The document outlines a presentation about optimizing your LinkedIn profile and career strategy. It discusses determining your target audience, personal branding, getting recommendations, adding quality connections, participating in relevant groups, active job searching tactics, blogging, measuring results, and budgeting time for social media. The presentation provides tips and scripts for crafting a winning profile, engaging groups, inviting connections, and following up after networking.

1. Aligning Compliance Values
LinkedIn:
Your Career Advantage
Your next big Gig!
September 22nd, 2016
Presented by:
Ciza Tahan & Amit Dewan

2. 2Aligning Compliance Values
Introductions
• Ciza Tahan
Talent Scout/Recruiter at Aviva Spectrum.
Spent over 13 years in the staffing industry
in recruiting, sales, customer service and management.
• Amit Dewan, CPA, CISA, CRMA, CA
Director of Client Services at Aviva Spectrum.
Specializes in staff training and development.

3. 3Aligning Compliance Values
Agenda
1. LinkeIn Strategy-Determine Target Audience
2. Your LinkedIn Profile & Personal Branding
3. Recommendations and How to Get them
4. Adding the RIGHT Connections & Staying in Touch
5. LinkedIn Groups
6. Job Search Strategies
7. Using your Network to Help You
8. Working with the RIGHT Recruiters
9. Q & A
Social Media Strategies

4. 4Aligning Compliance Values
Polling Question
What’s your Goal Today for LinkedIn:
A. Connecting with People who will help my career.
B. Better positioning for future jobs.
C. Sharing subject matter expertise.

5. 5Aligning Compliance Values
LinkedIn Strategy-Target Audience
– Where are the Hiring Mangers?
– Which Groups Do they Belong to?
– Goal: Get an Introduction-Set Up and Interview
Social Media Strategies

6. 6Aligning Compliance Values
Personal Branding
Source:
Personal Branding is the practice of people marketing
themselves and their careers as brands.[1] While previous
self-help management techniques were about self-improvement,
the personal-branding concept suggests instead that success comes from
self-packaging.

7. 7Aligning Compliance Values
Building a Winning Profile
Professional Photo NOT This

8. 8Aligning Compliance Values
Building a Winning Profile
• Accomplishments in Current and Past Positions

9. 9Aligning Compliance Values
Building a Winning Profile
• Recommendations

10. 10Aligning Compliance Values
Adding the Right Connections
• Choose People who Will Help You Succeed
• Personalize Script
• Send Messages for Birthdays, Promotions, Etc.

11. 11Aligning Compliance Values
What is an IDEAL GROUP?
Relevant
Industry
Targets
your ideal
client
# of group
members
% of
Growth
# group
managers
% of “junk”
posts
ABC
Accounting
CFOs 10K+ Avg. 2%
monthly
5 TONS
(85%)
DEF Group
– Los
Angeles
CFOs 5K 10%
monthly
2 5% junk

12. 12Aligning Compliance Values
LinkedIn Group Influence
• Contribute to the Discussion
• Lobby to Become a Group Manager
– You Can Control the Content of Postings
– Send Announcements
– Be Sure You Have Consistent Posts & Accept New Members Timely.
Social Media Strategies

13. 13Aligning Compliance Values
Script to Group Managers
Script Framework:
1. Gratitude (“Thank you for your …..or “I’m grateful for being a member of ….
2. State your Subject Matter Expertise in your field. (I’m an social media expert with
over 8 years of published and well regarded content in my field….)
3. State your concern (Last week, we posted ABC webinar and it has not yet appeared
in your promotions section of ABC Group…)
4. What value to THEIR Group Members (This webinar will allow your group members
to decrease their social media marketing budget by 25% in the first year of
implementing our best practice ideas shared during the webinar)
5. Call to ACTION to POST! (In order for your group members to take advantage of our
free webinars, I need to post three weeks in advance….)
6. Contact info (I’d like to connect this week at [day/time] and can be reached direct at
(222) 222-2222 to discuss my expertise and the value proposition I know this webinar
will offer your group members, which will only take 15 minutes to discuss.)

14. 14Aligning Compliance Values
Script to Group Managers

15. 15Aligning Compliance Values
Active Job Search Strategies
• Looks for job postings
• Seek Introductions from your Network
• Attend LIVE Networking Events at least Monthly

16. 16Aligning Compliance Values
Meeting your Personal Branding Goals
• Start a LinkedIN Group
• Comment on top player posts
• Leverage the suggestions offered by LinkedIn to add contacts
• Have your invitation script handy
• Use In-Mail to introduce yourself to more professionals/prospects
• Blog Monthly

17. 17Aligning Compliance Values
Blogging on LinkedIN
• Recently Added Platform
• Build Your Brand
• Build Your Company’s Brand
• Create Great Content and Keep it Fresh

18. 18Aligning Compliance Values
Build Your Connections
• Ask Professionals to Join your LinkedIN Network
• Personalize Script
• Invite Prospects, Clients, Vendors, Other Key Connections

19. 19Aligning Compliance Values
LinkedIn: “We’re connected,
NOW what?”
• After Networking Events, Meetings, Etc.
– Connect The Same Day
– Invite Them to Join Your Group
– Invite to Webinars, etc.
Social Media Strategies

20. 20Aligning Compliance Values
Measuring Results
• Be Sure You Have a Method to Measure Results
– Number of Appointments/Interviews You Have Secured
– Social Media Results: Number of views, downloads, etc. of Your
Materials
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January February March April
You Tube SlideShare Blog Talk Radio

21. 21Aligning Compliance Values
Budget Time for Social Media
• Determine How Much Time You Will Spend
• Daily, Weekly, Monthly
Social Media Strategies

22. 22Aligning Compliance Values
Ciza Tahan
(424) 226-2944
Amit Dewan
(424) 226-2942
Q & A

23. 23Aligning Compliance Values
LinkedIn Profile Analysis
• What You’ll Get:
• Review of your LinkedIN Profile, including
– Photo
– Summary
– Experience
– Ranking Related to Your Peers
First 5 People to Email us at Careers@AvivaSpectrum.com
Subject Line: LinkedIN Profile Analysis