SlideShare a Scribd company logo
Personal Branding
for Developers:
Stand out in the market!
Lorenzo Barbieri
lorenzo.barbieri@outlook.com
https://publicspeaking.dev
LinkedIn.com/in/geniodelmale
Connect with me on LinkedIn
Why you should be
a brand?
Photo by Lidia Zajdzińska on Unsplash
Before we start…
You should KNOW
your stuff!!!
Photo by Siora Photography on Unsplash
…and your audience…
Photo by humberto chavez on Unsplash
… and remember…
Your personal brand
is NOT defined by
your certifications
or awards
Of course they’re
important, but only if you
use them wisely and in the
right context!
Let me tell you a story…
Photo by Dev Asangbam on Unsplash
Photo by Mike Erskine on Unsplash
…or two…
Photo by Codemotion Facebook Page
…or three ☺
Photo by Codemotion Facebook Page
What is
«geniodelmale»?
90% of the times, your name
is your best brand!
https://imgflip.com/i/s3kff Photo by Nicola Nuttall on Unsplash
Find your niche!
Photo by Simone Pellegrini on Unsplash
Don’t be limited by
your niche, but…
Try to limit other
communications
Photo by James Eades on Unsplash
Be ready to change it if needed!
Photo by Ross Findon on Unsplash
Speaking, writing, live coding, etc...
«Everything counts in large amounts» (cit.)
Photo by SpaceX on Unsplash
Photo by Kane Reinholdtsen on Unsplash Photo by Aaron Burden on Unsplash
Personal Branding when speaking
• Always include your contact
details on the first and
especially on the LAST slide
• Go directly to the value of your
presentation, never bore the
audience with a «who am I?»
slide
• What’s your call to action to the
audience?
Photo by Kane Reinholdtsen on Unsplash
Personal Branding when writing
• Be consistent
• Be regular
• Use the right platform
• Whitepapers and books are
excellent ways to improve your
personal brand, especially the
free ones. Photo by Aaron Burden on Unsplash
Blog or Social
Media?
LinkedIn, Facebook,
YouTube, Twitter, Twitch,
Instagram, TikTok,
Medium, etc…
Have clear contact
details and call to action.
Photo by Jon Tyson on Unsplash
Use the right words in
the correct order!
“Alone I go faster, together we go further” (cit.)
Be part of a community!
Photo by Omar Lopez on Unsplash
Do you work for a company?
Internal Personal Brand External Personal Brand
Photo by Drew Beamer on Unsplash Photo by Mario Klassen on Unsplash
Are your values and messages aligned to the company ones?
Personal Branding after these difficult
times…
Photo by Vitaliy Lyubezhanin on Unsplash
Photo by Belinda Fewings on Unsplash
Some Resources
In English:
Miri Rodriguez’s book:
https://www.brandstorytellingbook.com/en/
Natalia Wiechowski’s book and posts:
https://thinknatalia.com/
Personal branding section of my blog:
https://publicspeaking.dev/category/personal
-branding/
In Italian:
Riccardo Scandellari’s (Skande) blog, books,
Audible series, etc… https://www.skande.com/
Alessio Fattorini (Community Management Guru!):
https://www.linkedin.com/in/alessiofattorini/
Photo by Sharon McCutcheon on Unsplash
«Few» more things…
Time is Limited!
Use the Pareto’s Principle
and focus on your call to action!
Photo by Austin Distel on Unsplash
Personal Branding is about Giving
“For it is in giving that we
receive.” (quotefancy.com)
After all this work...
Stay Relevant!!!
Photo by Walls.io on Unsplash
One final advice…
Photo by Michelle Bonkosky on Unsplash
Many
thanks!!!
Don’t forget my
blog:
//publicspeaking.dev
Please send me feedbacks:
lorenzo.barbieri@outlook.com
LinkedIn.com/in/geniodelmale
Connect with me on LinkedIn

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Personal Branding for Developers @ PyCon Italy 2023

  • 1. Personal Branding for Developers: Stand out in the market! Lorenzo Barbieri lorenzo.barbieri@outlook.com https://publicspeaking.dev LinkedIn.com/in/geniodelmale Connect with me on LinkedIn
  • 2. Why you should be a brand? Photo by Lidia Zajdzińska on Unsplash
  • 3. Before we start… You should KNOW your stuff!!! Photo by Siora Photography on Unsplash
  • 4. …and your audience… Photo by humberto chavez on Unsplash
  • 5. … and remember… Your personal brand is NOT defined by your certifications or awards Of course they’re important, but only if you use them wisely and in the right context!
  • 6. Let me tell you a story… Photo by Dev Asangbam on Unsplash Photo by Mike Erskine on Unsplash
  • 7. …or two… Photo by Codemotion Facebook Page
  • 8. …or three ☺ Photo by Codemotion Facebook Page
  • 9. What is «geniodelmale»? 90% of the times, your name is your best brand! https://imgflip.com/i/s3kff Photo by Nicola Nuttall on Unsplash
  • 10. Find your niche! Photo by Simone Pellegrini on Unsplash
  • 11. Don’t be limited by your niche, but… Try to limit other communications Photo by James Eades on Unsplash
  • 12. Be ready to change it if needed! Photo by Ross Findon on Unsplash
  • 13. Speaking, writing, live coding, etc... «Everything counts in large amounts» (cit.) Photo by SpaceX on Unsplash Photo by Kane Reinholdtsen on Unsplash Photo by Aaron Burden on Unsplash
  • 14. Personal Branding when speaking • Always include your contact details on the first and especially on the LAST slide • Go directly to the value of your presentation, never bore the audience with a «who am I?» slide • What’s your call to action to the audience? Photo by Kane Reinholdtsen on Unsplash
  • 15. Personal Branding when writing • Be consistent • Be regular • Use the right platform • Whitepapers and books are excellent ways to improve your personal brand, especially the free ones. Photo by Aaron Burden on Unsplash
  • 16. Blog or Social Media? LinkedIn, Facebook, YouTube, Twitter, Twitch, Instagram, TikTok, Medium, etc… Have clear contact details and call to action. Photo by Jon Tyson on Unsplash
  • 17. Use the right words in the correct order!
  • 18. “Alone I go faster, together we go further” (cit.) Be part of a community! Photo by Omar Lopez on Unsplash
  • 19. Do you work for a company? Internal Personal Brand External Personal Brand Photo by Drew Beamer on Unsplash Photo by Mario Klassen on Unsplash Are your values and messages aligned to the company ones?
  • 20. Personal Branding after these difficult times… Photo by Vitaliy Lyubezhanin on Unsplash Photo by Belinda Fewings on Unsplash
  • 21. Some Resources In English: Miri Rodriguez’s book: https://www.brandstorytellingbook.com/en/ Natalia Wiechowski’s book and posts: https://thinknatalia.com/ Personal branding section of my blog: https://publicspeaking.dev/category/personal -branding/ In Italian: Riccardo Scandellari’s (Skande) blog, books, Audible series, etc… https://www.skande.com/ Alessio Fattorini (Community Management Guru!): https://www.linkedin.com/in/alessiofattorini/ Photo by Sharon McCutcheon on Unsplash
  • 23. Time is Limited! Use the Pareto’s Principle and focus on your call to action! Photo by Austin Distel on Unsplash
  • 24. Personal Branding is about Giving “For it is in giving that we receive.” (quotefancy.com)
  • 25. After all this work... Stay Relevant!!! Photo by Walls.io on Unsplash
  • 26. One final advice… Photo by Michelle Bonkosky on Unsplash
  • 27. Many thanks!!! Don’t forget my blog: //publicspeaking.dev Please send me feedbacks: lorenzo.barbieri@outlook.com LinkedIn.com/in/geniodelmale Connect with me on LinkedIn