This document provides tips for developers to build their personal brand. It emphasizes that developers should focus on developing expertise in their field and understanding their audience. A personal brand is more than certifications or awards and should be defined by how one shares their knowledge with others. The document recommends blogging, speaking, writing, and participating in communities as ways to develop a personal brand and stand out in the market. Developers are encouraged to maintain brand consistency across platforms and regularly share valuable content with others.

1. Personal Branding
for Developers:
Stand out in the market!
Lorenzo Barbieri
lorenzo.barbieri@outlook.com
https://publicspeaking.dev
LinkedIn.com/in/geniodelmale
Connect with me on LinkedIn

2. Why you should be
a brand?
Photo by Lidia Zajdzińska on Unsplash

3. Before we start…
You should KNOW
your stuff!!!
Photo by Siora Photography on Unsplash

4. …and your audience…
Photo by humberto chavez on Unsplash

5. … and remember…
Your personal brand
is NOT defined by
your certifications
or awards
Of course they’re
important, but only if you
use them wisely and in the
right context!

6. Let me tell you a story…
Photo by Dev Asangbam on Unsplash
Photo by Mike Erskine on Unsplash

7. …or two…
Photo by Codemotion Facebook Page

8. …or three ☺
Photo by Codemotion Facebook Page

9. What is
«geniodelmale»?
90% of the times, your name
is your best brand!
https://imgflip.com/i/s3kff Photo by Nicola Nuttall on Unsplash

10. Find your niche!
Photo by Simone Pellegrini on Unsplash

11. Don’t be limited by
your niche, but…
Try to limit other
communications
Photo by James Eades on Unsplash

12. Be ready to change it if needed!
Photo by Ross Findon on Unsplash

13. Speaking, writing, live coding, etc...
«Everything counts in large amounts» (cit.)
Photo by SpaceX on Unsplash
Photo by Kane Reinholdtsen on Unsplash Photo by Aaron Burden on Unsplash

14. Personal Branding when speaking
• Always include your contact
details on the first and
especially on the LAST slide
• Go directly to the value of your
presentation, never bore the
audience with a «who am I?»
slide
• What’s your call to action to the
audience?
Photo by Kane Reinholdtsen on Unsplash

15. Personal Branding when writing
• Be consistent
• Be regular
• Use the right platform
• Whitepapers and books are
excellent ways to improve your
personal brand, especially the
free ones. Photo by Aaron Burden on Unsplash

16. Blog or Social
Media?
LinkedIn, Facebook,
YouTube, Twitter, Twitch,
Instagram, TikTok,
Medium, etc…
Have clear contact
details and call to action.
Photo by Jon Tyson on Unsplash

17. Use the right words in
the correct order!

18. “Alone I go faster, together we go further” (cit.)
Be part of a community!
Photo by Omar Lopez on Unsplash

19. Do you work for a company?
Internal Personal Brand External Personal Brand
Photo by Drew Beamer on Unsplash Photo by Mario Klassen on Unsplash
Are your values and messages aligned to the company ones?

20. Personal Branding after these difficult
times…
Photo by Vitaliy Lyubezhanin on Unsplash
Photo by Belinda Fewings on Unsplash

21. Some Resources
In English:
Miri Rodriguez’s book:
https://www.brandstorytellingbook.com/en/
Natalia Wiechowski’s book and posts:
https://thinknatalia.com/
Personal branding section of my blog:
https://publicspeaking.dev/category/personal
-branding/
In Italian:
Riccardo Scandellari’s (Skande) blog, books,
Audible series, etc… https://www.skande.com/
Alessio Fattorini (Community Management Guru!):
https://www.linkedin.com/in/alessiofattorini/
Photo by Sharon McCutcheon on Unsplash

22. «Few» more things…

23. Time is Limited!
Use the Pareto’s Principle
and focus on your call to action!
Photo by Austin Distel on Unsplash

24. Personal Branding is about Giving
“For it is in giving that we
receive.” (quotefancy.com)

25. After all this work...
Stay Relevant!!!
Photo by Walls.io on Unsplash

26. One final advice…
Photo by Michelle Bonkosky on Unsplash

27. Many
thanks!!!
Don’t forget my
blog:
//publicspeaking.dev
Please send me feedbacks:
lorenzo.barbieri@outlook.com
LinkedIn.com/in/geniodelmale
Connect with me on LinkedIn