Personal Brand Exploration

1. 04/21/2024 1

2. Short term career goal:
• Continue learning all I can about Music Business at Full
Sail University, Graduate 2025.
• Connect with my friend, the country artist Jelly Roll and
his production crew at Stoney Creek Record and BBR
Music Group to apply for an internship or entry-level
position.
Ø Email at least 20 members of Hy Def Imaging, Stoney Creek
Records and BBR music groups production crew and ask
about open entry-level positions on the team by October 30th
2025.
• Learn from the crews everything I can about how to
create my own beats/songs and music videos by June, 22nd
2027.
Long term career goal:
• Establish a name for myself within the industry, open a
production company then, eventually own my own record
label.
05/4/24 2

3. 05/4/24 3
Occupation:
Music Producer
https://creandomusicadigital.blogspot.com/2019/02/fl-studio-
daw-consejos-y-trucos-manual.html
Potential Job Titles:
• Digital audio editor
• Audio technician
• Recording studio manager
• Lyricist
• Sound designer
• Sound mixer
• Tour publicist
• Audio-visual technician

4. TARGET AUDIENCE
Odd
Street
Beats
Double
Edge
Studios
Kustom
Creations
BBR
Music
Group
Watson
Music
LLC
Underground
Production
DJ Service
Music Production Companies:
Owners and managers of music studios
05/4/24 4
https://www.google.com/music+producers+companies+sidney+ohio

5. 05/4/24 5
Work Experience: 5 years of Music business experience
Education: Bachelor Of Science - BS, Music Business
Noteworthy Experience:
University of New Hampshire Music Honors Competition
Scholarship Winner, William H. Lawrence Honors Recital and
Scholarship, Pi Kappa Lambda Sophomore Certificate of
Honor, D'Addario Music Business Endowed Scholarship
Skills and Proficiencies:
Strategic planning – 0 Endorsements
Audio sourcing – 0 Endorsements
Project management – 0 Endorsements
Overall Online Presence:
500+ connections, Banner is customized, Professional
headshot, Great profile detail, No recommendations
Work Experience: 6 months music production
Education: Bachelor Of Science – BS, Music Business
Noteworthy Experience: Some FL Studio knowledge
Skills and Proficiencies:
Music Production - 0 Endorsements
Problem solving – 0 Endorsements
Communication – 0 Endorsements
Overall Online Presence:
0 connections on LinkedIn, Banner is customized,
Professional headshot,
New profile with low content, No recommendations
Katie Rogers Sarah Price
https://www.linkedin.com/in/katierogers2/

6. Core Values:
1. Family
2. Loyalty
3. Passion
4. Resilience
5. Personal development
6. Dedication
05/4/24 6
Golden Circle:
Why: I have always had a connection
with music, lyrics and sound. I want to
help others have the same experience.
How: Creating quality beats and write
meaningful songs that can relate to
people in more than one way.
What: Music Production
Vision:
Helping people express
their emotions through
music, while expressing
my own emotions when
making the music.
Guiding Principle:
Discover and live your purpose!
People who live their purpose lead healthier and robust lives.
They’re happy pursuing that which makes their spirit come alive.
There’s a purpose within you waiting to reveal itself. Dependent
on your age, you may have realized it or are still discovering it.
The key is to experiment until you find a purpose that resonates
with you. Your purpose will bring joy to your life and those
you serve.
Passion:
Music Production
Super power:
Making my audience aware
that they are not alone,
through good times and bad
times, using my lyrics to tell
meaningful stories.
https://thoughtcatalog.com/life-principles-for-greater-living, P&P1_W1_CoreValuesExercise.pdf

7. Promise:
Create music for people to relate to
and enjoy, no matter what the
situation in life is.
Position:
Lyrical storyteller
05/4/24 7

8. 05/4/24 8
NETWORKING:
v Breakaway Music Festival
• Date: May 31st at the Historic Crew
Stadium, in Columbus Ohio
Elevator Pitch:
Picture this, you can sing/rap but can’t create a beat for your
song or maybe you struggle writing a complete song. That my
friend is where I come in! Let me help you tell your story through
lyrics and sounds that I create so others can feel your emotions
through their speakers. I take pride in helping people express
themselves, while they help others do the same! Putting our raw
selves and our talent in our music together, we might just save a
life!
Mentorship: Jason DeFord (AKA Jelly Roll), has been my
mentor since around 2004. I have watched that man go through
some of the hardest battles in life. His resilience is amazing, I am
so proud of him for all of his accomplishments.
v Jelly Roll
The Beautifully Broken Tour
• Date: October 9th , 2024 at the
Nationwide Arena in Columbus
Ohio.
• Objective: Connect with like
minded people that are in the music
industry, ask as many questions as
possible about music production.
Industry Events:
https://historiccrewstadium.com/event/breakaway-festival-ohio, https://go.seated.com/Jellyroll-tour-events

9. 05/4/24 9
DIGITAL
MARKETING
Online ID Calc. Scores: Brand Archetype:
Digital Marketing Strategy to
Improve Online ID Calculator
Scores While Exuding Brand
Archetype:
• Volume: High
• Relevance: Zero
• Purity: Zero
• Diversity: Zero
• Validation: Zero
• Archetype: Entertainer
• Description: personality type with the
Extraverted, Observant, Feeling, and Prospecting
traits. These people love vibrant experiences,
engaging in life eagerly and taking pleasure in
discovering the unknown. They can be very
social, often encouraging others into shared
activities.
https://www.16personalities.com/esfp-personality
• Focus Variables: Purity & Diversity
• Type of content: YouTube videos of me producing beats and writing songs. The name
of my channel will be “Beats By Blood Entertainment”
• Primary Tools for Distribution: Facebook, Instagram, TikTok, X and any other social
media platform I can find. I will create advertisements on these platforms as well.
https://youtu.be/nna2S4lOas4

10. 05/4/24 10
Technical Transferable
FL Studio Software Public Speaking
• Task: Create a TikTok once a week
called, “Personal Development-
Public Speaking”.
• Org.: https://www.tiktok.com
• Date: December 2024
• Task: Sign up on Skillshare.com, watch every
lesson video.
• Org.:
https://www.skillshare.com/Fl+Studio+Beginner
• Date: November 2025
Perfect Ear
• Task: Download Perfect Ear music tutor app,
complete every course provided.
• Org.: https://www.perfectear.app/
• Date: November 2025
Time management
• Task: Use Trello to stay productive and manage
my time.
• Date: December 2024

11. REFERENCES
05/4/24 11
Google, S. (2024).
Music producers in Ohio.
https://www.google.com.
https://www.google.com/
music+producers+compa
nies+sidney+ohio
Rogers,K.(2024).
https://www.linkedin.com/in/katierogers2/.
https://www.linkedin.com.
https://www.linkedin.com/in/katierogers2/
Price, S. (2024).
P&P1_W1_CoreValuesExercise.pdf
Sidney ; Sarah Price.
16, T. F. U. J., author, T. Fahkry
Self-empowerment, & Fahkry, T. (2024, January 16).
18 life principles for greater living. Thought Catalog.
https://thoughtcatalog.com/tony-fahkry/2016/08/18-life-principles-
for-greater-living/
Breakaway Festival Ohio. Historic Crew Stadium. (2024, March 6).
https://historiccrewstadium.com/event/breakaway-festival-ohio
Jelly Roll, The Beautifully Broken Tour. Go.seated.com. (2024).
https://go.seated.com/Jellyroll-tour-events
Putnam, K. (2020, March 17).
How to take the online ID calculator quiz. YouTube.
https://youtu.be/nna2S4lOas4
Price, S. (Ed.). (2024a). Introduction: ESFP personality (entertainer).
16Personalities. https://www.16personalities.com/esfp-personality