Performance management is an iterative process of goal-setting, communication, observation and evaluation that supports employees and organizational success. It establishes clear expectations and provides regular, constructive feedback to involve employees in goal-setting and ensure they are treated fairly while having opportunities for career growth. Performance management directly benefits organizations by aligning goals, growing sales, reducing costs, and engaging employees so that strategic changes can be implemented more quickly. It also improves management control and allows organizations to comply with legislative requirements.