MTM Insights Conference 2016, London
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Sally Anne Rogers hosted a conference on communicating in the digital world. She discussed how everything has changed with the rise of mobile and personalized relationships on smaller screens. However, some things have not changed - audiences still control how and when they are communicated with, they want relevant news that interests them, and advertising is still about entertainment through storytelling. While formats and channels have changed, the underlying human desires that drive communication have not.
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MTM Insights Conference 2016, London
- 1. www.SallyAnneRogers.com1CALL110160612154571 Everything has Changed Nothing has Changed 8 March 2016 - LONDON Communicating in a digital world INSIGHTS CONFERENCE
- 3. www.SallyAnneRogers.com • ReinvenCng1the1Wheel1 • Social1Success1–1Social1Failure1 • Virtual1Take1Off1 • AZracCng1Your1Digital1Audience1 • Stealing1Thunder1
- 4. www.SallyAnneRogers.com “Half of all 18-24 year olds check their phones with 5 minutes of waking up; on average smartphone users check their phones 150 times a day – Ofcom Survey 2015."
- 7. www.SallyAnneRogers.com “We are defined by having a highly interactive, open way of working – fast moving, fast-working, collaborative culture”
- 10. www.SallyAnneRogers.com1 “Be%an%expert%in%what%you%are%doing%–%it’s% not%just%data%it’s%risk%that%will%land%you% ahead%of%the%game%and%bring%success.”% % %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%Sebas)an%Wiernicke% % % % % % % % % % % % % %! 1 Risk averse
- 12. www.SallyAnneRogers.com Agency Social Advertising Effectiveness Emarketer.com October 2015
- 15. www.SallyAnneRogers.com Using Social for Customer Service Image courtesy of shopify.com
- 16. www.SallyAnneRogers.com The Alternatives • Messenger (8M) • Whatsapp • WeChat • Viber • Line • Snapchat • KakaoTalk • Kik • Telegram • Skype
- 18. www.SallyAnneRogers.com Twitter closer to allowing longer tweets of up to 10,000 characters
- 19. www.SallyAnneRogers.com “2015 was a great year for Facebook; our community continued to grow and our business is thriving." Mark Zuckerberg
- 22. www.SallyAnneRogers.com Only app we’ve seen with higher engagement than Facebook – Mark Zuckerberg
- 23. www.SallyAnneRogers.com1 % % “Global%ad%revenue%to%hit%$600m%as%user%base% reaches%400m.”%% % “Expected%to%enjoy%higher%net%mobile%display%ad% revenues%than%both%Google%and%TwiQer%by%2017.”% % % % % % % % % % % % %%%% ! ! ! ! ! ! ! ! ! ! ! ! ! !The!Drum! ! ! ! ! ! ! ! ! ! !!!! ! !!!September!2015!
- 26. www.SallyAnneRogers.com Inspired by Friendster 125 million users
- 30. www.SallyAnneRogers.com1 Virtual Take Off becomes a Reality
- 31. www.SallyAnneRogers.com “Social Hubs of the future” #MWC2016
- 32. www.SallyAnneRogers.com The Great VR Race
- 33. www.SallyAnneRogers.com Mobile World Congress: "the next platform” Photographer:1Pau1Barrena/Bloomberg1 21-25 February 2016
- 50. www.SallyAnneRogers.com TOP FIVE FROM 2060 POLLED • Sainsbury’s – Framestore • Aldi – McCann Manchester • Coca Cola – 20 Year Revival • John Lewis – adamandeveDDB £7 million • Cadbury’s – £10 million STUDENT PARODY – £700 and 7 hours Emotional connection
- 59. www.SallyAnneRogers.com1 …to%be%able%to%do%something%this%reac)ve% was%a%fantas)c%challenge%and%one%we%had% a%lot%of%fun%doing.% % % % % % % % % % % % % %Chloe!
- 62. www.SallyAnneRogers.com 131popular1YouTubers1across1the1world1 with1combined171million1subscribers1
- 68. www.SallyAnneRogers.com Delivery within 30 minutes of order being placed Amazon Prime Air
- 69. www.SallyAnneRogers.com Secret of Success Things go wrong when data begins to drive decisions – it’s just a tool
- 71. www.SallyAnneRogers.com1 Thank you Please feel free to ask any questions