Personal Brand Exploration project for Business course at Full Sail University.

1. Project & Portfolio I: Week 1
Business
January 12, 2025
PERSONAL BRAND EXPLORATION
Stephen Bradley

2. GOALS
Career Category: Starting Career
Short Term Career Goal:
Immediately After Graduation, 2025
• Hopefully secure an internship
opportunity with Coca-Cola as an
Experiential Marketing Intern. If not, then
with like companies and similar positions.
Apply for the positions on Job sites
Follow up via email and phone calls to
push interest.
Long Term Career Goal: (5 years)
Establish an LLC that focuses on
producing multiple forms of media
or content for itself, studio projects,
and others.

3. PROFESSION
OCCUPATION
*Content Creator*
Potential Job Titles:
•Producer & Director
•Brand Manager
•Marketing Coordinator

4. TARGET AUDIENCE
The Different Groups of People Who Use My Services
Advertising/
Marketing
Agencies
Non-Pro
fi
ts Artists
Personal Brands/
Businesses
Individuals/
In
fl
uencers
Groups I Most Relate To,
OR Feel Most Excited to
Work With
X
Groups I Know People in,
OR Already Have Clients in X
Groups I Have The Most
Knowledge About X
Groups I Would Find
Fascinating to Learn More
About
X
Source: Book
Yourself Solid

5. IDENTITY
Passion:
Multimedia Content & Storytelling
Super Power:
Change for the better.
CoreValues:
1. INTEGRITY
2. PEACE
3. ACCOUNTABILITY
4. LOVE
5. KNOWLEDGE
Vision:
Increase online visibility and traf
fi
c
in communities
Guiding Principle:
“Be yourself. Live your truth.And let nothing
steer you from your path.”
Golden Circle:
Why?
Empowering others to cultivate healthy lifestyles for
the wellbeing of future generations.
How?
By spreading engaging messages and stories that leave
audiences feeling understood and inspired.
What?
Content creating for ambitious individuals, in
fl
uencers,
brands, and more.

6. PROMISE & POSITION
PROMISE
I help professionals increase their online
presence by giving their stories a lime
light through the use of digital media
content and storytelling.
POSITION
Heartfelt Insight & Storytelling

7. NETWORKING
Industry Events
• Job Fair
✦ Feb 26 @ Sandy Springs, GA
✦ Objective: Explore career opportunities in person
• Super Indie Studios
✦ March 23 @ Austell, GA
✦ Objective: Meet/network with experienced professionals, goal-driven individuals, personal
brands and potential target audience to build clientele and presence.
Elevator Pitch
You know how some brands need help building their image or online presence? Well, what I
do is create and produce multiple forms of content to promote and give those brands a voice
all through the use of storytelling and marketing.Aiding to increase overall brand awareness.
Mentorship
Seeking senior-level brand managers and/or producers/directors with at least 15-20 years of
experience in content creation; an open-minded intellectual who is also a humanitarian with
holistic values, March. 2025

8. DIGITAL MARKETING
Online ID Calculator Scores
• Volume: Low
• Relevance:Average
• Purity: Low
• Diversity: Low
• Validation: Low
Brand Archetype
• Archetype: Sage
• Description: The Sage is an intellectual who values
deep topics and critical thinking, seeking to discover
and share universal truths through smart discussion,
teaching, research, analysis, and proven theories.
They strive to obtain in
fl
uence not through success
but through enlightenment and valuable insight.
Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding
Brand Archetype
• FocusVariable(s):Volume & Diversity
• Type of Content: Photos, Interviews,Video series telling true, vibrant, personal, and engaging stories with
informative insight, advice, and wit; occasionally create
fi
ctional stories meant solely to entertain,
moralize, and provide different perspectives; 1episode per week; maybe a podcast
• Primary Tools for Distribution: YouTube, Instagram,Vimeo, LinkedIn,TikTok

9. PROFESSIONAL DEVELOPMENT
TECHNICAL
VFX Tools
• Task: Improve on personal use of visual effects and learn better
ways to use them effectively
• Org.:Adobe Digital Learning Services
• Date:April-May 2025
Audio Editing
• Task: Increase pro
fi
ciency in utilizing audio software to achieve
optimal results
• Org.:Adobe Digital Learning Services & Pro Tools
• Date: March-June 2025
TRANSFERABLE
Public Speaking & Relationship
Building
• Task:Attend local social anxiety prevention and public speaking
events to increase con
fi
dence and learn effective ways to connect
• Org.: Eventbrite
• Date: Feb-March 2025
Time Management & Organization
•Task:Attend local organization and management events to improve
time management and brand organization
•Org.: Eventbrite
•Date: March-April 2025

10. REFERENCES
• Name N/A. (2024). An introduction to brand building through social media. Canva. https://
www.canva.com/learn/introduction-brand-building-social-media/
• Mona Chhetri. (Oct, 2024). What are technical skills: importance & examples. Workable.
https://resources.workable.com/hr-terms/what-are-technical-skills-examples
• Ashley Rippey. (2025). 25Transferable Skills Employers Look For. PennState Smeal
College of Business. https://careerconnections.smeal.psu.edu/blog/2022/10/28/25-
transferable-skills-employers-look-for/
• Dmitry Ratushny. Date n/a. Unsplash. https://images.unsplash.com/
photo-1456081101716-74e616ab23d8?
ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb&dl=dmitry-ratushny-
wpi3sDUrSEk-unsplash.jpg
• Larm Rmah. Date n/a. unsplash.https://images.unsplash.com/
photo-1476846764689-14e2b6b2f133?
ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb&dl=larm-rmah-sMs2M-yiqCY-
unsplash.jpg
• Jaredd Craig. Date n/a. Unsplash https://images.unsplash.com/photo-1532012197267-
da84d127e765?ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb&dl=jaredd-
craig-HH4WBGNyltc-unsplash.jpg
• Michael Port. (2018). BookYourself Solid. O’Reilly. https://learning.oreilly.com/library/view/book-
yourself-solid/9781119431220/c02.xhtml#head-2-8
• Simon Sinek. (May 4, 2010). How Great Leaders Inspire Action. TED. https://www.youtube.com/watch?
v=qp0HIF3SfI4
• VIA Institute on Character. https://www.viacharacter.org/
• Entertainment Internships. https://www.entertainmentcareers.net/jcat.asp?jcat=114
• Jens Kreuter. Date n/a. Unsplash. https://images.unsplash.com/photo-1483689449536-2f4a21d712b2?
ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb&dl=jens-kreuter-2
fl
Nr8HUUOM-unsplash.jpg
• Markus Spiske. Date n/a. Unsplash. https://images.unsplash.com/
photo-1510511459019-5dda7724fd87?
ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb&dl=markus-spiske-FXFz-sW0uwo-unsplash.jpg
• Alexander Dummer. Date n/a. Unsplash. https://images.unsplash.com/photo-1471341971476-
ae15ff5dd4ea?ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb&dl=alexander-dummer-
aS4Duj2j7r4-unsplash.jpg
• StevenVan. Date N/A. Unsplash. https://images.unsplash.com/photo-1496559249665-c7e2874707ea?
ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb&dl=steven-van-bTPP3jBnOb8-unsplash.jpg