Beyond Post Click by DMG - DSNR Media Group

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This document discusses attribution and measurement strategy. It notes that attribution needs to align with incrementality and considers whether to focus on new customers or revenue, long term customer value, channels that drive transactions, and mobile investment. It also considers what to attribute, including touch points, users, winner takes all vs multitouch attribution, lookback windows, channels, and precision. The goal is to encourage longer term consideration, quickly measure performance marketing channels, and encourage cross-channel collaboration. Examples provided focus on these goals through various attribution methods.

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The document discusses how misalignment between marketing and sales costs businesses $1 trillion annually in wasted productivity. It advocates for a new approach where marketing and sales target the same audiences by deciding on ideal customer profiles, building contact information in CRMs, and exposing marketing activity in CRMs. The keys to success are said to be focusing on shared audiences, building trust between marketing and sales through relationships and feedback loops, and optimizing processes and performance metrics end-to-end. Companies that align marketing and sales see faster revenue and margin growth as well as higher customer retention and win rates.

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The document describes an exponential digital advertising audit that analyzes campaigns across search, social, and display advertising to identify opportunities to improve performance and ROI. The audit is conducted by experts over 4-7 days and provides data-rich visualizations of insights across over 30 areas of analysis. Sample insights show how reallocating budget from low to high performing areas could improve ROI by 20%, shifting spend from broad to exact match keywords could boost ROI by 11%, and removing underperforming ad creatives could increase performance by 7%. Addressing all identified issues could multiply ROI through an exponential effect, with the total identified upside potential being 48%.

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This document summarizes the creative approach and growth hacking strategies used by WB Games for one of their mobile games. It discusses testing and optimizing different elements of the game's marketing and monetization funnel over 2018, including store redesign, creative optimization, channel optimization, and exploring new audiences. The results were large increases in key metrics like conversions, installs, and revenue, showing how testing and optimizing each part of the funnel can lead to significant growth when combined into a comprehensive strategy.

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The document describes an exponential digital advertising audit that analyzes campaigns across search, social, and display advertising to identify opportunities to improve performance and return on investment. The audit is conducted by experts and takes 4-7 days to complete. It provides data-rich visualizations of insights across over 30 areas of analysis. Addressing the issues identified could potentially improve ROI by up to 48% according to the document. Sample insights shown identify opportunities around reallocating budget, improving ad creative, and optimizing keyword strategies. The audit is typically charged but is now being offered free of charge to select companies.

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