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PRESENTED BY

Through the Looking GLASS
Changing the Brand +
Customer Interaction

Steve Garfield
Ben Grossman
Michael Durwin

TA L K A B O U T U S ! # F U T U R E M # f u t u r e g l a s s
@bengrossman
@stevegarfield
@mdurwin
#futureglass
Then
Now
Link
Next
Consumer Rollout
Brand Opportunities
Shipments of Wearable Devices

64-150mm

8.3mm
3.1mm
Berg Insight
25+
In-store
shopping aid

In-store
or display
offers

18-24
In-store
shopping aid

Venda
Stores
should
not ban
use

Stores
have
something
to hide
Venda
Brand Adoption
Link
Link
The Future
Download the free
McDonald's Monopoly
Game for Google Glass
Add Ralph Lauren
American Flag on
GreenT-shirt to Macy's
card.
Buy
Devotion
by Jessie
Ware
Check Wait
Times...
Friendly Duck
Family
Restaurant
Porter Cable
Compressor
Aisle 7: Tools
Johnny Depp
Filmography

21 Jump St
What's Eating
Gilbert Grape
Other Wearable Tech
64% Have Heard Of SmartWatches

CCS Insight
21% Want One for Xmas

CCS Insight
Launching Wearable Devices
Link
@bengrossman
@stevegarfield
@mdurwin
#futureglass

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