These days brands name becomes a phenomenon for estimating quality and superiority of a product associated with a particular brand name.
So that we have rated and ranked many bands according to consumer preferences and their market share.
My colleagues Steve Garfield and Ben Grossman used this slide deck as part of our presentation on Google Glass for brands at the Boston Future M Conference on October 16th.
Top 20 superbowl commercials on social mediaSimplify360
This document provides a ranking of the top 20 commercials on social media based on total mentions over the past 15 days. Budweiser's "Salute a Hero" commercial ranked number 1 with over 350 million mentions on Twitter for the hashtag #Salute. Coca-Cola's "America Is Beautiful" commercial ranked number 3 with over 62 million mentions for the hashtag #AmericaIsBeautiful. The document also provides details on the hashtags, number of mentions on Super Bowl day and posts Super Bowl day for each of the top 20 commercials.
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...Likeable Media
The document discusses how listening to customers on social media can earn brands more money than talking. It provides examples of brands like Lululemon, Kryptonite Locks, and United Airlines that ignored customer complaints on social media and saw negative financial impacts. Meanwhile, brands that actively listen to customer feedback on social media through initiatives like surveys can gain valuable insights, prevent crises, improve products and customer service, and increase customer spending on their brand by 20-40%. The key message is that listening to customers, rather than just talking at them, is important for building brand reputation and loyalty online.
On Friday February 01, 2013, Brian Fetherstonhaugh (Chairman & CEO of OgilvyOne Worldwide) presented this presentation to Ogilvy & Mather SA clients and partners as well as to local media, at the South African launch of OgilvyOne at the Johannesburg office.
Auto Insurance Brands on Social Media Q4 2015Unmetric
Take a deep dive in to the social media metrics behind the
Auto Insurance Brands incredible social media presence.
See the strategies that drove audience engagement and the content that outperformed everything else.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Ebay - Presentation for Strategic Management classTheodore Le
This is a presentation for my group work on eBay in Strategic Management class. If you want the full written report (about 50 pages), please contact me via le@khuya.net
My colleagues Steve Garfield and Ben Grossman used this slide deck as part of our presentation on Google Glass for brands at the Boston Future M Conference on October 16th.
Top 20 superbowl commercials on social mediaSimplify360
This document provides a ranking of the top 20 commercials on social media based on total mentions over the past 15 days. Budweiser's "Salute a Hero" commercial ranked number 1 with over 350 million mentions on Twitter for the hashtag #Salute. Coca-Cola's "America Is Beautiful" commercial ranked number 3 with over 62 million mentions for the hashtag #AmericaIsBeautiful. The document also provides details on the hashtags, number of mentions on Super Bowl day and posts Super Bowl day for each of the top 20 commercials.
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...Likeable Media
The document discusses how listening to customers on social media can earn brands more money than talking. It provides examples of brands like Lululemon, Kryptonite Locks, and United Airlines that ignored customer complaints on social media and saw negative financial impacts. Meanwhile, brands that actively listen to customer feedback on social media through initiatives like surveys can gain valuable insights, prevent crises, improve products and customer service, and increase customer spending on their brand by 20-40%. The key message is that listening to customers, rather than just talking at them, is important for building brand reputation and loyalty online.
On Friday February 01, 2013, Brian Fetherstonhaugh (Chairman & CEO of OgilvyOne Worldwide) presented this presentation to Ogilvy & Mather SA clients and partners as well as to local media, at the South African launch of OgilvyOne at the Johannesburg office.
Auto Insurance Brands on Social Media Q4 2015Unmetric
Take a deep dive in to the social media metrics behind the
Auto Insurance Brands incredible social media presence.
See the strategies that drove audience engagement and the content that outperformed everything else.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
Ebay - Presentation for Strategic Management classTheodore Le
This is a presentation for my group work on eBay in Strategic Management class. If you want the full written report (about 50 pages), please contact me via le@khuya.net
Retail & Digital Disruption - Intrigue, Immediacy and FrictionlessRyan Craver
Today's retail environment is changing at a speed in which most legacy retailers are unable to keep up with. Topics include innovative tech like virtual reality/augmented reality that have yet to make a dent to massive marketplaces such as Alibaba, Amazon and Airbnb.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
Spoken About Social Media PresentationSpoken About
This document discusses the importance of online presence and reputation management for businesses. It notes that most consumer buying decisions now happen online before entering a store. It promotes various online reputation and marketing services including claiming and monitoring business listings, responding to reviews, creating websites and social media posts, and more. Package options ranging from $299-599 per month are presented. The first month of service includes onboarding, claiming listings, and beginning social posting and review monitoring.
Decided to take a deeper dive into my other deck (http://www.slideshare.net/MyDisruption/11-killer-strategic-partnership-examples), to come up with best practices.
1. The document discusses various ways that people access and use the internet for news, classifieds, and other content. It provides data on how frequently people access different sites and what motivates them to use certain sites.
2. Key findings include that online newspaper sites are heavily used for news, jobs, real estate, and automotive content. Factors like frequent updates, local listings, and functionality are important motivators for using certain sites.
3. The document concludes with recommendations for online publishers to focus on classified revenues, leverage search and e-mail advertising, and invest in functionality for classified listings.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
The document discusses emerging social media trends that businesses need to be aware of. It identifies 6 key trends: 1) Mobile usage is overtaking desktop, with more time spent on apps and websites via smartphones and tablets. 2) People are sharing more on social networks like Facebook, Instagram, and Pinterest but are also concerned about privacy. 3) Streaming music services like Pandora and Spotify are booming in popularity. 4) Internet-connected devices like smart TVs are becoming more common in homes. 5) Teenagers are heavily using mobile apps and social networks like Facebook on their phones. 6) Podcasting is experiencing renewed interest with new uses for audio and video syndication.
Sell More Wine Online - ShipCompliant DIRECT 2016 - Jim AggerVin65
This document summarizes strategies for wineries to increase online sales, specifically focusing on how some wineries were able to double their ecommerce sales in 2015. It identifies three key strategies: 1) Using offline interactions and marketing to capture customer emails and drive people to the online store. This includes implementing action emails and offering paper receipts that capture emails. 2) Sending high-quality, targeted emails to customers focusing on simple, mobile-optimized design and personalized content. 3) Implementing loyalty programs that incentivize larger orders and purchases through benefits like free shipping thresholds. The document provides examples and data on how each of these strategies can significantly increase online sales.
I prepared this document for a rum brand in 2012. Nothing ever came of the meeting, but I thought my followers might enjoy seeing a discussion document that highlights how to make a brand super premium. It was meant for a presentation-style meeting so some slides may not be 100% clear, but it should still be an enjoyable read.
They aren’t making anymore Baby Boomers. With younger generations becoming more affluent, do the same old rules still apply? Or have Amazon, Zappos, and Apple, with their focus on delivering the ultimate consumer experience, made them obsolete? Andrew Kamphuis of WineDirect will cover the things you should be doing now to set yourself up for success over the next five years, as personalization, convenience, and speed become the new norm.
This document discusses the top 5 trends for direct-to-consumer wine sales over the next 5 years and how wineries can prepare. The trends are: 1) personalization will be key as customers want personalized experiences; 2) 20% of sales will be global as customers look outside their own country; 3) mobile revenue will overtake desktop as customers do more on their phones; 4) delivery will be expected within 2 days or less as customers demand faster shipping; and 5) wine clubs will evolve to be more customizable to keep up with changing customer preferences. The document provides examples of how other companies are addressing these trends and recommends specific actions wineries can take to prepare.
Sally Anne Rogers hosted a conference on communicating in the digital world. She discussed how everything has changed with the rise of mobile and personalized relationships on smaller screens. However, some things have not changed - audiences still control how and when they are communicated with, they want relevant news that interests them, and advertising is still about entertainment through storytelling. While formats and channels have changed, the underlying human desires that drive communication have not.
Amazon customer satisfaction survey in tirupatiGreeshmak7
The document summarizes the results of an Amazon customer satisfaction survey conducted in Tirupati, India. Some key findings include:
- 44% of respondents learned about Amazon through the internet, while 30% heard through TV advertisements.
- Over 40% of respondents use Amazon monthly and 28% use it weekly.
- Quality, speed, and fair prices were the top reasons for preferring Amazon.
- The majority of respondents were satisfied or highly satisfied with Amazon's service and would recommend it to others.
This document is a presentation for a multi-location business from DigitalStartup, a South African digital marketing agency. It summarizes how the digital landscape and consumer buying process has changed significantly since smartphones became ubiquitous. It promotes DigitalStartup's reputation management services, which include monitoring online reviews and listings across multiple locations to ensure accuracy and respond to issues. The services provide a centralized dashboard to give businesses visibility into their online reputation in one place.
Retail & Digital Disruption - Intrigue, Immediacy and FrictionlessRyan Craver
Today's retail environment is changing at a speed in which most legacy retailers are unable to keep up with. Topics include innovative tech like virtual reality/augmented reality that have yet to make a dent to massive marketplaces such as Alibaba, Amazon and Airbnb.
Digital Marketing Solutions for all Industry TypesBeven.Digital
I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see where the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally, they comment on their overall Experience of their visit. Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
Spoken About Social Media PresentationSpoken About
This document discusses the importance of online presence and reputation management for businesses. It notes that most consumer buying decisions now happen online before entering a store. It promotes various online reputation and marketing services including claiming and monitoring business listings, responding to reviews, creating websites and social media posts, and more. Package options ranging from $299-599 per month are presented. The first month of service includes onboarding, claiming listings, and beginning social posting and review monitoring.
Decided to take a deeper dive into my other deck (http://www.slideshare.net/MyDisruption/11-killer-strategic-partnership-examples), to come up with best practices.
1. The document discusses various ways that people access and use the internet for news, classifieds, and other content. It provides data on how frequently people access different sites and what motivates them to use certain sites.
2. Key findings include that online newspaper sites are heavily used for news, jobs, real estate, and automotive content. Factors like frequent updates, local listings, and functionality are important motivators for using certain sites.
3. The document concludes with recommendations for online publishers to focus on classified revenues, leverage search and e-mail advertising, and invest in functionality for classified listings.
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
The document discusses emerging social media trends that businesses need to be aware of. It identifies 6 key trends: 1) Mobile usage is overtaking desktop, with more time spent on apps and websites via smartphones and tablets. 2) People are sharing more on social networks like Facebook, Instagram, and Pinterest but are also concerned about privacy. 3) Streaming music services like Pandora and Spotify are booming in popularity. 4) Internet-connected devices like smart TVs are becoming more common in homes. 5) Teenagers are heavily using mobile apps and social networks like Facebook on their phones. 6) Podcasting is experiencing renewed interest with new uses for audio and video syndication.
Sell More Wine Online - ShipCompliant DIRECT 2016 - Jim AggerVin65
This document summarizes strategies for wineries to increase online sales, specifically focusing on how some wineries were able to double their ecommerce sales in 2015. It identifies three key strategies: 1) Using offline interactions and marketing to capture customer emails and drive people to the online store. This includes implementing action emails and offering paper receipts that capture emails. 2) Sending high-quality, targeted emails to customers focusing on simple, mobile-optimized design and personalized content. 3) Implementing loyalty programs that incentivize larger orders and purchases through benefits like free shipping thresholds. The document provides examples and data on how each of these strategies can significantly increase online sales.
I prepared this document for a rum brand in 2012. Nothing ever came of the meeting, but I thought my followers might enjoy seeing a discussion document that highlights how to make a brand super premium. It was meant for a presentation-style meeting so some slides may not be 100% clear, but it should still be an enjoyable read.
They aren’t making anymore Baby Boomers. With younger generations becoming more affluent, do the same old rules still apply? Or have Amazon, Zappos, and Apple, with their focus on delivering the ultimate consumer experience, made them obsolete? Andrew Kamphuis of WineDirect will cover the things you should be doing now to set yourself up for success over the next five years, as personalization, convenience, and speed become the new norm.
This document discusses the top 5 trends for direct-to-consumer wine sales over the next 5 years and how wineries can prepare. The trends are: 1) personalization will be key as customers want personalized experiences; 2) 20% of sales will be global as customers look outside their own country; 3) mobile revenue will overtake desktop as customers do more on their phones; 4) delivery will be expected within 2 days or less as customers demand faster shipping; and 5) wine clubs will evolve to be more customizable to keep up with changing customer preferences. The document provides examples of how other companies are addressing these trends and recommends specific actions wineries can take to prepare.
Sally Anne Rogers hosted a conference on communicating in the digital world. She discussed how everything has changed with the rise of mobile and personalized relationships on smaller screens. However, some things have not changed - audiences still control how and when they are communicated with, they want relevant news that interests them, and advertising is still about entertainment through storytelling. While formats and channels have changed, the underlying human desires that drive communication have not.
Amazon customer satisfaction survey in tirupatiGreeshmak7
The document summarizes the results of an Amazon customer satisfaction survey conducted in Tirupati, India. Some key findings include:
- 44% of respondents learned about Amazon through the internet, while 30% heard through TV advertisements.
- Over 40% of respondents use Amazon monthly and 28% use it weekly.
- Quality, speed, and fair prices were the top reasons for preferring Amazon.
- The majority of respondents were satisfied or highly satisfied with Amazon's service and would recommend it to others.
This document is a presentation for a multi-location business from DigitalStartup, a South African digital marketing agency. It summarizes how the digital landscape and consumer buying process has changed significantly since smartphones became ubiquitous. It promotes DigitalStartup's reputation management services, which include monitoring online reviews and listings across multiple locations to ensure accuracy and respond to issues. The services provide a centralized dashboard to give businesses visibility into their online reputation in one place.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
3. By Sourabh Kesharwani
Top 5 Car Companies(quality)
Top 5 Car Companies(volume)
Top 5 Luxury Car Companies
Top 5 Social Networking Sites
Top 5 E-commerce Sites
Top 5 Websites Of The Year
Top 5 Global Retail Chain
Top 5 Global Banks
Top 5 Fast-food Chain
Top 5 Electronic Brands
Top 5 MobiTrendsle Brands
Global Trends
3
11. 35%
30%
20%
11%
4%
World’s Top 5 Site Traffic
Google
Facebook
YouTube
Yahoo!
Baidu
By Sourabh Kesharwani
We Assumed That All 5 Sites Are Comprising Of 100%
11
13. 35
27
21
19
15
Market share of e-commerce
Companies
Amazon
Taobao
Tmall
Ebay
Alibaba
By Sourabh Kesharwani
We Assumed That All 5 Sites Are Comprising Of 100%
13