This document provides tips for using Periscope to build an audience and generate leads and sales. It recommends setting up your profile with a photo, bio with keywords, and linking to Twitter. Tips include focusing titles on keywords and benefits, giving time estimates, engaging with viewers by asking for shares and hearts, searching for influencers, and cross-promoting on other social networks. Blocking trolls and sharing replays are also covered. The overall goal is driving traffic to monetize through leads and sales.