Twitterlecture6
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This document discusses the growing influence of Twitter on news media and politics. It touches on how President Obama successfully used social media in his campaigns. It also describes how companies, non-profits, and even TV shows are now using Twitter to engage audiences and promote causes. The rise of social media platforms like Twitter is changing the way that news stories are told and shared.
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• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
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Twitterlecture6
- 1. Twitter Democracy A changing news media in 140 characters
- 2. Newscheck • Today’s news • President weighs in on a controversy. • Dangerous territory. • Hacking FB.
- 3. The campaigns. “Barack Obama is three things you want in a brand. He is new, different, and attractive. That's as good as it gets.”[Keith Reinhard chairman DDB Worldwide] So what worked.
- 4. “Yes, We Did!” • Source was the author of a new Obama book, coming out in June.
- 5. Social media votes • White Haired Women • Obama’s take • The business application.
- 6. Business campaigns. • Twitter itself. • Zappos, Twitter page. • Tennis, anyone? • Individual, enterprise Tweets. • Buy followers. • Selling how-to ...
- 7. Twenius?
- 8. A word about viral
- 9. Nonprofits • Twitter on social, Social Media • Kiva • A beard for all.
- 10. A viewer campaign. • Saving Chuck • Even the stars get involved. • A Tweet: Just heard a decision on Chuck could be made today...Come on NBC, renew the show already! • Viewers, Twitters win. Sort of.
- 11. Growing Twitter • Interesting new app •
- 12. Trusting contributors • The referee model? (A follow up to last week’s conversation)
- 13. Week in review • Web 1.0 versus 2.0 • How social media is different, same with legacy media? • Verity. How do you know, what you know? • Wisdom of the crowds, when it works, when it doesn’t work. • Talk about a few examples of technology changing the way we tell stories.