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1 of 8
2
WHAT IF YOU COULD ADD
AN EXTRA (RELEVANT) TOUCHPOINT
TO YOUR MEDIA MIX ?
3
A TOUCHPOINT THAT WILL
BOOST YOUR SALES
IMPACT ON SALES OF OOH ADVERTISING 2017
CLEAR CHANNEL NORWAY & NIELSEN FMCG
INCREASE
OF SALES
+51%
PRODUCT
INCREASE
Of SALES
+42%
BRAND
INCREASE
OF SALES
+22%
CATEGORY
DURING THE CAMPAIGN
4
A FLEXIBLE SOLUTION
WHICH IS BUILT NEAR
POINT-OF-SALES
PEOPLE & PLACES 2.0
PROXIMITY
5
A FLEXIBLE SOLUTION
WITH THE FOLLOWING PERFORMANCES
BE PROXIMITY
F1F2 400
COV%: 41,0%
OTS: 6,8
GRP: 279
NET REACH: 1.279.476
CIM 2016-2; PRP18-54
BASED ON 400 ADSHEL-SIDES
NATIONAL NETWORK
BE PROXIMITY
F1F2 800
COV%: 56,8%
OTS: 10,8
GRP: 613
NET REACH: 1.772.542
BASED ON 800 ADSHEL-SIDES
NATIONAL NETWORK
6
A FLEXIBLE SOLUTION
THAT MUST BE EXPENSIVE
NO ?
#SIDES
LOCATIONS
PERIOD
GROSS PRICE
NET PRICE
400
NATIONAL
FROM NOW TILL 30.06.2017
€ 51.088
€ 30.000
BE PROXIMITY
F1F2 400
BE PROXIMITY
F1F2 800
800
€ 102.176
€ 48.000
7
SO WHAT ARE THE CONDITIONS ?
I’M A PART OF THE FMCG-SECTOR
I HAVEN’T BEEN PRESENT FOR 3 YEARS AND COUNTING
I WILL USE THIS NETWORK FOR ONE CAMPAIGN ONLY
I WILL BE PRESENT BETWEEN NOW AND THE END OF JUNE
info@clearchannel.be
02/641.73.36
INTERESTED ?
WANT SOMETHING SPECIFIC TO YOUR NEEDS ?
OR

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Outdoor advertising for the retail sector

  • 1.
  • 2. 2 WHAT IF YOU COULD ADD AN EXTRA (RELEVANT) TOUCHPOINT TO YOUR MEDIA MIX ?
  • 3. 3 A TOUCHPOINT THAT WILL BOOST YOUR SALES IMPACT ON SALES OF OOH ADVERTISING 2017 CLEAR CHANNEL NORWAY & NIELSEN FMCG INCREASE OF SALES +51% PRODUCT INCREASE Of SALES +42% BRAND INCREASE OF SALES +22% CATEGORY DURING THE CAMPAIGN
  • 4. 4 A FLEXIBLE SOLUTION WHICH IS BUILT NEAR POINT-OF-SALES PEOPLE & PLACES 2.0 PROXIMITY
  • 5. 5 A FLEXIBLE SOLUTION WITH THE FOLLOWING PERFORMANCES BE PROXIMITY F1F2 400 COV%: 41,0% OTS: 6,8 GRP: 279 NET REACH: 1.279.476 CIM 2016-2; PRP18-54 BASED ON 400 ADSHEL-SIDES NATIONAL NETWORK BE PROXIMITY F1F2 800 COV%: 56,8% OTS: 10,8 GRP: 613 NET REACH: 1.772.542 BASED ON 800 ADSHEL-SIDES NATIONAL NETWORK
  • 6. 6 A FLEXIBLE SOLUTION THAT MUST BE EXPENSIVE NO ? #SIDES LOCATIONS PERIOD GROSS PRICE NET PRICE 400 NATIONAL FROM NOW TILL 30.06.2017 € 51.088 € 30.000 BE PROXIMITY F1F2 400 BE PROXIMITY F1F2 800 800 € 102.176 € 48.000
  • 7. 7 SO WHAT ARE THE CONDITIONS ? I’M A PART OF THE FMCG-SECTOR I HAVEN’T BEEN PRESENT FOR 3 YEARS AND COUNTING I WILL USE THIS NETWORK FOR ONE CAMPAIGN ONLY I WILL BE PRESENT BETWEEN NOW AND THE END OF JUNE