Auto Insurance Brands on Social Media Q4 2015

Top Auto
Insurance
Brands Social
Media Report
Oct 01 2015 - Dec 31 2015

Top Auto Insurance Brands: Social Media Report
This report looks at how the
Top Auto Insurance Brands
Performed on social media between
October 1st – December 31st, 2015

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Farmers Insurance had the largest fan base of 2,161,604 while Nationwide Insurance showed the highest fan growth of
9.76%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Growth%
Number of Fans
State Farm Nationwide Insurance Progressive Geico
The Hartford Liberty Mutual All State USAA
Amica Mutual Farmers Insurance Esurance
Fans

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Amica
Mutual
Nationwide
Insurance
USAA Liberty
Mutual
State Farm Farmers
Insurance
All State Geico The Hartford Esurance Progressive
United States Philippines Countries < 2% Mexico Canada
Malaysia Indonesia Other Countries Italy United Kingdom
Fans - Geography

Esurance had the highest PTAT of 5.97% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Nationwide Insurance State Farm Geico Progressive The Hartford Liberty Mutual All State USAA Amica Mutual Farmers Insurance Esurance
Conversations

Geico published the greatest number of posts (181). Esurance had the highest average engagement, with a score of
797.
0 20 40 60 80 100 120 140 160 180 200
0 100 200 300 400 500 600 700 800 900
State Farm
Nationwide…
Progressive
Geico
The Hartford
Liberty Mutual
All State
USAA
Amica Mutual
Farmers…
Esurance
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

State Farm received the most number of Likes (457,211), Esurance got the most number of Comments (10,848) and
State Farm had the most number of Shares (39,687).
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
Nationwide Insurance
State Farm
The Hartford
Geico
Progressive
Liberty Mutual
All State
Amica Mutual
USAA
Farmers Insurance
Esurance
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
Esurance
30-DEC-15, WED 12:58PM
1 part white vinegar + 3 parts water in a
spray bottle = your own anti-frost spray.
Spray your windo ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 2,148 134 2,430 Positive
Esurance
14-DEC-15, MON 5:44PM
Esurance shared San Francisco
49ers's photo.
Esurance
06-DEC-15, SUN 9:00AM
It's on, San Francisco 49ers Faithful.
Visit www.faithful49.com to learn how
you could earn yards an ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 25,027 324 0 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 38,156 405 2,066 Positive

29-NOV-15, SUN 8:30PM
Just casually throwing down the
neighborhood gauntlet. #NBD
#PeytonManning
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 21,600 1,065 7,070 Positive
Esurance
17-NOV-15, TUE 12:56PM
For the first time in team history,
the 49ers Faithful have a chance
to receive this exclusive 49ers
jacket.
State Farm
16-NOV-15, MON 11:18AM
Being retired doesn’t mean life gets
boring. Tips for #winning via the
#GoldenGirls: st8.fm/2UQ
ENGM
T.
S
SENTIMENT
1,000 12,818 446 1,062 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 55,691 1,121 2,870 Positive

USAA's Facebook Page saw the highest number of Fan posts (3,118).
0 500 1000 1500 2000 2500 3000 3500
State Farm
Progressive
Geico
The Hartford
Liberty Mutual
All State
USAA
Amica Mutual
Farmers Insurance
Esurance
Number of Fan Posts
Fan Posts

Amica Mutual received the highest percentage of Positive Sentiment (72.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
State Farm
Progressive
Geico
The Hartford
Liberty Mutual
All State
USAA
Amica Mutual
Farmers Insurance
Esurance
Negative Neutral Positive
Sentiment Analysis

USAA responded to the highest percentage of Fan posts (75.72%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 100 200 300 400 500 600 700 800
%ofFanPostsBrandRespondedto
Average Response Time (mins)
State Farm Nationwide Insurance Progressive Geico The Hartford Liberty Mutual
All State USAA Amica Mutual Farmers Insurance Esurance
Brand Responses

Geico published the most with 181 posts, among the brands in Auto Insurance.
7%
9%
4%
14%
11%
17%
8%
8%
11%
2% 9%
Farmers Insurance Amica Mutual Progressive Esurance USAA Geico The Hartford State Farm All State Liberty Mutual Nationwide Insurance
Share Of Voice – Volume of Posts

State Farm received the largest volume of Likes (457,211), among the brands in Auto Insurance.
1%1% 0%
33%
12%
0%
3%
45%
1% 1%
3%
Share Of Voice – Likes

Esurance received the largest volume of Comments (10,848), among the brands in Auto Insurance.
1% 3% 2%
30%
23%
4%2%
24%
3%
3%
5%
Share Of Voice – Comments

State Farm received the largest volume of Shares (39,687), among the brands in Auto Insurance.
5%
0%
3%
28%
18%
1%
3%
30%
4%
1%
7%
Share Of Voice – Shares

During this time period, #SkiSpec 2016 was the most engaging run by The Hartford. Esurance published the most (18) in
its #AwardWorthy campaign.
0 2 4 6 8 10 12 14 16 18 20
0 100 200 300 400 500 600 700 800 900
#TrickShotChallenge(St…
#EBONYPower2015(N…
#KeysToProgress(Prog…
#momversations(Geico)
#SkiSpec 2016(The…
#LibertyforAll(Liberty…
#UsherLiveAllstate(All…
#MLKMarch(USAA)
NO DATA(Amica Mutual)
#FIO16(Farmers…
#AwardWorthy(Esurance)
Number of Posts
Engagement Score
Campaign Comparison

Analysis of
All State
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
456,564 4,632 1.02%
United
States
All State

Engagement Score Total Fan Posts
167 1,101
Total Posts Brand Response Rate
113 32.88%
Total Likes Avg. Reply Time
8,053 12 hrs, 3 mins
Total Comments General Sentiment
916 Neutral
Total Shares
5,685
BRAND POSTS FAN POSTS
Brand Overview

449K
450K
451K
452K
453K
454K
455K
456K
457K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
456,564
New Fans
4,632

Engagement
0
250
500
750
1,000
All State had an average engagement score of 167 and a highest of 894.

Community Analysis
All State fans are largely from United States followed by Puerto Rico.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
United States
Puerto Rico
India
Canada
Mexico
United Kingdom
Philippines
Pakistan
Nigeria

0
1
1
2
2
3
3
4
Brand Posts
Top keywords used Frequency
tips 17
season 11
Halloween 10
holiday 9
safe 8

24%
76%
Brand Participation Brand Non Participation
47%
19%
34%
Posititve Negative Neutral
Brand Posts - Engagement
All State responded to 23 conversations generated by the 95
Posts they published.
All State receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

11-NOV-15, WED 9:00AM
To the brave men and women who have
served our country: thank you.
ENGMT
.
S
SENTIMENT
894 1,488 16 595 Positive
06-DEC-15, SUN 11:02AM
From adopting a little girl to moving
closer to relatives, see how 2015 has
been a year of firsts fo ..
31-DEC-15, THU 9:00AM
Here’s to an amazing 2016 filled with
exciting firsts of all kinds!
#HeresToFirsts #NYE
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
657 352 318 165 Positive
ENGMT
.
S
SENTIMENT
466 282 8 179 Uncategorized
NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 50 100 150 200 250
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
Allstate Insurance 420
time 165
insurance 165
years 164
claim 163
User Posts
0
5
10
15
20
25
30
35
40
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

All State responded to 362 conversations generated by the
1,101 Posts fans published.
All State appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
33%
67%
26%
24%
50%

Most of All State posts were around 'Others', and posts around 'Like This Posts' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14
0 50 100 150 200 250 300 350 400
Insurance Policy
Brand News
Career/Job Offerings
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score

In All State Posts about Insurance, Insurance Tips/Advice
posts received the highest engagement.
In All State Posts about General Happenings, the category
Festival/Greetings received the highest engagement.
Content Intel
About Insurance About General Happenings
0 10 20 30
0 50 100 150 200
Research Data
Sector News
Others
Insurance Tips/Advice
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
0 10 20 30
0 100 200 300
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score

Campaign Intel – 3 most recent campaigns
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8
0 100 200 300 400
#UsherLiveAllstate
#HeresToFirsts
#Thanksgiving 2015
(TG)
Number of Posts
Engagement Score
0 5 10 15 20
0 50 100 150 200 250
#UsherLiveAllstate
#HeresToFirsts
#Thanksgiving 2015
(TG)
Number of Posts
Engagement Score

Analysis of
Geico
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
436,083 4,856 1.13%
United
States
Geico

28 2,129
181 35.18%
1,737 14 mins
1,407 Neutral
Total Shares
780
Brand Overview

428K
429K
430K
431K
432K
433K
434K
435K
436K
437K
Fan Growth
Total Fans
436,083
New Fans
4,856

Engagement
0
250
500
Geico had an average engagement score of 28 and a highest of 274.

Community Analysis
Geico fans are largely from United States followed by
Mexico.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K
United States
Mexico
Canada
India
Puerto Rico
Brazil
Philippines
United Kingdom
Germany
Norway

0
1
2
3
4
5
6
7
8
Brand Posts
TipOfTheWeek 16
car insurance 14
GEICO auto insurance 13
Facebook page 13
alumni associations 12

24%
76%
40%
24%
36%
Geico responded to 43 conversations generated by the 181
Posts they published.
Geico receives more positive than negative vibes from

28-DEC-15, MON 1:53PM
You know when that cell phone rings, it
can only mean one thing.
ENGMT
.
S
SENTIMENT
460 38 36 178 Neutral
02-NOV-15, MON 10:46AM
Age is just a number (to rub in everyone
else's face).
21-DEC-15, MON 4:33PM
Sometimes it's really not a good time
to talk to your mom...
ENGMT
.
288 42 109 51 Positive
ENGMT
.
S
SENTIMENT
269 32 17 90 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 20 40 60 80 100 120
0 20 40 60 80 100 120 140
Links
Plain Text
Videos
Photos
Polls
Number of Posts
Engagement Score
0 10 20 30 40 50
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Geico 972
Peter Pan
commercial
417
time 294
company 289
commercial 273
User Posts
0
10
20
30
40
50
60
70
80
90
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Geico responded to 749 conversations generated by the
2,129 Posts fans published.
Geico appears to participate more when Fan conversations
have greater negative vibes than positive.
35%
65%
25%
29%
46%

Most of Geico posts were around 'Promotions/Offers', and posts around 'Ad Campaigns' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30
0 20 40 60 80 100 120 140 160 180
Insurance Policy
Brand News
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score

In Geico Posts about Insurance, Insurance Tips/Advice posts
received the highest engagement.
In Geico Posts about General Happenings, the category
Entertainment received the highest engagement.
Content Intel
0 10 20 30 40
0 5 10 15
Research Data
Sector News
Others
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
0 10 20 30 40 50
0 10 20 30 40 50
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score

Oct 01, 2015 - Dec 31, 2015
0 2 4 6
0 10 20 30
#momversations
#StripAtNight
Halloween 2015
Number of Posts
Engagement Score
0 2 4 6 8
0 20 40 60
#momversations
#StripAtNight
Halloween 2015
Number of Posts
Engagement Score

Analysis of
State Farm
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,825,362 10,344 .57%
United
States
Mostly Young, Male and
Attached.
State Farm

659 2,059
82 26.57%
457,211 3 hrs, 54 mins
8,822 Neutral
Total Shares
39,687
Brand Overview

1,808K
1,810K
1,812K
1,814K
1,816K
1,818K
1,820K
1,822K
1,824K
1,826K
1,828K
Fan Growth
Total Fans
1,825,362
New Fans
10,344

Engagement
0
250
500
750
1,000
1,250
State Farm had an average engagement score of 659 and a highest of 1000.

Community Analysis
State Farm fans are mostly Young, Male and Attached. State Farm fans are largely from United States followed by
Indonesia.
Fan Demographics Distribution of Fans
57%
43%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
United States
Indonesia
Philippines
Mexico
Malaysia
United Kingdom
Canada
India
Australia
Japan

0
1
1
2
2
3
3
4
Brand Posts
GoodNeighbors 16
Aaron Rodgers 6
safe 6
Drive2N2 4
st8.fm/SFGoodNeighbor
s
4

28%
72%
84%
11%
5%
State Farm responded to 23 conversations generated by the
82 Posts they published.
State Farm receives more positive than negative vibes from

16-NOV-15, MON 11:18AM
Being retired doesn’t mean life gets
boring. Tips for #winning via the
#GoldenGirls: st8.fm/2UQ
ENGMT
.
S
SENTIMENT
1,000 55,691 1,121 2,870 Positive
08-NOV-15, SUN 11:15AM
Nothing beats bonding time with
grandkids. These fun activities can help
keep you close. http://st8. ..
08-OCT-15, THU 12:30PM
Dogs are more than man’s best friend -
they're family! #GoodNeighbors
http://st8.fm/alldogs
ENGMT
.
1,000 46,827 894 4,723 Positive
ENGMT
.
S
SENTIMENT
1,000 51,593 497 4,414 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 5 10 15 20 25 30 35 40
0 200 400 600 800 1,000
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

State Farm 1398
years 366
claim 322
time 317
insurance 274
User Posts
0
10
20
30
40
50
60
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

State Farm responded to 547 conversations generated by
the 2,059 Posts fans published.
State Farm appears to participate more when Fan
27%
73%
29%
22%
49%

Most of State Farm posts were around 'Others', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 5 10 15 20 25
0 200 400 600 800 1000 1200
Insurance Policy
Brand News
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score

In State Farm Posts about Insurance, Insurance Tips/Advice
posts received the highest engagement.
In State Farm Posts about General Happenings, the category
Entertainment received the highest engagement.
Content Intel
0 5 10 15
0 200 400 600 800
Research Data
Sector News
Others
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
0 5 10 15
0 500 1000 1500
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score

Oct 01, 2015 - Dec 31, 2015
0 1 2 3 4
0 100 200 300 400
#TrickShotChallenge
#Thanksgiving (TG)
Halloween 2015
Number of Posts
Engagement Score
0 1 2 3 4
0 100 200 300 400
#TrickShotChallenge
#Thanksgiving (TG)
Halloween 2015
Number of Posts
Engagement Score

Analysis of
Liberty Mutual
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
1,942,628 -2,783 -.14% Worldwide
Mostly Older, Female and
Attached.
Liberty Mutual

104 773
21 31.82%
7,847 7 hrs, 56 mins
1,080 Positive
Total Shares
1,163
Brand Overview

1,941K
1,942K
1,943K
1,944K
1,945K
1,946K
1,947K
Fan Growth
Total Fans
1,942,628
New Fans
-2,783

Engagement
0
250
500
750
Liberty Mutual had an average engagement score of 104 and a highest of 546.

Community Analysis
Liberty Mutual fans are mostly Older, Female and Attached. Liberty Mutual fans are largely from United States followed
by Puerto Rico.
36%
64%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Puerto Rico
Mexico
India
Brazil
Iran
Pakistan
Philippines
United Kingdom

0
1
1
2
2
3
Brand Posts
liberty 9
people 7
name 4
Liberty Mutual Express
Estimate
3
accident 3

95%
5%
100%
0% 0%
Liberty Mutual responded to 20 conversations generated by
the 21 Posts they published.
Liberty Mutual receives more positive than negative vibes
from comments on their Posts.

11-NOV-15, WED 8:30AM
This Veterans Day, we thank those who
have and continue to serve and protect
our country.
ENGMT
.
S
SENTIMENT
546 3,382 35 494 Positive
28-OCT-15, WED 9:30AM
129 years ago, the Statue of Liberty was
dedicated in New York Harbor. Today,
we celebrate all that ..
15-DEC-15, TUE 2:12PM
Happy Holidays from Liberty Mutual
Insurance.
ENGMT
.
212 674 29 174 Positive
ENGMT
.
S
SENTIMENT
177 540 86 112 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 5 10 15 20
0 50 100 150 200
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 2 4 6 8
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Liberty Mutual
Insurance
362
commercials 146
company 140
years 125
customer 116
User Posts
0
5
10
15
20
25
30
35
40
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Liberty Mutual responded to 246 conversations generated
by the 773 Posts fans published.
Liberty Mutual appears to participate more when Fan
32%
68%
46%
18%
36%

Most of Liberty Mutual posts were around 'Question', and posts around 'Insurance Policy' received the highest
engagement.
Content Intel
0 1 2 3 4 5 6 7
0 10 20 30 40 50 60 70 80 90
Insurance Policy
Brand News
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score

In Liberty Mutual Posts about General Happenings, the
category Festival/Greetings received the highest
engagement.
Content Intel
About General Happenings
0 1 2 3 4
0 50 100 150 200 250 300 350
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score

Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8
0 20 40 60
#LibertyforAll
New Car
Replacement
#BidProtectionSweep
s
Number of Posts
Engagement Score
0 2 4 6 8
0 20 40 60 80 100
#LibertyforAll
New Car Replacement
#BidProtectionSweeps
Number of Posts
Engagement Score

Analysis of
Farmers Insurance
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
2,161,604 -5,477 -.25%
United
States
Mostly Older, Female and
Attached.
Farmers Insurance

95 572
74 19.76%
11,501 10 hrs, 19 mins
464 Neutral
Total Shares
7,267
Brand Overview

2,158K
2,159K
2,160K
2,161K
2,162K
2,163K
2,164K
2,165K
2,166K
2,167K
2,168K
Fan Growth
Total Fans
2,161,604
New Fans
-5,477

Engagement
0
250
500
Farmers Insurance had an average engagement score of 95 and a highest of 442.

Community Analysis
Farmers Insurance fans are mostly Older, Female and
Attached.
Farmers Insurance fans are largely from United States
followed by United Kingdom.
27%
73%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
United Kingdom
Canada
Philippines
Italy
India
Mexico
Germany
Australia
Trinidad And Tobago

0
1
1
2
2
3
3
4
Brand Posts
Life Insurance 20
holiday 9
Farmers 6
farme.rs/vote 5
SmartHack 5

16%
84%
59%
2%
39%
Farmers Insurance responded to 12 conversations
generated by the 74 Posts they published.
Farmers Insurance receives more positive than negative
vibes from comments on their Posts.

01-OCT-15, THU 12:44PM
Thank America’s Teachers is giving away
five $100,000 grants to teachers across
the country in our D ..
ENGMT
.
S
SENTIMENT
823 6,474 170 1,299 Positive
17-NOV-15, TUE 1:00PM
As your family grows and changes, your
Life Insurance policy should too.
http://farme.rs/6182BPH2p
08-OCT-15, THU 1:00PM
A devastating fire can happen to any
household at any time. Read our fire
prevention tips: http://fa ..
ENGMT
.
249 1,303 15 197 Positive
ENGMT
.
S
SENTIMENT
179 73 5 221 Uncategorized
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 10 20 30 40 50 60
0 50 100 150 200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Farmers Insurance 375
company 104
insurance 58
Farmers 54
policy 53
User Posts
0
5
10
15
20
25
30
35
40
45
50
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Farmers Insurance responded to 113 conversations
generated by the 572 Posts fans published.
Farmers Insurance appears to participate more when Fan
20%
80%
42%
14%
44%

Most of Farmers Insurance posts were around 'Insurance Policy', and posts around 'Corporate Social Responsibility'
received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14
0 50 100 150 200 250
Insurance Policy
Brand News
Others
Like This Posts
Question
Promotions/Offers
Contest
Corporate Social…
Facebook App
Ad Campaigns
Events/Conferences
Number of Posts
Engagement Score

In Farmers Insurance Posts about Insurance, Like
This/Engagement Oriented Posts posts received the highest
engagement.
In Farmers Insurance Posts about General Happenings, the
category Others received the highest engagement.
Content Intel
0 2 4 6 8
0 50 100 150 200
Research Data
Sector News
Others
Question
Health Care Advice
Like…
Number of Posts
Engagement Score
0 5 10 15
0 20 40 60 80 100
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score

Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1 2 3
0 10 20 30 40
#FIO16
#GivingTuesday
#Halloween
Number of Posts
Engagement Score
0 2 4 6
0 10 20 30 40
#FIO16
#GivingTuesday
#Halloween
Number of Posts
Engagement Score

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Pleasecontactus at
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formore information.

Auto Insurance Brands on Social Media Q4 2015

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Auto Insurance Brands on Social Media Q4 2015