Peptide mass fingerprinting (PMF) is a technique for rapid protein identification that involves cleaving proteins into smaller peptides and measuring their masses with mass spectrometers like MALDI-TOF or ESI-TOF. The measured peptide masses are compared against known protein databases to find matches, making it faster than de novo sequencing. However, PMF is best suited for isolated proteins, as mixtures require additional MS/MS analysis for accurate identification.