The document discusses personal branding and communication strategies. It recommends telling others about your accomplishments, strengths, and interests to build your personal brand. Specific strategies include thinking out loud, taking others with you in your process, expressing what you do, and showing what you are good at. The goal is for people to ask for your services based on their perception of your brand from how you communicate who you are and what you do.

1. Personal branding JCI Baltic Conference March 12 th 2010 Tom Scholte

2. who can tell us about a nice and positive experience you had at work during the last week?

3. result of personal branding: being asked for the things you want to be asked for

4. strenth of a brand: the part the brand plays in the choice for the specific product

5. Matt Harding

16. “ Let’s observe the effect of evian on your body”

17. evian keeps/makes you young

19. 650 x expensive

20. what you do

21. who you are

22. tell your neighbour about a top project of the last year your neighbour takes notes on: activities, skills and results 3 minutes

24. tell your other neighbour about a the person you just met your neighbour takes notes on: attributes and strengths 2 minutes

30. 7.showing what you are good at

31. 7.showing what you are good at

32. 1. listen

33. 1. listen

34. 1. listen

37. tell your neihgbour about 3 things you are working on or interested in your neighbour takes notes on 2 minutes

38. now tell 3 people about the interests and activities of the person you just spoke try to find a connection 1 minute

40. www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com www.facebook.com/tomscholte Let’s stay in touch: