Practical Personal Branding for Developers
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The document provides tips for developers on personal branding, including knowing your audience and niche, being consistent in writing and speaking engagements, using multiple platforms like blogs, social media, and communities to engage others, and always including contact details and a clear call to action. Personal branding is about going beyond certifications and focusing on providing value to others through content, demos, and being part of the community. It is important to focus efforts using the Pareto principle and time management.
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Practical Personal Branding for Developers
- 1. Practical Personal Branding for Developers LinkedIn.com/in/geniodelmale Connect with me on LinkedIn
- 2. Why you should be a brand? Photo by Lidia Zajdzińska on Unsplash
- 3. Before we start… You should KNOW your stuff!!! Photo by Siora Photography on Unsplash
- 4. …and your audience… Photo by humberto chavez on Unsplash
- 5. … and remember… Your personal brand is NOT defined by your certifications or awards
- 6. Let me tell you a story… Photo by Dev Asangbam on UnsplasPhoto by Mike Erskine on Unsplash
- 7. …or two… Photo by Codemotion Facebook Page
- 8. What is «geniodelmale»? 90% of the times, your name is your best brand! https://imgflip.com/i/s3kff Photo by Nicola Nuttall on Unsplash
- 9. Find your niche! Photo by Simone Pellegrini on Unsplash
- 10. Don’t be limited by your niche, but… Try to limit other communications Photo by James Eades on Unsplash
- 11. Be ready to change it if needed! Photo by Ross Findon on Unsplash
- 12. Speaking, writing, live coding, etc... «Everything counts in large amounts» (cit.) Photo by SpaceX on UnsplashPhoto by Kane Reinholdtsen on Unsplash Photo by Aaron Burden on Unsplash
- 13. Personal Branding when speaking • Always include your contact details on the first and especially on the LAST slide • Go directly to the value of your presentation, never bore the audience with a «who am I?» slide • What’s your call to action to the audience? Photo by Kane Reinholdtsen on Unsplash
- 14. Personal Branding when writing • Be consistent • Be regular • Use the right platform • Whitepapers and books are excellent ways to improve your personal brand, especially the free ones. Photo by Aaron Burden on Unsplash
- 15. Blog or Social Media? LinkedIn, Facebook, YouTube, Twitter, Twitch, Instagram, TikTok, Medium, etc… Have clear contact details and call to action. Photo by Jon Tyson on Unsplash
- 16. DEMO
- 17. “Alone I go faster, together we go further” (cit.) Be part of a community! Photo by Omar Lopez on Unsplash
- 18. Do you work for a company? Photo by Drew Beamer on Unsplash Photo by Mario Klassen on Unsplash
- 19. Personal Branding during these difficult times… Photo by Vitaliy Lyubezhanin on Unsplash Photo by Belinda Fewings on Unsplash
- 20. Some Resources Photo by Sharon McCutcheon on Unsplash
- 21. Time is Limited! Use the Pareto’s Principle and focus on your call to action! Photo by Austin Distel on Unspla
- 22. One final advice… Photo by Michelle Bonkosky on Unsplash
- 23. Many thanks!!! Don’t forget my blog: //publicspeaking.dev Please send me feedbacks: lorenzo.barbieri@microsoft.com Twitter: @_geniodelmale LinkedIn.com/in/geniodelmale Connect with me on LinkedIn