Techbiz Tranformational Series

2. The Art of Selling Yourself
Yvonne Ebbi

3. The focus is on the brand,

4. Are you a commodity or a BRAND?

5. What image are you consciously and unconsciously
projecting?
What mental image are you creating in our minds?
What mental image are you enabling us create about you?

6. Are you aware that you are helping
other people paint a picture about you?
You are creating a narrative in other
people’s minds…
People are constantly sizing you up...
I call them Stakeholders:
Investors, employers, prospective
partners.

7. Because business is about:
- Connection
- Network
- Perception
- BRAND

8. Your personal brand is a tool which helps you convert your name into a
BRAND…
Your personal brand is a currency...
...AND IT’S BANKABLE!!

9. You are a brand.
You are already a brand.
YOUR BRAND IS A PROMISE!!
You have been projecting a brand to your audience and based
on your projection, they have a perception about you.

10. Watch this:
What do Dogs like to eat?
Wait a sec…
I am asking about dogs in their absence?
Unfair, right?

11. Here’s a brand bonus:
Your brand is what people say about
you when you’re not in the room.
Let that sink!!
So, what do dogs like to eat?
Perception or reality?

12. PERCEPTION MAY
NOT BE THE
TRUTH…
...BUT IT IS
STRONGER THAN
REALITY!

13. Stakeholders are drawing conclusion about you based on sheer
perception…
Perception is your currency to the next level.
Perception is your responsibility...
It is your responsibility to ensure that people perceive you correctly.

14. YOU are the one to
empower other people’s
PERCEPTION about you.

15. Leaving perception to chance is an expensive venture.
That’s where personal branding comes in.
Your personal brand is our conclusion about you based on what you
have been consistently projecting.

16. Your personal brand is directly proportional to your perceived worth.
Your perceived worth is the sum total of your brand image!
People will only pay you based on your perceived worth.
Your EARNABILITY is hinged on your perceived worth.
Your perceived worth is a summary of your perception based on your
projection.

17. It is entirely up to you to ensure that people perceive you correctly.
How?
By your presentation.
In this zone, a book is judged by its cover.

18. The Interview
Employer: What do you do?
Applicant: I’m a monocotyledon Cremator
Employer: What does that mean? Never heard that before
Applicant: Sir, I roast corn.

19. Your presentation can alter the price of the product or service.
Your presentation can determine your EARNABILITY.
or

20. HOW DO YOU PRESENT YOUR
THOUGHTS?
Comments
Remarks
Posts
Reactions

21. Do you know how powerful
your timeline is?
Are you deliberate about
your online presence?
At one click on GOOGLE,
what is the summary of
your brand?

22. The media is powerful…
Social media is even more powerful.
Are you aware?
The Western world uses the media to create premium perception
about their brands...
They also use the media to sustain the narrative of a “Dark Continent”

23. How are you changing that
narrative?
My story
The Uber driver
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