenges:
*(Above data derived from a September 2005 study by The Conference Board)
» Needed to enforce common busi- » Whole Foods Market’s risk management
ness processes and standards to
needs had grown beyond traditional claims
Riskonnect ERM is a comprehensive
decentralized operations
management
communications platform designed to help
» Needed to integrate accurate data on a
Solution
organizations manage enterprise-wide uncertainty
» 25 users utilize system as work near real time basis
platform through a strategicRequired interface of complex cost of risk
» risk management framework.
» Users instantly adopt Riskonnect allocation model with the general ledger
» Rapid Implementation
» Data Integration of TPA/Carrier system
claims, exposure, and location data
Risk dashboards provide summary » Needed to enforce common business
» Role-based to www.riskonnect.com
information and the ability to click workflow configured processes and standards to decentralized
» Self-service functionality 770-790-4700 operations
drill down into detailed information. ®
» Real-time dashboards
» Beyond traditional RMIS
capabilities
Improvements Mean Value to Whole Foods Market
Results
» Riskonnect RMIS creates a bridge Riskonnect and its technology consultant partner, Shelter Island Risk Services,
from risk management to other implemented Riskonnect’s newest product offering, Riskonnect RMIS, throughout
departments and operations Whole Foods Market. The RMIS implementation, including data integration of
» Data processed and audited on a Third Party Administrator (TPA) and carrier claims, exposure, and location data
timely basis
» Actively using system to manage into Riskonnect RMIS, for a global user community was completed within 90
and document their work processes days–an unprecedented accomplishment in the risk management industry.
» Users configuring system the way
they work - not creating system
workarounds “I believe Riskonnect RMIS is going to continue to improve
» Accurate data outcomes and increase confidence in our ability to manage
data, not just on the risk side, but also on the financial side.”
®
-Margot Roth Director of Risk Management
RK_ClientEvent_RIMS2010_Invite.indd 1 3/18/10 7:28:33 PM
suckerpunch-studios.com | 404-997-8757

5. SUCCESS STORIES
Riskonnect
Trade Show Booths in Boston and Las Vegas including motion
graphics, banners, interactive kiosks, a race track, lounge
areas, bar, and more.
®
suckerpunch-studios.com | 404-997-8757

6. SUCCESS STORIES
François & Co.
François & Co. provides authentic interior design
materials to designers, architects, and homeowners
world-wide. Product lines include Mosaics, Wood
Floors, Stone Floors, Fireplace Mantels, Range
Hoods, and Reclaimed Antique materials.
François & Co. had inconsistent marketing materi-
als and a confusing message focused on the how
instead of the why. We helped change that by provid-
ing direction on authentic discussions surrounding
materials, sustainable sourcing, and custom design.
We simplified advertising design and programs and
provided a uniform look to catalogs and brochures.
The result: A wearily-travelled CEO sourcing materi-
als and showroom renovations throughout the coun-
try to make room for new products they have to carry
because they’re selling existing product lines out.
Catalog Covers and Email Marketing Template
suckerpunch-studios.com | 404-997-8757

7. SUCCESS STORIES François & Co.
Ads for Luxe Magazine, Architectural Digest, and Veranda.
Trade Show Postcards, 5x7
Authenticity Brochure, 12x15, 24pp
Signature Mosaics Catalog, 10x10, 96pp.
suckerpunch-studios.com | 404-997-8757

8. VISUAL STRATEGY
Dine-Out Week
August 10-16
PRESENTED BY
Dine-Out Week Participating Restaurants
August 10-16
Aqua Blue Restaurant & Bar Pacific Rim Bistro
Bhojanic Restaurant PF Chang’s China Bistro - Perimeter
The Cloves Restaurant The Real Chow Baby
Doc Chey’s Noodle House Roy’s Atlanta
Eurasia Bistro Silk Asian Steak & Seafood
Geisha House Spice Market at W Atlanta Hotel - Midtown
Genki Noodles & Sushi Steel Restaurant & Lounge
Grand China Restaurant Sushi House Buckhead
Hsu’s Atlanta Straits Atlanta
Lee’s Golden Buddha Restaurant The Tenth Thai Cuisine & Lounge
Lime Juice Thai Bistro Trader Vic’s at Hilton Atlanta
Mo Mo Ya Restaurant
Kani House Japanese Steak & Sushi
Nakato Japanese Restaurant
Naka
Visit tasteofasiaweek.com for an up to date list of offers and contact information for each
participating restaurant.
Taste of Asia
Event Campaign posters (11x17, 22x28)
Flyers (8.5x11)
Programs & Invitations (8.5x11, A7)
Check Stuffers and Table Toppers (3x9, 4x6)
Tickets (1.75x5)
Plastic discount cards, 3.5x2
suckerpunch-studios.com | 404-997-8757

9. VISUAL STRATEGY
CultureLink
Letterhead, Envelope, and Business Cards
Training Manual Cover, 9x12
Tri-fold Conference Brochure, 8.5x11
suckerpunch-studios.com | 404-997-8757

10. VISUAL STRATEGY
Investor’s Watchdog
Letterhead, Envelope, and Business Cards
Report cover system for financial research
reports, 8.5x11
suckerpunch-studios.com | 404-997-8757

11. VISUAL STRATEGY
Bert’s Big Adventure
Bottom 5 images: Press Kit and fund-raising brochure,
10x10 12pp.
Left: Tri-fold brochure, 9x18
Center: Letterhead and Notecard
suckerpunch-studios.com | 404-997-8757

12. VISUAL STRATEGY
North Metro Church
Above: Cultivate Program brochure, 11x17, a map was hand-illustrated and
digitally designed to provide guidance along a spiritual formation journey.
Right Top: Career Revival flyer for CrossLink Ministries, 8.5x11.
Right Center: Conference promotional brochure, 11x4.25.
Right Bottom: Global Missions information brochure, 8.5x5.5, 12pp.
suckerpunch-studios.com | 404-997-8757

13. VISUAL STRATEGY
Top Row, Left To Right:
Suckerpunch Studios self promotion; HOW Poster Design Awards Entry;
Jordan Baker Watts “Fly” Album Packaging.
Bottom Row, Left to Right:
“The Art of Printing” promotional piece for French Paper Co. & Mac Papers in
collaboration with Henry & Co., A7 size.; Suckerpunch Studios interior design.
suckerpunch-studios.com | 404-997-8757

14. PHOTOGRAPHY
suckerpunch-studios.com | 404-997-8757

15. PHOTOGRAPHY
suckerpunch-studios.com | 404-997-8757

16. WEBSITES
We’ve got what it takes...
We really did build our first website in 1996. It may
have been terrible, but at least we tried. We’ve been
building real, usable websites since 2003. Prior to
founding Suckerpunch Studios, Brad worked on
teams at Verizon that were responsible for Webby
and FWA award-winning sites ranging from the Dave
Matthews Band to Pirates of the Carribbean.
Here is some of the work currently on the web by
our team.
http://www.thebarkives.com
http://www.iwifresh.com
http://www.accessmgt.com
http://www.sierrapiedmont.com
http://www.usplaystructures.com
http://www.studiozfilms.com
http://www.sertec.com
http://www.tasteofasiaweek.com
http://www.arossisalon.com
http://www.daisysdesserts.com
http://www.victorycookies.com
http://www.bpdiag.com
http://www.southernhomeperformance.com
http://www.sundayafternoonphoto.com
Sertec.com and it’s subsidiaries, websites designed as a total brand
re-imaging including brand messaging, logos, marketing materials, and
email marketing.
suckerpunch-studios.com | 404-997-8757

17. WEBSITES Top to Bottom:
TheBarkives.com & FlitterPrints.com built
in collaboration with Ribbons of Red.
USPlaystructures.com.
At Left:
iwifresh.com
suckerpunch-studios.com | 404-997-8757

18. THEY LOVE US
And you will too...
We aren’t ones to advertise. You won’t see us spam-
ming you or showing up at every Chamber of Com-
merce meeting with free key-chains. Our satisfied
“I appreciate what you have done with us, our
website contains the message that we’re trying to
communicate. You were quick to take up the ideas,
quick to make the changes requested and offered
customers are our sales-force and boy do they keep insight into how to do this project. I appreciate
us busy. all the help you gave. You are available, pay close
attention to what we are trying to do and come up
“[Suckerpunch Studios] is very easy to work with, with corresponding/creative ways to get that done.”
very professional, and extremely responsive... the
Greg Williams-The Pastor’s Roundtable
breadth of their experience is very helpful, and their
work is top notch. [Suckerpunch Studios] is our go-
to external marketing and web development team... “Brad, thanks so much for helping me design and
Brad makes outsourcing graphic and design work launch my new website. It has received rave reviews,
very easy. He understands a wide variety of needs so be on the lookout for referrals from me. The
from print to web and back end web work. He takes website is more than I imagined. The flexibility of Client: Fuego Mundo
the time to talk through possible solutions and cre- the site is just what I needed. You and your team are
ative ways to meet client needs...” the best!!!”
Kelly Barton-Riskonnect Wendy McGhee-Daisy’s Desserts
“Brad provides top-of-the-line graphic design and “Brad knows how to get the job done! From concept
branding services. His designs are not created in to final output his creative eye is amazing. Both
isolation, but are made to communicate an organi- trustworthy and reliable I always knew I could count
zation’s message, personality and uniqueness.” on him to pull through as we worked together on
Stephanie Richards , Owner, Public Relations the Taste of Asia event for the Georgia Restaurant
Specialist , Blueseed Media Association. I highly recommend his work and look
forward to continuing to do business with him in the
future.”
“I must say that I was extremely happy with the
serivce I received. It was certainly worth every penny
Erica Rabhan-Shira Miller Communications Client: Suckerpunch Studios. Project: Self-Promotion
and at times I felt like the dollars were stretched
as far as they could go! You were always quick to “Brad successfully executes artistic vision without
respond and to follow through.” losing focus on deadlines and budgets. It is this mix
Dieter Fiek-TiltGear of creativity and practicality that made us confident
in choosing Brad for our first consumer-targeted ini-
tiative. We are pleased with the results and enjoyed
“I love it! It looks FRESH! You did an Awesome working with Brad throughout the design process.”
Job!!!!!!! Kelly Hornbuckle-Georgia
Thanks again for everything. I love the site. The Restaurant Association
photos are awesome. You did a fantastic job. I’m
very pleased. “
Yolanda Owens-iwi fresh
Client: iwi fresh. Project: Fall Collection
suckerpunch-studios.com | 404-997-8757

19. NOW YOU LOVE US
We firmly believe that no man can create something
from nothing, that responsibility is already taken.
What we can do is observe the world around us and
make something new from the beauty we’ve been
Brad Weaver
Prior to co-founding Suckerpunch Studios in 2007,
formerly Omma Creative, Brad was responsible for
Online and Youth Marketing at Verizon Wireless.
blessed with eyes to see. Our goal is simple: to Prior to his tenure at Verizon, Brad was responsible
capture what makes the heart sing in an unexpected for Visual Merchandising with American Eagle Outfit-
way. We hope that our work shortens your breath and ters and FYE. He holds degrees in Political Science
quickens your pace. and History in addition to certifications and continu-
ing education in the web development and motion
-Brad and Lisa graphics disciplines.
He is a Christ follower, design addict, foodie, beer
snob, writer, and loving dad.
Brad@Suckerpunch-Studios.com
@suckerpunchinc
(o) 404.997.8757 (c) 770.846.1298
Suckerpunch-Studios.com Lisa Weaver
Prior to co-founding Suckerpunch Studios and
Sunday Afternoon Photography in 2007, Lisa served
in Worship Arts with North Metro Church. There her
twitter.com/suckerpunchinc responsibilities including controlling artistic minds
running rampant. Her first camera was a pinhole
hello@suckerpunch-studios.com camera she built with her late Aunt Gloria. She hasn’t
put them down since. She’s an NCAA Academic All-
American who holds degrees in the school of hard
knocks after figuring out that art school photography
404.997.8757 is way too boring. Her work has been seen across
the globe and graces many walls and wallets.
Lisa is consecrated to God, a loving mom, not-a-
1635 Old 41 Highway NW poser outdoorsy, and reads till her eyes hurt.
Ste. 112-310 Lisa@Suckerpunch-Studios.com
She Doesn’t Tweet
Kennesaw, GA 30152 (o) 404.997.8757 (c) 770.846.0402
suckerpunch-studios.com | 404-997-8757